Extraordinary PR, Ordinary Budget

Extraordinary PR, Ordinary Budget PDF Author: Jennifer R Farmer
Publisher: Berrett-Koehler Publishers
ISBN: 1626569959
Category : Business & Economics
Languages : en
Pages : 176

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Book Description
Low Cost, High Impact! Public relations is a make-or-break factor for all organizations, especially those that are small or mission driven. While it can be tempting to think that PR is a luxury only larger organizations can afford, PR expert Jennifer R. Farmer shows how her CCRR framework—being credible, creative, responsive, and relentless—is the silver bullet for even cash-strapped organizations. Farmer emphasizes that effective public relations is in fact an essential component of organizational development—people need to know about you for your organization to have maximum impact. Her CCRR framework leverages tools everyone has access to, from social media to brand transparency, and requires attentiveness more than money. Farmer shows you that, no matter how modest your budget, you can build a cost-effective communications strategy that will help you break through the noise in an information-overloaded world.

Extraordinary PR, Ordinary Budget

Extraordinary PR, Ordinary Budget PDF Author: Jennifer R Farmer
Publisher: Berrett-Koehler Publishers
ISBN: 1626569959
Category : Business & Economics
Languages : en
Pages : 176

Get Book Here

Book Description
Low Cost, High Impact! Public relations is a make-or-break factor for all organizations, especially those that are small or mission driven. While it can be tempting to think that PR is a luxury only larger organizations can afford, PR expert Jennifer R. Farmer shows how her CCRR framework—being credible, creative, responsive, and relentless—is the silver bullet for even cash-strapped organizations. Farmer emphasizes that effective public relations is in fact an essential component of organizational development—people need to know about you for your organization to have maximum impact. Her CCRR framework leverages tools everyone has access to, from social media to brand transparency, and requires attentiveness more than money. Farmer shows you that, no matter how modest your budget, you can build a cost-effective communications strategy that will help you break through the noise in an information-overloaded world.

First and Only

First and Only PDF Author: Jennifer R. Farmer
Publisher: Broadleaf Books
ISBN: 1506466850
Category : Self-Help
Languages : en
Pages : 198

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Book Description
As Black women, we have to work twice as hard to be perceived as half as skilled. We have to work until August of this year to earn what a white man made by last December. We are besieged by racist and sexist bullying online. People feel free to touch and comment on our hair--and then ask us why we seem so angry. First and Only is a guide for every woman who has found herself closing the cover on other leadership books that omit our true experiences and strengths. In these pages, trainer and activist Jennifer R. Farmer helps readers learn what is required for the long haul of liberation by providing a roadmap to on-the-job success, challenging systemic racism, and seeking inner healing through the sustaining power of faith. She offers practical strategies for Black women to thrive in workplaces that can be ambivalent about their success, as well as tips and stories from psychologists, activists, and organizational experts that equip Black women to lead others and heal past wounds. The path for success for Black women includes a commitment to self-care, spiritual growth, and a willingness to push for progress even as we fight for our own liberation. First and Only is not just about how to lean in, or how to discover the irrefutable laws of leadership. It's about how to heal so you can sustain work for justice and equity. It's about finding personal and social redemption--and leading others to find it too.

The Little Black Book of Success

The Little Black Book of Success PDF Author: Elaine Meryl Brown
Publisher: One World
ISBN: 0345518500
Category : Business & Economics
Languages : en
Pages : 178

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Book Description
This invaluable “mentor in your pocket” by three dynamic and successful black female executives will help all black women, at any level of their careers, play the power game—and win. Rich with wisdom, this practical gem focuses on the building blocks of true leadership—self-confidence, effective communication, collaboration, and courage—while dealing specifically with stereotypes (avoid the Mammy Trap, and don’t become the Angry Black Woman) and the perils of self-victimization (don’t assume that every challenge occurs because you are black or female). Some leaders are born, but most leaders are made—and The Little Black Book of Success will show you how to make it to the top, one step at a time.

Expect to Win

Expect to Win PDF Author: Carla A. Harris
Publisher: Penguin
ISBN: 0452295904
Category : Business & Economics
Languages : en
Pages : 258

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Book Description
Updated in 2017 with a new author’s note and chapter on building effective business relationships! “Penned by an exceptionally bright woman whose ideas will enlighten you, brighten and brilliantly ignite vision in all who read it. Out of the matrix of her wisdom emerges a book that will revolutionize your life and may very well alter your thinking as we go into a new era of time. A must-read!”—Bishop T.D. Jakes, New York Times bestselling author of Reposition Yourself: Living Life Without Limits Carla Harris, one of the most successful and respected women in business, shares advice, tips, and strategies for surviving in any workplace environment. While climbing the corporate ladder, Harris had her own missteps and celebrated numerous victories. She vowed that when she reached senior management, and people came to her for advice, she would provide them with the tools and strategies honed by her experience. “Carla’s Pearls” have become the centerpiece for her many speeches and television appearances. Now, Carla shares these valuable lessons, including: · Authenticity: The Power is You · The Ninety-Day Rule · Perception is the Copilot to Reality · The Mentor, the Sponsor, the Adviser: Having Them All · Leverage Your Voice · Balance is a Necessity: Use Your Passions to Achieve It · Expect to Win: Show Up with Your Best Self Every Day Expect to Win is an inspirational must-read for anyone seeking battle-tested tools for fulfilling their true potential.

The Reluctant Presenter

The Reluctant Presenter PDF Author: Meghan Dotter
Publisher: New Degree Press
ISBN:
Category : Business & Economics
Languages : en
Pages : 212

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Book Description
Have you ever left a meeting wishing you had said something different? Do you wonder why speaking seems to come so easily to others but not to you? Meghan Dotter has made a career in helping clients elevate their speaking and storytelling skills. In her book The Reluctant Presenter: Forget Everything You Thought You Knew About Speaking, Meghan reveals the science and art behind creating and giving a compelling presentation. She challenges some of the biggest assumptions you’ve been led to believe, including: Don’t fake it ‘til you make it; use confidence as a guide The success of your presentation has very little to do with PowerPoint The real potential of storytelling goes beyond entertaining Great speakers aren’t naturally charismatic; they do the work to connect to audiences Through stories and research, Meghan shows you how to do the work (and how to avoid steps that aren’t worth spending time on). In reading this book and trying some new approaches, you’ll do more than transcend from being a reluctant presenter; you might even enjoy speaking up.

Women's Lives

Women's Lives PDF Author: Claire A. Etaugh
Publisher: Taylor & Francis
ISBN: 1000481484
Category : Social Science
Languages : en
Pages : 873

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Book Description
Women’s Lives integrates the most current research and social issues to explore the psychological diversity of girls and women varying in age, ethnicity, social class, nationality, immigrant experience, sexual orientation, gender identity, ableness and body size and shape. The text embeds a lifespan perspective within each topical chapter and has an intersectional approach that integrates women’s diverse identities. It includes rich coverage of women with disabilities and on middle-aged and older women throughout. Taking a deeper transnational focus, it also examines the impact of social, cultural, and economic factors in shaping women’s lives around the world. This edition explores the latest areas of research and tackles important contemporary topics such as: feminization of immigration media portrayals of LGBTQ individuals and immigrants regulating testosterone levels in women’s sports; disorders of sexual development; nonbinary identity the effects of social media on body image; sizeism new classification of sexual disorders menstrual equity and the "tampon tax" migrant women as transnational mothers academic environment for low-income, ethnic minority, and immigrant women effects of the COVID-19 pandemic on women’s employment and work-family balance the dilemma of unpredictable work hours healthcare barriers experienced by immigrant women and LGBTQ individuals #MeToo movement; vigilante gender violence the fourth wave of feminism the role of immigrant women and ethinc minority women in grassroots feminist activism men’s support of feminist issues and more Boasting a new full-color design and rich with pedagogy, the book includes several boxed elements in each chapter. "In The News" boxes present current news items designed to engage students in thinking critically about current gender-focused events and issues. The "What You Can Do" boxes give students examples of applied activities that they can engage in to promote a more egalitarian society. "Get Involved" boxes ask students to collect data and to critically think about the explanations and implications of the activity’s findings. "Learn About the Research" boxes expose students to a variety of research methods and highlight the importance of diversity in research samples by including studies of underrepresented groups. At the end of each chapter, "What Do You Think" questions foster skills in critical thinking, synthesis, and evaluation by asking the student to apply course material or personal experiences to provocative issues from the chapter. The "If You Want to Learn More" feature provides names of the most current books available on various topics that are discussed in the chapter. Combining up-to-date research with an approachable and engaging writing style, Women’s Lives is an invaluable resource for all students of gender from psychology, women’s studies, gender studies, sociology, and anthropology.

The Giver

The Giver PDF Author: Lois Lowry
Publisher: Houghton Mifflin Harcourt
ISBN: 054434068X
Category : Juvenile Fiction
Languages : en
Pages : 257

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Book Description
The Giver, the 1994 Newbery Medal winner, has become one of the most influential novels of our time. The haunting story centers on twelve-year-old Jonas, who lives in a seemingly ideal, if colorless, world of conformity and contentment. Not until he is given his life assignment as the Receiver of Memory does he begin to understand the dark, complex secrets behind his fragile community. This movie tie-in edition features cover art from the movie and exclusive Q&A with members of the cast, including Taylor Swift, Brenton Thwaites and Cameron Monaghan.

Working While Black

Working While Black PDF Author: Michelle T. Johnson
Publisher: Chicago Review Press
ISBN: 1569768366
Category : Business & Economics
Languages : en
Pages : 289

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Book Description
Provides a black employee's guide to success when working in a white workplace, and focuses on getting hired, pursuing legal support, and using one's own style, history, and goals.

Three Simple Steps

Three Simple Steps PDF Author: Trevor G Blake
Publisher: BenBella Books, Inc.
ISBN: 1936661721
Category : Self-Help
Languages : en
Pages : 257

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Book Description
How many self-help books are written by authors whose biggest success is selling self-help books? Three Simple Steps is different. Despite stock market crashes, dot-com busts, and the specter of recession, the author started a virtual company from home, using a few thousand dollars of his savings. A few years later, without ever hiring an employee or leaving his home office, he sold it for more than $100 million. As the economy slipped into another free fall, he did this again with a company in a different field. He accomplished this through no particular genius. Rather, he studied the habits of the many successful men and women who preceded him, and developed three simple rules that, if followed diligently, virtually ensure success. Using them first to escape poverty, then to achieve a life of adventures, he finally turned them toward financial independence. Written in a straightforward and no-nonsense style, Three Simple Steps shows you how to take back control of your destiny and reshape your mind for increased creativity, serenity and achievement. While building on the wisdom of great thinkers and accomplished individuals from East and West, Three Simple Steps isn't a new age text or guide to esoteric fulfillment. Rather, it's a practical guide to real-life achievement by a pragmatic businessman who attributes his incredible successes to these very simple ideas. Three Simple Steps is a must-read guide for everyone who wants to achieve more, live better and be happier.

The Sisters Are Alright

The Sisters Are Alright PDF Author: Tamara Winfrey Harris
Publisher: Berrett-Koehler Publishers
ISBN: 1626563535
Category : Social Science
Languages : en
Pages : 159

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Book Description
GOLD MEDALIST OF FOREWORD REVIEWS' 2015 INDIEFAB AWARDS IN WOMEN'S STUDIES What's wrong with black women? Not a damned thing! The Sisters Are Alright exposes anti–black-woman propaganda and shows how real black women are pushing back against distorted cartoon versions of themselves. When African women arrived on American shores, the three-headed hydra—servile Mammy, angry Sapphire, and lascivious Jezebel—followed close behind. In the '60s, the Matriarch, the willfully unmarried baby machine leeching off the state, joined them. These stereotypes persist to this day through newspaper headlines, Sunday sermons, social media memes, cable punditry, government policies, and hit song lyrics. Emancipation may have happened more than 150 years ago, but America still won't let a sister be free from this coven of caricatures. Tamara Winfrey Harris delves into marriage, motherhood, health, sexuality, beauty, and more, taking sharp aim at pervasive stereotypes about black women. She counters warped prejudices with the straight-up truth about being a black woman in America. “We have facets like diamonds,” she writes. “The trouble is the people who refuse to see us sparkling.”