Author: Michael Beer
Publisher: Harvard Business Press
ISBN: 1633692310
Category : Business & Economics
Languages : en
Pages : 275
Book Description
Is Silence Killing Your Strategy? In his thirty years of working in corporations, Harvard Business School professor Michael Beer has witnessed firsthand how organizational silence derails strategic objectives. When employees can't speak truth to power, senior leaders don't hear what they need to hear about their company's fitness to compete, and employees lose trust in those leaders and become less committed to change. In Fit to Compete, Beer presents an antidote to silence--principles and a time-tested innovative process for holding honest conversations with everyone in your organization. Used by over eight hundred organizations across the globe, the strategic fitness process has helped leaders in a diverse range of industries--including medical technology, information technology, banking, restaurant chains, and pharmaceuticals--hear the raw but necessary truth about the sources of misalignment between their strategies and their organizations. In addition to step-by-step instructions, Beer offers detailed and illustrative case studies of companies that have conducted honest conversations to great effect. He also shows how to apply the process more broadly to a variety of strategic challenges and at multiple levels throughout the organization. Practical, enlightening, and comprehensive, Fit to Compete is the book you should turn to if you to want create winning strategies that your entire company will rally behind.
Fit to Compete
Author: Michael Beer
Publisher: Harvard Business Press
ISBN: 1633692310
Category : Business & Economics
Languages : en
Pages : 275
Book Description
Is Silence Killing Your Strategy? In his thirty years of working in corporations, Harvard Business School professor Michael Beer has witnessed firsthand how organizational silence derails strategic objectives. When employees can't speak truth to power, senior leaders don't hear what they need to hear about their company's fitness to compete, and employees lose trust in those leaders and become less committed to change. In Fit to Compete, Beer presents an antidote to silence--principles and a time-tested innovative process for holding honest conversations with everyone in your organization. Used by over eight hundred organizations across the globe, the strategic fitness process has helped leaders in a diverse range of industries--including medical technology, information technology, banking, restaurant chains, and pharmaceuticals--hear the raw but necessary truth about the sources of misalignment between their strategies and their organizations. In addition to step-by-step instructions, Beer offers detailed and illustrative case studies of companies that have conducted honest conversations to great effect. He also shows how to apply the process more broadly to a variety of strategic challenges and at multiple levels throughout the organization. Practical, enlightening, and comprehensive, Fit to Compete is the book you should turn to if you to want create winning strategies that your entire company will rally behind.
Publisher: Harvard Business Press
ISBN: 1633692310
Category : Business & Economics
Languages : en
Pages : 275
Book Description
Is Silence Killing Your Strategy? In his thirty years of working in corporations, Harvard Business School professor Michael Beer has witnessed firsthand how organizational silence derails strategic objectives. When employees can't speak truth to power, senior leaders don't hear what they need to hear about their company's fitness to compete, and employees lose trust in those leaders and become less committed to change. In Fit to Compete, Beer presents an antidote to silence--principles and a time-tested innovative process for holding honest conversations with everyone in your organization. Used by over eight hundred organizations across the globe, the strategic fitness process has helped leaders in a diverse range of industries--including medical technology, information technology, banking, restaurant chains, and pharmaceuticals--hear the raw but necessary truth about the sources of misalignment between their strategies and their organizations. In addition to step-by-step instructions, Beer offers detailed and illustrative case studies of companies that have conducted honest conversations to great effect. He also shows how to apply the process more broadly to a variety of strategic challenges and at multiple levels throughout the organization. Practical, enlightening, and comprehensive, Fit to Compete is the book you should turn to if you to want create winning strategies that your entire company will rally behind.
Fit for Growth
Author: Vinay Couto
Publisher: John Wiley & Sons
ISBN: 1119268532
Category : Business & Economics
Languages : en
Pages : 296
Book Description
A practical approach to business transformation Fit for Growth* is a unique approach to business transformation that explicitly connects growth strategy with cost management and organization restructuring. Drawing on 70-plus years of strategy consulting experience and in-depth research, the experts at PwC’s Strategy& lay out a winning framework that helps CEOs and senior executives transform their organizations for sustainable, profitable growth. This approach gives structure to strategy while promoting lasting change. Examples from Strategy&’s hundreds of clients illustrate successful transformation on the ground, and illuminate how senior and middle managers are able to take ownership and even thrive during difficult periods of transition. Throughout the Fit for Growth process, the focus is on maintaining consistent high-value performance while enabling fundamental change. Strategy& has helped major clients around the globe achieve significant and sustained results with its research-backed approach to restructuring and cost reduction. This book provides practical guidance for leveraging that expertise to make the choices that allow companies to: Achieve growth while reducing costs Manage transformation and transition productively Create lasting competitive advantage Deliver reliable, high-value performance Sustainable success is founded on efficiency and high performance. Companies are always looking to do more with less, but their efforts often work against them in the long run. Total business transformation requires total buy-in, and it entails a series of decisions that must not be made lightly. The Fit for Growth approach provides a clear strategy and practical framework for growth-oriented change, with expert guidance on getting it right. *Fit for Growth is a registered service mark of PwC Strategy& Inc. in the United States
Publisher: John Wiley & Sons
ISBN: 1119268532
Category : Business & Economics
Languages : en
Pages : 296
Book Description
A practical approach to business transformation Fit for Growth* is a unique approach to business transformation that explicitly connects growth strategy with cost management and organization restructuring. Drawing on 70-plus years of strategy consulting experience and in-depth research, the experts at PwC’s Strategy& lay out a winning framework that helps CEOs and senior executives transform their organizations for sustainable, profitable growth. This approach gives structure to strategy while promoting lasting change. Examples from Strategy&’s hundreds of clients illustrate successful transformation on the ground, and illuminate how senior and middle managers are able to take ownership and even thrive during difficult periods of transition. Throughout the Fit for Growth process, the focus is on maintaining consistent high-value performance while enabling fundamental change. Strategy& has helped major clients around the globe achieve significant and sustained results with its research-backed approach to restructuring and cost reduction. This book provides practical guidance for leveraging that expertise to make the choices that allow companies to: Achieve growth while reducing costs Manage transformation and transition productively Create lasting competitive advantage Deliver reliable, high-value performance Sustainable success is founded on efficiency and high performance. Companies are always looking to do more with less, but their efforts often work against them in the long run. Total business transformation requires total buy-in, and it entails a series of decisions that must not be made lightly. The Fit for Growth approach provides a clear strategy and practical framework for growth-oriented change, with expert guidance on getting it right. *Fit for Growth is a registered service mark of PwC Strategy& Inc. in the United States
Win Forever
Author: Pete Carroll
Publisher: Penguin
ISBN: 1101548398
Category : Sports & Recreation
Languages : en
Pages : 254
Book Description
"I know that I'll be evaluated in Seattle with wins and losses, as that is the nature of my profession for the last thirty-five years. But our record will not be what motivates me. Years ago I was asked, 'Pete, which is better: winning or competing?' My response was instantaneous: 'Competing. . . because it lasts longer.'" Pete Carroll is one of the most successful coaches in football today. As the head coach at USC, he brought the Trojans back to national prominence, amassing a 97-19 record over nine seasons. Now he shares the championship-winning philosophy that led USC to seven straight Pac-10 titles. This same mind-set and culture will shape his program as he returns to the NFL to coach the Seattle Seahawks. Carroll developed his unique coaching style by trial and error over his career. He learned that you get better results by teaching instead of screaming, and by helping players grow as people, not just on the field. He learned that an upbeat, energetic atmosphere in the locker room can coexist with an unstoppable competitive drive. He learned why you should stop worrying about your opponents, why you should always act as if the whole world is watching, and many other contrarian insights. Carroll shows us how the Win Forever philosophy really works, both in NCAA Division I competition and in the NFL. He reveals how his recruiting strategies, training routines, and game-day rituals preserve a team's culture year after year, during championship seasons and disappointing seasons alike. Win Forever is about more than winning football games; it's about maximizing your potential in every aspect of your life. Carroll has taught business leaders facing tough challenges. He has helped troubled kids on the streets of Los Angeles through his foundation A Better LA. His words are true in any situation: "If you want to win forever, always compete."
Publisher: Penguin
ISBN: 1101548398
Category : Sports & Recreation
Languages : en
Pages : 254
Book Description
"I know that I'll be evaluated in Seattle with wins and losses, as that is the nature of my profession for the last thirty-five years. But our record will not be what motivates me. Years ago I was asked, 'Pete, which is better: winning or competing?' My response was instantaneous: 'Competing. . . because it lasts longer.'" Pete Carroll is one of the most successful coaches in football today. As the head coach at USC, he brought the Trojans back to national prominence, amassing a 97-19 record over nine seasons. Now he shares the championship-winning philosophy that led USC to seven straight Pac-10 titles. This same mind-set and culture will shape his program as he returns to the NFL to coach the Seattle Seahawks. Carroll developed his unique coaching style by trial and error over his career. He learned that you get better results by teaching instead of screaming, and by helping players grow as people, not just on the field. He learned that an upbeat, energetic atmosphere in the locker room can coexist with an unstoppable competitive drive. He learned why you should stop worrying about your opponents, why you should always act as if the whole world is watching, and many other contrarian insights. Carroll shows us how the Win Forever philosophy really works, both in NCAA Division I competition and in the NFL. He reveals how his recruiting strategies, training routines, and game-day rituals preserve a team's culture year after year, during championship seasons and disappointing seasons alike. Win Forever is about more than winning football games; it's about maximizing your potential in every aspect of your life. Carroll has taught business leaders facing tough challenges. He has helped troubled kids on the streets of Los Angeles through his foundation A Better LA. His words are true in any situation: "If you want to win forever, always compete."
When Coffee and Kale Compete
Author: Alan Klement
Publisher: Createspace Independent Publishing Platform
ISBN: 9781534873063
Category :
Languages : en
Pages : 226
Book Description
A Job to be Done is the process a consumer goes through whenever she aims to transform her existing life-situation into a preferred one, but cannot because there are constraints that stop her. When Coffee and Kale Compete by Alan Klement helps you become better at creating and selling products that people will buy. Your joy at work will grow. You will know how to help companies increase profits, reduce waste, and remain competitive. In doing so, you will help economies prosper, and help provide stable jobs for employees and the families that depend on them. Top entrepreneurs, business owners, and Alan himself share their experiences of how they used Job to be Done to help them create successful products. Alan not only relates success stories but also gives examples of products and companies that failed. The experiences of others will help you make the best choices for your own company or the company where you work. You will also learn how to analyze the competition and make customers notice your product. The knowledge in this book will help you boost growth for your product and business.
Publisher: Createspace Independent Publishing Platform
ISBN: 9781534873063
Category :
Languages : en
Pages : 226
Book Description
A Job to be Done is the process a consumer goes through whenever she aims to transform her existing life-situation into a preferred one, but cannot because there are constraints that stop her. When Coffee and Kale Compete by Alan Klement helps you become better at creating and selling products that people will buy. Your joy at work will grow. You will know how to help companies increase profits, reduce waste, and remain competitive. In doing so, you will help economies prosper, and help provide stable jobs for employees and the families that depend on them. Top entrepreneurs, business owners, and Alan himself share their experiences of how they used Job to be Done to help them create successful products. Alan not only relates success stories but also gives examples of products and companies that failed. The experiences of others will help you make the best choices for your own company or the company where you work. You will also learn how to analyze the competition and make customers notice your product. The knowledge in this book will help you boost growth for your product and business.
Compete Inside
Author: Thomas Wurtz
Publisher: WestBow Press
ISBN: 1490868380
Category : Religion
Languages : en
Pages : 118
Book Description
The opportunities that exist for Christian athletes are amazing. The potential to leave a lasting impact is overwhelming. The challenge is to stay focused on what ultimately matters: a vibrant relationship with God. Faith and sports are an invaluable tandem that sometimes fall off balance. Compete Inside offers athletes reflections, relevant Scripture passages, and piercing questions to help them develop their faith and integrate it into their athletic life. Nothing can be more valuable than investing in your faith. These reflections inspire the athlete to put first what should be first: our faith and trust in Christ. Awesome! Philip Rivers, 11 year NFL Veteran Quarterback, 5 time Pro Bowler As athletes, we allow ourselves to be vulnerable. We put our performance out there for all the world to evaluate. We have high highs and low lows. Because of this, sports are more than physical competition or mental challenges. It becomes a spiritual journey. We all know the importance of focus in athletics. This book will help keep you focused on the most important thing, and assist you in leaving a meaningful legacy that lasts far beyond your playing days. Matt Birk, 15 year NFL Veteran, Super Bowl Champion, and 2011 Walter Payton NFL Man of the Year This book is an excellent resource for all athletes striving to excel in their sport and live a life for Christ! It is highly relatable to the highs and low that athletes face and speaks the truth of Gods love and mercy. Kristen ONeill, Associate Head Womens Basketball Coach at Seattle University, former WNBA, FIBA, and Division I athlete This book will serve as a road map to help us give God back the glorynot to strive to have him on our team, but to one day cross home plate with the winning run and be on his team. In society, sometimes we glorify athletes more than a man that died on a cross. It can create an EGO (Edging God Out). These great reflections help us bring God back into the mix. Tony Robichaux, Head Baseball Coach, University of Louisiana Lafayette
Publisher: WestBow Press
ISBN: 1490868380
Category : Religion
Languages : en
Pages : 118
Book Description
The opportunities that exist for Christian athletes are amazing. The potential to leave a lasting impact is overwhelming. The challenge is to stay focused on what ultimately matters: a vibrant relationship with God. Faith and sports are an invaluable tandem that sometimes fall off balance. Compete Inside offers athletes reflections, relevant Scripture passages, and piercing questions to help them develop their faith and integrate it into their athletic life. Nothing can be more valuable than investing in your faith. These reflections inspire the athlete to put first what should be first: our faith and trust in Christ. Awesome! Philip Rivers, 11 year NFL Veteran Quarterback, 5 time Pro Bowler As athletes, we allow ourselves to be vulnerable. We put our performance out there for all the world to evaluate. We have high highs and low lows. Because of this, sports are more than physical competition or mental challenges. It becomes a spiritual journey. We all know the importance of focus in athletics. This book will help keep you focused on the most important thing, and assist you in leaving a meaningful legacy that lasts far beyond your playing days. Matt Birk, 15 year NFL Veteran, Super Bowl Champion, and 2011 Walter Payton NFL Man of the Year This book is an excellent resource for all athletes striving to excel in their sport and live a life for Christ! It is highly relatable to the highs and low that athletes face and speaks the truth of Gods love and mercy. Kristen ONeill, Associate Head Womens Basketball Coach at Seattle University, former WNBA, FIBA, and Division I athlete This book will serve as a road map to help us give God back the glorynot to strive to have him on our team, but to one day cross home plate with the winning run and be on his team. In society, sometimes we glorify athletes more than a man that died on a cross. It can create an EGO (Edging God Out). These great reflections help us bring God back into the mix. Tony Robichaux, Head Baseball Coach, University of Louisiana Lafayette
Start with Why
Author: Simon Sinek
Publisher: Penguin
ISBN: 1591846447
Category : Business & Economics
Languages : en
Pages : 257
Book Description
The inspirational bestseller that ignited a movement and asked us to find our WHY Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time—with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the WHY of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever. START WITH WHY asks (and answers) the questions: why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it. START WITH WHY shows that the leaders who have had the greatest influence in the world all think, act and communicate the same way—and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.
Publisher: Penguin
ISBN: 1591846447
Category : Business & Economics
Languages : en
Pages : 257
Book Description
The inspirational bestseller that ignited a movement and asked us to find our WHY Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time—with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the WHY of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever. START WITH WHY asks (and answers) the questions: why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it. START WITH WHY shows that the leaders who have had the greatest influence in the world all think, act and communicate the same way—and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.
Eating the Big Fish
Author: Adam Morgan
Publisher: John Wiley & Sons
ISBN: 0470527757
Category : Business & Economics
Languages : en
Pages : 364
Book Description
EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information.
Publisher: John Wiley & Sons
ISBN: 0470527757
Category : Business & Economics
Languages : en
Pages : 364
Book Description
EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information.
The AI-First Company
Author: Ash Fontana
Publisher: Penguin
ISBN: 0593330315
Category : Business & Economics
Languages : en
Pages : 306
Book Description
Artificial Intelligence is transforming every industry, but if you want to win with AI, you have to put it first on your priority list. AI-First companies are the only trillion-dollar companies, and soon they will dominate even more industries, more definitively than ever before. These companies succeed by design--they collect valuable data from day one and use it to train predictive models that automate core functions. As a result, they learn faster and outpace the competition in the process. Thankfully, you don't need a Ph.D. to learn how to win with AI. In The AI-First Company, internationally-renowned startup investor Ash Fontana offers an executable guide for applying AI to business problems. It's a playbook made for real companies, with real budgets, that need strategies and tactics to effectively implement AI. Whether you're a new online retailer or a Fortune 500 company, Fontana will teach you how to: • Identify the most valuable data; • Build the teams that build AI; • Integrate AI with existing processes and keep it in check; • Measure and communicate its effectiveness; • Reinvest the profits from automation to compound competitive advantage. If the last fifty years were about getting AI to work in the lab, the next fifty years will be about getting AI to work for people, businesses, and society. It's not about building the right software -- it's about building the right AI. The AI-First Company is your guide to winning with artificial intelligence.
Publisher: Penguin
ISBN: 0593330315
Category : Business & Economics
Languages : en
Pages : 306
Book Description
Artificial Intelligence is transforming every industry, but if you want to win with AI, you have to put it first on your priority list. AI-First companies are the only trillion-dollar companies, and soon they will dominate even more industries, more definitively than ever before. These companies succeed by design--they collect valuable data from day one and use it to train predictive models that automate core functions. As a result, they learn faster and outpace the competition in the process. Thankfully, you don't need a Ph.D. to learn how to win with AI. In The AI-First Company, internationally-renowned startup investor Ash Fontana offers an executable guide for applying AI to business problems. It's a playbook made for real companies, with real budgets, that need strategies and tactics to effectively implement AI. Whether you're a new online retailer or a Fortune 500 company, Fontana will teach you how to: • Identify the most valuable data; • Build the teams that build AI; • Integrate AI with existing processes and keep it in check; • Measure and communicate its effectiveness; • Reinvest the profits from automation to compound competitive advantage. If the last fifty years were about getting AI to work in the lab, the next fifty years will be about getting AI to work for people, businesses, and society. It's not about building the right software -- it's about building the right AI. The AI-First Company is your guide to winning with artificial intelligence.
Always Compete
Author: Steve Bisheff
Publisher: St. Martin's Press
ISBN: 1429962267
Category : Biography & Autobiography
Languages : en
Pages : 293
Book Description
Always Compete is both a revealing look at the tactics and personality of one of college football's best coaches, Pete Carroll, and a thrilling chronicle of the 2008 USC Trojans' quest for another championship, culminating in their victory over Penn State in the Rose Bowl. Just when USC football was in the midst of a horrific slump, when skeptics began to say the scholarship limits had conspired to make it impossible to recapture its old glory, Coach Pete Carroll arrived to transform and invigorate the program with his own bristling energy and style. He quickly reestablished the Trojans not only as the dominant college football team in the Pac-10 but as the preeminent program in the country, and the most entertaining team in the sport. During his tenure, Carroll captured two National Championships, made an NCAA-record seven BCS bowl appearances, and produced three Heisman Trophy winners as well as more than thirty NFL draft picks, including seven in round number one. For the first time ever, author Steve Bisheff has been given exclusive access to coaches and players, their meetings, practices, and locker room, as well as one-on-one interviews with Coach Carroll himself.
Publisher: St. Martin's Press
ISBN: 1429962267
Category : Biography & Autobiography
Languages : en
Pages : 293
Book Description
Always Compete is both a revealing look at the tactics and personality of one of college football's best coaches, Pete Carroll, and a thrilling chronicle of the 2008 USC Trojans' quest for another championship, culminating in their victory over Penn State in the Rose Bowl. Just when USC football was in the midst of a horrific slump, when skeptics began to say the scholarship limits had conspired to make it impossible to recapture its old glory, Coach Pete Carroll arrived to transform and invigorate the program with his own bristling energy and style. He quickly reestablished the Trojans not only as the dominant college football team in the Pac-10 but as the preeminent program in the country, and the most entertaining team in the sport. During his tenure, Carroll captured two National Championships, made an NCAA-record seven BCS bowl appearances, and produced three Heisman Trophy winners as well as more than thirty NFL draft picks, including seven in round number one. For the first time ever, author Steve Bisheff has been given exclusive access to coaches and players, their meetings, practices, and locker room, as well as one-on-one interviews with Coach Carroll himself.
The 12-Minute Athlete
Author: Krista Stryker
Publisher: S&S/Simon Element
ISBN: 1982136480
Category : Health & Fitness
Languages : en
Pages : 272
Book Description
Unlock your athletic potential and get into the best shape of your life with Krista Stryker’s HIIT and bodyweight workouts—all of which can be done in just minutes a day! If you’ve ever thought you couldn’t get results without spending hours in the gym, that you’d never be able to do a pull-up, or that it’s too late to get in your best shape ever, The 12-Minute Athlete will change your mind, your body, and your life. Get serious results with high-intensity interval training (HIIT) workouts that can be done in just minutes a day. Give up the excuses and learn to use your own bodyweight and a few basic pieces of portable equipment for short, incredibly effective workouts. Reset your mindset, bust through mental blocks, and set meaningful goals you’ll actually accomplish. You can finally ditch the dieting and enjoy food as fuel with simple eating guidelines to the 80/20 rule. In The 12-Minute Athlete you’ll also find: –A guide to basic calisthenics and bodyweight exercises for any fitness level –Progressive exercises to achieve seemingly “impossible” feats like pistol squats, one-arm push-ups, pull-ups, and handstands –More than a dozen simple and healthy recipes that will fuel your workouts –Two 8-week workout plans for getting fitter, faster, and stronger –Bonus Tabata workouts –And so much more! The 12-Minute Athlete is for men and women, ex-athletes and new athletes, experienced athletes and “non-athletes”—for anyone who has a body and wants to get stronger and start living their healthiest life.
Publisher: S&S/Simon Element
ISBN: 1982136480
Category : Health & Fitness
Languages : en
Pages : 272
Book Description
Unlock your athletic potential and get into the best shape of your life with Krista Stryker’s HIIT and bodyweight workouts—all of which can be done in just minutes a day! If you’ve ever thought you couldn’t get results without spending hours in the gym, that you’d never be able to do a pull-up, or that it’s too late to get in your best shape ever, The 12-Minute Athlete will change your mind, your body, and your life. Get serious results with high-intensity interval training (HIIT) workouts that can be done in just minutes a day. Give up the excuses and learn to use your own bodyweight and a few basic pieces of portable equipment for short, incredibly effective workouts. Reset your mindset, bust through mental blocks, and set meaningful goals you’ll actually accomplish. You can finally ditch the dieting and enjoy food as fuel with simple eating guidelines to the 80/20 rule. In The 12-Minute Athlete you’ll also find: –A guide to basic calisthenics and bodyweight exercises for any fitness level –Progressive exercises to achieve seemingly “impossible” feats like pistol squats, one-arm push-ups, pull-ups, and handstands –More than a dozen simple and healthy recipes that will fuel your workouts –Two 8-week workout plans for getting fitter, faster, and stronger –Bonus Tabata workouts –And so much more! The 12-Minute Athlete is for men and women, ex-athletes and new athletes, experienced athletes and “non-athletes”—for anyone who has a body and wants to get stronger and start living their healthiest life.