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Author: Jay Scherer
Publisher: Peter Lang
ISBN: 9783039111145
Category : Art
Languages : en
Pages : 290
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Book Description
Although New Zealand exists as a small (pop. 4.3 million), peripheral nation in the global economy, it offers a unique site through which to examine the complex, but uneven, interplay between global forces and long-standing national traditions and cultural identities. This book examines the profound impact of globalization on the national sport of rugby and New Zealand's iconic team, the All Blacks. Since 1995, the national sport of rugby has undergone significant change, most notably due to the New Zealand Rugby Union's lucrative and ongoing corporate partnerships with Rupert Murdoch's News Corporation and global sportswear giant Adidas. The authors explore these significant developments and pressures alongside the resulting tensions and contradictions that have emerged as the All Blacks, and other aspects of national heritage and indigenous identity, have been steadily incorporated into a global promotional culture. Following recent research in cultural studies, they highlight the intensive, but contested, commodification of the All Blacks to illuminate the ongoing transformation of rugby in New Zealand by corporate imperatives and the imaginations of marketers, most notably through the production of a complex discourse of corporate nationalism within Adidas's evolving local and global advertising campaigns.
Author: Jay Scherer
Publisher: Peter Lang
ISBN: 9783039111145
Category : Art
Languages : en
Pages : 290
Get Book Here
Book Description
Although New Zealand exists as a small (pop. 4.3 million), peripheral nation in the global economy, it offers a unique site through which to examine the complex, but uneven, interplay between global forces and long-standing national traditions and cultural identities. This book examines the profound impact of globalization on the national sport of rugby and New Zealand's iconic team, the All Blacks. Since 1995, the national sport of rugby has undergone significant change, most notably due to the New Zealand Rugby Union's lucrative and ongoing corporate partnerships with Rupert Murdoch's News Corporation and global sportswear giant Adidas. The authors explore these significant developments and pressures alongside the resulting tensions and contradictions that have emerged as the All Blacks, and other aspects of national heritage and indigenous identity, have been steadily incorporated into a global promotional culture. Following recent research in cultural studies, they highlight the intensive, but contested, commodification of the All Blacks to illuminate the ongoing transformation of rugby in New Zealand by corporate imperatives and the imaginations of marketers, most notably through the production of a complex discourse of corporate nationalism within Adidas's evolving local and global advertising campaigns.
Author: Alan Bairner
Publisher: SUNY Press
ISBN: 9780791449110
Category : Sports & Recreation
Languages : en
Pages : 246
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Book Description
Explores the relationship between sport and national identities within the context of globalization in the modern era.
Author: Paddy Dolan
Publisher: Routledge
ISBN: 1315519119
Category : Sports & Recreation
Languages : en
Pages : 402
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Book Description
While globalisation has undoubtedly occurred in many social fields, in sport the importance of ‘the nation’ has remained. This book examines the continuing but contested relevance of national identities in sport within the context of globalising forces. Including case studies from around the world, it considers the significance of sport in divided societies, former global empires and aspirational nations within federal states. Each chapter looks at sport not only as a reflection of national rivalries but also as a changing cultural tradition that facilitates the reimagining of borders, boundaries and identities. The book questions how these national, state and global identifications are invoked through sporting structures and practices, both in the past and the present. Truly international in perspective, it features case studies from across Europe, the UK, the USA and China and touches on the topics of race, religion, terrorism, separatism, nationalism and militarism. Sport and National Identities: Globalisation and Conflict is fascinating reading for anyone with an interest in the sociology of sport or the relationship between sport, politics, geography and history. Chapter 8 of this book is freely available as a downloadable Open Access PDF at http://www.taylorfrancis.com under a Creative Commons Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND) 4.0 license.
Author: Matthew Guschwan
Publisher: Routledge
ISBN: 1317482980
Category : Sports & Recreation
Languages : en
Pages : 249
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Book Description
Citizenship has become a widely significant and hotly contested academic concept. Though the term may seem obvious, citizenship carries a range of subtle social and political meanings. This volume explores citizenship as it relates to sport, on the micro and macro level of analysis and in a variety of geo-political contexts. Citizenship is a central organizing principle of international competition such as the Olympic Games. Furthermore, sport is used to teach, symbolize and perform citizenship. While related to national identity, citizenship pertains more precisely to how citizens are legally and politically recognized by the state and how citizens engage within the nation state. This volume traces the roots of discourses on citizenship before illustrating a variety of ways in which citizenship and sport impinge upon each other in contemporary contexts. This bookw as published as a special issue of Sport in Society.
Author: Jim OBrien
Publisher: Routledge
ISBN: 9780367560348
Category : Globalization
Languages : en
Pages : 232
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Book Description
This book explores the interrelationships between nations, regions and states in the landscape of contemporary international sport, focusing on identity. Using case studies, the book explores themes such as the geopolitics of sports events, contested identities, and ownership of sport.
Author: Elizabeth C.K. Pike
Publisher: Edward Elgar Publishing
ISBN: 1789903602
Category : Sports & Recreation
Languages : en
Pages : 424
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Book Description
This state-of-the-art Research Handbook provides a challenging and critical examination of the complex issues surrounding sports in contemporary societies. Featuring contributions from world-leading scholars, it focuses upon the impact of their research, together with significant social issues and controversies in sport.
Author: Ino Rossi
Publisher: Springer Nature
ISBN: 3030440583
Category : Social Science
Languages : en
Pages : 1104
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Book Description
This is a must-read volume on globalization in which some of the foremost scholars in the field discuss the latest issues. Truly providing a global perspective, it includes authorship and discussions from the Global North and South, and covers the major facets of globalization: cultural, economic, ecological and political. It discusses the historical developments in governance preceding globalization, the diverse theoretical and methodological approaches to globalization, and analyzes underdevelopment, anti-globalization movements, global poverty, global inequality, and the debates on international trade versus protectionism. Finally, the volume looks to the future and provides prospects for inter-civilizational understanding, rapprochement, and global cooperation. This will be of great interest to academics and students of sociology, social anthropology, political science and international relations, economics, social policy, social history, as well as to policy makers.
Author: Mike Featherstone
Publisher: SAGE
ISBN: 9780803983229
Category : Social Science
Languages : en
Pages : 422
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Book Description
In this book leading social scientists from many countries analyze the extent to which we are seeing a globalization of culture. Is a unified world culture emerging? And if so, how does this relate to existing cultural divisions and to the autonomy of the nation state? Differing explanations are offered for trends towards global unification and their relation to an economic world-system. Will the intensification of global contact produce increasing tolerance of other cultures? Or will an integrating culture produce sharper reactions in the form of fundamentalist and nationalist movements? The contributors explore the emergence of `third cultures', such as international law, the financial markets and media conglomerates, as
Author: Toby Miller
Publisher: SAGE
ISBN: 9780761959694
Category : Political Science
Languages : en
Pages : 172
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Book Description
Globalization and Sport argues that although sport is a source of pleasure, it is also part of the government of everyday life. The creation of a sporting calendar, movements of rational recreation and the development of public sector physical education, are read as ways of disciplining and shaping urban-industrial populations.
Author: Roland Robertson
Publisher: Taylor & Francis
ISBN: 1134803273
Category : Social Science
Languages : en
Pages : 233
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Book Description
The current discourse of globalization is overwhelmingly centred upon the interconnectedness, or connectivity, of the contemporary world; to the great neglect of the issues of global culture and global consciousness. With contemporary worldwide culture increasingly characterized by such themes as astronomy, cosmology, space travel and exploration, there is an increasing disjuncture between academic concern with connectivity, on the one hand, and culture and consciousness of the place of planet earth in the cosmos as a whole, on the other. This book addresses this deficiency from a variety of closely related perspectives, presenting studies of religion, science, sport, international organizations, global resistance movements and migrations and developments in East Asia. It brings together the latest theoretical empirical work from scholars in the US, UK, Australia, Japan, China and Israel on the significance of culture and global consciousness. As such, Global Culture: Consciousness and Connectivity will be of great interest to scholars across and beyond the social sciences working in the areas of global studies, cultural studies, social theory, the sociology of religion and related issues.
