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Author: Lisa Buchanan
Publisher: HOW Books
ISBN:
Category : Computer graphics
Languages : en
Pages : 248
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Book Description
It's all too often that designers leave a meeting with clients feeling as if they've been speaking an entirely different language. Graphically Speaking solves such communication problems by breaking down client-designer dialogue into something both parties can understand. It visually defines more than 30 of the most common words that clients use to describe what they want in a design. Vague, possibly confusing terms -- words like elegant or powerful or warm -- are made specific as they relate to actual design style. Entries provide visual reference materials including color combinations, fonts and final designs so that terms are defined both literally and visually. Because of the structure of the book, it's really three must-have books in one -- a client communication guide, a designer reference and an inspiring collection of top design projects. Lisa Buchanan is the Art Director of HOW Design Books. Before joining HOW, she worked with clients on freelance projects including logos, web sites, letterhead and business cards -- all while developing her insights into client-designer relationships. Lisa lives in Cincinnati, Ohio.
Author: Lisa Buchanan
Publisher: HOW Books
ISBN:
Category : Computer graphics
Languages : en
Pages : 248
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Book Description
It's all too often that designers leave a meeting with clients feeling as if they've been speaking an entirely different language. Graphically Speaking solves such communication problems by breaking down client-designer dialogue into something both parties can understand. It visually defines more than 30 of the most common words that clients use to describe what they want in a design. Vague, possibly confusing terms -- words like elegant or powerful or warm -- are made specific as they relate to actual design style. Entries provide visual reference materials including color combinations, fonts and final designs so that terms are defined both literally and visually. Because of the structure of the book, it's really three must-have books in one -- a client communication guide, a designer reference and an inspiring collection of top design projects. Lisa Buchanan is the Art Director of HOW Design Books. Before joining HOW, she worked with clients on freelance projects including logos, web sites, letterhead and business cards -- all while developing her insights into client-designer relationships. Lisa lives in Cincinnati, Ohio.
Author: Lisa Buchanan
Publisher:
ISBN: 9780715315446
Category : Computer graphics
Languages : en
Pages : 240
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Book Description
This book breaks down the client-designer dialogue into something everyone can understand. Starting with an insightful, introductory section of expert commentary on how visual and non-visual people can work best together, the main section of this book is divided using an alphabetical progression of buzzwords. Each 'word section' progresses from components of a design style, like colour combinations and fonts to examples of design style, such as brochures and logos. The benefit of this book is that it's three books in one: a client communication guide, a designer reference, and a 'swipefile' of different types of logos and page design projects - absolutely indispensable.
Author: Tad Crawford
Publisher: Simon and Schuster
ISBN: 1581157495
Category : Design
Languages : en
Pages : 320
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Book Description
"Provides definitive guidelines on all aspects of the graphic design business."—FYI. * Newly revised and expanded version of an industry classic--5,000 sold! * Up-to-the-minute! Includes web, interactive, and green design, new legislation * Each chapter written by an authority on the subject. Here’s the definitive guide to professional business practices in graphic design, now fully revised and updated for the digital age. Up-to-the-minute coverage of web, interactive, and motion graphics; green design; potential repercussions of legislation on Orphan Works; protection of fonts and software; managing creative people; using professional help such as lawyers; and much more. Each in-depth chapter, covering such topics as professional relationships, fees, contracts, managing large projects, copyright and trademark issues, electronic uses, and more, has been written by an authority in the field. The newly revised AIGA Standard Form for Design Services is included for the convenience of readers, along with a complete resources section. No designer should do business without this comprehensive, authoritative book. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Author:
Publisher:
ISBN:
Category : Commercial art
Languages : en
Pages : 542
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Book Description
Author: Cheryl Cullen
Publisher: Adams Media
ISBN:
Category : Art
Languages : en
Pages : 152
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Book Description
Make that first impression count! Identity projects are critical to your success as a graphic designer. Get it right and you've just helped boost a client's business. Get it wrong and they might not be around long enough to become a repeat customer. So how do you guarantee your work is always memorable? With Identity Solutions, the inspiration for your next branding project is just a page turn away. You'll get a behind-the-scenes look at the best new letterhead, logo and business card designs from the industry's top professionals. These stunning visuals are paired with clear explanations of the problem-solving strategies that made them successful - practical solutions that will boost the quality of every piece you create, including your own self-promotion. Take your work to the next level with Identity Solutions!
Author: Bryan Peterson
Publisher: Adams Media
ISBN:
Category : Art
Languages : en
Pages : 156
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Book Description
Peterson makes learning design simple by highlighting the fundamental rules of the profession, and showing the spectacular visual designs that can result. He uses casual but informative language to explain how to implement great design concepts.
Author: Jeff Fisher
Publisher: HOW Books
ISBN:
Category : Art
Languages : en
Pages : 196
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Book Description
From marketing and promotion to client communication, this essential guide covers everything graphic designers need to know to achieve ultimate success. The author finds answers all the tough questions with: Practical advice for establishing - and maintaining - a high profile within the design community; Personality-driven text that makes readers feel like they're getting advice from a trusted friend or peer; Timeless information that designers of all levels can use to navigate the inevitable tough spots in the industry; Straightforward strategies for tackling such tricky business issues as contracts, pricing, lawyers and accountants; In addition, there are invaluable sections on recovering from big career mistakes and giving back to the community. This is the book graphic designers have been asking for: a business guide that isn't too stuffy for creatives.
Author:
Publisher:
ISBN:
Category : Books
Languages : en
Pages : 2068
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Book Description
Author:
Publisher:
ISBN:
Category : Libraries
Languages : en
Pages : 1142
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Book Description
Includes, beginning Sept. 15, 1954 (and on the 15th of each month, Sept.-May) a special section: School library journal, ISSN 0000-0035, (called Junior libraries, 1954-May 1961). Also issued separately.
Author: Leatrice Eiseman
Publisher:
ISBN:
Category :
Languages : en
Pages : 143
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Book Description
