Handbook of Research on Digital Transformation Management and Tools PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Handbook of Research on Digital Transformation Management and Tools PDF full book. Access full book title Handbook of Research on Digital Transformation Management and Tools by Richard Pettinger. Download full books in PDF and EPUB format.
Author: Richard Pettinger
Publisher: Business Science Reference
ISBN: 9781799897644
Category : Information technology
Languages : en
Pages : 450
Get Book Here
Book Description
"The objective is to contribute to management theory and assist practitioners and researchers in addressing and managing digital transformation"--
Author: Richard Pettinger
Publisher: Business Science Reference
ISBN: 9781799897644
Category : Information technology
Languages : en
Pages : 450
Get Book Here
Book Description
"The objective is to contribute to management theory and assist practitioners and researchers in addressing and managing digital transformation"--
Author: El-Gohary, Hatem
Publisher: IGI Global
ISBN: 1799871940
Category : Business & Economics
Languages : en
Pages : 471
Get Book Here
Book Description
The business world today is changing enormously due to many factors that affect every element of the business cycle worldwide. From globalization to recession, in addition to other environmental forces, companies today face numerous challenges that have a great impact on business. Among the factors that are affecting the current way business is conducted are the emergence of marketing tools including the internet, internet of things (IoT), virtual reality, mobile applications, social media, electronic word of mouth (eWoM), artificial intelligence, digital marketing, and more that have a great impact not only on customers but also on companies. It is imperative for businesses to embrace the utilization of these tools in order to expand their customer base and provide unique, successful consumer experiences. The Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing provides comprehensive coverage of current global marketing trends related to the use of technology. The book links the industry with academia by providing useful insights on how to improve businesses’ ability to create and customize customer value and loyalty. Covering topics including e-commerce, mobile marketing, website development, and phygital customer experiences, this book is essential for marketers, brand managers, advertisers, IT consultants and specialists, customer relations officers, managers, practitioners, business owners, marketing and business associations, students, researchers, and academicians interested in incorporating the latest technologies and marketing strategies into their businesses and studies.
Author: Pettinger, Richard
Publisher: IGI Global
ISBN: 1799897656
Category : Business & Economics
Languages : en
Pages : 765
Get Book Here
Book Description
Advances in digital technologies continue to impact all areas of life, including the business sector. Digital transformation is ascertained to usher in the digitalized economy and involves new concepts and management tools that must be considered in the context of management science and practice. For business leaders to ensure their companies remain competitive and relevant, it is essential for them to utilize these innovative technologies and strategies. The Handbook of Research on Digital Transformation Management and Tools highlights new digital concepts within management, such as digitalization and digital disruption, and addresses the paradigm shift in management science incurred by the digital transformation towards the digitalized economy. Covering a range of important topics such as cultural economy, online consumer behavior, sustainability, and social media, this major reference work is crucial for managers, business owners, researchers, scholars, academicians, practitioners, instructors, and students.
Author: Ordóñez de Pablos, Patricia
Publisher: IGI Global
ISBN: 166844612X
Category : Business & Economics
Languages : en
Pages : 412
Get Book Here
Book Description
Cities, economies, and societies around the world must address the urgent global challenges such as climate change or the transition towards a greener and digital economy. It is important that economies are transformed into resource-efficient, competitive, and resilient ones. In the context of rapid change, transformative technologies like artificial intelligence (AI), blockchain, or the internet of things (IoT) play a key role in this digital transition across a wide range of areas. The Handbook of Research on Building Greener Economics and Adopting Digital Tools in the Era of Climate Change discusses global challenges like the transition towards a circular, greener, and digital economy. It proposes actions to advance the agenda towards climate-friendly businesses and economies. The book fosters cooperation among researchers, companies, and policymakers to share national initiatives and disseminate relevant knowledge. Covering topics such as cross-cultural communication, green product consumption, and organization performance strategies, this major reference work is an essential resource for business leaders and managers, entrepreneurs, government officials, politicians, policymakers, environmentalist organizations, students and faculty of higher education, researchers, and academicians.
Author: Khan, Basheer Ahmed
Publisher: IGI Global
ISBN: 1799883299
Category : Education
Languages : en
Pages : 533
Get Book Here
Book Description
Technology management education and business education are visibly intertwined in the current educational system. Certain efforts that have taken place in the recent past are the interinstitutional discourse around the world. Technology management is a dynamic and evolving profession, driven by changes in technology, globalization, sustainability, and the increasing importance of the service economy. The Handbook of Research on Future Opportunities for Technology Management Education is a comprehensive reference book that enables readers to comprehend the trends in technological changes and the need to orient business education and technology management in workplaces. The book serves to support with the formation and implementation of appropriate policies for technology management. Covering topics such as big data analytics, cloud computing adoption, and massive open online courses (MOOCs), this text is an essential resource for managers, technologists, teachers, executives, instructional designers, libraries, university researchers, students, faculty, and industry taught leaders.
Author: Wynn, Martin George
Publisher: IGI Global
ISBN: 1799877140
Category : Business & Economics
Languages : en
Pages : 487
Get Book Here
Book Description
Companies from various sectors of the economy are confronted with the new phenomenon of digital transformation and are faced with the challenge of formulating and implementing a company-wide strategy to incorporate what are often viewed as “disruptive” technologies. These technologies are sometimes associated with significant and extremely rapid change, in some cases with even the replacement of established business models. Many of these technologies have been deployed in unison by leading-edge companies acting as the catalyst for significant process change and people skills enhancement. The Handbook of Research on Digital Transformation, Industry Use Cases, and the Impact of Disruptive Technologies examines the phenomenon of digital transformation and the impact of disruptive technologies through the lens of industry case studies where different combinations of these new technologies have been deployed and incorporated into enterprise IT and business strategies. Covering topics including chatbot implementation, multinational companies, cloud computing, internet of things, artificial intelligence, big data and analytics, immersive technologies, and social media, this book is essential for senior management, IT managers, technologists, computer scientists, cybersecurity analysts, academicians, researchers, IT consultancies, professors, and students.
Author: Harrison, Dew
Publisher: IGI Global
ISBN: 146668206X
Category : Computers
Languages : en
Pages : 547
Get Book Here
Book Description
Emerging technologies enable a wide variety of creative expression, from music and video to innovations in visual art. These aesthetics, when properly explored, can enable enhanced communication between all kinds of people and cultures. The Handbook of Research on Digital Media and Creative Technologies considers the latest research in education, communication, and creative social expression using digital technologies. By exploring advances in art and culture across national and sociological borders, this handbook serves to provide artists, theorists, information communication specialists, and researchers with the tools they need to effectively disseminate their ideas across the digital plane.
Author: Daniel R. A. Schallmo
Publisher: Springer Nature
ISBN: 3030693805
Category : Business & Economics
Languages : en
Pages : 421
Get Book Here
Book Description
What do vehicle manufacturers like Rosenbauer, logistics companies like DB Schenker, a compressor manufacturer such as Bauer, an elevator manufacturer such as ThyssenKrupp, and a hygiene goods manufacturer like Hagleitner all have in common? They all use the potential of digitization to offer smarter and faster services to customers and to actively shape the digital transformation of their business models. This book provides valuable insights with concise and established guidelines for the successful digital transformation of business models. Professionals in management, strategic planning, business development, as well as researchers and students from the fields of innovation/technology management, strategic management, and entrepreneurship would particularly benefit from this book.
Author: Lídia Oliveira
Publisher:
ISBN: 9781799885283
Category : Digital communications
Languages : en
Pages :
Get Book Here
Book Description
"This book is aimed at researchers who want to improve their understanding of the strategic role of new digital technologies in the field of cultural tourism, offering innovative research results within the scope of the interdisciplinary cross between Digital Communications, Internet of Things, and Cultural Tourism"--
Author: Anunciação, Pedro Fernandes
Publisher: IGI Global
ISBN: 1799842029
Category : Computers
Languages : en
Pages : 529
Get Book Here
Book Description
Heavily dominated by the sector of information and communication technologies, economic organizations pursue digital transformation as a differentiating factor and source of competitive advantage. Understanding the challenges of digital transformation is critical to managers to ensure business sustainability. However, there are some problems, such as architecture, security, and reliability, among others, that bring with them the need for studies and investments in this area to avoid significant financial losses. Digital transformation encompasses and challenges many areas, such as business models, organizational structures, human privacy, management, and more, creating a need to investigate the challenges associated with it to create a roadmap for this new digital transformation era. The Handbook of Research on Digital Transformation and Challenges to Data Security and Privacy presents the main challenges of digital transformation and the threats it poses to information security and privacy, as well as models that can contribute to solving these challenges in economic organizations. While highlighting topics such as information systems, digital trends, and information governance, this book is ideally intended for managers, data analysts, cybersecurity professionals, IT specialists, practitioners, researchers, academicians, and students working in fields that include digital transformation, information management, information security, information system reliability, business continuity, and data protection.
