Ferdinand Porsche and the Volkswagen/Ferdinand Porsche Und Der Volkswagen PDF Download
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Author:
Publisher: Dumont
ISBN: 9783832192983
Category : Volkswagen automobiles
Languages : de
Pages : 0
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Book Description
The development of the Volkswagen Beetle was a central achievement in the early history of the Porsche Company. In January 1934, Ferdinand Porsche wrote an exposé regarding the construction of a German people's car that would have a lasting effect on automotive history. The inexpensive compact automobile would become the symbol and icon of mass motorisation. The Volkswagen, also lovingly known as the VW Beetle, was one of the most popular automobiles in the world. And it was also a leader in terms of production duration and quantity. It was first discontinued in July 2003 when the last Volkswagen left the assembly line in Mexico. With 21.5 million cars, the VW Beetle is by far one of the most-built automobiles in the world. This book is a comprehensive documentation of the history of the VW Beetle's development, containing largely unpublished pictorial and documentary material from the holdings of the Porsche archive. Published as part of the collectible series of books in the Edition Porsche Museum. English and German text.
Author:
Publisher: Dumont
ISBN: 9783832192983
Category : Volkswagen automobiles
Languages : de
Pages : 0
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Book Description
The development of the Volkswagen Beetle was a central achievement in the early history of the Porsche Company. In January 1934, Ferdinand Porsche wrote an exposé regarding the construction of a German people's car that would have a lasting effect on automotive history. The inexpensive compact automobile would become the symbol and icon of mass motorisation. The Volkswagen, also lovingly known as the VW Beetle, was one of the most popular automobiles in the world. And it was also a leader in terms of production duration and quantity. It was first discontinued in July 2003 when the last Volkswagen left the assembly line in Mexico. With 21.5 million cars, the VW Beetle is by far one of the most-built automobiles in the world. This book is a comprehensive documentation of the history of the VW Beetle's development, containing largely unpublished pictorial and documentary material from the holdings of the Porsche archive. Published as part of the collectible series of books in the Edition Porsche Museum. English and German text.
Author: Porsche A.G.
Publisher:
ISBN:
Category : Volkswagen automobiles
Languages : en
Pages : 0
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Book Description
Author: Bernhard Rieger
Publisher: Harvard University Press
ISBN: 0674075757
Category : History
Languages : en
Pages : 298
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Book Description
At the Berlin Auto Show in 1938, Adolf Hitler presented the prototype for a small, oddly shaped, inexpensive family car that all good Aryans could enjoy. Decades later, that automobile—the Volkswagen Beetle—was one of the most beloved in the world. Bernhard Rieger examines culture and technology, politics and economics, and industrial design and advertising genius to reveal how a car commissioned by Hitler and designed by Ferdinand Porsche became an exceptional global commodity on a par with Coca-Cola. Beyond its quality and low cost, the Beetle’s success hinged on its uncanny ability to capture the imaginations of people across nations and cultures. In West Germany, it came to stand for the postwar “economic miracle” and helped propel Europe into the age of mass motorization. In the United States, it was embraced in the suburbs, and then prized by the hippie counterculture as an antidote to suburban conformity. As its popularity waned in the First World, the Beetle crawled across Mexico and Latin America, where it symbolized a sturdy toughness necessary to thrive amid economic instability. Drawing from a wealth of sources in multiple languages, The People’s Car presents an international cast of characters—executives and engineers, journalists and advertisers, assembly line workers and car collectors, and everyday drivers—who made the Beetle into a global icon. The Beetle’s improbable story as a failed prestige project of the Third Reich which became a world-renowned brand illuminates the multiple origins, creative adaptations, and persisting inequalities that characterized twentieth-century globalization.
Author: Doktor-Ing.-h.c.-F.-Porsche-Aktiengesellschaft Stuttgart; Museum
Publisher:
ISBN:
Category :
Languages : en
Pages : 199
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Book Description
Author: Chris Barber
Publisher: Haynes Publications
ISBN: 9781859609590
Category : Transportation
Languages : en
Pages : 320
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Book Description
Here is a unique record of the Beetle's early evolution, chronicled by an English school teacher who spent 20 years digging through untapped sources, including archives he discovered at Porsche. Despite the plethora of books on this evergreen car, most of his material has never previously been published. The book - illustrated with over 300 photographs and designs, most of them not seen since origination - covers the period from the Porsche expose of 17 January 1934 until July 1945, with the final lists of experimental and test cars run by Porsche in Gmund, Austria.
Author: Andrea Hiott
Publisher: Ballantine Books
ISBN: 0345521447
Category : History
Languages : en
Pages : 514
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Book Description
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car’s story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world. Andrea Hiott’s wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today’s automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford’s Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler’s concept of “the people’s car” would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world’s most huggable automobile. Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler’s monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon. Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility—a triumph not of the will but of the imagination.
Author: David Kiley
Publisher: John Wiley & Sons
ISBN: 9780471263043
Category : Business & Economics
Languages : en
Pages : 328
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Book Description
This is the informative story of the rise, fall, and re-birth of Volkswagen - both the company and the car. It explains how VW lost its focus for decades and then regained it through a better understanding of its core market, marketing, advertising, and solid manufacturing and design.
Author: Walter Henry Nelson
Publisher:
ISBN:
Category : Volkswagen automobiles
Languages : en
Pages : 380
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Book Description
Author: Ulrich von Mende
Publisher:
ISBN:
Category : Automobiles
Languages : en
Pages : 54
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Book Description
Author: K. B. Hopfinger
Publisher:
ISBN:
Category :
Languages : en
Pages : 240
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Book Description
