Author:
Publisher:
ISBN:
Category : Canada
Languages : en
Pages : 1394

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Author: Windy Dees
Publisher: Human Kinetics
ISBN: 1492594628
Category : Sports
Languages : en
Pages : 490

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Book Description
"This book helps students prepare for careers in the fast-paced world of sport marketing, as well as provides a resource for practitioners looking for the latest information in the field. The book offers abundant examples of the latest issues in the competitive marketplace"--

Author: Charles W. Lamb
Publisher: Cengage Canada
ISBN: 0176910077
Category : Business & Economics
Languages : en
Pages : 33

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Book Description
MKTG, Fifth Canadian Edition, provides Introduction to Marketing students with an engaging learning experience. The growth of this text over the last 10 years has been shaped not only by reviews from instructors teaching the course, but also by focus groups with over 400 students. The engaging layout, where we consider the pedagogical value of photos, graphics, and white space, is one of the hallmarks of MKTG that students consistently comment they like the most. Within this thoroughly revised and updated edition, we have included over 175 new photos and figures, new feature boxes, and a new continuing case featuring Canadian company, Awake Chocolate. With MKTG, Fifth Canadian Edition, students not only learn the fundamentals of Marketing, but they also develop their soft skills, better preparing them for their careers!

Author: Berkowitz
Publisher: Jones & Bartlett Publishers
ISBN: 1284094316
Category : Business & Economics
Languages : en
Pages : 609

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Book Description
Essentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must shift in response to the changing environmental forces that are unique to this market.

Author:
Publisher:
ISBN:
Category : Education
Languages : en
Pages : 352

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Author: R. Kelly Rainer
Publisher: John Wiley & Sons
ISBN: 0470169001
Category : Computers
Languages : en
Pages : 452

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Book Description
WHATS IN IT FOR ME? Information technology lives all around us-in how we communicate, how we do business, how we shop, and how we learn. Smart phones, iPods, PDAs, and wireless devices dominate our lives, and yet it's all too easy for students to take information technology for granted. Rainer and Turban's Introduction to Information Systems, 2nd edition helps make Information Technology come alive in the classroom. This text takes students where IT lives-in today's businesses and in our daily lives while helping students understand how valuable information technology is to their future careers. The new edition provides concise and accessible coverage of core IT topics while connecting these topics to Accounting, Finance, Marketing, Management, Human resources, and Operations, so students can discover how critical IT is to each functional area and every business. Also available with this edition is WileyPLUS - a powerful online tool that provides instructors and students with an integrated suite of teaching and learning resources in one easy-to-use website. The WileyPLUS course for Introduction to Information Systems, 2nd edition includes animated tutorials in Microsoft Office 2007, with iPod content and podcasts of chapter summaries provided by author Kelly Rainer.

Author: Stephen J. Skripak
Publisher:
ISBN: 9780997920116
Category :
Languages : en
Pages : 442

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Book Description
(Black & White version) Fundamentals of Business was created for Virginia Tech's MGT 1104 Foundations of Business through a collaboration between the Pamplin College of Business and Virginia Tech Libraries. This book is freely available at: http://hdl.handle.net/10919/70961 It is licensed with a Creative Commons-NonCommercial ShareAlike 3.0 license.

Author: Library of Congress. Copyright Office
Publisher: Copyright Office, Library of Congress
ISBN:
Category : Copyright
Languages : en
Pages : 1140

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Author:
Publisher:
ISBN:
Category : English imprints
Languages : en
Pages : 1140

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Author: John F. Tanner, Jr.
Publisher: Ingram
ISBN: 9781936126293
Category :
Languages : en
Pages :

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