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Author: Marvin Klapper
Publisher: Beard Books
ISBN: 1587982692
Category : Business & Economics
Languages : en
Pages : 174
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Book Description
A look back into the publication, Women's Wear Daily, by seven former editors.
Author: Marvin Klapper
Publisher: Beard Books
ISBN: 1587982692
Category : Business & Economics
Languages : en
Pages : 174
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Book Description
A look back into the publication, Women's Wear Daily, by seven former editors.
Author: Jerry Jacobs
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 124
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Book Description
Author: Jianhua Zhao
Publisher: A&C Black
ISBN: 1847889352
Category : Design
Languages : en
Pages : 213
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Book Description
This is the first anthropological study of the contemporary Chinese fashion and textile industries from high-end designer clothing to mass manufacture.
Author: Veronica Manlow
Publisher: Routledge
ISBN: 1351522639
Category : Social Science
Languages : en
Pages : 330
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Book Description
Fashion is all around us: we see it, we buy it, we read about it, but most people know little about fashion as a business. Veronica Manlow considers the broader signifi cance of fashion in society, the creative process of fashion design, and how fashion unfolds in an organizational context where design is conceived and executed. To get a true insider's perspective, she became an intern at fashion giant Tommy Hilfi ger. Th ere, she observed and recorded how a business's culture is built on a brand that is linked to the charisma and style of its leader. Fashion firms are not just in the business of selling clothing along with a variety of sidelines. Th ese companies must also sell a larger concept around which people can identify and distinguish themselves from others. Manlow defi nes the four main tasks of a fashion fi rm as creation of an image, translation of that image into a product, presentation of the product, and selling the product. Each of these processes is interrelated and each requires the eff orts of a variety of specialists, who are often in distant locations. Manlow shows how the design and presentation of fashion is infl uenced by changes in society, both cultural and economic. Information about past sales and reception of items, as well as projective research informs design, manufacturing, sales, distribution, and marketing decisions. Manlow offers a comprehensive view of the ways in which creative decisions are made, leading up to the creation of actual styles. She helps to defi ne the contribution fashion fi rms make in upholding, challenging, or redefi ning the social order. Readers will fi nd this a fascinating examination of an industry that is quite visible, but little understood.
Author: Alicia Kennedy
Publisher: Rockport Publishers
ISBN: 1610582012
Category : Design
Languages : en
Pages : 416
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Book Description
Fashion Design, Referenced is a comprehensive guide through the art and industry of fashion design, richly illustrated with over 1,000 photographs and drawings. Within the framework of four central categories, Fashion Design, Referenced examines the many interwoven elements that form the tapestry of fashion. “Fundamentals” provides an overview of the essential structure of the fashion profession (its organization, specializations, and centers) and looks at shifts in style over time and in ever-faster cycles going forward. “Principles” introduces the steps in creating a collection, from design to production, and explores directions suggested by sustainability and technology. “Dissemination” charts the many avenues by which fashion reaches its audience, whether on the catwalk or in the store, in print or online, in the museum or on the street. “Practice” gathers and appraises the work of the most influential and innovative fashion designers of the twentieth and twenty-first centuries. From its first question—What is fashion design?—to its last—What does the future hold?—Fashion Design, Referenced chronicles the scope of ideas, inspirations, and expressions that define fashion culture. Visit the Fashion Design, Referenced Facebook page and become a fan at http://www.facebook.com/FashionDesignReferenced!
Author: Alan Treadgold
Publisher: Oxford University Press
ISBN: 019106291X
Category : Business & Economics
Languages : en
Pages : 278
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Book Description
The retail industry globally is in the early stages of an era of profound, perhaps unprecedented, change. This book is intended to serve as a robust and practical guide to leaders of enterprises tasked with both understanding and delivering success in the new landscape of retailing. The book firstly describes the major directions and drivers of change that define the new global landscape of retailing (Part 1). Accelerating technology change, the rise to prominence globally of internet enabled shoppers and the rapid emergence of entirely new retail enterprises and business models are combining to re-shape the very fundamentals of the retail industry. No longer are shops needed to be in the business of retailing. No longer is choice for the shopper limited to the neighbourhood, town or even country in which they live. No longer is the act of retailing solely the preserve of traditional retail enterprises as internet-enabled businesses, technology, logistics, suppliers and financial services enterprises all seek direct relationships with the shopper. The new landscape of retailing is an unforgiving one. Success can be achieved more quickly than has ever been possible before but failure is equally rapid. The opportunities in the new landscape of retailing are profound, but so too are the challenges. Part 2 of this book discusses the structures, skills and capabilities retail enterprises will need if they are to be successful in this new landscape and the skills and perspectives that will be required of the leaders of retail enterprises. Case studies of innovative and successful enterprises are presented throughout the book to illustrate the themes discussed. Frameworks are presented to provide practical guidance for enterprise leaders to understand and contextualise the nature of change that is re-shaping retail landscapes globally. Clear guidance is given of the capabilities, skills and perspectives that will be needed at both an enterprise and a personal leadership level to deliver success in the new landscape of retailing.
Author: Cheryl Sim
Publisher: Bloomsbury Publishing
ISBN: 135010986X
Category : Design
Languages : en
Pages : 217
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Book Description
Associations between the cheongsam dress and Chinese cultural identity are well known but what are the meanings of the cheongsam for members of the Chinese diaspora? In a study grounded in first-hand accounts of wearing, Cheryl Sim explores the practices and experiences of women in Canada, a major Chinese diaspora, and carries out the first in-depth study of the cheongsam from this critical point of view. Questions explored over the course of 20 interviews, as well as during personal reflections on the author's own experiences of wearing, include: is there a desire to re-claim or appropriate the cheongsam? Does this desire risk perpetuating stereotypes of Asian women? Does it undermine one's identification with one's host country? Can erased heritage(s) be accessed through dress? And how does wearing the cheongsam interact with the male gaze? Revealing feelings of repulsion and attraction, Sim combines personal stories with an authoritative use of theoretical frameworks such as feminism, post-colonialism and autoethnography. Covering issues such as heritage, ethnic identity, authenticity, nationalism, patriarchy and assimilation, Sim demonstrates that the meanings of the cheongsam are multifarious. Readable but with strong academic underpinnings, this book is the entry point into discussions of Chinese dress and diaspora.
Author: Gordon Wills
Publisher: Taylor & Francis
ISBN: 1040004350
Category : Business & Economics
Languages : en
Pages : 501
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Book Description
First published in 1973, Fashion Marketing is intended for all whose work is linked to the vagaries of fashion or who are simply fascinated by the subject. Although much of the evidence and material collected here is related to textiles and clothing in particular, businessmen are becoming increasingly aware that fashion now extends its influence beyond its traditional fields. The fickleness of fashion has previously discouraged detailed analysis of trends, and such significant contributions to the literature as have been made often occur in the most unlikely places. It was this inaccessibility which led to the preparation of the present volume, which developed out of the considerable research activity into textile markets by the editors, first at the University of Bradford, and more recently at the Cranfield School of Management to which their research work was transferred in 1972. This book will be of interest to students of business, economics, marketing and fashion.
Author: Marc-Christian Riebe
Publisher: The Location Group
ISBN:
Category :
Languages : en
Pages : 1045
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Book Description
The Retail Market Study 2016 of The Location Group is the one and only study of its kind. With 155 of the most notable international cities of the fashion and retail world on more than 1,000 pages. Over 1,300 retailers, 1,030 shopping streets and 550 shopping malls were analyzed. So far the study reached more than 300,000 readers worldwide.
Author: Chetan Singh
Publisher: Chetan Singh
ISBN:
Category : Biography & Autobiography
Languages : en
Pages : 181
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Book Description
Unlock the world of fashion with "A Fashion Vocabulary: Understanding Fashion Terms." This guidebook is your passport to the captivating and ever-evolving universe of style. Whether you're a budding fashionista, a student, or simply a curious individual eager to delve into the intricacies of the fashion industry, this fashion terms book is your ultimate resource. Inside, you'll find an extensive collection of fashion terminology and jargon demystified. Embark on a journey through the seasons, discovering the hidden language of fashion. Explore the unique vocabulary that has shaped an industry, an art form, and a cultural phenomenon. Learn how to decode fashion magazines, runway shows, and fashion discussions with ease. This fashion industry terms book is not only an invaluable reference for fashion enthusiasts but also a fantastic educational tool for those considering a career in the fashion world. With its user-friendly format and clear explanations, you'll be speaking the language of fashion in no time. The fashion world is yours to explore, and "A Fashion Vocabulary: Understanding Fashion Terms " is your trusted guide. Get ready to elevate your style IQ and navigate the fashion landscape with confidence. Whether you're looking to impress with your fashion knowledge or seeking to break into the industry, this fashion Vocabulary book is your essential companion. Get your copy today and let your fashion journey begin!
