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Author: Steven Brough
Publisher: GRASPED Digital
ISBN:
Category : Business & Economics
Languages : en
Pages : 56
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Book Description
"GRASPED PERSUASION: Shaping Readers Thoughts" is a comprehensive exploration into the art and science of persuasive copywriting. This book offers a deep dive into how strategic communication, rooted in psychological principles, can effectively influence readers' thoughts, perceptions, and actions. From the initial spark of interest to the ultimate decision and action, it covers the entire spectrum of consumer engagement. Through a combination of theory, real-world examples, actionable tips, and practical exercises, readers will learn to harness the power of words to shape readers' thoughts, ignite their desires, and guide them towards the desired outcomes. It serves as an essential guide for marketers, content creators, and anyone looking to master the craft of persuasion in their written communications. Comprehensive Coverage: Offers a thorough examination of persuasive copywriting, covering a range of topics from the power of thought and desire to the subtleties of the subconscious mind and the intuitive leap of the sixth sense. Practical Application: Each chapter is enriched with practical exercises and actionable tips, enabling readers to apply the principles of persuasion directly to their own writing projects. Psychological Insights: Provides a deep understanding of the psychological mechanisms behind persuasion, offering readers strategies to effectively influence their audience's decisions. Ethical Persuasion: Addresses the importance of ethical considerations in persuasive techniques, guiding readers to use their skills responsibly and with respect for their audience's autonomy and well-being.
Author: Steven Brough
Publisher: GRASPED Digital
ISBN:
Category : Business & Economics
Languages : en
Pages : 56
Get Book Here
Book Description
"GRASPED PERSUASION: Shaping Readers Thoughts" is a comprehensive exploration into the art and science of persuasive copywriting. This book offers a deep dive into how strategic communication, rooted in psychological principles, can effectively influence readers' thoughts, perceptions, and actions. From the initial spark of interest to the ultimate decision and action, it covers the entire spectrum of consumer engagement. Through a combination of theory, real-world examples, actionable tips, and practical exercises, readers will learn to harness the power of words to shape readers' thoughts, ignite their desires, and guide them towards the desired outcomes. It serves as an essential guide for marketers, content creators, and anyone looking to master the craft of persuasion in their written communications. Comprehensive Coverage: Offers a thorough examination of persuasive copywriting, covering a range of topics from the power of thought and desire to the subtleties of the subconscious mind and the intuitive leap of the sixth sense. Practical Application: Each chapter is enriched with practical exercises and actionable tips, enabling readers to apply the principles of persuasion directly to their own writing projects. Psychological Insights: Provides a deep understanding of the psychological mechanisms behind persuasion, offering readers strategies to effectively influence their audience's decisions. Ethical Persuasion: Addresses the importance of ethical considerations in persuasive techniques, guiding readers to use their skills responsibly and with respect for their audience's autonomy and well-being.
Author: Shannon Walters
Publisher: Univ of South Carolina Press
ISBN: 1611173841
Category : Language Arts & Disciplines
Languages : en
Pages : 280
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Book Description
Rhetorical Touch argues for an understanding of touch as a rhetorical art by approaching the sense of touch through the kinds of bodies and minds that rhetorical history and theory have tended to exclude. In resistance to a rhetorical tradition focused on shaping able bodies and neurotypical minds, Shannon Walters explores how people with various disabilities—psychological, cognitive, and physical—employ touch to establish themselves as communicators and to connect with disabled and nondisabled audiences. In doing so, she argues for a theory of rhetoric that understands and values touch as rhetorical. Essential to her argument is a redefinition of key concepts and terms—the rhetorical situation, rhetorical identification, and the appeals of ethos (character), pathos (emotion), and logos (logic or message). By connecting Empedoclean and sophistic theories to Aristotelian rhetoric and Burkean approaches, Walters's methods mobilize a wide range of key figures in rhetorical history and theory in response to the context of disability. Using Empedocles' tactile approach to logos, Walters shows how the iterative writing processes of people with psychological disabilities shape crucial spaces for identification based on touch in online and real life spaces. Mobilizing the touch-based properties of the rhetorical practice of mētis, Walters demonstrates how rhetors with autism approach the crafting of ethos in generative and embodied ways. Rereading the rhetorical practice of kairos in relation to the proximity between bodies, Walters demonstrates how writers with physical disabilities move beyond approaches of pathos based on pity and inspiration. The volume also includes a classroom-based exploration of the discourses and assumptions regarding bodies in relation to haptic, or touch-based, technologies. Because the sense of touch is the most persistent of the senses, Walters argues that in contexts of disability and in situations in which people with and without disabilities interact, touch can be a particularly vital instrument for creating meaning, connection, and partial identification. She contends that a rhetoric thus reshaped stretches contemporary rhetoric and composition studies to respond to the contributions of disabled rhetors and transforms the traditional rhetorical appeals and canons. Ultimately, Walters argues, a rhetoric of touch allows for a richer understanding of the communication processes of a wide range of rhetors who use embodied strategies.
Author: Robert McAfee Brown
Publisher: Westminster John Knox Press
ISBN: 9780664253813
Category : Religion
Languages : en
Pages : 164
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Book Description
Studying such literary figures as Frederick Buechner, Albert Camus, George Dennison, Ursula Le Guin, C. S. Lewis, Alan Paton, Ignazio Silone, Alice Walker, Elie Wiesel, and Charles Williams, Robert McAfee Brown illustrates "the liberating power of fiction" by enabling the reader to enter their worlds. Brown asserts that although there is no faith that offers ironclad guarantees against future struggles, the wisdom of these authors can help us toward praising and rejoicing.
Author: Răzvan Săftoiu
Publisher: John Benjamins Publishing Company
ISBN: 9027268363
Category : Language Arts & Disciplines
Languages : en
Pages : 291
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Book Description
Persuasive Games in Political and Professional Dialogue is about the rediscovery of humans as proficient users of language in the sense that – while involved in a dialogue – they listen, observe, discuss, reason, evaluate and conclude; in other words, speakers are no longer interested in defeating the other and proving him/her wrong, but in learning from the other. The volume comprises 12 articles, distributed in two sections – Persuasion in Political Dialogue and Persuasive Strategies in Professional Dialogue – which approach the topic of persuasion as it unfolds from political and professional communication. The articles in the proposed volume depict relevant theoretical and practical issues related to persuasion in two communication sites: politics and workplace, and they are results of consistent research conducted by the contributors in various settings. The contributions provide critical, valuable insights into the dynamic process of creating and maintaining relationships at an individual and at a professional level.
Author: Dave Barkey
Publisher: WestBow Press
ISBN: 1449781020
Category : Fiction
Languages : en
Pages : 392
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Book Description
Readers of Persistent Pursuit will pick up the story of Brad and Stella Crosley after they settled into their north central Iowa wooded hideaway they call Haven Acres. Their tranquility is disrupted by the nocturnal arrival of an uninvited guest. Will their marriage survive the threat of a triangular relationship as they tackle the multiple issues of another inhabitant of Haven Acres? Will their newfound faith in Christ withstand the challenges they will face? Will Stella, who previously abandoned her husband and infant son, assume the role of faithful wife and devoted mother? Find out if the Crosleys manage to achieve persuasive proof. I was delighted to find that Haven Acres was still very much alive in Persuasive Proof, the sequel to Dave Barkeys first novel Persistent Pursuit. The familiar and memorable personalities continue their adventures. Brad Crosley, principal of the local elementary school, and his wife Stella are in the process of making a comfortable Christian home for their son Gerald. The author beautifully and sensitively draws the reader into Brads struggles to balance his responsibilities among nurturing his family, running the elementary school, participating in church activities, and cultivating relationships in the community. The story intensifies as Brad and Stella reach out to a desperate Sally, offering shelter and hope. This new-found hope is threatened by unforeseen challenges only to realize later that God had a better plan. Thank you, Dave Barkey, for another inspiring book and Im already anticipating the next. Dean W. Tuttle Professor Emeritus, University of Northern Colorado
Author: Dirk Remley
Publisher: Taylor & Francis
ISBN: 1351796682
Category : Business & Economics
Languages : en
Pages : 172
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Book Description
Cover -- Half Title -- Titel Page -- Copyright Page -- Contents -- List of Figures -- Permission Page -- 1 Persuasive Rhetoric and the Brain -- 2 Multimodality and Neurobiology -- 3 The Neuro-Cognitive Model of Multimodal Rhetoric -- 4 Framing Perception With Media -- 5 Narrative and Persuasion -- 6 Dress and Natural [Neural] Codes: Smell, Setting, and Audience -- 7 Persuasion of Change -- 8 Historical Political Speeches -- 9 Persuasion, Perception, and the Law -- 10 Applications in Production of Materials -- 11 A Neurorhetorical Analysis of a Multimodal Print Persuasive Message -- 12 Conclusion -- References -- Index
Author: Jessica Berg
Publisher: Red Adept Publishing, LLC
ISBN:
Category : Fiction
Languages : en
Pages : 308
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Book Description
After solving three murders and ridding Pemberley of riffraff and questionable relatives, Eliza Darcy is convinced her problems are in the past. Secure in the love of her main squeeze, Heath Tilney, and somewhat confident in her new role as mistress of Pemberley, Eliza ignores the news of an ex-con murdered in one of Lambton’s many pubs. Then Detective Chief Inspector Finn Wentworth shows up on her doorstep, soaking wet and accused of murder. Certain Wentworth is innocent, Eliza hides him, using one of Pemberley's secrets. She reassembles her sleuthing gang: Heath, her batty great-aunt Iris, and her romance-novelist cousin Joy Bingley. The group must work to keep Wentworth’s whereabouts a secret while they solve the murder to clear his name. Just as they make some headway, an unwelcome surprise infiltrates their mission. Eliza fears she will not only fail her friend but also end up decorating a prison cell instead of bringing her beloved Pemberley back to its Regency Era glory.
Author: Brian Thompson
Publisher: Oxford University Press, USA
ISBN: 0199678219
Category : Law
Languages : en
Pages : 737
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Book Description
Filling a need for a case and materials book on constitutional and administrative law, this textbook reflects the latest thinking particularly in relation to the European Communities.
Author: Jodi A. Matthews
Publisher: Xulon Press
ISBN: 1591602823
Category : Religion
Languages : en
Pages : 166
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Book Description
Author: Richard M. Perloff
Publisher: Routledge
ISBN: 0429589409
Category : Psychology
Languages : en
Pages : 664
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Book Description
Approachable yet sophisticated and comprehensive presentation of the key concepts and theories of persusaion. Key text for an increasingly relevant course taught in various departments, such as communication studies and psychology. Fresh attention to online influence and new examples of persusaion today, including within health campaigns, attitudes, communicator appeals, dissonance, and ethics. Updated companion website that includes an instructor’s manual, lecture slides, sample test questions, and links to relevant articles and videos illustrating concepts presented in the text.
