Author: Steven Brough
Publisher: GRASPED Digital
ISBN:
Category : Business & Economics
Languages : en
Pages : 38
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Book Description
"GRASPED WITCHCRAFT: Navigating the Dark Arts of Internet Marketing" embarks on an enlightening journey into the mystical world of digital marketing, where ancient wisdom meets modern strategy. This captivating book explores the ethereal and often shadowy realm of online marketing, drawing parallels between witchcraft's arcane practices and the techniques used in the digital marketplace. Readers are guided through enchanted forests and dark labyrinths, uncovering the secrets of persuasive communication, the power of SEO potions, and the dark wizards of unethical marketing. Along the way, the narrative weaves in lessons on the ethical use of these powers, emphasizing the importance of integrity and the dangers of succumbing to the dark arts for fleeting success. It's an essential grimoire for the digital age, offering a unique perspective on internet marketing strategies while advocating for ethical practices that respect both the audience and the sacred balance of the digital ecosystem. Mystical Framework: Uses the engaging metaphor of witchcraft to explain internet marketing strategies, making complex concepts accessible and memorable. Ethical Focus: Highlights the ethical considerations in digital marketing, encouraging readers to practice their craft with integrity and respect for their audience. Comprehensive Coverage: Offers insights into various aspects of digital marketing, from SEO and content marketing to social media and crisis management, all through an enchanting narrative. Practical Wisdom: Blends ancient wisdom with modern marketing techniques, providing practical advice alongside ethical reflections to guide readers in navigating the digital realm responsibly.
Author: Jamie Dow
Publisher: OUP Oxford
ISBN: 0191025569
Category : Philosophy
Languages : en
Pages : 259
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Book Description
For Aristotle, arousing the passions of others can amount to giving them proper grounds for conviction. On that basis a skill in doing so can be something valuable, an appropriate constituent of the kind of expertise in rhetoric that deserves to be cultivated and given expression in a well-organised state. Such are Jamie Dow's principal claims in Passions and Persuasion in Aristotle's Rhetoric. He attributes to Aristotle a normative view of rhetoric and its role in the state, and ascribes to him a particular view of the kinds of cognitions involved in the passions. In the first sustained treatment of these issues, and the first major monograph on Aristotle's Rhetoric in twenty years, Dow argues that Aristotle held distinctive and philosophically interesting views of both rhetoric and the nature of the passions. In Aristotle's view, he argues, rhetoric is exercised solely in the provision of proper grounds for conviction (pisteis). This is rhetoric's valuable contribution to the proper functioning of the state. Dow explores, through careful examination of the text of the Rhetoric, what normative standards must be met for something to qualify in Aristotle's view as 'proper grounds for conviction', and how he supposed these standards could be met by each of his trio of 'technical proofs' (entechnoi pisteis)—those using reason, character and emotion. In the case of the passions, Dow suggests, meeting these standards is a matter of arousing passions that constitute the reasonable acceptance of premises in arguments supporting the speaker's conclusion. Dow then seeks to show that Aristotle's view of the passions is compatible with this role in rhetorical expertise. This involves taking a stand on a number of controversial issues in Aristotle studies. In Passions and Persuasion, Dow rejects the view that Aristotle's Rhetoric expresses inconsistent views on emotion-arousal. Aristotle's treatment of the passions in the Rhetoric is, he argues, best understood as expressing a substantive theory of the passions as pleasures and pains. This is supported by a new representationalist reading of Aristotle's account of pleasure (and pain) in Rhetoric 1. Dow also defends a distinctive understanding of how Aristotle understood the contribution of phantasia ('appearance') to the cognitive component of the passions. On this interpretation, Aristotelian passions must involve the subject's affirming things to be the way that they are represented. Thus understood, the passions of an emotionally-engaged audience can constitute a part of their reasonable acceptance of a speaker's argument.
Author: James Martin
Publisher: Routledge
ISBN: 1134592647
Category : Political Science
Languages : en
Pages : 237
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Book Description
Rhetoric is the art of speech and persuasion, the study of argument and, in Classical times, an essential component in the education of the citizen. For rhetoricians, politics is a skill to be performed and not merely observed. Yet in modern democracies we often suspect political speech of malign intent and remain uncertain how properly to interpret and evaluate it. Public arguments are easily dismissed as ‘mere rhetoric’ rather than engaged critically, with citizens encouraged to be passive consumers of a media spectacle rather than active participants in a political dialogue. This volume provides a clear and instructive introduction to the skills of the rhetorical arts. It surveys critically the place of rhetoric in contemporary public life and assesses its virtues as a tool of political theory. Questions about power and identity in the practices of political communication remain central to the rhetorical tradition: how do we know that we are not being manipulated by those who seek to persuade us? Only a grasp of the techniques of rhetoric and an understanding of how they manifest themselves in contemporary politics, argues the author, can guide us in answering these perennial questions. Politics and Rhetoric draws together in a comprehensive and highly accessible way relevant ideas from discourse analysis, classical rhetoric updated to a modern setting, relevant issues in contemporary political theory, and numerous carefully chosen examples and issues from current politics. It will be essential reading for all students of politics and political communications.
Author: James Price Dillard
Publisher: SAGE
ISBN: 9780761920069
Category : Business & Economics
Languages : en
Pages : 898
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Book Description
Vienna, 1909. When the celebrated actor Eugen Bischoff is found dead in his garden pavilion, suspicion falls immediately on Baron von Yosch, a well-to-do army officer who was once the lover of the dead man s wife. By all appearances the door was locked from the inside when the two shots rang out the actor took his own life, but someone, or something, drove him to it. The baron sets out to learn all he can about the actor s death in order to clear his name. Meanwhile, within a few days, similar apparent suicides are reported. What started out as a straightforward quest to establish Bischoff s last deeds and discover the truth of his death becomes a search through the ages for an invisible enemy identified only by the actor s dying breath, when he whispered: . . . the Day of Judgment. Leo Perutz combines his hallmark blend of suspense and the fantastic in this spine-tingling mystery.
Author: Steven Brough
Publisher: GRASPED Digital
ISBN:
Category : Business & Economics
Languages : en
Pages : 39
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Book Description
“GRASPED Healing the World: Marketing Global Health Initiatives" is an essential compendium for marketers dedicated to amplifying the impact of global health campaigns. This meticulously curated collection navigates the complexities of marketing initiatives aimed at tackling some of the world's most pressing health challenges. From infectious disease outbreaks to chronic health conditions and global health disparities, this guide offers a deep dive into creating compelling narratives that mobilize public support, foster partnerships, and drive actionable change. It emphasizes the importance of ethical marketing practices, cultural sensitivity, and the power of digital storytelling in building global health awareness. For professionals at the intersection of marketing and public health, this set provides the strategic insights needed to make a meaningful difference in global health advocacy. In an era where global health issues demand urgent attention, “GRASPED Healing the World: Marketing Global Health Initiatives" presents a timely resource for marketers striving to make a tangible impact. This introduction lays the groundwork for understanding the critical role of marketing in public health advocacy, highlighting how strategic communication can bridge the gap between global health challenges and community action. It invites marketers to harness their expertise in storytelling, audience engagement, and digital outreach to support health initiatives that save lives and improve well-being worldwide. By aligning marketing strategies with the goals of global health organizations, this guide emboldens marketers to contribute to a healthier future for all, emphasizing that their work has the power to not just inform, but transform. The unique selling proposition (USP) of “GRASPED Healing the World: Marketing Global Health Initiatives" lies in its singular focus on leveraging marketing expertise to address and support global health challenges. Unlike general marketing guides, this collection specifically targets the nuances of promoting health initiatives, offering a blend of ethical guidance, strategic insights, and practical tools tailored to the health sector. It stands out by prioritizing the principles of empathy, accuracy, and global awareness, providing marketers with a blueprint for engaging diverse audiences and making a real impact in the fight against global health disparities. This guide is an invaluable asset for any marketer looking to apply their skills in a context that goes beyond commercial success to contribute to a healthier, more equitable world.
Author: Ronald Grey Gordon
Publisher:
ISBN:
Category : Neuroses
Languages : en
Pages : 324
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Book Description
Author: Aristotle
Publisher: University of Chicago Press
ISBN: 022659176X
Category : Philosophy
Languages : en
Pages : 328
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Book Description
A “singularly accurate, readable, and elegant translation [of] this much-neglected foundational text of political philosophy” (Peter Ahrensdorf, Davidson College). For more than two thousand years, Aristotle’s“Art of Rhetoric” has shaped thought on the theory and practice of persuasive speech. In three sections, Aristotle defines three kinds of rhetoric (deliberative, judicial, and epideictic); discusses three rhetorical modes of persuasion; and describes the diction, style, and necessary parts of a successful speech. Throughout, Aristotle defends rhetoric as an art and a crucial tool for deliberative politics while also recognizing its capacity to be misused by unscrupulous politicians to mislead or illegitimately persuade others. Here Robert C. Bartlett offers an authoritative yet accessible new translation of Aristotle’s “Art of Rhetoric,” one that takes into account important alternatives in the manuscript and is fully annotated to explain historical, literary, and other allusions. Bartlett’s translation is also accompanied by an outline of the argument of each book; copious indexes, including subjects, proper names, and literary citations; a glossary of key terms; and a substantial interpretive essay.
Author: James Price Dillard
Publisher: SAGE
ISBN: 1412983134
Category : Language Arts & Disciplines
Languages : en
Pages : 457
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Book Description
The Second Edition of The SAGE Handbook of Persuasion: Developments in Theory and Practice provides readers with logical, comprehensive summaries of research in a wide range of areas related to persuasion. From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues that will be of interest to interpersonal and mass communication researchers as well as to psychologists and public health practitioners.
Author: David Ray Griffin
Publisher: SUNY Press
ISBN: 9780791406120
Category : Religion
Languages : en
Pages : 304
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Book Description
In this book Griffin responds to critiques of his earlier work--God, Power, and Evil: A Process Theodicy--and discusses ways in which his position has changed in the intervening years. In so doing, he examines the problem of evil, theodicy, and philosophical theology, and contrasts traditional theism and process theism with regard to the question of omnipotence.
Author: Dirk Remley
Publisher: Routledge
ISBN: 1351796674
Category : Language Arts & Disciplines
Languages : en
Pages : 260
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Book Description
In this book, Dirk Remley applies his model of integrating multimodal rhetorical theory and multi-sensory neural processing theory pertaining to cognition and learning to multimodal persuasive messages. Using existing theories from multimodal rhetoric and specific findings from neurobiological studies, the book shows possible applications of the model through case studies related to persuasive messages such as those found in political campaign advertising, legal scenarios and general advertising, including print, videos, and in-person settings. As such, the book furthers the discussion of cognitive neuroscience and multimodal rhetorical theory, and it serves as a vehicle by which readers can better understand the links between multimodal rhetoric and cognitive neuroscience associated with persuasive communication in professional and educational environments.
