Author: Bill Pronzini
Publisher: Forge Books
ISBN: 0765394391
Category : Fiction
Languages : en
Pages : 256
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Book Description
Give-a-Damn Jones arrives in a small Montana town rife with tensions related to a convict's efforts to prove his innocence, a cattleman's demand for respect, a snooping editor, and a feud between a dentist and a blacksmith.
Author: Afdhel Aziz
Publisher: Simon and Schuster
ISBN: 1682450473
Category : Business & Economics
Languages : en
Pages : 304
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Book Description
“We are at a crossroads: either we can try to prop up the old, broken marketing model, or we can create a new model, one that is fit for the unique challenges of today.” —From Good Is the New Cool Marketing has an image problem. Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from their brands—while still insisting on cutting-edge products with on-trend design. As always, brands need to be cool—but now they need to be good, too. It’s a tall order, and with new technology empowering consumers to bypass advertisements altogether, it won’t be long before the old, advertising-based marketing model goes the way of the major label. If only there was a new model, one that allowed companies to address environmental, civic, and economic issues in a way that grew their brand and business, while giving back to society, and re-branding branding as a powerful force for good. Enter Good is The New Cool, a bold new manifesto from marketing experts Afdhel Aziz and Bobby Jones. In provocative, whip-smart, and streetwise style, they take aim at conventional marketing, posing the questions few have had the vision and courage to ask: If the system is broken, how can we fix it? Rather than sinking money into advertising, why not create a new model, in which great marketing optimizes life? With seven revolutionary new principles—from “Treat People as Citizens, Not Consumers,” to “Lead with the Cool”—and insights and interviews from a new generation of marketers, social entrepreneurs, and leaders of such brands as Zappos, Citibank, The Honest Company, as well as the culture creators working with artists like Lady Gaga, Pharrell, and Justin Bieber, this rule-breaking book is the new business model for the twenty-first century, and a call to action for anyone committed to building a better tomorrow. This visionary book won’t just change your business—it will change the world.
Author: Ira Berkow
Publisher: Diversion Books
ISBN: 1626813930
Category : Sports & Recreation
Languages : en
Pages : 188
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Book Description
Twelve years before Kentucky and Texas Christian. Seven years after Jackie Robinson’s first at-bat in the Majors. A color barrier in both sports and in America was shattered—by a team of teenage boys. The weight of a season and the weight of growing up are burdens enough. For a high school basketball team in Chicago in 1954, the weight of history joined them every time they stepped onto the court. “The Wonder Five” were from DuSable High School, a predominantly black area of Chicago, a city with a harrowing record on race relations. It is also one of America’s preeminent basketball cities, and The Wonder Five’s spectacular skill and immense poise carried them through the season and into the record books as the first all-black team, led by a black coach, to reach the highest levels of an organized, integrated, traditional sports program in America. When DuSable reached the finals of the state tournament for Illinois, it made history the minute its five starters stepped onto the court. Pulitzer Prize-winning reporter Ira Berkow goes in-depth to explore the historical and sociological background that led to DuSable, as well as painting that championship game in his inimitable style. In one of the most emotional, suspenseful, and bizarre games that anyone had ever seen, DuSable played a team from Mount Vernon, a small, southern Illinois town, predominantly white, save for its one star player. What happened in the game, and the aftermath, changed the lives of these young men forever.
Author: Alan Lomax
Publisher: Univ of California Press
ISBN: 9780520225305
Category : Biography & Autobiography
Languages : en
Pages : 372
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Book Description
A biography of Ferdinand 'Jelly Roll' Morton, one of the world's most influential composers of jazz.
Author: Owen Payne White
Publisher:
ISBN:
Category : Frontier and pioneer life
Languages : en
Pages : 256
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Book Description
Author:
Publisher:
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Category : Labor unions
Languages : en
Pages : 668
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Author:
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Category : Machinery
Languages : en
Pages : 630
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Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 60
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Book Description
Mother Jones is an award-winning national magazine widely respected for its groundbreaking investigative reporting and coverage of sustainability and environmental issues.
Author: Chicago Public Library
Publisher:
ISBN:
Category :
Languages : en
Pages : 652
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Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 64
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Book Description
The weekly source of African American political and entertainment news.
