Author: A Collaborative Work
Publisher: Trafford Publishing
ISBN: 1698702671
Category : Education
Languages : en
Pages : 131
Book Description
Imagine you fully understand How To Harness The Power of Purpose. Think about the mental energy needed to maintain your purpose. Feel the ground shake as you make the paradigm shift into the world of being, doing, and having “that special something” that you desire to achieve in life. See the light at the end of the tunnel of achievement. This book is about identifying your pain points and offering solutions that can bring about the results for change and prosperity along your journey. You will gain insights on how becoming an effective communicator is a must! How to keep more cash flowing into your wallet or pocketbook, and how to protect your cashflow and investments. How collaborative partnerships like, affiliates and membership programs can build wealth. How to handle real estate transactions and the power of purpose in building strong relationships. Think about the importance of your life’s journey. Imagine how many people are depending on you to succeed, and if you don’t, how many people will you let down? This book is offering you a result driven hand-up, instead of a hand-out to those like-minded souls who acknowledge the need for change!
Harness the Power of Purpose
Author: A Collaborative Work
Publisher: Trafford Publishing
ISBN: 1698702671
Category : Education
Languages : en
Pages : 131
Book Description
Imagine you fully understand How To Harness The Power of Purpose. Think about the mental energy needed to maintain your purpose. Feel the ground shake as you make the paradigm shift into the world of being, doing, and having “that special something” that you desire to achieve in life. See the light at the end of the tunnel of achievement. This book is about identifying your pain points and offering solutions that can bring about the results for change and prosperity along your journey. You will gain insights on how becoming an effective communicator is a must! How to keep more cash flowing into your wallet or pocketbook, and how to protect your cashflow and investments. How collaborative partnerships like, affiliates and membership programs can build wealth. How to handle real estate transactions and the power of purpose in building strong relationships. Think about the importance of your life’s journey. Imagine how many people are depending on you to succeed, and if you don’t, how many people will you let down? This book is offering you a result driven hand-up, instead of a hand-out to those like-minded souls who acknowledge the need for change!
Publisher: Trafford Publishing
ISBN: 1698702671
Category : Education
Languages : en
Pages : 131
Book Description
Imagine you fully understand How To Harness The Power of Purpose. Think about the mental energy needed to maintain your purpose. Feel the ground shake as you make the paradigm shift into the world of being, doing, and having “that special something” that you desire to achieve in life. See the light at the end of the tunnel of achievement. This book is about identifying your pain points and offering solutions that can bring about the results for change and prosperity along your journey. You will gain insights on how becoming an effective communicator is a must! How to keep more cash flowing into your wallet or pocketbook, and how to protect your cashflow and investments. How collaborative partnerships like, affiliates and membership programs can build wealth. How to handle real estate transactions and the power of purpose in building strong relationships. Think about the importance of your life’s journey. Imagine how many people are depending on you to succeed, and if you don’t, how many people will you let down? This book is offering you a result driven hand-up, instead of a hand-out to those like-minded souls who acknowledge the need for change!
Activate Brand Purpose
Author: Scott Goodson
Publisher: Kogan Page
ISBN: 9781789668261
Category : Business & Economics
Languages : en
Pages : 288
Book Description
Tap into the rise of the conscious consumer. Activate your brand's purpose and turn it into meaningful action, to show your customers what you truly stand for.
Publisher: Kogan Page
ISBN: 9781789668261
Category : Business & Economics
Languages : en
Pages : 288
Book Description
Tap into the rise of the conscious consumer. Activate your brand's purpose and turn it into meaningful action, to show your customers what you truly stand for.
The Power of Purpose
Author: John O'Brien
Publisher: Pearson UK
ISBN: 129220060X
Category : Business & Economics
Languages : en
Pages : 265
Book Description
In a world where volatility is the new norm and change is a constant, the individuals and organisations that are flourishing are those with a clear sense of purpose based on authentic ethical values. Purpose is the secret ingredient - with purpose you have the key to exceptional performance, greater wellbeing and clarity in a VUCA world. But how do you find such purpose and ensure it propels your business forward? The Power of Purpose shares a simple 6-step framework you too can identify, clarify and shape your business purpose. You’ll gain a competitive advantage and boost your bottom line, but the benefits are not just commercial – you’ll also inspire a new generation of employees, foster innovation, simplify decisions and build customer and brand loyalty. Based on qualitative interviews with well-established and emerging leaders on how they bring ethical purpose in business to life, as well as sharing the results from a questionnaire with purpose-led businesses you’ll find a step-by-step approach for applying purpose to simplify complexity, harness a purpose-powered workforce and create customer loyalty. How can purpose provide clarity? How can it accelerate success? How can it build a long term sustainable business? The Power of Purpose is your secret ingredient.
Publisher: Pearson UK
ISBN: 129220060X
Category : Business & Economics
Languages : en
Pages : 265
Book Description
In a world where volatility is the new norm and change is a constant, the individuals and organisations that are flourishing are those with a clear sense of purpose based on authentic ethical values. Purpose is the secret ingredient - with purpose you have the key to exceptional performance, greater wellbeing and clarity in a VUCA world. But how do you find such purpose and ensure it propels your business forward? The Power of Purpose shares a simple 6-step framework you too can identify, clarify and shape your business purpose. You’ll gain a competitive advantage and boost your bottom line, but the benefits are not just commercial – you’ll also inspire a new generation of employees, foster innovation, simplify decisions and build customer and brand loyalty. Based on qualitative interviews with well-established and emerging leaders on how they bring ethical purpose in business to life, as well as sharing the results from a questionnaire with purpose-led businesses you’ll find a step-by-step approach for applying purpose to simplify complexity, harness a purpose-powered workforce and create customer loyalty. How can purpose provide clarity? How can it accelerate success? How can it build a long term sustainable business? The Power of Purpose is your secret ingredient.
The Power of Purpose
Author: Richard J. Leider
Publisher: Berrett-Koehler Publishers
ISBN: 1626567492
Category : Self-Help
Languages : en
Pages : 199
Book Description
NEW ENHANCED EDITION, REVISED AND UPDATED This new and updated enhanced edition of the bestselling classic includes nine videos (27 minutes in duration) of Richard Leider, sharing stories from history and his own life about people living on purpose. To get a life, get a purpose! Purpose is fundamental and gives life meaning. It gives us the will not just to live but to live long and well. In this new edition of his bestselling classic, legendary personal coach Richard Leider offers brand-new tools and techniques for unlocking it. In the first four videos featured in this enhanced edition, Richard Leider brings perspective to big life questions like WHO Am I?, WHAT Is My Path?, HOW Do I Make It Work?, and WHERE Am I Going? to help readers unlock their purpose. In video interviews conducted by Colorado State Professor Rich Feller, Richard also explains why he chose to update the Power of Purpose now, what role purpose plays in life, what it would mean to live life over, and what it is that adults in transition seek. The text of third edition has been completely revised and updated. In addition to new stories, examples, and resources, it features four new chapters. “Purpose across the Ages” looks at how purpose can evolve during our lives. “The 24-Hour Purpose Retreat” includes seven mind-opening questions to help you unlock your purpose. “The Purpose Checkup” offers a new tool for periodically evaluating the health of your purpose. And in “Can Science Explain Purpose?” we learn what researchers are discovering about how an increased sense of purpose can improve our health, healing, happiness, longevity, and productivity. Purpose is an active expression of our values and our compassion for others—it makes us want to get up in the morning and add value to the world. Leider details a graceful, practical, and ultimately spiritual process for making it central to your life. This revitalized guide will help you integrate it into everything you do.
Publisher: Berrett-Koehler Publishers
ISBN: 1626567492
Category : Self-Help
Languages : en
Pages : 199
Book Description
NEW ENHANCED EDITION, REVISED AND UPDATED This new and updated enhanced edition of the bestselling classic includes nine videos (27 minutes in duration) of Richard Leider, sharing stories from history and his own life about people living on purpose. To get a life, get a purpose! Purpose is fundamental and gives life meaning. It gives us the will not just to live but to live long and well. In this new edition of his bestselling classic, legendary personal coach Richard Leider offers brand-new tools and techniques for unlocking it. In the first four videos featured in this enhanced edition, Richard Leider brings perspective to big life questions like WHO Am I?, WHAT Is My Path?, HOW Do I Make It Work?, and WHERE Am I Going? to help readers unlock their purpose. In video interviews conducted by Colorado State Professor Rich Feller, Richard also explains why he chose to update the Power of Purpose now, what role purpose plays in life, what it would mean to live life over, and what it is that adults in transition seek. The text of third edition has been completely revised and updated. In addition to new stories, examples, and resources, it features four new chapters. “Purpose across the Ages” looks at how purpose can evolve during our lives. “The 24-Hour Purpose Retreat” includes seven mind-opening questions to help you unlock your purpose. “The Purpose Checkup” offers a new tool for periodically evaluating the health of your purpose. And in “Can Science Explain Purpose?” we learn what researchers are discovering about how an increased sense of purpose can improve our health, healing, happiness, longevity, and productivity. Purpose is an active expression of our values and our compassion for others—it makes us want to get up in the morning and add value to the world. Leider details a graceful, practical, and ultimately spiritual process for making it central to your life. This revitalized guide will help you integrate it into everything you do.
The Power of Purpose
Author: Richard Leider
Publisher: Berrett-Koehler Publishers
ISBN: 1626566372
Category : Business & Economics
Languages : en
Pages : 213
Book Description
Purpose is fundamental and gives life meaning. It gives us the will to live and to live long and well. In this new edition of his bestselling classic, legendary personal coach Richard Leider offers brand-new tools and techniques for unlocking it. Purpose is an active expression of our values and our compassion for others—it makes us want to get up in the morning and add value to the world. The Power of Purpose details a graceful, practical, and ultimately spiritual process for making it central to your life. This revitalized guide will help you integrate it into everything you do. This third edition has been completely revised and updated. In addition to new stories, examples, and resources, it features four new chapters. “Purpose across the Ages” looks at how purpose can evolve during our lives. “The 24-Hour Purpose Retreat” includes seven mind-opening questions to help you unlock your purpose. “The Purpose Checkup” offers a new tool for periodically evaluating the health of your purpose. And in “Can Science Explain Purpose?” we learn what researchers are discovering about how an increased sense of purpose can improve our health, healing, happiness, longevity, and productivity.
Publisher: Berrett-Koehler Publishers
ISBN: 1626566372
Category : Business & Economics
Languages : en
Pages : 213
Book Description
Purpose is fundamental and gives life meaning. It gives us the will to live and to live long and well. In this new edition of his bestselling classic, legendary personal coach Richard Leider offers brand-new tools and techniques for unlocking it. Purpose is an active expression of our values and our compassion for others—it makes us want to get up in the morning and add value to the world. The Power of Purpose details a graceful, practical, and ultimately spiritual process for making it central to your life. This revitalized guide will help you integrate it into everything you do. This third edition has been completely revised and updated. In addition to new stories, examples, and resources, it features four new chapters. “Purpose across the Ages” looks at how purpose can evolve during our lives. “The 24-Hour Purpose Retreat” includes seven mind-opening questions to help you unlock your purpose. “The Purpose Checkup” offers a new tool for periodically evaluating the health of your purpose. And in “Can Science Explain Purpose?” we learn what researchers are discovering about how an increased sense of purpose can improve our health, healing, happiness, longevity, and productivity.
The Power of Purpose
Author: Richard J. Leider
Publisher: Berrett-Koehler Publishers
ISBN: 1626566380
Category : Self-Help
Languages : en
Pages : 196
Book Description
In this third edition of his bestselling classic, the legendary personal coach offers brand-new tools and techniques for unlocking your life’s purpose. Purpose is an active expression of our values and our compassion for others—it makes us want to get up in the morning and add value to the world. The Power of Purpose details a graceful, practical, and ultimately spiritual process for making it central to your life. This completely revised and updated edition will help you bring a sense of purpose to everything you do. In addition to new stories, examples, and resources, this third edition features four new chapters. “Purpose across the Ages” looks at how purpose can evolve during our lives. “The 24-Hour Purpose Retreat” includes seven mind-opening questions to help you unlock your purpose. “The Purpose Checkup” offers a new tool for periodically evaluating the health of your purpose. And in “Can Science Explain Purpose?” we learn what researchers are discovering about how purpose can improve our health, healing, happiness, longevity, and productivity
Publisher: Berrett-Koehler Publishers
ISBN: 1626566380
Category : Self-Help
Languages : en
Pages : 196
Book Description
In this third edition of his bestselling classic, the legendary personal coach offers brand-new tools and techniques for unlocking your life’s purpose. Purpose is an active expression of our values and our compassion for others—it makes us want to get up in the morning and add value to the world. The Power of Purpose details a graceful, practical, and ultimately spiritual process for making it central to your life. This completely revised and updated edition will help you bring a sense of purpose to everything you do. In addition to new stories, examples, and resources, this third edition features four new chapters. “Purpose across the Ages” looks at how purpose can evolve during our lives. “The 24-Hour Purpose Retreat” includes seven mind-opening questions to help you unlock your purpose. “The Purpose Checkup” offers a new tool for periodically evaluating the health of your purpose. And in “Can Science Explain Purpose?” we learn what researchers are discovering about how purpose can improve our health, healing, happiness, longevity, and productivity
The Power of Purpose
Author: Richard Wright
Publisher: Jonathan Ball Publishers
ISBN: 199093160X
Category : Biography & Autobiography
Languages : en
Pages : 297
Book Description
'The only thing in life that you have 100 per cent control over are the thoughts in your head. When your thoughts are centred around the very essence of your purpose, and the meaning of your life, you unleash immeasurable power.' In 2016 Richard Wright was confronted with a diagnosis of rare pituitary cancer – a disease about which little is known, other than that it is almost invariably terminal. In attempting to deal with this bleak knowledge Richard defined what mattered most in his life, his true purpose, which was ensuring that his two young daughters would not have to grow up without their dad. Understanding his life purpose, he focused on overcoming the seemingly insurmountable challenges and obstacles that faced him, using the sheer power of his mind. Ongoing research into what the human mind is capable of, and sheer grit and determination, enabled him to complete four full Ironman races while undergoing harsh cancer treatment, with his daughters cheering him on. It wasn't easy and he had to dig deep to overcome setbacks and disappointments, but he never gave up. Instead, he found the strength, and the freedom, to speak his truth and to become the most authentic version of himself possible. Richard's story, told with raw honesty, humility and humour, provides proof that discomfort sparks outrageous achievement, especially when linked to our sense of purpose. It is a profound story of passion and endurance but, above all, it is a story that will resonate deeply for every one of us, whatever our life circumstances, revealing learnings that challenge us to think differently about our purpose in life. The Power of Purpose is an unforgettable account of one man's indomitable will to overcome crippling adversity. Its power will remain with you long after you have turned the last page. What Richard has done with The Power of Purpose is nothing short of a gift. A modern-day Man's Search for Meaning. – BRONWYN WILLIAMS, Futurist, Trend Analyst, Economist Utterly remarkable. Richard has a way of illuminating the darkness beyond possibility like nobody I've ever met. – MIKE STOPFORTH, Director of Beyond Binary, Entrepreneur, Speaker
Publisher: Jonathan Ball Publishers
ISBN: 199093160X
Category : Biography & Autobiography
Languages : en
Pages : 297
Book Description
'The only thing in life that you have 100 per cent control over are the thoughts in your head. When your thoughts are centred around the very essence of your purpose, and the meaning of your life, you unleash immeasurable power.' In 2016 Richard Wright was confronted with a diagnosis of rare pituitary cancer – a disease about which little is known, other than that it is almost invariably terminal. In attempting to deal with this bleak knowledge Richard defined what mattered most in his life, his true purpose, which was ensuring that his two young daughters would not have to grow up without their dad. Understanding his life purpose, he focused on overcoming the seemingly insurmountable challenges and obstacles that faced him, using the sheer power of his mind. Ongoing research into what the human mind is capable of, and sheer grit and determination, enabled him to complete four full Ironman races while undergoing harsh cancer treatment, with his daughters cheering him on. It wasn't easy and he had to dig deep to overcome setbacks and disappointments, but he never gave up. Instead, he found the strength, and the freedom, to speak his truth and to become the most authentic version of himself possible. Richard's story, told with raw honesty, humility and humour, provides proof that discomfort sparks outrageous achievement, especially when linked to our sense of purpose. It is a profound story of passion and endurance but, above all, it is a story that will resonate deeply for every one of us, whatever our life circumstances, revealing learnings that challenge us to think differently about our purpose in life. The Power of Purpose is an unforgettable account of one man's indomitable will to overcome crippling adversity. Its power will remain with you long after you have turned the last page. What Richard has done with The Power of Purpose is nothing short of a gift. A modern-day Man's Search for Meaning. – BRONWYN WILLIAMS, Futurist, Trend Analyst, Economist Utterly remarkable. Richard has a way of illuminating the darkness beyond possibility like nobody I've ever met. – MIKE STOPFORTH, Director of Beyond Binary, Entrepreneur, Speaker
The Power of Eight
Author: Lynne McTaggart
Publisher: Simon and Schuster
ISBN: 1501115561
Category : Body, Mind & Spirit
Languages : en
Pages : 336
Book Description
Discover how to tap into your extraordinary human capacity for connection and healing using astonishing new findings about the miraculous power of group intention in this new book by the author of the international bestsellers The Intention Experiment and The Field. In The Power of Eight, Lynne McTaggart—whose “work has had an unprecedented impact on the way everyday people think of themselves in the world” (Gregg Braden, author of The Divine Matrix)—reveals her remarkable findings from ten years of experimenting with small and large groups about how the power of group intention can heal our lives and change the world for the better. When individuals in a group focus their intention together on a single target, a powerful collective dynamic emerges that can heal longstanding conditions, mend fractured relationships, lower violence, and even rekindle life purpose. But the greatest untold truth of all is that group intention has a mirror effect, not only affecting the recipient but also reflecting back on the senders. Drawing on hundreds of case studies, the latest brain research, and dozens of McTaggart’s own university studies, The Power of Eight provides solid evidence showing that there is such a thing as a collective consciousness. Now you can learn to use it and unleash the power you hold inside of you to heal your own life, with help from this riveting, highly accessible book.
Publisher: Simon and Schuster
ISBN: 1501115561
Category : Body, Mind & Spirit
Languages : en
Pages : 336
Book Description
Discover how to tap into your extraordinary human capacity for connection and healing using astonishing new findings about the miraculous power of group intention in this new book by the author of the international bestsellers The Intention Experiment and The Field. In The Power of Eight, Lynne McTaggart—whose “work has had an unprecedented impact on the way everyday people think of themselves in the world” (Gregg Braden, author of The Divine Matrix)—reveals her remarkable findings from ten years of experimenting with small and large groups about how the power of group intention can heal our lives and change the world for the better. When individuals in a group focus their intention together on a single target, a powerful collective dynamic emerges that can heal longstanding conditions, mend fractured relationships, lower violence, and even rekindle life purpose. But the greatest untold truth of all is that group intention has a mirror effect, not only affecting the recipient but also reflecting back on the senders. Drawing on hundreds of case studies, the latest brain research, and dozens of McTaggart’s own university studies, The Power of Eight provides solid evidence showing that there is such a thing as a collective consciousness. Now you can learn to use it and unleash the power you hold inside of you to heal your own life, with help from this riveting, highly accessible book.
Good Is the New Cool
Author: Afdhel Aziz
Publisher: Simon and Schuster
ISBN: 1682450473
Category : Business & Economics
Languages : en
Pages : 304
Book Description
“We are at a crossroads: either we can try to prop up the old, broken marketing model, or we can create a new model, one that is fit for the unique challenges of today.” —From Good Is the New Cool Marketing has an image problem. Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from their brands—while still insisting on cutting-edge products with on-trend design. As always, brands need to be cool—but now they need to be good, too. It’s a tall order, and with new technology empowering consumers to bypass advertisements altogether, it won’t be long before the old, advertising-based marketing model goes the way of the major label. If only there was a new model, one that allowed companies to address environmental, civic, and economic issues in a way that grew their brand and business, while giving back to society, and re-branding branding as a powerful force for good. Enter Good is The New Cool, a bold new manifesto from marketing experts Afdhel Aziz and Bobby Jones. In provocative, whip-smart, and streetwise style, they take aim at conventional marketing, posing the questions few have had the vision and courage to ask: If the system is broken, how can we fix it? Rather than sinking money into advertising, why not create a new model, in which great marketing optimizes life? With seven revolutionary new principles—from “Treat People as Citizens, Not Consumers,” to “Lead with the Cool”—and insights and interviews from a new generation of marketers, social entrepreneurs, and leaders of such brands as Zappos, Citibank, The Honest Company, as well as the culture creators working with artists like Lady Gaga, Pharrell, and Justin Bieber, this rule-breaking book is the new business model for the twenty-first century, and a call to action for anyone committed to building a better tomorrow. This visionary book won’t just change your business—it will change the world.
Publisher: Simon and Schuster
ISBN: 1682450473
Category : Business & Economics
Languages : en
Pages : 304
Book Description
“We are at a crossroads: either we can try to prop up the old, broken marketing model, or we can create a new model, one that is fit for the unique challenges of today.” —From Good Is the New Cool Marketing has an image problem. Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from their brands—while still insisting on cutting-edge products with on-trend design. As always, brands need to be cool—but now they need to be good, too. It’s a tall order, and with new technology empowering consumers to bypass advertisements altogether, it won’t be long before the old, advertising-based marketing model goes the way of the major label. If only there was a new model, one that allowed companies to address environmental, civic, and economic issues in a way that grew their brand and business, while giving back to society, and re-branding branding as a powerful force for good. Enter Good is The New Cool, a bold new manifesto from marketing experts Afdhel Aziz and Bobby Jones. In provocative, whip-smart, and streetwise style, they take aim at conventional marketing, posing the questions few have had the vision and courage to ask: If the system is broken, how can we fix it? Rather than sinking money into advertising, why not create a new model, in which great marketing optimizes life? With seven revolutionary new principles—from “Treat People as Citizens, Not Consumers,” to “Lead with the Cool”—and insights and interviews from a new generation of marketers, social entrepreneurs, and leaders of such brands as Zappos, Citibank, The Honest Company, as well as the culture creators working with artists like Lady Gaga, Pharrell, and Justin Bieber, this rule-breaking book is the new business model for the twenty-first century, and a call to action for anyone committed to building a better tomorrow. This visionary book won’t just change your business—it will change the world.
Power of Purpose: Creating Distinct Patterns Through Branding
Author: iBooks Author 2.6
Publisher: Purpose Branding LLC
ISBN: 0692993924
Category : Design
Languages : en
Pages : 70
Book Description
Aligning Identity & Messaging to Business Purpose Written for business owners, start-ups, and entrepreneurs who are looking to remove communication barriers about their products, services, ideas, ventures, or businesses. This quick read sets the foundation for why you want to base all your business strategy and communication (vision, mission, company culture, values, sales, and marketing) on purpose. This book is the precursor to a larger "Building Brands on Purpose Workbook: A Guide for Small Business Owners" that takes you through step by step 8-exercise process of clarifying your purpose as a foundation for all your business messaging, marketing, sales and website copy. If you agree with what you read here, you will be certain the larger and more comprehensive Workbook is for you. All great brands have learned to speak in the motivational language of purpose to attract the right people for the right reasons. It starts by distilling a clear and concise message of purpose. It translates to establishing a captivating vision and mission to defining core values for a unified understanding. Once implemented, the purpose becomes contagious, permeates into the business model and results in a thriving culture of brand loyalty. It's not just about a logo, design, graphic design, advertising or marketing, but about congruency in identity and communicating the right visual and verbal message. Your logo and name are symbols for what you stand for and what your potential customer is going to receive. The more you connect with the emotions that drive behavior through your name, identity, logo, tagline, headlines, call to action and visual representation of that same emotion, the better you will connect with your customer. Like Hiring a Brand Strategist in Book Form This book and the followup book, "Branding on Purpose Workbook", will provide you with a solid foundation and a clear direction for your and any creative professionals (or business naming companies) you hire to develop your brand— the visual and verbal identity for your company. For Startups, this book (and the Workbook) will allow you to master the communication skills you need to overcome any misconceptions or misunderstanding that investors or venture capitalists may have about your idea.
Publisher: Purpose Branding LLC
ISBN: 0692993924
Category : Design
Languages : en
Pages : 70
Book Description
Aligning Identity & Messaging to Business Purpose Written for business owners, start-ups, and entrepreneurs who are looking to remove communication barriers about their products, services, ideas, ventures, or businesses. This quick read sets the foundation for why you want to base all your business strategy and communication (vision, mission, company culture, values, sales, and marketing) on purpose. This book is the precursor to a larger "Building Brands on Purpose Workbook: A Guide for Small Business Owners" that takes you through step by step 8-exercise process of clarifying your purpose as a foundation for all your business messaging, marketing, sales and website copy. If you agree with what you read here, you will be certain the larger and more comprehensive Workbook is for you. All great brands have learned to speak in the motivational language of purpose to attract the right people for the right reasons. It starts by distilling a clear and concise message of purpose. It translates to establishing a captivating vision and mission to defining core values for a unified understanding. Once implemented, the purpose becomes contagious, permeates into the business model and results in a thriving culture of brand loyalty. It's not just about a logo, design, graphic design, advertising or marketing, but about congruency in identity and communicating the right visual and verbal message. Your logo and name are symbols for what you stand for and what your potential customer is going to receive. The more you connect with the emotions that drive behavior through your name, identity, logo, tagline, headlines, call to action and visual representation of that same emotion, the better you will connect with your customer. Like Hiring a Brand Strategist in Book Form This book and the followup book, "Branding on Purpose Workbook", will provide you with a solid foundation and a clear direction for your and any creative professionals (or business naming companies) you hire to develop your brand— the visual and verbal identity for your company. For Startups, this book (and the Workbook) will allow you to master the communication skills you need to overcome any misconceptions or misunderstanding that investors or venture capitalists may have about your idea.