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Author: Magda Fusaro
Publisher: Montréal : I. Quentin
ISBN: 9782922417289
Category : Technology & Engineering
Languages : en
Pages : 176
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Book Description
The importance of developing electronic commerce has become increasingly apparent over the last decade. At the same time, a number of regulatory and economic measures are required to help develop on-line transaction volume. Although governments and some businesses have taken the first steps, consumers are still conspicuously absent from the cyberspace marketplace. In this book you will discover: What you can do to increase consumer confidence in your e-business in order to promote rapid growth and success; Which conditions are deemed essential by consumers for developing lasting consumer confidence in your e-business; How to overcome technical, economic and socio-cultural obstacles so that people of all social levels can benefit fully from the many advantages e-commerce has to offer. This book invites you to embark on a journey spanning theory and practice. The goal is to provide you -- entrepreneurs and webmasters -- with an overview of the rules of the game as they exist at the present time, and to help you adapt your e-commerce strategies so that they generate maximum consumer confidence.
Author: Magda Fusaro
Publisher: Montréal : I. Quentin
ISBN: 9782922417289
Category : Technology & Engineering
Languages : en
Pages : 176
Get Book
Book Description
The importance of developing electronic commerce has become increasingly apparent over the last decade. At the same time, a number of regulatory and economic measures are required to help develop on-line transaction volume. Although governments and some businesses have taken the first steps, consumers are still conspicuously absent from the cyberspace marketplace. In this book you will discover: What you can do to increase consumer confidence in your e-business in order to promote rapid growth and success; Which conditions are deemed essential by consumers for developing lasting consumer confidence in your e-business; How to overcome technical, economic and socio-cultural obstacles so that people of all social levels can benefit fully from the many advantages e-commerce has to offer. This book invites you to embark on a journey spanning theory and practice. The goal is to provide you -- entrepreneurs and webmasters -- with an overview of the rules of the game as they exist at the present time, and to help you adapt your e-commerce strategies so that they generate maximum consumer confidence.
Author: C. Whan Park
Publisher: John Wiley & Sons
ISBN: 1119308070
Category : Business & Economics
Languages : en
Pages : 288
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Book Description
Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book describes how companies can turn a product, service, corporate, person or place brand into one that customers love, trust and respect; in short, how to make a brand admired. The result? Greater brand loyalty, stronger brand advocacy, and higher brand equity. Admired brands grow more revenue in a more efficient way over a longer period of time and with more opportunities for growth. The real power of Brand Admiration is that it provides concrete, actionable guidance on how brand managers can make customers (and employees) admire a brand. Admired brands don't just do the job; they offer exactly what customers need (enabling benefits), in way that's pleasing, fun, interesting, and emotionally involving (enticing benefits), while making people feel good about themselves (enriching benefits). Providing these benefits, called 3 Es, is foundational to building , strengthening and leveraging brand admiration. In addition, the authors articulate a common-sense and action based measure of brand equity, and they develop dashboard metrics to diagnose if there are any 'canaries in the coal mine', and if so, what to do next. In short, Brand Admiration provides a coherent, cohesive approach to helping the brand stand the test of time. A well-designed, well-managed brand becomes a part of the public consciousness, and ultimately, a part of the culture. This trajectory is the fruit of decisions made from an integrated strategic standpoint. This book shows you how to shift the process for your brand, with practical guidance and an analytical approach.
Author: Natalie Doyle Oldfield
Publisher: Paperback
ISBN: 9780994041630
Category : Business & Economics
Languages : en
Pages : 336
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Book Description
Trust is the most basic quality at the heart of every relationship. We understand it naturally and our inner alarms go off when trust is damaged or absent. But most business leaders consider trust to be something intangible and difficult to quantify.This book clearly demonstrates that trust is both measurable and manageable. It offers a practical guide to building and protecting trust, and making it part of the balance sheet of every organization. Natalie Doyle Oldfield has spent years studying trust. She lays out a practical, step-by-step approach that will enable everyone from the CEO to the front line employee to thrive in a culture of trust.By taking a look at the science and research, case studies of trust broken and rebuilt, and the reflections of leading business figures, this book will show you how to create trusting relationships with customers, employees and stakeholders. It will show you how to make trust part of your core business strategy and how to make it pay off on the bottom line. "In this groundbreaking book you'll hear real case studies about why the businesses that operate on a strong foundation of trust and integrity, dramatically outperform. Better still, Natalie shows you, with results from her original research, how you can join their ranks!"Cathleen Fillmore Owner, Speakers Gold Bureau"Natalie changed the way we view our customers, our thought process and everything we do - we now see things in a different way. Since working with Natalie and implementing the Trust Building Model and the Client Trust Index(TM) we now have a customer performance metric and benchmark to measure customer experience."Kevin Pelley, CEO, Kohltech Windows and Entrance Systems"Natalie has coined the importance of trust and offers a toolbox to implement the thinking and strategy. This book is a not to be missed compendium relevant for negotiators, executive, leaders of government and the rest of us. I will certainly be using this book in my work."Keld Jensen, award winning author of The Trust Factor"Natalie's style immediately engages you with examples and best practices, spelling out just how leading companies have outpaced those in their industries by investing in their employees and customers."David Alston, Chief Innovation Officer, Introhive"Natalie Doyle Oldfield's well-researched and expertly crafted work takes you on a journey to understand the bottom line benefits of creating and managing trusting business relationships. The Power of Trust will stand out on bookshelves as one of the best business books published in recent years. It's balanced with what goes to the heart of what matters most "Trust". Kathy Malley, APR, FCPRS, Vice President, Malley Industries Inc
Author: Joel Peterson
Publisher: AMACOM
ISBN: 081443746X
Category : Business & Economics
Languages : en
Pages : 128
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Book Description
Because of trust in leadership, in each other, and in the mission, a tiny company like John Deere grew into a worldwide leader. On the opposite spectrum, a lack of trust is what eventually sank the seemingly unsinkable corporation of Enron. A culture of trust for all companies large and small is invaluable. Trust turns deflection into transparency, suspicion into empowerment, and conflict into creativity. And what many have learned unfortunately is that no enterprise is too large or too successful to withstand a lack of trust within its walls.In The 10 Laws of Trust, JetBlue chairman and Stanford Graduate School of Business professor Joel Peterson explores how a culture of trust gives companies an edge. Consider this: What does it feel like to work for a firm where leaders and colleagues trust one another? Peterson has found that, when freed from micromanagement and rivalry, every employee contributes his or her best. Risk taking and innovation become the norm. In clear, engaging prose, highlighted by compelling examples, Peterson details how to establish and maintain a culture of trust, including:• Start with integrity• Invest in respect• Empower everyone• Require accountability• Keep everyone informed• And much more!As Peterson notes, “When a company has a reputation for fair dealing, its costs drop: Trust cuts the time spent second-guessing and lawyering.” With this indispensable resource for businesses large and small, you will learn how to plant the seeds of trust throughout your organization--and reap the rewards of reputation, profits, and success!
Author: Erica Dhawan
Publisher: St. Martin's Press
ISBN: 1250246539
Category : Business & Economics
Languages : en
Pages : 180
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Book Description
An instant Wall Street Journal Bestseller The definitive guide to communicating and connecting in a hybrid world. Email replies that show up a week later. Video chats full of “oops sorry no you go” and “can you hear me?!” Ambiguous text-messages. Weird punctuation you can’t make heads or tails of. Is it any wonder communication takes us so much time and effort to figure out? How did we lose our innate capacity to understand each other? Humans rely on body language to connect and build trust, but with most of our communication happening from behind a screen, traditional body language signals are no longer visible -- or are they? In Digital Body Language, Erica Dhawan, a go-to thought leader on collaboration and a passionate communication junkie, combines cutting edge research with engaging storytelling to decode the new signals and cues that have replaced traditional body language across genders, generations, and culture. In real life, we lean in, uncross our arms, smile, nod and make eye contact to show we listen and care. Online, reading carefully is the new listening. Writing clearly is the new empathy. And a phone or video call is worth a thousand emails. Digital Body Language will turn your daily misunderstandings into a set of collectively understood laws that foster connection, no matter the distance. Dhawan investigates a wide array of exchanges—from large conferences and video meetings to daily emails, texts, IMs, and conference calls—and offers insights and solutions to build trust and clarity to anyone in our ever changing world.
Author: Brian G. Johnson
Publisher: Morgan James Publishing
ISBN: 1630472972
Category : Business & Economics
Languages : en
Pages : 250
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Book Description
How does a dyslexic college dropout become an Internet marketing guru, living a life of wealth and freedom many people only dream of? Answer: by seeing a need and filling it. When his dad purchased a shiny new Apple 2E in 1983, it didn't take long for Brian G. Johnson to discover video games. He was hooked. However, what really blew him away was what he discovered several years later-the Internet. Brian knew it would completely change how and where people spent their money. Most of all, it would level the playing field for average folks, allowing them to cash in as it reached the masses. Trust Funnel is one part memoir, three parts "how-to" manual for anyone seeking the freedom to work when and where they want as they build an Internet marketing business on a shoestring budget. Inspired by Zig Ziglar, it examines how the Web and online success revolve around trust and the acts of: listening liking trusting buying Trust can be found in many places online. It can be found among site visitors who decide to "like" a page or post. It can be found in another selfie that appears on someone's Facebook newsfeed. And it can be found in the complex algorithms that power Google rankings, Facebook, and the various other social sites. Gone are the days of links, Google page rankings, and Facebook's EdgeRank. Today's online currency that powers the Web and online success is trust. With Trust Funnel, Brian provides detailed formulas and rituals that enable anyone to leverage the exact same strategies, tactics, and philosophies that have allowed him to drive traffic, build trust, and earn a very comfortable living. Trust Funnel tells the story of his mind-boggling success and can be the springboard to yours.
Author: Neil Hoyne
Publisher: Penguin
ISBN: 0593420667
Category : Business & Economics
Languages : en
Pages : 192
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Book Description
When the world’s biggest brands want to sharpen their digital marketing strategy, they call Neil Hoyne – Google’s Chief Measurement Strategist and Senior Fellow at the Wharton School. In his first book, he offers a simple, research-backed playbook that anyone can use to find their best customers and develop relationships that last. Under pressure for quick results and facing fierce marketplace competition, too many marketers are boxed into spaghetti-to-the-wall forms of digital marketing that limit the potential of their long hours, countless experiments, and warehouses of data. And in the end, they watch their competition sprint ahead. But what if you built a business around long-term relationships with customers, using data to understand who they are, what they need, and where to find more customers just like them? You can. And you’ll leave your competitors, with all of their data and their short-term thinking, to poke around in the scraps. In Converted, you will learn how to: • Understand the full value of each relationship • Engage in an ongoing conversation with your best customers • Ask the right questions so you can anticipate your customers’ needs • Find more great customers A real person is always on the other end of the transaction. Converted shows you how to win their hearts.
Author: Martín Arellano
Publisher: Martín Arellano
ISBN:
Category : Business & Economics
Languages : en
Pages : 101
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Book Description
Author: Margot Bloomstein
Publisher: Page Two
ISBN: 1989603920
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
In today's economy, marketers need a new strategy to earn trust, act with transparency, and help consumers and citizens make confident decisions. But undermining confidence is cynicism: it erodes trust in the media, government, public institutions, and consumer brands. To regain the trust of consumers and citizens, marketers talk about empathy and authenticity. But how do you get beyond those buzzwords? Give more control to your audience--and they'll put more trust in you. It might be a scary proposition, but trading control for confidence fuels a surprising range of high-performing organizations. Airbnb, Zoom, the FBI, TED, the United Kingdom Government Digital Service, The New York Times, America's Test Kitchen, local election commissions, and other organizations have all embraced strategies of content and design that transform their audiences into empowered decision-makers. Smart organizations teach their audiences to evaluate product options, engage in continuous self-education, and make more informed choices. Examining what works among these teams of all stripes and sizes, content strategy expert Margot Bloomstein casts a broad net to capture the experiences of copywriters, designers, creative directors, and CMOs--people who work to build trust through imagery, editorial style, storytelling, and retail design. In an actionable framework focused on voice, volume, and vulnerability, this book will teach you how to employ concrete tactics to help your brand regain trust, respect, and customer loyalty. Lead your organization and audience from cynicism toward something far more productive: hope.
Author: Chris Brogan
Publisher: John Wiley & Sons
ISBN: 0470635495
Category : Business & Economics
Languages : en
Pages : 320
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Book Description
The New York Times and Wall Street Journal bestseller-now in a new, updated paperback edition Today's online influencers are Web natives who trade in trust, reputation, and relationships, using social media to accrue the influence that builds up or brings down businesses online. In Trust Agents, two social media veterans show you how to tap into the power of social networks to build your brand's influence, reputation, and, of course, profits. In this revised paperback version, learn how businesses are using the latest online social tools to build networks of influence and how you can use those networks to positively impact your business. Combining high-level theory and practical actions, this guide delivers actionable steps and case studies that show how social media can positively impact your business. New edition features specific first moves for entering social media for small businesses, educators, travel and hospitality enterprises, nonprofit organizations, and corporations Authors both have a major presence on the social Web as well as years of online marketing and new media experience If you want your business to succeed, don't sit on the sidelines while new markets and channels grow. Instead, use the Web to build trust with your consumers using Trust Agents.
