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Author: Martin Lindstrom
Publisher: Currency
ISBN: 0385523890
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Author: Martin Lindstrom
Publisher: Currency
ISBN: 0385523890
Category : Business & Economics
Languages : en
Pages : 274
Get Book Here
Book Description
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Author: Joshua Henkin
Publisher: Vintage
ISBN: 0525566635
Category : Fiction
Languages : en
Pages : 305
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Book Description
A New York Times Book Review Editors' Choice Book • When Ohio-born Pru Steiner arrives in New York in 1976, she follows in a long tradition of young people determined to take the city by storm. But when she falls in love with and marries Spence Robin, her hotshot young Shakespeare professor, her life takes a turn she couldn’t have anticipated. Thirty years later, something is wrong with Spence. The Great Man can’t concentrate; he falls asleep reading The New York Review of Books. With their daughter, Sarah, away at medical school, Pru must struggle on her own to care for him. One day, feeling especially isolated, Pru meets a man, and the possibility of new romance blooms. Meanwhile, Spence’s estranged son from his first marriage has come back into their lives. Arlo, a wealthy entrepreneur who invests in biotech, may be his father’s last, best hope. Morningside Heights is a sweeping and compassionate novel about a marriage surviving hardship. It’s about the love between women and men, and children and parents; about the things we give up in the face of adversity; and about how to survive when life turns out differently from what we thought we signed up for.
Author: Tyler Vigen
Publisher: Hachette Books
ISBN: 0316339458
Category : Humor
Languages : en
Pages : 303
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Book Description
"Spurious Correlations ... is the most fun you'll ever have with graphs." -- Bustle Military intelligence analyst and Harvard Law student Tyler Vigen illustrates the golden rule that "correlation does not equal causation" through hilarious graphs inspired by his viral website. Is there a correlation between Nic Cage films and swimming pool accidents? What about beef consumption and people getting struck by lightning? Absolutely not. But that hasn't stopped millions of people from going to tylervigen.com and asking, "Wait, what?" Vigen has designed software that scours enormous data sets to find unlikely statistical correlations. He began pulling the funniest ones for his website and has since gained millions of views, hundreds of thousands of likes, and tons of media coverage. Subversive and clever, Spurious Correlations is geek humor at its finest, nailing our obsession with data and conspiracy theory.
Author: Jimmy Buffett
Publisher: Houghton Mifflin Harcourt
ISBN: 9780152057862
Category : Juvenile Fiction
Languages : en
Pages : 40
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Book Description
Relates the adventures of a fisherman who finds a magic guitar floating in the Caribbean Sea. Includes the music for the song "Jolly Mon Sing."
Author: Bloomsbury Publishing
Publisher: Bloomsbury Publishing
ISBN: 1408102579
Category : Games & Activities
Languages : en
Pages : 719
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Book Description
Anagram Solver is the essential guide to cracking all types of quiz and crossword featuring anagrams. Containing over 200,000 words and phrases, Anagram Solver includes plural noun forms, palindromes, idioms, first names and all parts of speech. Anagrams are grouped by the number of letters they contain with the letters set out in alphabetical order so that once the letters of an anagram are arranged alphabetically, finding the solution is as easy as locating the word in a dictionary.
Author: Dr Disrespect
Publisher: Simon and Schuster
ISBN: 1982153873
Category : Games & Activities
Languages : en
Pages : 256
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Book Description
"As one of gaming's most recognizable and provocative personalities, Dr Disrespect finally reveals what it's really like being the biggest global streaming sensation and, in his factual opinion, the greatest gamer in history. Featuring exclusive, never-before-told stories from his career and thoughtful advice on everything from growing superior mullets to thoroughly dominating life, this memoir is as unique ... as its subject"--
Author: Hal Elrod
Publisher: Simon and Schuster
ISBN: 1668060353
Category : Self-Help
Languages : en
Pages : 304
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Book Description
Start waking up to your full potential every single day with the updated and expanded edition of the groundbreaking book that has sold more than two million copies. “So much more than a book. It is a proven methodology that will help you fulfil your potential and create the life you’ve always wanted.” —Mel Robbins, New York Times bestselling author of The High 5 Habit and The 5 Second Rule Getting everything you want out of life isn’t about doing more. It’s about becoming more. Hal Elrod and The Miracle Morning have helped millions of people become the person they need to be to create the life they’ve always wanted. Now, it’s your turn. Hal’s revolutionary SAVERS method is a simple, effective step-by-step process to transform your life in as little as six minutes per day: - Silence: Reduce stress and improve mental clarity by beginning each day with peaceful, purposeful quiet - Affirmations: Reprogram your mind to overcome any fears or beliefs that are limiting your potential or causing you to suffer - Visualization: Experience the power of mentally rehearsing yourself showing up at your best each day - Exercise: Boost your mental and physical energy in as little as sixty seconds - Reading: Acquire knowledge and expand your abilities by learning from experts - Scribing: Keep a journal to deepen gratitude, gain insights, track progress, and increase your productivity by getting clear on your top priorities This updated and expanded edition has more than forty pages of new content, including: - The Miracle Evening: Optimize your bedtime and sleep to wake up every day feeling refreshed and energized for your Miracle Morning - The Miracle Life: Begin your path to inner freedom so you can truly be happy and learn to love the life you have while you create the life you want
Author: Margaret Mahy
Publisher: Learning Media Ltd
ISBN: 9780478204087
Category : Readers (Primary)
Languages : en
Pages : 16
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Book Description
Author: Mariah Carey
Publisher: Pan Macmillan
ISBN: 1529038987
Category : Biography & Autobiography
Languages : en
Pages : 449
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Book Description
The global icon, award-winning singer, songwriter, producer, actress, mother, daughter, sister, storyteller and artist finally tells the unfiltered story of her life in The Meaning of Mariah Carey. It took me a lifetime to have the courage and the clarity to write my memoir. I want to tell the story of the moments – the ups and downs, the triumphs and traumas, the debacles and the dreams – that contributed to the person I am today. Though there have been countless stories about me throughout my career and very public personal life, it’s been impossible to communicate the complexities and depths of my experience in any single magazine article or a ten-minute television interview. And even then, my words were filtered through someone else’s lens, largely satisfying someone else’s assignment to define me. This book is composed of my memories, my mishaps, my struggles, my survival and my songs. Unfiltered. I went deep into my childhood and gave the scared little girl inside of me a big voice. I let the abandoned and ambitious adolescent have her say, and the betrayed and triumphant woman I became tell her side. Writing this memoir was incredibly hard, humbling and healing. My sincere hope is that you are moved to a new understanding, not only about me, but also about the resilience of the human spirit. Love, Mariah
Author: Barbara Mattick
Publisher: Xlibris Corporation
ISBN: 9781441598615
Category : Reference
Languages : en
Pages : 82
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Book Description
A Guide to Bone Toothbrushes of the 19th and Early 20th Centuries provides a brief, but detailed, discussion of the technological and social histories of toothbrushes, focusing primarily on bone toothbrushes from their origins in England in 1780, to their spread throughout the modern world, to their fading from prominence by the 1940s. The focus is primarily on brushes manufactured in England, France, Japan, and the United States. Based on a detailed analysis of 124 complete bone brushes, dated according to bottles with which they were found, the author has identified 21 types or variations. The resulting typology details the essential attributes of each type and assigns time frames assocated with each one. Shape charts for the attributes will assist in determining likely types when only a fragment of a toothbrush has been recovered. Appendices provide additional helpful information, such as a list of major toothbrush manufacturers and distributors, with key historical dates and trademarks; and an overall timeline of the types. Testing of the typology-derived dates, against dates assigned to brushes with known histories, curated by Alexandria Archaeology in Virginia, shows that the analysis of bone toothbrushes can yield dates within ten years of those derived from the historical record, thus demonstrating that bone toothbrushes are one more valuable dating tool for historical archaeologists. The book is richly illustrated with color prints, historical images, and pen and ink drawings of the types. Though written primarily for archaeologists, this book will also be of interest to social, public health, and business historians; dental health professionals; museum curators; re-enactors; present-day toothbrush manufacturers; and general readers curious about some of the more obscure facets of our past.
