Author: William F. Stier
Publisher: Amer Press
ISBN: 9780896414914
Category : Sports & Recreation
Languages : en
Pages : 344

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Book Description

Author: David J. Kelley
Publisher: Routledge
ISBN: 0415507197
Category : Business & Economics
Languages : en
Pages : 220

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Book Description
Sports Fundraising focuses on the particular challenges of fundraising in intercollegiate and interscholastic sport, as well as youth sport organizations. The book is designed to help students develop the professional skills that they will need for a successful career in sports or education administration. Packed with real-life case studies and scenarios, the book offers a step-by-step guide to the effective planning, communication, implementation and management of sports fundraising projects, and introduces the most important issues in contemporary sports fundraising. This is an essential course text for any athletic or sport fundraising course, and an invaluable reference for all professional fundraisers working in sport or education.

Author: David J. Shonk
Publisher: Human Kinetics
ISBN: 1492594237
Category : Business & Economics
Languages : en
Pages : 346

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Book Description
The ability to generate sources of revenue continues to be the most important skill for individuals working in the sport industry. Sales and Revenue Generation in Sport Business With HKPropel Access provides a comprehensive overview of the many ways in which sport organizations generate revenues, and it teaches students the practical concepts they will need for success. Going beyond theoretical concepts of sales and sales management, the authors present an applied approach to revenue generation in sport: the PRO method of sales (PROspect, PRObe, PROvide, PROpose, PROtect). Students will learn how this proven five-step process for generating revenue is applicable across all avenues in sport business, including ticket sales, broadcasting and media revenue, sponsorships, corporate giving and foundation revenue, fundraising and development, grant writing, concessions, merchandising, and social media. The text covers how this sales strategy can be applied across the broad industry of sport—from professional sport and intercollegiate and interscholastic athletics to amateur sport and organizations in recreational settings—equipping students for meaningful careers with longer-lasting success within any segment of the sport industry they enter. Throughout the text, themed sidebars provide examples of industry best practices and successful sales strategies. Case studies in each chapter, plus discussion questions, enhance the learning experience. Plus, related online learning activities delivered through HKPropel offer practical interactive scenarios that will better prepare students to enter the sport industry. Organized by function of revenue generation, each section offers a video, an interactive scenario activity that can be assigned by instructors, and sales script templates that may be downloaded and edited for a specific application. Sales and Revenue Generation in Sport Business is designed to give students the practical knowledge they need to understand the sales process and how to successfully apply the PRO method of sales. Armed with this foundational knowledge, they will be better prepared to begin and succeed in a career in sport business. Note: A code for accessing HKPropel is not included with this ebook but may be purchased separately.

Author: Gary Bernstein
Publisher:
ISBN: 9781571677488
Category :
Languages : en
Pages : 249

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Author: Robert Lee Brewer
Publisher: Penguin
ISBN: 1599637502
Category : Language Arts & Disciplines
Languages : en
Pages : 1876

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Book Description
The most trusted guide to getting published! The 2014 Writer's Market details thousands of publishing opportunities for writers, including listings for book publishers, consumer and trade magazines, contests and awards, and literary agents. These listings include contact and submission information to help writers get their work published. Look inside and you'll find page after page of all-new editorial material devoted to the business of writing. You'll find advice on pitching agents and editors, setting up a freelance business, and promoting your writing. Plus, you'll learn how to earn a full-time income from blogging, write the six-figure nonfiction book proposal, and re-slant your writing to get more out of your freelancing efforts. This edition also includes the ever popular pay rate chart. You also gain access to: • Lists of professional writing organizations. • Sample query letters.

Author: Joan Garry
Publisher: John Wiley & Sons
ISBN: 111929309X
Category : Business & Economics
Languages : en
Pages : 251

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Book Description
Nonprofit leadership is messy Nonprofits leaders are optimistic by nature. They believe with time, energy, smarts, strategy and sheer will, they can change the world. But as staff or board leader, you know nonprofits present unique challenges. Too many cooks, not enough money, an abundance of passion. It’s enough to make you feel overwhelmed and alone. The people you help need you to be successful. But there are so many obstacles: a micromanaging board that doesn’t understand its true role; insufficient fundraising and donors who make unreasonable demands; unclear and inconsistent messaging and marketing; a leader who’s a star in her sector but a difficult boss... And yet, many nonprofits do thrive. Joan Garry’s Guide to Nonprofit Leadership will show you how to do just that. Funny, honest, intensely actionable, and based on her decades of experience, this is the book Joan Garry wishes she had when she led GLAAD out of a financial crisis in 1997. Joan will teach you how to: Build a powerhouse board Create an impressive and sustainable fundraising program Become seen as a ‘workplace of choice’ Be a compelling public face of your nonprofit This book will renew your passion for your mission and organization, and help you make a bigger difference in the world.

Author: William F. Stier
Publisher: Human Kinetics Publishers
ISBN: 9780873224000
Category : Fund raising
Languages : en
Pages : 208

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Book Description
As is. No struggling to conceive and design your fundraiser; that work is already done for you! From standards such as candy sales and sports dinners, to unique ideas like a "mile of art" show and a "cow drop," you'll find a wide variety of ideas to choose from. And the book features a Fundraiser Finder that lists for every event the net profit possibilities, complexity, people needed, and seed money required. You can find the right fundraiser at a glance! Whether you.

Author: Penelope Burk
Publisher:
ISBN: 9780968797853
Category : Fund raising
Languages : en
Pages : 329

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Book Description
"Supported by dozens of studies over twenty years involving tens of thousands of donors, 'Donor-Centered Fundraising' paints a candid picture of why donors stop giving, and what it will take to preserve their ongoing loyalty in the future. In clear language and backed by statistical evidence, the book explores the pitfalls of the fundraising industry's traditional approaches to donor communication and recognition and clarifies what donors want but seldom get from the charities they support."--Publisher description.

Author: Dina Gentile
Publisher: Jones & Bartlett Learning
ISBN: 128419597X
Category : Sports & Recreation
Languages : en
Pages : 325

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Book Description
The ideal text for many courses offered within the Sport Management curriculum, Athletic Administration for College, High School, Youth and Club Sport incorporates the analysis of prominent issues that administratiors are challenged to resolve in their specific sport setting. Students looking for careers outside of professional sports will learn from both the content supplied throughout the text, and through the highlighted practical case studies. Topics covered include: Role of Athletic Administrators, Facility Management, Fundraising, Risk Management, Staff Management, and more.

Author: Amy Hurd
Publisher: Jones & Bartlett Learning
ISBN: 1284249441
Category : Sports & Recreation
Languages : en
Pages : 376

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Book Description
Kraus' Recreation and Leisure in Modern Society provides a detailed introduction to the history, developments, and current trends in leisure studies. The Twelfth Edition focuses on the challenges and opportunities impacting the profession—including dramatic demographic changes, new technologies, and innovations in marketing—through an array of pedagogical features, including engaging sidebars and case studies addressing contemporary issues. Focusing on ten different types of organizations—ranging from nonprofit community organizations and armed forces recreation to sports management and travel and tourism sponsors—the Twelfth Edition is an invaluable resource for students considering a career in the recreation and leisure industry