Author: Kerrie Legend
Publisher: Createspace Independent Publishing Platform
ISBN: 9781984931702
Category :
Languages : en
Pages : 162
Book Description
Why Pinterest? Pinterest is an incredible search engine tool that is perfect for bloggers and marketers to grow their businesses online. The trouble is, most website owners either do not have their Pinterest account set up correctly or are not using Pinterest to gain followers, grow their blog and get free website traffic. Imagine a situation or your life if you could... Grow your online traffic and social media following like you couldn't imagine in just an hour a week. Constantly draw in new clients and customers (not to mention traffic) who are excited to hear what you have to say and are more than willing to share it with their friends and followers. A blogger's dream, right?! Become the online leader in your area of expertise. Be the go-to person for in-the-know. Have a social media following that you can rely on to engage with you. To buy your products, services, etc. Have business growth without spending money on ads. Have orders come in and be able to pinpoint exactly where the traffic is coming from. Have extra hours in your day to create amazing content, engage with your audience and spend time enjoying life away from your blog, knowing it will continue growing even while you aren't working (maybe even sleeping!). Practically everything you do will become automated, and you can sit back, smile and go do other fun things. Kerrie Legend developed a course on Pinterest and is sharing her expertise on this amazing online resource so bloggers and marketers like you can benefit and grow. Learn how to design pins, automate using 3rd party services like Tailwind and BoardBooster, and use pins and boards strategically to get viral attention for your website.
Grow Your Wood Toy Business: Learn Pinterest Strategy
Author: Kerrie Legend
Publisher: Createspace Independent Publishing Platform
ISBN: 9781984931702
Category :
Languages : en
Pages : 162
Book Description
Why Pinterest? Pinterest is an incredible search engine tool that is perfect for bloggers and marketers to grow their businesses online. The trouble is, most website owners either do not have their Pinterest account set up correctly or are not using Pinterest to gain followers, grow their blog and get free website traffic. Imagine a situation or your life if you could... Grow your online traffic and social media following like you couldn't imagine in just an hour a week. Constantly draw in new clients and customers (not to mention traffic) who are excited to hear what you have to say and are more than willing to share it with their friends and followers. A blogger's dream, right?! Become the online leader in your area of expertise. Be the go-to person for in-the-know. Have a social media following that you can rely on to engage with you. To buy your products, services, etc. Have business growth without spending money on ads. Have orders come in and be able to pinpoint exactly where the traffic is coming from. Have extra hours in your day to create amazing content, engage with your audience and spend time enjoying life away from your blog, knowing it will continue growing even while you aren't working (maybe even sleeping!). Practically everything you do will become automated, and you can sit back, smile and go do other fun things. Kerrie Legend developed a course on Pinterest and is sharing her expertise on this amazing online resource so bloggers and marketers like you can benefit and grow. Learn how to design pins, automate using 3rd party services like Tailwind and BoardBooster, and use pins and boards strategically to get viral attention for your website.
Publisher: Createspace Independent Publishing Platform
ISBN: 9781984931702
Category :
Languages : en
Pages : 162
Book Description
Why Pinterest? Pinterest is an incredible search engine tool that is perfect for bloggers and marketers to grow their businesses online. The trouble is, most website owners either do not have their Pinterest account set up correctly or are not using Pinterest to gain followers, grow their blog and get free website traffic. Imagine a situation or your life if you could... Grow your online traffic and social media following like you couldn't imagine in just an hour a week. Constantly draw in new clients and customers (not to mention traffic) who are excited to hear what you have to say and are more than willing to share it with their friends and followers. A blogger's dream, right?! Become the online leader in your area of expertise. Be the go-to person for in-the-know. Have a social media following that you can rely on to engage with you. To buy your products, services, etc. Have business growth without spending money on ads. Have orders come in and be able to pinpoint exactly where the traffic is coming from. Have extra hours in your day to create amazing content, engage with your audience and spend time enjoying life away from your blog, knowing it will continue growing even while you aren't working (maybe even sleeping!). Practically everything you do will become automated, and you can sit back, smile and go do other fun things. Kerrie Legend developed a course on Pinterest and is sharing her expertise on this amazing online resource so bloggers and marketers like you can benefit and grow. Learn how to design pins, automate using 3rd party services like Tailwind and BoardBooster, and use pins and boards strategically to get viral attention for your website.
Good Strategy Bad Strategy
Author: Richard Rumelt
Publisher: Currency
ISBN: 0307886239
Category : Business & Economics
Languages : en
Pages : 338
Book Description
Good Strategy/Bad Strategy clarifies the muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful action-oriented strategy for the real world. Developing and implementing a strategy is the central task of a leader. A good strategy is a specific and coherent response to—and approach for—overcoming the obstacles to progress. A good strategy works by harnessing and applying power where it will have the greatest effect. Yet, Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals with “strategy.” In Good Strategy/Bad Strategy, he debunks these elements of “bad strategy” and awakens an understanding of the power of a “good strategy.” He introduces nine sources of power—ranging from using leverage to effectively focusing on growth—that are eye-opening yet pragmatic tools that can easily be put to work on Monday morning, and uses fascinating examples from business, nonprofit, and military affairs to bring its original and pragmatic ideas to life. The detailed examples range from Apple to General Motors, from the two Iraq wars to Afghanistan, from a small local market to Wal-Mart, from Nvidia to Silicon Graphics, from the Getty Trust to the Los Angeles Unified School District, from Cisco Systems to Paccar, and from Global Crossing to the 2007–08 financial crisis. Reflecting an astonishing grasp and integration of economics, finance, technology, history, and the brilliance and foibles of the human character, Good Strategy/Bad Strategy stems from Rumelt’s decades of digging beyond the superficial to address hard questions with honesty and integrity.
Publisher: Currency
ISBN: 0307886239
Category : Business & Economics
Languages : en
Pages : 338
Book Description
Good Strategy/Bad Strategy clarifies the muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful action-oriented strategy for the real world. Developing and implementing a strategy is the central task of a leader. A good strategy is a specific and coherent response to—and approach for—overcoming the obstacles to progress. A good strategy works by harnessing and applying power where it will have the greatest effect. Yet, Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals with “strategy.” In Good Strategy/Bad Strategy, he debunks these elements of “bad strategy” and awakens an understanding of the power of a “good strategy.” He introduces nine sources of power—ranging from using leverage to effectively focusing on growth—that are eye-opening yet pragmatic tools that can easily be put to work on Monday morning, and uses fascinating examples from business, nonprofit, and military affairs to bring its original and pragmatic ideas to life. The detailed examples range from Apple to General Motors, from the two Iraq wars to Afghanistan, from a small local market to Wal-Mart, from Nvidia to Silicon Graphics, from the Getty Trust to the Los Angeles Unified School District, from Cisco Systems to Paccar, and from Global Crossing to the 2007–08 financial crisis. Reflecting an astonishing grasp and integration of economics, finance, technology, history, and the brilliance and foibles of the human character, Good Strategy/Bad Strategy stems from Rumelt’s decades of digging beyond the superficial to address hard questions with honesty and integrity.
Nurturing Children and Families
Author: Sarah Baldwin
Publisher: Waldorf Early Childhood Association North America
ISBN: 9781936849253
Category : Education
Languages : en
Pages : 114
Book Description
This is a comprehensive how-to guide for anyone interested in beginning a parent/child program, either independently or in association with an established Steiner-Waldorf school. It includes sections on setting a curriculum, parent education, community building, rhythms, and suggestions for everything from dish-washing to saying goodbye. The parent education segment includes guidelines for improving communications. This second edition features a new foreword, and updated information, bibliography and appendix of resources.
Publisher: Waldorf Early Childhood Association North America
ISBN: 9781936849253
Category : Education
Languages : en
Pages : 114
Book Description
This is a comprehensive how-to guide for anyone interested in beginning a parent/child program, either independently or in association with an established Steiner-Waldorf school. It includes sections on setting a curriculum, parent education, community building, rhythms, and suggestions for everything from dish-washing to saying goodbye. The parent education segment includes guidelines for improving communications. This second edition features a new foreword, and updated information, bibliography and appendix of resources.
I Just Like to Make Things
Author: Lilla Rogers
Publisher: Quarry Books
ISBN: 1610586360
Category : Art
Languages : en
Pages : 131
Book Description
Gain a wealth of information, inspiration, and know-how on moving your artistic career forward from one of the most successful illustration agents in the industry! I Just Like to Make Things is a dazzling, colorful volume of career and personal advice for artists, filled with ideas, playsheets (as opposed to worksheets), case studies, and tools for staying inspired and creative. These pages are grounded in the wisdom and experience gleaned from a long and buzzing career as creative juggernaut Lilla Rogers shares her analysis of leveraging various working styles and ways to keep your art fresh. Artist interviews provide inside details about the best jobs, as well as tips on how to work smart and stay creative. You’ll also find annotated case studies of several successful art jobs, in addition to coloring book pages, hand-drawn charts, and lots of crazy fun. Acquire real-life, professional advice from an artist known for setting the trend with I Just Like to Make Things!
Publisher: Quarry Books
ISBN: 1610586360
Category : Art
Languages : en
Pages : 131
Book Description
Gain a wealth of information, inspiration, and know-how on moving your artistic career forward from one of the most successful illustration agents in the industry! I Just Like to Make Things is a dazzling, colorful volume of career and personal advice for artists, filled with ideas, playsheets (as opposed to worksheets), case studies, and tools for staying inspired and creative. These pages are grounded in the wisdom and experience gleaned from a long and buzzing career as creative juggernaut Lilla Rogers shares her analysis of leveraging various working styles and ways to keep your art fresh. Artist interviews provide inside details about the best jobs, as well as tips on how to work smart and stay creative. You’ll also find annotated case studies of several successful art jobs, in addition to coloring book pages, hand-drawn charts, and lots of crazy fun. Acquire real-life, professional advice from an artist known for setting the trend with I Just Like to Make Things!
One Simple Idea: Turn Your Dreams into a Licensing Goldmine While Letting Others Do the Work
Author: Stephen Key
Publisher: McGraw Hill Professional
ISBN: 0071761284
Category : Business & Economics
Languages : en
Pages : 257
Book Description
Turn your great idea into millions—without lifting a finger! Yes, a good idea is enough to build a fortune! Too many people think production, marketing, and distribution are essential to the entrepreneurial process. As One Simple Idea shows, you can hand these tasks off to others—and make big money in doing so. Stephen Key, a highly successful entrepreneur whose creations have generated billions of revenue, offers the simple, effortless secret to success: license your simple idea and let others do the work. Breaking down the process of generating and licensing a product idea to a large company, he explains why you don’t need to reinvent the wheel: Simple improvements to existing products can be very successful endeavors—and the most lucrative. The old method of bringing products to market through prototyping and patents doesn’t work anymore. It’s cheaper and more profitable to do it Key’s way. One Simple Idea gives you everything you need to tap into the marketing and sales power of partners and licensors for maximum profit.
Publisher: McGraw Hill Professional
ISBN: 0071761284
Category : Business & Economics
Languages : en
Pages : 257
Book Description
Turn your great idea into millions—without lifting a finger! Yes, a good idea is enough to build a fortune! Too many people think production, marketing, and distribution are essential to the entrepreneurial process. As One Simple Idea shows, you can hand these tasks off to others—and make big money in doing so. Stephen Key, a highly successful entrepreneur whose creations have generated billions of revenue, offers the simple, effortless secret to success: license your simple idea and let others do the work. Breaking down the process of generating and licensing a product idea to a large company, he explains why you don’t need to reinvent the wheel: Simple improvements to existing products can be very successful endeavors—and the most lucrative. The old method of bringing products to market through prototyping and patents doesn’t work anymore. It’s cheaper and more profitable to do it Key’s way. One Simple Idea gives you everything you need to tap into the marketing and sales power of partners and licensors for maximum profit.
Jab, Jab, Jab, Right Hook
Author: Gary Vaynerchuk
Publisher: Harper Collins
ISBN: 0062273078
Category : Business & Economics
Languages : en
Pages : 282
Book Description
New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. When managers and marketers outline their social media strategies, they plan for the “right hook”—their next sale or campaign that’s going to knock out the competition. Even companies committed to jabbing—patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer’s resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don’t. Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It’s not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices—content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr.
Publisher: Harper Collins
ISBN: 0062273078
Category : Business & Economics
Languages : en
Pages : 282
Book Description
New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. When managers and marketers outline their social media strategies, they plan for the “right hook”—their next sale or campaign that’s going to knock out the competition. Even companies committed to jabbing—patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer’s resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don’t. Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It’s not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices—content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr.
The Prairie Homestead Cookbook
Author: Jill Winger
Publisher: Flatiron Books
ISBN: 1250305942
Category : Cooking
Languages : en
Pages : 384
Book Description
Jill Winger, creator of the award-winning blog The Prairie Homestead, introduces her debut The Prairie Homestead Cookbook, including 100+ delicious, wholesome recipes made with fresh ingredients to bring the flavors and spirit of homestead cooking to any kitchen table. With a foreword by bestselling author Joel Salatin The Pioneer Woman Cooks meets 100 Days of Real Food, on the Wyoming prairie. While Jill produces much of her own food on her Wyoming ranch, you don’t have to grow all—or even any—of your own food to cook and eat like a homesteader. Jill teaches people how to make delicious traditional American comfort food recipes with whole ingredients and shows that you don’t have to use obscure items to enjoy this lifestyle. And as a busy mother of three, Jill knows how to make recipes easy and delicious for all ages. "Jill takes you on an insightful and delicious journey of becoming a homesteader. This book is packed with so much easy to follow, practical, hands-on information about steps you can take towards integrating homesteading into your life. It is packed full of exciting and mouth-watering recipes and heartwarming stories of her unique adventure into homesteading. These recipes are ones I know I will be using regularly in my kitchen." - Eve Kilcher These 109 recipes include her family’s favorites, with maple-glazed pork chops, butternut Alfredo pasta, and browned butter skillet corn. Jill also shares 17 bonus recipes for homemade sauces, salt rubs, sour cream, and the like—staples that many people are surprised to learn you can make yourself. Beyond these recipes, The Prairie Homestead Cookbook shares the tools and tips Jill has learned from life on the homestead, like how to churn your own butter, feed a family on a budget, and experience all the fulfilling satisfaction of a DIY lifestyle.
Publisher: Flatiron Books
ISBN: 1250305942
Category : Cooking
Languages : en
Pages : 384
Book Description
Jill Winger, creator of the award-winning blog The Prairie Homestead, introduces her debut The Prairie Homestead Cookbook, including 100+ delicious, wholesome recipes made with fresh ingredients to bring the flavors and spirit of homestead cooking to any kitchen table. With a foreword by bestselling author Joel Salatin The Pioneer Woman Cooks meets 100 Days of Real Food, on the Wyoming prairie. While Jill produces much of her own food on her Wyoming ranch, you don’t have to grow all—or even any—of your own food to cook and eat like a homesteader. Jill teaches people how to make delicious traditional American comfort food recipes with whole ingredients and shows that you don’t have to use obscure items to enjoy this lifestyle. And as a busy mother of three, Jill knows how to make recipes easy and delicious for all ages. "Jill takes you on an insightful and delicious journey of becoming a homesteader. This book is packed with so much easy to follow, practical, hands-on information about steps you can take towards integrating homesteading into your life. It is packed full of exciting and mouth-watering recipes and heartwarming stories of her unique adventure into homesteading. These recipes are ones I know I will be using regularly in my kitchen." - Eve Kilcher These 109 recipes include her family’s favorites, with maple-glazed pork chops, butternut Alfredo pasta, and browned butter skillet corn. Jill also shares 17 bonus recipes for homemade sauces, salt rubs, sour cream, and the like—staples that many people are surprised to learn you can make yourself. Beyond these recipes, The Prairie Homestead Cookbook shares the tools and tips Jill has learned from life on the homestead, like how to churn your own butter, feed a family on a budget, and experience all the fulfilling satisfaction of a DIY lifestyle.
Styled
Author: Emily Henderson
Publisher: Potter Style
ISBN: 0804186278
Category : House & Home
Languages : en
Pages : 306
Book Description
NEW YORK TIMES BESTSELLER • The ultimate guide to thinking like a stylist, with 1,000 design ideas for creating the most beautiful, personal, and livable rooms. It’s easy to find your own style confidence once you know this secret: While decorating can take months and tons of money, styling often takes just minutes. Even a few little tweaks can transform the way your room feels. At the heart of Styled are Emily Henderson’s ten easy steps to styling any space. From editing out what you don’t love to repurposing what you can’t live without to arranging the most eye-catching vignettes on any surface, you’ll learn how to make your own style magic. With Emily’s style diagnostic, insider tips, and more than 1,000 unique ideas from 75 envy-inducing rooms, you’ll soon be styling like you were born to do it.
Publisher: Potter Style
ISBN: 0804186278
Category : House & Home
Languages : en
Pages : 306
Book Description
NEW YORK TIMES BESTSELLER • The ultimate guide to thinking like a stylist, with 1,000 design ideas for creating the most beautiful, personal, and livable rooms. It’s easy to find your own style confidence once you know this secret: While decorating can take months and tons of money, styling often takes just minutes. Even a few little tweaks can transform the way your room feels. At the heart of Styled are Emily Henderson’s ten easy steps to styling any space. From editing out what you don’t love to repurposing what you can’t live without to arranging the most eye-catching vignettes on any surface, you’ll learn how to make your own style magic. With Emily’s style diagnostic, insider tips, and more than 1,000 unique ideas from 75 envy-inducing rooms, you’ll soon be styling like you were born to do it.
Traction
Author: Gabriel Weinberg
Publisher: Penguin
ISBN: 0698411870
Category : Business & Economics
Languages : en
Pages : 242
Book Description
Most startups don’t fail because they can’t build a product. Most startups fail because they can’t get traction. Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction is something else entirely. As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. For every startup that grows to the point where it can go public or be profitably acquired, hundreds of others sputter and die. Smart entrepreneurs know that the key to success isn’t the originality of your offering, the brilliance of your team, or how much money you raise. It’s how consistently you can grow and acquire new customers (or, for a free service, users). That’s called traction, and it makes everything else easier—fund-raising, hiring, press, partnerships, acquisitions. Talk is cheap, but traction is hard evidence that you’re on the right path. Traction will teach you the nineteen channels you can use to build a customer base, and how to pick the right ones for your business. It draws on inter-views with more than forty successful founders, including Jimmy Wales (Wikipedia), Alexis Ohanian (reddit), Paul English (Kayak), and Dharmesh Shah (HubSpot). You’ll learn, for example, how to: ·Find and use offline ads and other channels your competitors probably aren’t using ·Get targeted media coverage that will help you reach more customers ·Boost the effectiveness of your email marketing campaigns by automating staggered sets of prompts and updates ·Improve your search engine rankings and advertising through online tools and research Weinberg and Mares know that there’s no one-size-fits-all solution; every startup faces unique challenges and will benefit from a blend of these nineteen traction channels. They offer a three-step framework (called Bullseye) to figure out which ones will work best for your business. But no matter how you apply them, the lessons and examples in Traction will help you create and sustain the growth your business desperately needs.
Publisher: Penguin
ISBN: 0698411870
Category : Business & Economics
Languages : en
Pages : 242
Book Description
Most startups don’t fail because they can’t build a product. Most startups fail because they can’t get traction. Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction is something else entirely. As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. For every startup that grows to the point where it can go public or be profitably acquired, hundreds of others sputter and die. Smart entrepreneurs know that the key to success isn’t the originality of your offering, the brilliance of your team, or how much money you raise. It’s how consistently you can grow and acquire new customers (or, for a free service, users). That’s called traction, and it makes everything else easier—fund-raising, hiring, press, partnerships, acquisitions. Talk is cheap, but traction is hard evidence that you’re on the right path. Traction will teach you the nineteen channels you can use to build a customer base, and how to pick the right ones for your business. It draws on inter-views with more than forty successful founders, including Jimmy Wales (Wikipedia), Alexis Ohanian (reddit), Paul English (Kayak), and Dharmesh Shah (HubSpot). You’ll learn, for example, how to: ·Find and use offline ads and other channels your competitors probably aren’t using ·Get targeted media coverage that will help you reach more customers ·Boost the effectiveness of your email marketing campaigns by automating staggered sets of prompts and updates ·Improve your search engine rankings and advertising through online tools and research Weinberg and Mares know that there’s no one-size-fits-all solution; every startup faces unique challenges and will benefit from a blend of these nineteen traction channels. They offer a three-step framework (called Bullseye) to figure out which ones will work best for your business. But no matter how you apply them, the lessons and examples in Traction will help you create and sustain the growth your business desperately needs.
Building a StoryBrand
Author: Donald Miller
Publisher: HarperCollins Leadership
ISBN: 0718033337
Category : Business & Economics
Languages : en
Pages : 241
Book Description
More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
Publisher: HarperCollins Leadership
ISBN: 0718033337
Category : Business & Economics
Languages : en
Pages : 241
Book Description
More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.