The National Union Catalog, Pre-1956 Imprints PDF Download
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Author: Library of Congress
Publisher:
ISBN:
Category : Catalogs, Union
Languages : en
Pages : 712
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Book Description
Author: Library of Congress
Publisher:
ISBN:
Category : Catalogs, Union
Languages : en
Pages : 712
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Book Description
Author: Larisa Harper
Publisher: McFarland
ISBN: 1476645612
Category : Business & Economics
Languages : en
Pages : 188
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Book Description
Founded in 1894, the Mosaic Tile Company was the dream of two ceramic pioneers who intended to manufacture innovative ceramic mosaic murals while also dominating the utilitarian market. One of the largest such companies in the United States at the time, MTC's most significant contribution to the burgeoning Ohio pottery industry was the development of innovative and varied proprietary tile production and installation methods. Compared to its emphasis on mosaic murals, MTC's utilitarian and giftware goods were produced in limited quantities and were not well received at the time, making them rarer today. This book chronicles the history of ceramic creativity in Zanesville, Ohio, from its earliest days as a bustling town before the Great Depression through its recovery in the 1960s. It examines the Mosaic Tile Company's whole history, the bygone details of this long-lost business, its products and its employees, and incorporates images and postcards illustrating its products in each chapter.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 292
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Book Description
Author: New Jersey. Dept. of State
Publisher:
ISBN:
Category : Corporations
Languages : en
Pages : 868
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Book Description
Author:
Publisher:
ISBN:
Category : Australia
Languages : en
Pages : 1810
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Book Description
Author: Frederic Cople Jaher
Publisher: University of Illinois Press
ISBN: 9780252009327
Category : Social Science
Languages : en
Pages : 798
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Book Description
Author:
Publisher:
ISBN:
Category : Catalogs, Union
Languages : en
Pages : 712
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Book Description
Author: Engineering Societies Library
Publisher:
ISBN:
Category : Catalogs, Classified (Universal decimal)
Languages : en
Pages : 838
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Book Description
Author: Illinois. Department of Insurance
Publisher:
ISBN:
Category : Insurance
Languages : en
Pages : 464
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Book Description
Author: Laurie Young
Publisher: John Wiley & Sons
ISBN: 1119978505
Category : Business & Economics
Languages : en
Pages : 421
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Book Description
This book, written by a senior marketer with over thirty years experience of using marketing techniques and concepts, sets out to describe, contextualize and rate them. Its prime emphasis is on understanding their status so that they can be used to direct the use of shareholder funds effectively. Its conclusion is that seasoned professionals must use their judgement about when and how to use them, but they also need to understand them in depth if they are going to make well-rounded, effective investment decisions. Above all it asks: “how useful and relevant is this concept? Will it improve decision making? Does the damn thing have any credibility and does it work?” “This book combines a rigorous review of a wide range of marketing concepts with many practical examples and case studies. It can be read or dipped into both by seasoned professionals and by those just embarking on their marketing career.” Sir Paul Judge, President, Chartered Institute of Marketing “Laurie Young casts an experienced and skeptical eye on many cherished marketing concepts and techniques. He provides an antidote to the tendency to adopt them without understanding their limitations and possibilities.” Professor George Day, The Wharton School, Chairman of the American Marketing Association “Laurie Young has produced nothing less than the A-Z of marketing. He has journeyed far and wide mapping out hundreds of business, marketing and communications models to produce an extremely useful industry atlas. Certainly it will find a well-thumbed home on my bookshelf.” Hamish Pringle, Director General, Institute of Practitioners in Advertising “This book is much needed by marketing. Its value is in challenging concepts, some of which have been the accepted norm for a long time. But as this book shows, some of these may no longer be relevant and appropriate for marketers in today’s consumer environment.” Mike Johnston, CEO, Dairy Council of Northern Ireland and former Chairman of the Chartered Institute of Marketing “Senior marketers, like those who make up the membership of the Marketing Society, hone the methods and techniques they favour as their career develops. Laurie Young clearly did that and an experienced voice shines through this critique. It is heartening to find that so many concepts have a long history of producing real value for businesses but alarming to find so many of the theorists’ favourites to be so groundless.” Hugh Burkitt, CEO, The Marketing Society
