Web che funziona. Guida ai fondamenti del marketing digitale. PDF Download
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Author: Paolo Maffei
Publisher: Lulu.com
ISBN: 1471673685
Category : Education
Languages : it
Pages : 325
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Book Description
"Web che funziona. Guida ai fondamenti del marketing digitale", di Paolo Maffei a cura di Roberto Lo Jacono. Internet ha da tempo introdotto nuove regole nel mondo della comunicazione, del marketing e, più in generale, del "fare impresa". Le aziende, di fronte alle possibilità comunicative offerte dai nuovi media, si trovano spesso in difficoltà non solo nel capire come utilizzarle, come valutare gli investimenti, nel comprendere i principi del monitoraggio, i key performance indicators e nel definire le eventuali azioni correttive. Per evitare spese inutili, rischi eccessivi o approcci riduttivi, occorre cogliere gli elementi alla base di queste nuove regole in modo da poter effettuare scelte più autonome e consapevoli. Questo libro vi fornisce gli elementi necessari per comprendere le dinamiche alla base del marketing digitale, che sia esso rivolto alle aziende o che sia utile alla promozione di noi stessi;-)
Author: Paolo Maffei
Publisher: Lulu.com
ISBN: 1471673685
Category : Education
Languages : it
Pages : 325
Get Book Here
Book Description
"Web che funziona. Guida ai fondamenti del marketing digitale", di Paolo Maffei a cura di Roberto Lo Jacono. Internet ha da tempo introdotto nuove regole nel mondo della comunicazione, del marketing e, più in generale, del "fare impresa". Le aziende, di fronte alle possibilità comunicative offerte dai nuovi media, si trovano spesso in difficoltà non solo nel capire come utilizzarle, come valutare gli investimenti, nel comprendere i principi del monitoraggio, i key performance indicators e nel definire le eventuali azioni correttive. Per evitare spese inutili, rischi eccessivi o approcci riduttivi, occorre cogliere gli elementi alla base di queste nuove regole in modo da poter effettuare scelte più autonome e consapevoli. Questo libro vi fornisce gli elementi necessari per comprendere le dinamiche alla base del marketing digitale, che sia esso rivolto alle aziende o che sia utile alla promozione di noi stessi;-)
Author: Paolo Schianchi
Publisher: libreriauniversitaria.it Edizioni
ISBN: 8862925441
Category : Architecture
Languages : en
Pages : 216
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Book Description
Author: Federica Signorini
Publisher: Lulu.com
ISBN: 1447541235
Category :
Languages : en
Pages : 259
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Book Description
Author: Francesco Ramella
Publisher: Routledge
ISBN: 1000261107
Category : Business & Economics
Languages : en
Pages : 193
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Book Description
Over the past few decades, the world economy has undergone radical transformations, in part connected to the expansion of the ‘digital economy’, in part to the growing interconnection via the internet of the world of objects and physical processes. This ‘great transformation’ poses the dilemma on the capitalism’s ability to reconcile economic and social value, keeping together economic well-being, social cohesion and political freedom. The Economy of Collaboration can offer a contribution in this direction but requires courageous policies to mediate the various interests at stake, as well as to rethink and make more sustainable its development, by increasing the benefits not only for businesses but also for workers and consumers. In short, to create shared value. This book refers to a mode of organizing the production, distribution and consumption of goods and services based on cooperative relations. The main reference is to activities linked to the digital economy, since they are the emerging forms of a definitely older phenomenon, but which is expanding on an ever-wider scale thanks to new technologies. These collaborative activities can be regulated differently, along a continuum that ranges from the pole of market exchanges to that of generalized reciprocity, with various intermediate mixed forms.
Author: D. Padua
Publisher: Springer
ISBN: 0230391257
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
Explains how all institutions have to turn their relationship with stakeholders into a 'social' one, which involves designing new Trust and Engagement strategies. A specific indication on how to build and measure value out of these strategies is offered by the innovative 'Value for Engagement Model'.
Author: Luciana Lazzeretti
Publisher: Routledge
ISBN: 1136353216
Category : Business & Economics
Languages : en
Pages : 262
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Book Description
This book focuses on the role of networking, cooperation and partnership in destination management in response to the changing environment of the tourism industry. Firms and institutions are nowadays required to implement drastic management changes: they must adopt a systemic approach and become actively involved in formal and informal networks in order to increase efficiency and product quality, to gain a sustainable edge and face the competitive context. The work is dedicated to deepening the topics of the "Networking and Tourism Local System" session of the 12th ATLAS 2004 Annual Conference, "Networking & Partnership in Destination Development & Management", held in Naples. From a theoretical point of view, the papers included herein relate to two macro reference areas: applied economics and managerial sciences. The analysis range from national to local levels and focus on strategies, policies, and project experiences. Several cases from different areas (Finland, France, Ireland, Italy, Malaysia, Portugal, Spain, Sweden) are examined and provide features and issues that can be applied beyond the cultural and economic contexts.
Author: AA. VV.
Publisher: LED Edizioni Universitarie
ISBN: 8879166417
Category : Business & Economics
Languages : en
Pages : 205
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Book Description
SOMMARIO: G. Goisis - P. Parravicini, Introduction – 1. M. Bagella - R. Ciciretti, Financial markets and the post-crisis scenario – 2. G. Goisis, Micro and macroeconomic effects of financial innovation in a domestic and international perspective – 3. G. Goisis - M. L. Giorgetti - P. Parravicini - F. Salsano - G. Tagliabue, Economies of scale and scope in the European banking sector – 4. G. Goisis - P. Parravicini, Balance of payment deficits and the international financial downturn: a few alternative assumptions – 5. E. Lancellotti, The impact of financial innovation – 6. A. Montesano, Risk allocation and uncertainty: some unpleasant outcomes of financial innovation – 7. G. Palmerio, Some thoughts of financial innovation and financial crisis – 8. P. Porta, Great Depression n. 2: finance and the real world – 9. L. Prosperetti, Some regulatory lessons to be drawn from the financial crisis – 10. B. Rossignoli - F. Arnaboldi, Financial innovation: theoretical issues and empirical evidence in Europe – 11. G. Tagliabue, The role of controls in the international financial crisis – 12. S. Zamagni, The lesson and warning of a crisis foretold: a political economy approach.
Author: Beniamino Murgante
Publisher: Springer
ISBN: 3642396496
Category : Computers
Languages : en
Pages : 708
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Book Description
The five-volume set LNCS 7971-7975 constitutes the refereed proceedings of the 13th International Conference on Computational Science and Its Applications, ICCSA 2013, held in Ho Chi Minh City, Vietnam in June 2013. The 248 revised papers presented in five tracks and 33 special sessions and workshops were carefully reviewed and selected. The 46 papers included in the five general tracks are organized in the following topical sections: computational methods, algorithms and scientific applications; high-performance computing and networks; geometric modeling, graphics and visualization; advanced and emerging applications; and information systems and technologies. The 202 papers presented in special sessions and workshops cover a wide range of topics in computational sciences ranging from computational science technologies to specific areas of computational sciences such as computer graphics and virtual reality.
Author: Monaliz Amirkhanpour
Publisher: Cambridge Scholars Publishing
ISBN: 144388426X
Category : Business & Economics
Languages : en
Pages : 330
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Book Description
This book consists of various chapters which focus on the wider contexts of management innovation, entrepreneurship, and human resource management practices. Furthermore, the contributions are authored by scholars from all over the world, allowing the book to adopt a truly global perspective. Innovation is, without doubt, the foundation of economic growth and corporate prosperity, while entrepreneurship, on the other hand, provides all the necessary mobilization for this growth and prosperity. Human Resource Management practices safeguard internal relationship approaches, sustainability and efficiency. The book provides detailed insights into subjects as diverse as innovation, competitiveness, innovative business, human resource management practices, corporate entrepreneurship, management change, marketing, risk management, transnational innovation strategies and tactics, and innovative corporate practices. This volume provides scientific evidence and direction to businesses regarding competing in today’s ever-changing environment. It will be of particular interest to scholars, students, researchers and practitioners throughout the business world, given that it covers a wide spectrum of business types and industry sectors.
Author: Dina Riccò & María José de Córdoba
Publisher: Fundación Internacional artecittà
ISBN: 8494866540
Category : Art
Languages : en
Pages : 158
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Book Description
MuVi6 is the sixth edition of the publication dedicated to Visual Music – following MuVi (Granada, 2007), MuVi2 (Granada, 2009), MuVi3 (Almería, 2012), MuVi4 (Alcalá la Real, Jaén, 2015), MuVi5 (Granada and Alcalá la Real, Jaén, 2018) – an event integrated with the VII International Congress: “Synesthesia: Science and Art”, held from the 26th to 29th of October 2022, at the Faculty of Fine Arts of the University of Granada and at the Convento de Capuchinos in Alcalá la Real (Jaén), Spain. This event confirms its primary objective of providing perceivable, aesthetic (and synaesthetic) feedback on the theoretical contents addressed at the conference through lectures, debates and posters, proving over time, in the editions that have followed, to be capable of stimulating debate This particular edition, in line with the conference, aims to underline the challenge between the digital and the material: this is the interpretative key that we asked of both the authors of the preliminary essays anticipating the collection of works, and the authors of the video projects. Hybridisation was expressed on several levels, which can be summarised in two main trends: in the sources, where nature and the kinematics of the elements, e.g. liquids or gasses, are a source of inspiration; or in the hybridisation of techniques where the material and the digital alternate. Each edition surprises us with the richness of the productions, with increasingly complex compositional and technical solutions, undoubtedly facilitated by the evolution of audio/video software and visual programming languages that facilitate new aesthetic experiments. The sound/visual relationships are therefore as much the result of a perceptual analysis as of an algorithmic application that can escape the control of the perceivable
