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Author: Georgie Newbery
Publisher: Bloomsbury Publishing
ISBN: 085784234X
Category : Gardening
Languages : en
Pages : 445
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Book Description
Whether you want to grow for pleasure or start your own business, The Flower Farmer's Year is the perfect guide. Grow your own cut flowers and you can fill your house with the gorgeous colours and heavenly scents of your favourite blooms, knowing that they haven't travelled thousands of miles – and you can make money while you do it! Combining boundless passion with down-to-earth guidance and practical advice, Georgie Newbery draws on her own experiences as an artisan flower farmer and florist in this delightful guide. The Flower Farmer's Year covers everything, from how to start a cut-flower patch and guidance on what to grow, to cutting, conditioning and presenting cut flowers, and creating a hedgerow for Christmas. For those interested in selling cut-flowers, the guide includes useful information on how to start a business, including where to sell cut-flowers, and marketing and social media tips. A flower farmer's year planner is also provided to make your cut-flower farm as productive as possible.
Author: Georgie Newbery
Publisher: Bloomsbury Publishing
ISBN: 085784234X
Category : Gardening
Languages : en
Pages : 445
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Book Description
Whether you want to grow for pleasure or start your own business, The Flower Farmer's Year is the perfect guide. Grow your own cut flowers and you can fill your house with the gorgeous colours and heavenly scents of your favourite blooms, knowing that they haven't travelled thousands of miles – and you can make money while you do it! Combining boundless passion with down-to-earth guidance and practical advice, Georgie Newbery draws on her own experiences as an artisan flower farmer and florist in this delightful guide. The Flower Farmer's Year covers everything, from how to start a cut-flower patch and guidance on what to grow, to cutting, conditioning and presenting cut flowers, and creating a hedgerow for Christmas. For those interested in selling cut-flowers, the guide includes useful information on how to start a business, including where to sell cut-flowers, and marketing and social media tips. A flower farmer's year planner is also provided to make your cut-flower farm as productive as possible.
Author: Lynn Byczynski
Publisher: Chelsea Green Publishing
ISBN: 1603584935
Category : Business & Economics
Languages : en
Pages : 290
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Book Description
An insider's guide to market gardening and farming for those in the business of growing and selling food, flowers, herbs, or plants. Market Farming Success identifies the key areas that usually trip up beginners—and shows how to avoid those obstacles. This book will help the aspiring or beginning farmer advance quickly and confidently through the inevitable learning curve of starting a new business. Written by the editor of Growing for Market, a respected trade journal for market farmers, Market Farming Success condenses decades of growing experience from every part of the United States and Canada. It focuses on the factors that are common to market gardeners everywhere and offers professional advice that includes: • How much you'll need to spend to start a market farming business; • How much you can expect to earn; • Which crops bring in the most money—and whether you should grow them; • The essential tools and equipment you will need; • The best places to sell your products; • How to keep records to maximize profits and minimize taxes; • Tricks of the trade that will make you more efficient in the greenhouse, field, and market. This new Chelsea Green edition of a 2006 classic is greatly updated and expanded, and includes full-color photos, charts, and graphs, plus many inspiring and instructive profiles of successful market-farming pioneers.
Author: Erin Benzakein
Publisher: Chronicle Books
ISBN: 1452181853
Category : Gardening
Languages : en
Pages : 229
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Book Description
A stunning guide to growing, harvesting, and arranging gorgeous dahlia blooms from celebrated farmer-florist and New York Times bestselling author Erin Benzakein, founder of Floret Flower Farm. World-renowned flower farmer and floral designer Erin Benzakein reveals all the secrets to growing, cultivating, and arranging gorgeous dahlias. These coveted floral treasures come in a dazzling range of colors, sizes, and forms, with enough variety for virtually every garden space and personal preference, making them one of the most beloved flowers for arrangements. In these pages, readers will discover: • Expert advice for planting, harvesting, and arranging garden-fresh dahlias • A simple-to-follow overview of the dahlia classification system • An A–Z guide with photos and descriptions of more than 350 varieties • Step-by-step how-to's for designing show-stopping dahlia bouquets that elevate any occasion Expert Author: Erin Benzakein's gorgeous flowers are celebrated throughout the world. Her book Floret Farm's A Year in Flowers was a New York Times bestseller and her first book, Floret Farm's Cut Flower Garden, won the American Horticultural Society Book Award. Filled with Wisdom: Overflowing with hundreds of lush photographs and invaluable advice, DISCOVERING DAHLIAS is an essential resource for gardeners and a must-have for anyone who loves flowers, including flower lovers, avid and novice gardeners, floral designers, florists, small farmers, stylists, and designers.
Author: Kiana Underwood
Publisher: Chronicle Books
ISBN: 1452161658
Category : Crafts & Hobbies
Languages : en
Pages : 251
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Book Description
Learn the secrets to designing showstopping monochromatic arrangements in this spectacular guide from floral artist Kiana Underwood. Underwood shares her techniques for creating dazzling single-color displays using inspired ingredients, dramatic textures, and vibrant colors. Organized by season, the book includes how-tos for 40 arrangements— including a lush green display for spring, an astonishing black bouquet for summer, a striking magenta design for fall, and an unexpected, oh-so-pretty pink arrangement for winter. Featuring hundreds of eye-catching images and easy-to-follow tips throughout—such as suggestions for substituting flowers and options for both the beginner and advanced designer—this book is as useful as it is gorgeous. The ultimate resource, Color Me Floral has an extraordinary arrangement to enhance every occasion.
Author: Lennie Larkin
Publisher: Chelsea Green Publishing
ISBN: 1645021777
Category : Business & Economics
Languages : en
Pages : 525
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Book Description
“Flower Farming for Profit does a deep dive into the least glamorous, but most important part of farming—how to run a profitable business. This must-have book is incredibly thoughtful, well organized, and brimming with real-life examples. Lennie’s down-to-earth, no-nonsense approach to the numbers is a breath of fresh air.”—Erin Benzakein, owner, Floret Farm; New York Times bestselling author of Floret Farm’s A Year in Flowers With practical, step-by-step instructions and on-the-ground examples at every scale, Flower Farming for Profit is a comprehensive, beautiful guide to achieving profitability as a cut flower farmer. When Lennie Larkin set out to become a flower farmer, she found all sorts of resources about growing flowers but a scarcity of reliable information on how to build a profitable cut flower business. How do you create efficient systems and adequately value your own time and effort through your pricing? When and how should you consider scaling up your farm? How can you make doing what you love support you financially? In Flower Farming for Profit, Larkin answers these questions—and many, many more. With instructive lessons and savvy business tips from her own and other successful farms around the world, she explores: The diverse challenges of both wholesale and retail sales channels, from florists and farm stands to farmers markets Streamlining weddings for the farmer-florist, from communications to floral design Efficient recordkeeping and bookkeeping Steps for conducting your own cost-of-production analysis Marketing and growth strategies Business planning, goal setting, and making financial projections Crop planning based on local climatic conditions, market demand, and sales projections The cut flower industry continues to experience wild growth. To successfully do what they love while expanding the market for sustainably produced flowers, new and experienced farmers alike must deliberately step back from the field and into the office. Flower Farming for Profit is a one-of-a-kind guide to creating the type of numbers-driven business that will allow individual farms to prosper and local flower economies to thrive.
Author: Ellen Polishuk
Publisher: The Experiment, LLC
ISBN: 1615195130
Category : Business & Economics
Languages : en
Pages : 347
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Book Description
A totally modern, all-purpose handbook for today’s agricultural dreamers—covering the challenges and triumphs of launching any successful farm—from two leading lights in sustainable farming Do you dream of starting your own farm but wonder where to begin? Or do you already have a farm but wish to become more sustainable to compete in today’s market? Start Your Farm, the first comprehensive business guide of its kind, covers these essential questions and more: Why be a farmer in the 21st century? Do you have what it takes? What does sustainable really mean, and how can a small (as little as one acre) to midsize farm survive alongside commodity-scale agriculture? How do you access education, land, and other needs with limited capital? How can you reap an actual profit, including a return on land investment? How do you build connections with employees, colleagues, and customers? At the end of the day, how do you measure success? (Hint: Cash your lifestyle paycheck.) More than a practical guide, Start Your Farm is a hopeful call to action for anyone who aspires to grow wholesome, environmentally sustainable food for a living. Take it from Forrest Pritchard and Ellen Polishuk: Making this dream a reality is not for the faint of heart, but it’s well within reach—and there’s no greater satisfaction under the sun!
Author: Erin Benzakein
Publisher: Chronicle Books
ISBN: 1452150931
Category : Gardening
Languages : en
Pages : 311
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Book Description
#1 Amazon Best Seller — Welcome to the farm! The Cut Flower Garden: Erin Benzakein is a florist-farmer, leader in the locaflor farm-to-centerpiece movement, and owner of internationally renowned Floret Flower Farm in Washington's lush Skagit Valley. A stunning flower book: This beautiful guide to growing, harvesting, and arranging gorgeous blooms year-round provides readers with vital tools to nurture a stunning flower garden and use their blossoms to create show-stopping arrangements. Floret Farm's Cut Flower Garden: Cut Flower Garden is equal parts instruction and inspiration—a book overflowing with lush photography of magnificent flowers and breathtaking arrangements organized by season. Find inspiration in this lush flower book: Irresistible photos of Erin's flower farm that showcase exquisite blooms Tips for growing in a variety of spaces and climates Step-by-step instructions for lavish garlands, airy centerpieces, and romantic floral décor for every season If you liked Paris in Bloom, you'll love Floret Farm's Cut Flower Garden.
Author: Lennie Larkin
Publisher: Chelsea Green Publishing
ISBN: 1645021769
Category : Business & Economics
Languages : en
Pages : 290
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Book Description
With practical, step-by-step instructions and on-the-ground examples at every scale, Flower Farming for Profit is a comprehensive, beautiful guide to achieving profitability as a cut flower farmer. When Lennie Larkin set out to become a flower farmer, she found all sorts of resources about growing flowers but a scarcity of reliable information on how to build a profitable cut flower business. How do you create efficient systems and adequately value your own time and effort through your pricing? When and how should you consider scaling up your farm? How can you make doing what you love support you financially? In Flower Farming for Profit, Larkin answers these questions—and many, many more. With instructive lessons and savvy business tips from her own and other successful farms around the world, she explores: • The diverse challenges of both wholesale and retail sales channels, from florists and farm stands to farmers markets • Streamlining weddings for the farmer-florist, from communications to floral design • Efficient recordkeeping and bookkeeping • Steps for conducting your own cost-of-production analysis • Marketing and growth strategies • Business planning, goal setting, and making financial projections • Crop planning based on local climatic conditions, market demand, and sales projections The cut flower industry continues to experience wild growth. To successfully do what they love while expanding the market for sustainably produced flowers, new and experienced farmers alike must deliberately step back from the field and into the office. Flower Farming for Profit is a one-of-a-kind guide to creating the type of numbers-driven business that will allow individual farms to prosper and local flower economies to thrive.
Author: Sarah Adams
Publisher:
ISBN:
Category :
Languages : en
Pages : 210
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Book Description
Accessible, visually engaging, and absolutely packed with key information, this book is a "must have" for market farmers, gardeners, and small business owners specializing in local market sales. From established growers reassessing existing operations, to dreamers simply planning for the day they can finally make the jump, DON'T PANIC: A Business Guide to Small Scale Cut Flower Farming is an essential tool in creating a solid, sustainable plan for your market farming business. Written from the perspective of Alberta Girl Acres' owner Sarah Adams, a communications and marketing professional who left it all behind to jump into the business of cut flower farming, DON'T PANIC: A Business Guide to Small Scale Cut Flower Farming details all the ins and outs of starting a small scale cut flower business. Including chapters such as "The Dream", "The Reality", "The Plan", "Branding and Key Messaging", "Communications", "Production", "Identifying Your Market", "Marketing", "Operations & Management", "Financials", plus pages and pages of valuable tips, useful guides, and handy resources. "I am quite certain this book will find a wider audience than those just interested in small scale flower, fruit, and produce production. It offers well presented information for any small business startup. Sarah's approach is so honest, friendly and engaging, and the book such a visual delight that many startups and small business owners will find it irresistible." - Gary Linford, President & Program Director, ReGeneration Family Business Transitions, Inc. This is a "revised and expanded" edition of the 2018 release of DON'T PANIC: A Business Guide to Small Scale Cut Flower Farming: Year One, which was released as a limited run in March 2018, and sold out within 30 days. This edition is a response to the overwhelmingly positive reviews, and ongoing requests to make another edition available. Now packed with even more information, and available to a vastly wider audience!
Author: Lynn Byczynski
Publisher: Chelsea Green Publishing
ISBN: 1933392657
Category : Business & Economics
Languages : en
Pages : 467
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Book Description
From taking cuttings to winning new customers, this is the guide to growing beautiful organic flowers for enjoyment or profit Over 75,000 copies sold! The first edition of The Flower Farmer: An Organic Grower's Guide to Raising and Selling Cut Flowers helped thousands of small growers start successful cut-flower businesses. This expanded and thoroughly revised second edition has become equally influential for backyard novices and experienced growers alike. New sections in this edition include: Utilizing greenhouses Recommendations for flower cultivars Post-harvest handling Also updated is the acclaimed resource directory, complete with sources of seeds, plants and supplies, and expert information on organic production under the National Organic Program. For the beginner and backyard gardener, there is an extensive section on the basics, including Variety selection Soil preparation Planting, cultivation & harvest Floral design For the commercial grower, The Flower Farmer, 2nd Edition includes information about: Larger-scale production Advice about selling to florists, wholesalers, and supermarkets Understanding the wedding and farmers market customers This updated edition also includes revised profiles of successful growers, offering behind-the-scenes insight into the operation of some of the most cutting-edge flower farmers in the country. Because of the extensive revisions and enhanced content, The Flower Farmer, 2nd Edition is essential reading for those already in the flower business, as well as those who dream of growing flowers for enjoyment or profit.
