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Author: Barry Barnes
Publisher: Business Plus
ISBN: 145550517X
Category : Business & Economics
Languages : en
Pages : 127
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Book Description
The Grateful Dead is one of the most popular bands of all time and they have enjoyed incredible relevance to this day. But let's admit it, they were not exactly poster boys for corporate America. In Everything I Know About Business I Learned From the Grateful Dead, Deadhead and business scholar Barry Barnes proves that the Dead's influence on the business world will turn out to be a significant part of their legacy. Without intending to, the band pioneered ideas and practices that were subsequently embraced by American corporations. And in this book Barnes shares the ten most innovative business lessons from the Dead's illustrious career, including: Creating and delivering superior customer value Incorporating and establishing a board of directors early on Founding a merchandising division Giving away your product for free to increase demand Above all, Barnes explains how the Dead were masters of what he calls "strategic improvisation"-the ability to adapt to changing times and circumstances -- and that their success lay precisely in their commitment to constant change and relentless variation. For an extraordinary thirty years, the Dead improvised a business plan and realized their vision -- all while making huge profits. Everything I Know About Business I Learned From the Greatful Dead will show you how they did it -- and what your business can learn from their long, strange trip.
Author: Barry Barnes
Publisher: Business Plus
ISBN: 145550517X
Category : Business & Economics
Languages : en
Pages : 127
Get Book Here
Book Description
The Grateful Dead is one of the most popular bands of all time and they have enjoyed incredible relevance to this day. But let's admit it, they were not exactly poster boys for corporate America. In Everything I Know About Business I Learned From the Grateful Dead, Deadhead and business scholar Barry Barnes proves that the Dead's influence on the business world will turn out to be a significant part of their legacy. Without intending to, the band pioneered ideas and practices that were subsequently embraced by American corporations. And in this book Barnes shares the ten most innovative business lessons from the Dead's illustrious career, including: Creating and delivering superior customer value Incorporating and establishing a board of directors early on Founding a merchandising division Giving away your product for free to increase demand Above all, Barnes explains how the Dead were masters of what he calls "strategic improvisation"-the ability to adapt to changing times and circumstances -- and that their success lay precisely in their commitment to constant change and relentless variation. For an extraordinary thirty years, the Dead improvised a business plan and realized their vision -- all while making huge profits. Everything I Know About Business I Learned From the Greatful Dead will show you how they did it -- and what your business can learn from their long, strange trip.
Author: David Meerman Scott
Publisher: John Wiley & Sons
ISBN: 0470900520
Category : Business & Economics
Languages : en
Pages : 197
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Book Description
The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, "lose control" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!
Author: Tony Sclafani
Publisher: Rowman & Littlefield
ISBN: 1617135836
Category : Biography & Autobiography
Languages : en
Pages : 360
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Book Description
The Grateful Dead rose out of San Francisco's '60s underground rock scene with an unprecedented sound and image. Its members, steeped in rock, folk, classical, and blues; their instrumental prowess; and their refusal to bow to commercial conventions helped originate jam band music. Unapologetic in its advocacy of drug use as a means toward mind expansion, the Dead helped catapult psychedelic music. After performing at the Monterey International Pop Festival and Woodstock, the group became iconic without ever scoring a hit single. A large, devoted fan base – “Deadheads” – began to follow the band everywhere. The group suffered a tragedy when bandleader Jerry Garcia slipped into a coma in 1986, but returned the next year with a top-selling album and surprise hit single, “Touch of Grey.” By 1993, the Dead was the top-grossing live act in the United States. The band ended when Garcia died in 1995, but the music lives on with a stream of live releases. In Grateful Dead FAQ, Tony Sclafani examines the band's impact and influence on rock music and pop culture. This book ventures into unexplored areas and features a host of rare images, making it a must-have for both Deadheads and casual fans.
Author: Phil Lesh
Publisher: Little Brown
ISBN: 9780316145862
Category : BIOGRAPHY & AUTOBIOGRAPHY
Languages : en
Pages : 188
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Book Description
The bass player for the greatest improvisational band in American history tells the full, true story of his life, Jerry Garcia, and the Dead. of photos.
Author: Ulf Olsson
Publisher: Univ of California Press
ISBN: 0520286642
Category : History
Languages : en
Pages : 198
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Book Description
"Roth Family Foundation Music in America imprint"--First page.
Author: David G. Dodd
Publisher: Simon and Schuster
ISBN: 1501123327
Category : Music
Languages : en
Pages : 512
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Book Description
Additional edition statement from dust jacket.
Author: Steve Parish
Publisher: St. Martin's Press
ISBN: 1429979216
Category : Music
Languages : en
Pages : 324
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Book Description
The untold story of life on the road with the Grateful Dead, written by an insider who lived it from the early days to today. Steve Parish was never one to walk the straight-and-narrow, even during his childhood growing up in Flushing Meadow, Queens. Busted as a teenager for selling acid in the summer of 1968, Parish landed in Riker's Island. The experience changed him and after getting out he did his best to stay out of trouble, securing a job moving music equipment at the New York State Pavilion. The first show he worked was a Grateful Dead concert in July of 1969 and Parish was captivated by the music. A life seemingly headed nowhere had suddenly found its calling as he fell in quickly with a band of likeminded misfits who formed the nucleus of what would be the greatest road crew in rock 'n' roll history. Parish traveled to California where his apprenticeship began. Working for the band for free and learning his craft, Parish got to know Jerry, Bobby, Phil, Billy and Mickey and through the years their relationships forged an unbreakable bond. He became very close with Garcia in particular, acting as his personal roadie and later manager for his solo performances and Garcia Band shows. He was there during times of trouble (like when a pimp held Garcia hostage at gunpoint in a New York hotel room), spending hours by his bedside when Garcia was in a coma in 1986, and performing the duties of best man at his wedding. He was also the last friend to see Garcia alive. Throughout the Dead's historic run, there were parties of biblical proportion and celebrity run-ins with everybody from Bob Dylan to Frank Sinatra--but there was a dark side to life on the road and tragedy didn't just strike the musicians. But Home Before Daylight is a story of friendship, of music and redemption. It is a piece of music history, one that reflects the American spirit of adventure and brotherhood. Seen through Steve Parish's eyes and experiences, The Grateful Dead's wild ride has never been so revealing.
Author: Phil Cushway
Publisher: National Geographic Books
ISBN: 1593765029
Category : Music
Languages : en
Pages : 0
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Book Description
Inspired by The Grateful Dead and featuring interviews and profiles of key artists, Art of the Dead is the story of the vibrant, charismatic poster art that emerged from the streets of 1960s San Francisco. The Art of the Dead showcases the vibrant, charismatic poster art that emerged from the streets of San Francisco in 1964 and 1966. It traces the cultural, political, and historical influences of posters as art back to Japanese wood blocks through Bell Epoque, on to the Beatniks, the Free Speech Movement, and the Acid Tests. Featuring interviews and profiles of the key artists, including Rick Griffin, Stanley "Mouse" Miller, Alton Kelley, Wes Wilson, and Victor Moscoso. The book uses Grateful Dead as the vehicle to tell the story of poster art as The Dead were the band that ultimately proved to be the most substantive and engaged partner for the artists and hence featured the best art of any rock 'n' roll band ever. The book will follow a chronological evolution of the art from the band's origination in 1965 through Jerry Garcia's death in 1995. The book is in four-color throughout, featuring iconic and rare images as well as extensive "process" material, including sketches, original art, blue lines, film, and printing plates that show how the art was created. It will also include essays by Greil Marcus, Peter Coyote, and Victoria Binder, as well as essays on the elements of the printing process from the original art to the final poster. Ultimately, the Art of the Dead makes the case that poster art is truly an original form of American fine art.
Author: David Farber
Publisher: Macmillan
ISBN: 9780809015672
Category : History
Languages : en
Pages : 308
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Book Description
In this absorbing new book, David Farber gives us the history of our collective and individual memories of the 1960s: the brilliant colors of revolt and rapture, of flames and raised fists, of napalm and tear gas, of people desperate to make history even as others fought fiercely to stop them. More than thirty years after the assassination of John F. Kennedy, this book grounds our understanding of the terrible events of that era by linking them to our country's grand projects of previous decades: the forging of a national system of social provision in the New Deal; our new agenda as global superpower after World War II; the creation of the national security state; and the maturation of a national consumer-driven mass-mediated marketplace. Farber's account, based on years of research in archives and oral histories as well as in the historical literature, deals in full not only with nation building in Vietnam, the 1964 Civil Rights Act, the 1965 Watts riot, and the War on Poverty, but with the entertainment business, the drug culture, and much more.
Author: David Byrne
Publisher: Crown
ISBN: 0804188947
Category : Music
Languages : en
Pages : 386
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Book Description
NEW YORK TIMES BESTSELLER • David Byrne’s incisive and enthusiastic look at the musical art form, from its very inceptions to the influences that shape it, whether acoustical, economic, social, or technological—now updated with a new chapter on digital curation. “How Music Works is a buoyant hybrid of social history, anthropological survey, autobiography, personal philosophy, and business manual”—The Boston Globe Utilizing his incomparable career and inspired collaborations with Talking Heads, Brian Eno, and many others, David Byrne taps deeply into his lifetime of knowledge to explore the panoptic elements of music, how it shapes the human experience, and reveals the impetus behind how we create, consume, distribute, and enjoy the songs, symphonies, and rhythms that provide the backbeat of life. Byrne’s magnum opus uncovers thrilling realizations about the redemptive liberation that music brings us all.
