FACTORS AFFECTING FEMALE CONSUMERS' PURCHASE INTENTION OF LUXURY COUNTERFEIT PRODUCTS IN LAHORE, PAKISTAN PDF Download
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Author: AYESHA AHMED NOON (TP040791)
Publisher:
ISBN:
Category : Consumer behaviour
Languages : en
Pages : 84
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Book Description
Author: AYESHA AHMED NOON (TP040791)
Publisher:
ISBN:
Category : Consumer behaviour
Languages : en
Pages : 84
Get Book Here
Book Description
Author: Nawaz Ahmad
Publisher:
ISBN:
Category :
Languages : en
Pages : 14
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Book Description
The study aims to investigate which of the social and personality factors affects the buying behaviour of the consumers towards counterfeit products. The study is also set out to examine the relationship of consumers' buying behavior towards counterfeit product with purchase intention. We used primary data which was collected through questionnaires consisting of 12 questions. A survey of 100 respondents was conducted in the educational institutes and offices of Karachi. Regression model was used to test the hypothesis postulated and research question. It is discovered that there is no impact of counterfeit products on consumer buying behaviour. By having a better understanding of the consumers' behavioral intentions of buying counterfeit products, the manufacturers and marketers of the genuine brand products can make better marketing strategies to entice the consumer to buy the original product and not the counterfeit version. Theoretical contribution of this study is an extension of knowledge of consumers' buying behaviour with regards to counterfeit products in the fashion industry of Karachi.
Author: Hong Zhu
Publisher:
ISBN:
Category :
Languages : en
Pages : 77
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Book Description
This thesis focuses on how different combinations of advertisement types and program-induced mood affect customers’ purchase intentions to buy counterfeit luxury brands. Marketing researchers have been working on containing the counterfeit luxury market and many variables were found to be indicators of counterfeit product purchases. This research mainly focuses on the advertising aspect. Empirical studies suggested that certain types of advertisements (social-adjustive types and value-expressive types) can either increase or decrease customers’ purchase intentions toward counterfeit luxury products through delivering different attitudes (Wilcox, Kim, & Sen, 2009). It is essential to examine how the characteristics of the program influence customers’ purchase intentions toward commercial products. Program-induced mood (valence) may affect information processing of the advertisements. Negative valence may lead to more detailed information processing compared to positive valence (Shapiro, MacInnis, & Park, 2002). Due to the different information processing levels caused by program-induced moods (positive versus no-mood versus negative), customers will have different levels of attitude function (social-adjustive and value-expressive), resulting in different purchase intentions towards counterfeit luxury products. Theoretically, this thesis aims to find the best combination of advertisement type and program valence (positive versus no-mood versus negative) through experiments. Moreover, as previous studies focused mainly on the effect of advertisements without giving them a context (program), it adds program-induced mood effects as an additional indicator of counterfeit purchase. Practically, marketers are able to use different types of advertisement (social-adjustive and value-expressive) under different contexts to decrease counterfeit luxury brand purchasing intentions. The findings suggest using value-expressive advertisements during negative valence programs to reduce customers’ counterfeit luxury purchase intentions.
Author: ARYO THEO PUTRA SARNO (TP052124)
Publisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages : 110
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Book Description
The changes in industry and consumer behaviour are shown from the counterfeiting issue -- counterfeit means to imitate something. Although counterfeit has a negative meaning, it is highly consumed. Therefore, the purpose of this research is to find out the effects of past experience, product appearance, product knowledge, and product involvement towards purchase intention. Due to the unknown number of population, the sample determination using non-parametric statistic with the non-probability method of purposive sampling. A total of 185 questionnaires were distributed in Kuala Lumpur as the researcher focused on Generation Z. The scale of measurement used in the questionnaire is the Likert Scale. Pearson correlation and multiple linear regression analysis are used to shows the effect for each variables and SPSS (Statistical Package for the Social Science) 24.0 for Windows as a tool to test the hypotheses in this research. The result of this research show past experience, product knowledge and product involvement affect partially on the purchase intention toward the counterfeit product, but the product appearance is not. This study further suggests that the company should pay attention to past experience, product knowledge, and product involvement that can affect consumer purchase intention and decisions in buying counterfeit products.
Author: Jean-Noël Kapferer
Publisher: Springer
ISBN: 3319511270
Category : Business & Economics
Languages : en
Pages : 262
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Book Description
Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand management. Covering the segmentation of luxury consumers worldwide, the specificity of luxury management, the role of sustainability for luxury brands and major insights from a customer point of view, Advances in Luxury Brand Management is essential reading for upper level students as well as scholars and discerning practitioners.
Author: Klaus-Peter Wiedmann
Publisher: Springer Science & Business Media
ISBN: 3834943991
Category : Business & Economics
Languages : en
Pages : 387
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Book Description
The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that is marked by a change in how consumers define luxury. In a global context, it is crucial to understand why consumers buy luxury, what they believe luxury is, and how their perception of luxury value impacts their buying behavior. This handbook aims to provide a holistic approach to luxury marketing with respect to the characteristics and the key challenges and opportunities of luxury brand management. Therefore, the multifaceted contributions by authors from different parts of the world will offer both a research and management perspective of luxury marketing and deliver a concentrated body of knowledge with contributions from diverse elements.
Author: Peggy E Chaudhry
Publisher: Springer Science & Business Media
ISBN: 1461455685
Category : Business & Economics
Languages : en
Pages : 240
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Book Description
Counterfeit products represent a growing problem for a wide range of industries. There are many estimates of the size of this problem most of which coalesce around $500-billion annually on a global basis. Overall, a wide range of industries agree that there is a severe problem with the global protection of intellectual property rights (IPR), yet, there have been virtually no attempts to describe all aspects of the problem. This book aims at giving the most complete description of various characteristics of the intellectual property rights (IPR) environment in a global context. The authors believe a holistic understanding of the problem must include consumer complicity to purchase counterfeit, actions of the counterfeiters (pirates) as well as actions (or inaction) by home and host governments, and the role of international organizations and industry alliances. Only after establishing how all the actors in the IPR environment relate to one another can we describe global protection of the intellectual property rights environment and the managerial response of IPR owners and/or industry associations to combat this ongoing problem. The book concludes with pragmatic recommendations for protecting intellectual property given the recent trends discussed in the previous chapters, making it of interest to practitioners and policy-makers alike.
Author: David M. Hopkins
Publisher: Wiley
ISBN: 9780471269908
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
A clear and compelling guide to the complex world of counterfeiting This book provides readers with an overview of the complex subject of counterfeiting in the twenty-first century-not the traditional notion of counterfeiting fake currency, but the counterfeiting of luxury goods, pharmaceuticals, engine parts, etc. Filled with compelling stories such as how Glad trash bags have been faked as part of a scheme to launder drug money, this book offers real-world examples of how counterfeiting can occur and how readers can protect their products and brands from it. Leaving no stone unturned, this valuable resource also provides legal remedies, authentication guidance, and digital measures companies can use to fight the effects of counterfeiting on their bottom line. David M. Hopkins (Denver, CO) is Director of International Business Programs in the Daniels College of Business at the University of Denver. Lewis T. Kontnik (Greenwood Village, CO) is principal and founder of Reconnaissance International, the publisher of Authentication News, an international newsletter that covers counterfeiting prevention issues. Mark Turnage (Denver, CO) is the CEO of Applied Optical Technologies PLC, one of the largest providers of anti-counterfeiting technology to governments and companies worldwide.
Author: David Matza
Publisher: Routledge
ISBN: 1351523023
Category : Social Science
Languages : en
Pages : 300
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Book Description
The first C. Wright Mills Award-winning book, Delinquency and Drift has become a recognized classic in the fields of criminology and social problems. In it, Matza argues persuasively that delinquent thought and delinquent action are distorted reflections of the ideas and practices that pervade contemporary juvenile law and its administration. His ideas are as persuasive today as when they were first published twenty-five years ago. By example and illustration, Matza argues that the delinquent subculture is based on many of the same standards as the conventional social order, and that the delinquent's negation of the law is the result of his relations with an inconsistent and vulnerable legal code. Once the juvenile breaks his or her ties to the legal order, the drift to delinquency becomes relatively easy to justify. The author also maintains that being liberated from legal constraint does not necessarily lead to delinquency; that event depends on the will to commit crime. Because delinquency remains one of our most serious social problems, it is important to consider Matza's thesis that the drift toward delinquency is frequently aided by the unwitting support of society and the guardians of social order.
Author: Craig Clunas
Publisher: University of Hawaii Press
ISBN: 9780824828202
Category : Social Science
Languages : en
Pages : 252
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Book Description
Now in paperback This outstanding and original book, presented here with a new preface, examines the history of material culture in early modern China. Craig Clunas analyzes “superfluous things”—the paintings, calligraphy, bronzes, ceramics, carved jade, and other objects owned by the elites of Ming China—and describes contemporary attitudes to them. He informs his discussions with reference to both socio-cultural theory and current debates on eighteenth-century England concerning luxury, conspicuous consumption, and the growth of the consumer society.
