Author: City of London College of Economics
Publisher: City of London College of Economics
ISBN:
Category : Education
Languages : en
Pages : 2158
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Book Description
Overview In this course you will learn all you need to know to become a Digital Marketing Expert. As you surely know, Digital Marketing Specialists are in high demand and well paid. Content - Digital Marketing Strategy - Market Research - Crowdsourcing - Web Development and Design - Writing for the Web - Mobile Development - Email Marketing - Online Advertising - Affiliate Marketing - Search Engine Marketing - Search Engine Optimisation - PPC Advertising - And much more Duration 10 months Assessment The assessment will take place on the basis of one assignment at the end of the course. Tell us when you feel ready to take the exam and we’ll send you the assignment questions. Study material The study material will be provided in separate files by email / download link.
Author: AMC College
Publisher: Advanced Micro Systems Sdn Bhd
ISBN:
Category : Computers
Languages : en
Pages : 236
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Book Description
This eBook consists of 3 titles: Digital Marketing via Social Media Branding & Marketing (Adobe Illustrator) Audio & Video Editing (Filmora)
Author: Kyle Allison
Publisher: Quickstudy Reference Guides
ISBN: 9781423249337
Category :
Languages : en
Pages : 0
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Book Description
Essential reference and test prep for students in the digital marketing college course, and a great tool for business professionals. This handy six page laminated reference is perfect for those in marketing and a must-have for those who are not but need to understand the concepts, terms, and principles of digital marketing for communication in and across teams for business planning and development. Author, professor and business consultant Dr. Kyle Allison uses his multi-faceted knowledge and experience from teaching and consulting to give you succinct need-to-know facts in our famous QuickStudy format that offers more answers per page than any other source. Color coded sections bulleted for easy access were developed to see the whole scope of how the details fit together for a price that cannot be beat for the knowledge gained. Adopt this tool for your students, or add it to your business team toolbox. 6 page laminated guide includes: Digital Marketing Funnel Goals & Key Terms SEO Framework SEM Framework Step-by-Step SEM Bidding Process Mobile Marketing SMS Marketing Framework Mobile App Marketing Framework Mobile Web & Responsive Design Framework Email Marketing Best Practices Benefits Challenges Types Social Media Marketing Best Practices Benefits Challenges Types Influencer Marketing Best Practices Digital Media Types Paid Media Owned Media Earned Media Digital Marketing Analytics & Metrics Analytics Framework Digital Marketing Datatypes Digital Marketing Metrics
Author: Claude Whitacre
Publisher: Createspace Independent Pub
ISBN: 9781481207423
Category : Business & Economics
Languages : en
Pages : 146
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Book Description
For Small Business Owners Who Are Losing Money To Online Price-Slashing Competitors! Stop Wasting Money And Time On Facebook, and Twitter. Social Media Is Not How To build Your Local Business. Local Online Marketing was written specifically for the small business owner that has a retail store or service business serving their local area....and nobody else. Your Advertising Sales Reps Are Lying To You! Stop being an advertising victim! Are you tired of buying advertising that delivers nothing except excuses from the advertising rep? All that ends now. Do you own a small business and want to increase the number of customers you get from online advertising? Do you want more internet generated leads for your business? It's no longer enough to have a website and hope that people find you online. You have to be online, everywhere your customers are looking. Take Back All The “Loyal” Customers You Have Lost To Online Pirates, And More Discover How Just Five Minutes A Day Will Get You The Following; Multiple page one Google search results for your local business. Online business listings that get you found On Google. Your website seen in multiple local Google searches. The best ways to get top Google Plus Local listings How to quickly dominate YouTube search results..Make your videos go viral! How to use your competitor's advertising to bring real buyers to your business. How to beat your competition. Get your business found first in any online search The best types of YouTube videos to attract customers like a magnet. The proven ways to make your business easy to find for local online shoppers. Why does it take only five minutes a day? Because you won't be doing all the things that don't work. “I Found You Online”. Do You Want To Hear That Far More Often? You must be where your customers are looking. And that's on the search engines like Google, Yahoo, and Bing. Online advertising is where you will get the best results, and at the lowest cost. Invest just 5 minutes a day following this guide, and you'll get everything you need to get your business seen online by local buyers. Use what you learn in this “Packed to the gills”manual, and you can hit the ground running. Claude Whitacre owns a successful retail store in the small college town of Wooster Ohio. Using print and broadcast advertising, he built his business by an average of 81% a year for eight years. Then in 2007 the economy crashed, and his business suffered (just like all the rest of us). Who is Claude Whitacre? Claude discovered local online marketing. After three years of trying social media, Pay Per Click ads, and wasting thousands of dollars on what the Guru's taught, Claude finally cracked the code. Now, his local business is still growing, and his only advertising is now online..and it's free. In 2011 Claude Started Local Profit Geyser, to help small business owners fight back the big box stores and online giants that are taking their business. Claude is also author of the book The Unfair Advantage Small Business Advertising Manual.
Author: CBM College of Business Management
Publisher: Archers & Elevators Publishing House
ISBN: 9383241950
Category : Antiques & Collectibles
Languages : en
Pages :
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Book Description
Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: Ira Kaufman
Publisher: Taylor & Francis
ISBN: 1351019171
Category : Business & Economics
Languages : en
Pages : 508
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Book Description
Digital Marketing: Integrating Strategy, Sustainability, and Purpose, Second Edition, draws on the latest digital tactics and strategic insights to help students understand how to generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective tactics and tools with organizational core values to achieve competitive advantage. Retaining the popular integrated approach that introduces students to each concept as it becomes relevant to the digital marketing plan, this edition: Combines a strong theoretical foundation with practical insights and activities that give students a comprehensive understanding of how to implement a digital marketing strategy in a modern business environment striving for purpose. Introduces the Sustainable Marketing Normal, a values-driven marketing model for the digital age which incorporates the 6Ps of marketing (product, price, place, promotion, participation, and purpose) to grow customer loyalty and advocacy and achieve sustainable outcomes for all stakeholders. Outlines the key Drivers of Change and leading digital marketing trends that students must understand and incorporate to be future ready and drive business opportunities. Demonstrates the impact of emerging technologies, such as virtual reality and augmented reality, on customers and other stakeholders. Highlights the concept of "network thinking," as an opportunity for marketers and organizations to engage in activities that create value through platforms and networks. Presents critical insights on the importance of using data analytics to inform and drive digital activities. Incorporates QR codes throughout the book, which link to the book’s companion website, Digital Marketing Resource Center, offering a truly interactive learning experience. Updated examples, a broader set of case studies, and interactive exercises support students at all stages of digital literacy, making Digital Marketing, Second Edition, the go-to guidebook. An updated companion website also offers instructors a richer set of support material, including a test bank.
Author: St martin Institute of Business Management
Publisher: Archers & Elevators Publishing House
ISBN: 9386501015
Category : Antiques & Collectibles
Languages : en
Pages :
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Book Description
Author: Simon Kingsnorth
Publisher: Kogan Page Publishers
ISBN: 0749484233
Category : Business & Economics
Languages : en
Pages : 385
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Book Description
Optimize your digital channels and ensure your marketing strategy aligns with business objectives, with this second edition of the bestselling guide to digital marketing - recommended by the Chartered Institute of Marketing. There is no shortage of digital marketing resources yet finding a book that covers all disciplines can be a challenge. This essential and highly readable book provides an accessible, step-by-step framework to the planning, integration and measurement of each digital platform and technique, all tailored to achieve overarching business objectives. Now featuring cutting edge updates on social media, SEO, content marketing, user experience and customer loyalty, Digital Marketing Strategy is an ideal road map for navigating: -Marketing automation, personalization, messaging and email -Online and offline integration -The power of technologies, such as AI -New data protection and privacy strategies Accompanied by downloadable practical implementation guides spanning SEO, paid-search, email, lead-generation and more, Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a winning digital marketing strategy for measurable, optimized results. It is an essential guide for any marketer to build an effective and practical digital strategy.
Author: City of London College of Economics
Publisher: City of London College of Economics
ISBN:
Category : Education
Languages : en
Pages : 3570
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Book Description
Overview An MBA in Marketing (or Master of Business Administration) is a degree that will prepare you for leading positions in marketing such as Chief Marketing Officer. Content - What is Marketing? - Marketing Management - Marketing Management Philosophies - Marketing Challenges into the Next Century - Marketing and Society: Social Responsibility and Marketing Ethics - Social Criticisms of Marketing - Citizen and Public Actions to Regulate - Business Actions Towards Socially Responsible - Principles for Public Policy Towards Marketing - Strategic Marketing Planning - The Global Market Place - Business Markets and Business Buyer Behaviour - Market Information and Marketing Research - Core Strategy - Digital Marketing Strategy - Customer Relationship Management - E-Commerce - Fundamentals of Management - And many more Duration 10 months Assessment The assessment will take place on the basis of one assignment at the end of the course. Tell us when you feel ready to take the exam and we’ll send you the assignment questions. Study material The study material will be provided in separate files by email / download link.
