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Author: Monica Thiel
Publisher: Frontiers Media SA
ISBN: 2832500137
Category : Science
Languages : en
Pages : 139
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Book Description
Author: Monica Thiel
Publisher: Frontiers Media SA
ISBN: 2832500137
Category : Science
Languages : en
Pages : 139
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Book Description
Author: Gerry Johnson
Publisher: Cambridge University Press
ISBN: 0521862930
Category : Business & Economics
Languages : en
Pages : 245
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Book Description
This is an analysis of what managers actually do in relation to the development of strategy in organisations.
Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: Marta Gancarczyk
Publisher: Cognitione Foundation for Dissemination of Knowledge and Science
ISBN: 8395900627
Category : Business & Economics
Languages : en
Pages : 302
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Book Description
Author: Roger Lee
Publisher: Springer Nature
ISBN: 3030670082
Category : Technology & Engineering
Languages : en
Pages : 248
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Book Description
This edited book presents scientific results of the 21st ACIS International Winter Conference on Software Engineering, Artificial Intelligence, Networking and Parallel/Distributed Computing (SNPD2021-Winter) which was held on January 28–30, at Ho Chi Minh City, Vietnam. The aim of this conference was to bring together researchers and scientists, businessmen and entrepreneurs, teachers, engineers, computer users, and students to discuss the numerous fields of computer science and to share their experiences and exchange new ideas and information in a meaningful way and research results about all aspects (theory, applications, and tools) of computer and information science, and to discuss the practical challenges encountered along the way and the solutions adopted to solve them. The conference organizers selected the best papers from those papers accepted for presentation at the conference. The papers were chosen based on review scores submitted by members of the program committee and underwent further rigorous rounds of review. From this second round of review, 18 of most promising papers are then published in this Springer (SCI) book and not the conference proceedings. We impatiently await the important contributions that we know these authors will bring to the field of computer and information science.
Author: Peter J. Buckley
Publisher: Springer
ISBN: 1349052426
Category : Business & Economics
Languages : en
Pages : 247
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Book Description
Author: James Cunningham
Publisher: Oxford University Press, USA
ISBN: 0199219710
Category : Business & Economics
Languages : en
Pages : 720
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Book Description
Importantly, this stimulating text:
Author: Wang, John
Publisher: IGI Global
ISBN: 1466618744
Category : Business & Economics
Languages : en
Pages : 397
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Book Description
Knowledge is power: In todays era of knowledge-based economies, constantly changing business environments, severe competition, and globalization, gaining the knowledge edge will greatly empower an organization to stay on the cutting edge. Intelligence Methods and Systems Advancements for Knowledge-Based Business examines state-of-the-art research in decision sciences and business intelligence, and the applications of knowledge-based business with information systems. This comprehensive volume will provide researchers, academics, and business professionals with the research and inspiration they need to strengthen and empower their businesses in todays world.
Author: Aimé Heene
Publisher: Emerald Group Publishing
ISBN: 1849505209
Category : Business & Economics
Languages : en
Pages : 219
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Book Description
Explores how organizational competence and dynamic capabilities can support the competitive position of a firm. This book describes strategic, organizational, and behavioral perspectives on processes of competence development.
Author: Tim Gruchmann
Publisher: kassel university press GmbH
ISBN: 3737605742
Category :
Languages : en
Pages : 190
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Book Description
Logistics Social Responsibility (LSR) emerged as a concept to integrate sustainability throughout logistics-oriented processes in the supply chain. Hence, logistics services are linked to sustainability requirements. To meet these requirements, logistics service providers can respond to their responsibility by reducing the ecological and social impact in the supply chain. Moreover, it has been recognized that consumers also need to adapt to sustainability requirements: e.g., by supporting sustainable logistics strategies with their monetary “votes” or by changing their own consumption behavior. This “shared responsibility” requires mutual support and cooperation. Therefore, the core of this dissertation is that logistics service providers can further support sustainable development by facilitating more sustainable consumer choices. To enhance LSR activities, the link to the dynamic capabilities theory is investigated. Here, several capabilities have been identified through which managers can pool their knowledge and skills to generate new knowledge, solutions or resource configurations. Using these capabilities in a strategic manner, logistics service providers can purposefully change their business environment by forming new partnerships or changing existing relationships to gain from developing new business practices stressing sustainable purposes.
