Author: Linda Tancs
Publisher: Lulu.com
ISBN: 1304640256
Category : Business & Economics
Languages : en
Pages : 158
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Book Description
If you've established a trademark for your business (or plan on doing so), then you understand the importance of distinguishing your product or service from others in the marketplace. Great brands impact sales and market share. If you'd like to develop a great brand, this book will show you how. This text teaches a five-step plan towards brand development and management. Known as the GET S.M.A.R.T.(R) methodology, the program teaches you how to be S.M.A.R.T. (defined as Strategic, Memorable, Aligned, Resourceful and Timely) with respect to your brand to increase its value. The goal of the program is to create a cult of personality for your product or service through effective branding. GET S.M.A.R.T. helps established companies seeking to strengthen or redirect a brand as well as solopreneurs and small business owners desiring to establish a brand and increase market share.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 216
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Book Description
Indianapolis Monthly is the Circle City’s essential chronicle and guide, an indispensable authority on what’s new and what’s news. Through coverage of politics, crime, dining, style, business, sports, and arts and entertainment, each issue offers compelling narrative stories and lively, urbane coverage of Indy’s cultural landscape.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 216
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Book Description
Indianapolis Monthly is the Circle City’s essential chronicle and guide, an indispensable authority on what’s new and what’s news. Through coverage of politics, crime, dining, style, business, sports, and arts and entertainment, each issue offers compelling narrative stories and lively, urbane coverage of Indy’s cultural landscape.
Author: Naomi Klein
Publisher: Macmillan
ISBN: 9780312203436
Category : Business & Economics
Languages : en
Pages : 520
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Book Description
"What corporations fear most are consumers who ask questions. Naomi Klein offers us the arguments with which to take on the superbrands." Billy Bragg from the bookjacket.
Author: Park Louis Howell
Publisher: Happy H Press
ISBN: 9781734308112
Category : Business & Economics
Languages : en
Pages : 288
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Book Description
Brand Bewitchery is for leaders of purpose-driven brands who seek a proven system to clarify their brand story, amplify their impact and simplify their life. The book guides readers through the Story Cycle System(TM) to craft their overarching brand narrative, a process that has grown business by as much as 600 percent. But how you tell your story is critical to success. Brand Bewitchery also includes two dynamic story structures. Readers will learn the And, But & Therefore foundational narrative framework to focus all of their messaging for more compelling communications. Plus, they will apply the Five Primal Elements of a short story to create a big impact. Brand Bewitchery features 12 precise story quests: individual and team-building exercises that help the brand creator find, craft and tell true stories that sell. These real-life stories not only support their new brand narrative crafted within these pages but ensure their content hacks through the noise to hook the hearts of their customers. When finished with this guide book, readers will have revealed their most powerful stories for their personal brand to grow their influence and their business brand to generate a measurable increase in sales while increasing the productivity of their people and enhancing lives in the communities they serve. The storytelling structures in Brand Bewitchery, tested over more than a decade through hundreds of businesses and the thousands of people, simply help leaders excel through the stories they tell.
Author: Linda A. Tancs
Publisher: Oxford University Press, USA
ISBN:
Category : Law
Languages : en
Pages : 312
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Book Description
In fiscal year 2008, the U.S. Patent and Trademark Office (PTO) received 456,321 utility patent applications. Understanding Patent Law: A Beginner's Guide explores the mechanics of the patent application process. Linda A. Tancs provides readers with an introduction to the nature and function of intellectual property law as it relates to patents and offers step-by-step guidance on how to register a patent with the PTO. In addition, the readers will gain an understanding of: the types of property that may be patented; how to protect and use patented property; the process for filing a utility patent application; pre- and post-issuance procedures; how to monetize patents; and infringement issues. The appendices, together with the bibliography and recommended reading section, provide readers of this Almanac with relevant statutes and other information to further the reader's knowledge of the matters discussed in this book. The glossary contains a summary of key terms defined throughout the book. This user-friendly resource is essential for anyone seeking an introduction to patent law.
Author: Douglas Coupland
Publisher: Harper Collins
ISBN: 0062105965
Category : Fiction
Languages : en
Pages : 404
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Book Description
From the era-defining author of Generation X comes a novel of overworked coders who escape the serfdom of Bill Gates to forge their own path. They are Microserfs—six code-crunching computer whizzes who spend upward of sixteen hours a day “coding” and eating “flat” foods (food which, like Kraft singles, can be passed underneath closed doors) as they fearfully scan company e-mail to learn whether the great Bill is going to “flame” one of them. But now there’s a chance to become innovators instead of cogs in the gargantuan Microsoft machine. The intrepid Microserfs are striking out on their own—living together in a shared digital flophouse as they desperately try to cultivate well-rounded lives and find love amid the dislocated, subhuman whir and buzz of their computer-driven world.
Author: Paul Fussell
Publisher: Simon and Schuster
ISBN: 0671792253
Category : Social Science
Languages : en
Pages : 212
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Book Description
This book describes the living-room artifacts, clothing styles, and intellectual proclivities of American classes from top to bottom.
Author: Linda Tancs
Publisher: Lulu.com
ISBN: 0557520460
Category :
Languages : en
Pages : 58
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Book Description
The last thing twelve-year-old Olaf Olsen wants to do is embarrass his family in front of a throng of spectators on one of the biggest days of the year in Norway, Syttende Mai (also known as Children's Day). Olaf has been chosen to give his school's annual address following the children's parade and, with a newfound confidence following a startling confession from his father, he manages to overcome his apprehensions as a stutterer to give the assembly his best words ever.This story explores Olaf's relationships with friends, classmates and family as well as his attitude toward himself in the context of his speech impediment. Olaf's way of dealing with challenges highlights important life skills for children such as optimism and perseverance.
Author: Mary Ellen Guffey
Publisher: South Western Educational Publishing
ISBN: 9780324233643
Category : Business communication
Languages : en
Pages : 0
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Book Description
This text-workbook is a streamlined, no-nonsense approach to business communication. It takes a three-in-one approach: (1) text, (2) practical workbook, and (3) self-teaching grammar/mechanics handbook. The chapters reinforce basic writing skills, then apply these skills to a variety of memos, letters, reports, and resumes. This new edition features increased coverage of contemporary business communication issues including oral communication, electronic forms of communication, diversity and ethics.
