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Author: Cele C. Otnes
Publisher: Taylor & Francis
ISBN: 1136463488
Category : Business & Economics
Languages : en
Pages : 484
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Book Description
This book covers the gamut of topics related to gender and consumer culture. Changing gender roles have forced scholars and practitioners to re-examine some of the fundamental assumptions and theories in this area. Gender is a core component of identity and thus holds significant implications for how consumers behave in the marketplace. This book offers innovative research in gender and consumer behavior with topics relevant to psychology, marketing, advertising, sociology, women’s studies and cultural studies. It offers 16 chapters of cutting-edge research on gender, international culture and consumption. Unique to this volume is its emphasis on consumption and masculinity and inclusion of topics on a rapidly changing world of issues related to culture and gender in advertising, communications, psychology and consumer behavior.
Author: Cele C. Otnes
Publisher: Taylor & Francis
ISBN: 1136463488
Category : Business & Economics
Languages : en
Pages : 484
Get Book Here
Book Description
This book covers the gamut of topics related to gender and consumer culture. Changing gender roles have forced scholars and practitioners to re-examine some of the fundamental assumptions and theories in this area. Gender is a core component of identity and thus holds significant implications for how consumers behave in the marketplace. This book offers innovative research in gender and consumer behavior with topics relevant to psychology, marketing, advertising, sociology, women’s studies and cultural studies. It offers 16 chapters of cutting-edge research on gender, international culture and consumption. Unique to this volume is its emphasis on consumption and masculinity and inclusion of topics on a rapidly changing world of issues related to culture and gender in advertising, communications, psychology and consumer behavior.
Author: Jennifer Scanlon
Publisher: NYU Press
ISBN: 0814781322
Category : Business & Economics
Languages : en
Pages : 401
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Book Description
An interdisciplinary and cross-cultural collection of readings and archival materials examining the gendered relationship between the home and consumer culture, identity through purchasing, the supply side of consumer culture and the ways in which consumers embrace, resist and manipulate the messages and activities of consumer culture. Topics include: shoplifting, racism in advertising, the Zoot suit, Esquire magazine, Dockers, lesbianism, narcissism.
Author: Tammy C. Whitlock
Publisher: Routledge
ISBN:
Category : Business & Economics
Languages : en
Pages : 266
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Book Description
Using an interdisciplinary approach, this book traces the expansion of commodity culture and a mass consumer orientated market, and explores the wider social and cultural implications this had for society. The author emphasizes the key role women played in this evolution and, through a focus on retail crime and individual cases of middle-class shoplifting and fraud, provides the first detailed history of the "kleptomaniac" woman in 19th c. England.
Author: Elisabeth Tissier-Desbordes
Publisher: Routledge
ISBN: 1000289028
Category : Business & Economics
Languages : en
Pages : 186
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Book Description
Gender After Gender in Consumer Culture provides an updated discussion of how gender cuts across consumer culture, in light of increasing gender fragmentation and integration with other identity positions. Sex, the biological distinction male/female, and gender, which refers to a person’s sense of being male, female, or any other combinations of these, inform issues as varied as personal identity, social interactions, and market behaviours. First, contributions account for the increasing fluidity and/or fragmentation of gender positions, which reshape the interplay between consumers and marketers. Second, they provide a timely illustration of how consumption and markets concur in contrasting gender inequalities, taken both individually and jointly (e.g., at the intersection of ethnicity or positions of market marginalisation). Third, chapters question the role of gender in granting personal and societal well-being, as they reflect on the collective capacity of constantly undoing gender stereotypes. Focusing on gender, this book allows the reader to trace the links among cultural categories (e.g. masculinity, femininity, gender identity), social phenomena, and market (dis)functioning. The chapters in this book were originally published as a special issue in the journal Consumption Markets & Culture.
Author: Lydia Martens
Publisher: Routledge
ISBN: 1317130782
Category : Social Science
Languages : en
Pages : 257
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Book Description
Drawing upon anthropological, sociological and historical perspectives, this volume provides a unique insight into women’s domestic consumption. The contributors argue that domestic consumption represents an important lens through which to examine the everyday production and reproduction of socio-economic relations. Through a variety of case studies (such as gambling, wedding day consumption and bedroom décor), the essays explore and reconsider the nature of public and private spaces, and the subsequent nature of domestic space - often by challenging traditional notions of what constitutes ’the domestic’. The volume demonstrates the broad range of experiences that domestic consumption offers women and reveals some of the complex meanings and motivations underpinning women’s consumption practices.
Author: Fanny M. Cheung
Publisher: Cambridge University Press
ISBN: 1108602185
Category : Social Science
Languages : en
Pages : 1552
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Book Description
There is a growing knowledge base in understanding the differences and similarities between women and men, as well as the diversities among women and sexualities. Although genetic and biological characteristics define human beings conventionally as women and men, their experiences are contextualized in multiple dimensions in terms of gender, sexuality, class, age, ethnicity, and other social dimensions. Beyond the biological and genetic basis of gender differences, gender intersects with culture and other social locations which affect the socialization and development of women across their life span. This handbook provides a comprehensive and up-to-date resource to understand the intersectionality of gender differences, to dispel myths, and to examine gender-relevant as well as culturally relevant implications and appropriate interventions. Featuring a truly international mix of contributors, and incorporating cross-cultural research and comparative perspectives, this handbook will inform mainstream psychology of the international literature on the psychology of women and gender.
Author: Rosemarie Buikema
Publisher: Routledge
ISBN: 1134006411
Category : Art
Languages : en
Pages : 304
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Book Description
Doing Gender in Media, Art and Culture is an introductory text for students specialising in gender studies. The truly interdisciplinary and intergenerational approach bridges the gap between humanities and the social sciences, and it showcases the academic and social context in which gender studies has evolved. Complex contemporary phenomena such as globalisation, neo-liberalism and 'fundamentalism' are addressed that stir up new questions relevant to the study of culture. This vibrant and wide-ranging collection of essays is essential reading for anyone in need of an accessible but sophisticated guide to the very latest issues and concepts within gender studies. 'Doing Gender in Media, Art, and Culture' is an indispensable introduction to third wave feminism and contemporary gender studies. It is international in scope, multidisciplinary in method, and transmedial in coverage. It shows how far feminist theory has come since Simone de Beauvoir's Second Sex and marks out clearly how much still needs to be done.'........Hayden White, Professor of Historical Studies, Emeritus, University of California, and Professor of Comparative Literature, Stanford University, US
Author: Angela McRobbie
Publisher: SAGE
ISBN: 1446200345
Category : Social Science
Languages : en
Pages : 193
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Book Description
In this trenchant inquiry into the state of feminism, Angela McRobbie breaks open the politics of sexual equality and ′affirmative feminism′ and sets down a new theory of gender power. Challenging the most basic assumptions of the ′end′ of feminism, this book argues that invidious forms of gender re-stabilisation are being re-established. Consumer and popular culture encroach on the terrain of so-called female freedom, appearing supportive of female success, yet tying women into new post-feminist neurotic dependencies. With a scathing critique of ′women′s empowerment′, McRobbie has developed a distinctive feminist analysis that she uses to examine socio-cultural phenomena embedded in contemporary women′s lives: from fashion photography and the television ′make-over′ genre to eating disorders, body anxiety and ′illegible rage′. A turning point in feminist theory, The Aftermath of Feminism will set a new agenda for gender studies and cultural studies.
Author: Cécile Whiting
Publisher:
ISBN: 9780521450041
Category : Social Science
Languages : en
Pages : 304
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Book Description
When Pop Art paintings depicted Campbell soup cans or comic-book scenes of teen romance, did they stoop to the level of their mundane sources, or did they instead transform the detritus of consumer culture into high art? In this study, Ccile Whiting declares this issue fundamentally irresolvable and instead takes the question itself, along with the varied answers it has generated, as the object of her analysis. Whiting presents case studies that focus on works by four artists - Tom Wesselmann, Roy Lichtenstein, Andy Warhol, and Marisol Escobar - who are closely associated with the Pop Art movement. Throughout her engaging analyses, Whiting unravels the gendered overtones of their cultural manoeuvrings, noting how the connotations of masculinity as attached to the seriousness of high art, and the presumed frivolity and caprice of a feminine world of consumption repositioned cultural frontiers and reformulated the relation between sexes.
Author: Zeynep Arsel
Publisher: Routledge
ISBN: 1315300737
Category : Business & Economics
Languages : en
Pages : 371
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Book Description
Gendering Theory in Marketing and Consumer Research showcases state-of-the-art scholarship on gender in the field of marketing and consumer research. The book presents seven original contributions by a group of internationally renowned academics, who take up the task of theorising gender and gendering theory in new ways, accommodating recent intersectional, material-discursive, and practice-oriented theorisations. Connecting the study of marketing and consumer behaviour to different theoretical perspectives on gender, the contributors explore and critically examine the gendered nature and dimensions of contemporary marketplace activity. Through innovative conceptual development and insightful empirical analyses, the book offers important scholarly contributions to the literature on gender, marketing, and consumer research, and advances our understanding of gender as lived experience and socially regulated performance. It also frequently employ an intersectionalist perspective, theorising gender as only a part of one’s subject position, which is constituted by mutually reinforcing categories. The book will be essential reading for students, scholars, and practitioners who are interested in the implications and contemporary manifestations of gender as a cultural category in the marketplace. This book was originally published as a special issue of the Journal of Marketing Management.
