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Author: Stephen F. Hall
Publisher: Dearborn Trade Publishing
ISBN: 1574101382
Category : Food
Languages : en
Pages : 260
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Book Description
"A thorough guide on food marketing that is sure to help food entrepreneurs at all levels. Extensive appendices are an added plus to an already strong and well-written guide. Strongly recommended." Library Journal Specialty and gourmet foods can sell as great as they taste. To grab a slice of the action, here are the proven methods for successfully launching a gourmet food product into the specialty foods marketplace. The only book of its kind that outlines every food marketing opportunity and then supports entrepreneurial action with detailed guidance, From Kitchen to Market shows food entrepreneurs how to: * Identify a winning product and its most appropriatemarkets. * Achieve visual "sizzle" with packaging and labeling. * Establish a variety of distribution channels. * Optimize the Internet.
Author: Stephen F. Hall
Publisher: Dearborn Trade Publishing
ISBN: 1574101382
Category : Food
Languages : en
Pages : 260
Get Book
Book Description
"A thorough guide on food marketing that is sure to help food entrepreneurs at all levels. Extensive appendices are an added plus to an already strong and well-written guide. Strongly recommended." Library Journal Specialty and gourmet foods can sell as great as they taste. To grab a slice of the action, here are the proven methods for successfully launching a gourmet food product into the specialty foods marketplace. The only book of its kind that outlines every food marketing opportunity and then supports entrepreneurial action with detailed guidance, From Kitchen to Market shows food entrepreneurs how to: * Identify a winning product and its most appropriatemarkets. * Achieve visual "sizzle" with packaging and labeling. * Establish a variety of distribution channels. * Optimize the Internet.
Author: Stephen F Hall
Publisher: S. Richard Hall & Company, Incorporated
ISBN: 9780692572078
Category : Business & Economics
Languages : en
Pages : 210
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Book Description
Market, Distribute, and Profit from Your Kitchen CreationAuthored by Mr Stephen Farrelly Hall "A go-to book for any start-up food company." - Oprah's 'O' Magazine"How many of us have toyed with the idea of selling our favorite family recipes?Hall, a food industry consultant, has created a thorough guide to food marketing that issure to help food entrepreneurs at all levels, from the rank beginner to the most experienced.Strongly recommended."- Library Journal"An exceptional title that tells exactly how aspiring cooks can turn anoriginal product into a money-maker."- James A. Cox, Editor-in-Chief, The Midwest Book ReviewArtisanal - Organic - Fair Trade - Natural - HandmadeConsumers are clamoring for quality and taste, and there is a growing trend toward organic and international foods.The opportunities to sell and market specialty foods are greater than ever - The specialty foods industry has been growing at an annual rate of 12%. Almost 75% ofThe nation's consumers now buy these upscale foods.In Sell Your Specialty Food, Stephen F. Hall outlines every food marketing opportunity and then supports entrepreneurial action with detailed guidance. Whether you own a business or you are thinking about starting one, Hall will show you how to:* Identify a winning product and its most appropriate markets* Get your product ready to market* Advertise, promote, and sell your product* Create your own success nicheAlso included is up-to-date information about the role of the Internet, health and organic food markets, the latest government regulations and technological advances, and contact information for a website for dozens of valuable resources.
Author: Stephen Hall
Publisher: Kaplan Publishing
ISBN: 9781427798268
Category : Business & Economics
Languages : en
Pages : 320
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Book Description
Author: Stephen Hall
Publisher: Kaplan Publishing
ISBN:
Category : Business & Economics
Languages : en
Pages : 296
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Book Description
Now in its fourth edition, this boko helps readers learn about marketing specialty food items. In addition to packaging, labelling, pricing, storage and shipping, this book tells readers how to advertise, promote and sell their product. This new edition features updated information regarding the health and organic food markets, US government regualtions on food production, advances in technology available to food entrepreneurs and a completely revised and updated appendix section with listings of website addresses and contact information useful for specialty food marketers.
Author: Robert Wemischner
Publisher: John Wiley & Sons
ISBN:
Category : Business & Economics
Languages : en
Pages : 346
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Book Description
A comprehensive guide to planning, preparing, marketing, and selling gourmet foods for the takeout market, a natural extension for caterers, food retail stores, and restaurants. This book discusses everything from planning to opening and operating, designing a "store" concept, setting up displays, marketing the food, equiping the kitchen and display area, and training sales and kitchen staff.
Author: Susie Wyshak
Publisher: Chronicle Books
ISBN: 1452129657
Category : Business & Economics
Languages : en
Pages : 258
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Book Description
Business wisdom from more than seventy-five food industry experts, specialty food buyers, and entrepreneurs to help you start and run a small culinary concern. For those ready to follow their foodie dreams (or at least start thinking about it) Good Food, Great Business is the place to get organized and decide whether creating a specialty food business is really possible. Whether the goal is selling a single product online or developing a line of gourmet foods to be sold in grocery chains, this working handbook helps readers become food entrepreneurs—from concept to production to sales to marketing. Using real life examples from more than seventy-five individuals and businesses that have already joined the ranks of successful enterprises, the book walks readers through the good, the bad, and the ugly of starting a food business. In these pages, you’ll learn . . . Personal habits and business fundamentals that will help you in every walk of life How to choose the business idea or ideas that best fit you and your personality How to determine the viability of those ideas Concrete steps you need to take to make your business a reality
Author: Jennifer Lewis
Publisher:
ISBN: 9780692213285
Category : Business & Economics
Languages : en
Pages : 164
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Book Description
Many small food business owners dream of seeing their products on store shelves, but how to get onto those shelves is a mystery. Focused specifically on specialty food businesses that don't have millions of marketing dollars at their disposal, this book unravels that mystery for food entrepreneurs, offering tactical tips, insight, and short stories of entrepreneurs who have been in your place and succeeded. Topics include: * Understanding the wholesale industry and the roles that brokers and distributors play * Pricing products appropriately so that you can grow and make money * In-depth insight into a variety of wholesale food channels, covering what you need to know and how you should approach specialty stores, supermarkets, club stores, and even food service and hospitality * How and why you should support your retailers to ensure you stay on the shelf * Information on labeling regulations and packaging guidelines to ensure your product gets noticed by customers and conforms with FDA requirements * Definitions and explanations of common wholesale and promotional terminology * Creating sales sheets that help your product sell-and samples to help guide you * The role trade shows play and how to make the most of them
Author: Andrea Nguyen
Publisher: Ten Speed Press
ISBN: 160774533X
Category : Cooking
Languages : en
Pages : 134
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Book Description
A cookbook devoted to the beloved Vietnamese sandwich, featuring 50 recipes ranging from classic fillings to innovative modern combinations. Created by Vietnamese street vendors over a century ago, banh mi is a twist on the French snack of pâté and bread that is as brilliant as it is addictive to eat. Who can resist the combination of crisp baguette, succulent filling, and toppings like tangy, pickled daikon and carrots, thin chile slices, refreshing cucumber strips, and pungent cilantro sprigs? Bringing a new realm of flavor for anyone tired of standard sandwich fare, The Banh Mi Handbook presents more than fifty recipes and numerous insights for crafting a wide range of sandwiches, from iconic classics to modern innovations, including: Crispy Drunken Chicken, Shrimp in Caramel Sauce, Grilled Lemongrass Pork, Beef and Curry Sliders, Coconut Curry Tofu and Lettuce Wrap Banh Mi. Andrea Nguyen’s simple, delicious recipes for flavor-packed fillings, punchy homemade condiments, and crunchy, colorful pickled vegetables bring the very best of Vietnamese street food to your kitchen.
Author: Crystal Esquivel
Publisher: Rowman & Littlefield
ISBN: 0762767979
Category : Travel
Languages : en
Pages : 264
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Book Description
Savor the Flavors of Austin Food Lovers’ Guide to Austin brings you the inside scoop on the best places to find, enjoy, and celebrate food. From family-owned taquerias and Tex-Mex restaurants to vegan and locally sourced options, as well as top-notch restaurants replete with impressive wine and cocktail lists, a bounty of mouthwatering delights awaits you in this engagingly written guide. With delectable regional recipes from the renowned kitchens of Austin’s iconic eateries, diners, and elegant dining rooms, Food Lovers’ Guide to Austin is the ultimate resource for food lovers to use and savor. Inside You'll Find: Food festivals and culinary events • Farmers’ markets, food trucks & food carts • Specialty food stores, markets, and producers • One-of-a-kind restaurants and landmark eateries • Recipes using local ingredients and traditions • The region’s best wineries and brewpubs • Cooking classes and a cocktail course
Author: Mimi Shotland Fix
Publisher: Self-Counsel Press
ISBN: 1770407324
Category : Business & Economics
Languages : en
Pages : 176
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Book Description
Are you one of the many people who dream of making a profit selling your own homemade foods? Now, with this one-of-a-kind, easy-to-follow guide, you can realize your home-based food business dreams! With over 30 years' experience, author Mimi Shotland Fix takes you step-by-step through the process of starting and running a food business.Whether you've always envisioned yourself with a home-based food business, need a second source of income or want to stay at home and be your own boss, Start & Run a Home-Based Food Business offers dozens of tips, examples and advice for you to run a profitable business from your own kitchen! The bonus download kit features resources and forms in PDF and MS Word formats. This includes: lists of books, websites and trade magazines, national and regional suppliers, sample contracts, invoices and accounting forms, tried-and-true recipes, and more!
