European Market for Sporting and Athletic Goods PDF Download
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Author: Clarence Jackson North
Publisher:
ISBN:
Category : Sporting goods
Languages : en
Pages : 32
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Book Description
Author: Clarence Jackson North
Publisher:
ISBN:
Category : Sporting goods
Languages : en
Pages : 32
Get Book Here
Book Description
Author: Clarence Jackson North
Publisher:
ISBN:
Category :
Languages : en
Pages : 30
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Book Description
Author: Clarence Jackson North
Publisher:
ISBN:
Category : Sporting goods
Languages : en
Pages : 36
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Book Description
Author: Clarence Jackson North
Publisher:
ISBN:
Category : East Asia
Languages : en
Pages : 32
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Book Description
Author: Frost & Sullivan
Publisher:
ISBN:
Category : Market surveys
Languages : en
Pages : 340
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Book Description
Author: Richard A. Lipsey
Publisher: McFarland
ISBN: 0786427183
Category : Sports & Recreation
Languages : en
Pages : 179
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Book Description
The last 20 years have brought remarkable growth and change to the sporting goods industry. The term "sporting goods" once comprised only equipment like golf clubs, basketballs and tennis rackets. With the recent explosion in apparel and footwear sales, though, the industry has moved far beyond equipment manufacture. Skyrocketing marketing budgets have resulted in top-name athletic endorsements and relentless branding, and athletic companies' logos are now easily among the most recognizable corporate trademarks in the world. This work, both a valuable text for students and an indispensable handbook for professionals, offers insight into every major function of the sporting goods industry. Chapters cover the development of the industry; the industry's structure and size; manufacturers' products and market shares; channels of distribution; sports medicine and product liability; sports marketing, including licensing, endorsement and sponsorship; the use of traditional media and market research; sales trends and profitability; and e-commerce. Each chapter includes discussion questions and exercises. Appendices provide directories of sporting goods vendors, retailers, and multi-sport media and trade associations. Instructors considering this book for use in a course may request an examination copy here.
Author: Clarence Jackson North
Publisher:
ISBN:
Category : Sporting goods
Languages : en
Pages : 16
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Book Description
Author: Antti Laine
Publisher: Springer
ISBN: 3319613103
Category : Business & Economics
Languages : en
Pages : 357
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Book Description
This book outlines the private sport sector in different European countries. Sport in the European countries is organized in three distinct sectors. These are the state/public sector, which provides financial and political support for sport infrastructure; the civic/non-profit sector, which provides sport activities and services for citizens, usually in the forms of sport clubs; and the private sector, which is comprised of profit-making private companies and professional teams that produce and sell sport products and services. The private sport sector is becoming ever more important in a global market economy and a financial climate characterized by a public sector in crisis. Taking this into consideration, this book provides a detailed outline of the structure and characteristics of the private sport sector, discusses recent developments in the sector, and compares data across business fields and countries. Containing contributions from sport academics from eighteen countries, this book provides an overall, up-to-date picture of the private sport sector in Europe. Filling a significant gap in sport sociology and economics scholarships, this book will be of use to students and scholars of business and social sciences of sport as well as decision makers and the entrepreneurs.
Author: Federation of Sports and Play Associations (Great Britain)
Publisher:
ISBN:
Category : Marketing research
Languages : en
Pages : 41
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Book Description
Includes information on Scandinavia, other Nordic countries and The Baltics, Benelux, the United Kingdom and Ireland.
Author: Barbara Bogusz
Publisher: Edward Elgar Publishing
ISBN: 1847208568
Category : Law
Languages : en
Pages : 251
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Book Description
Globalization not only means fans watching distant contests and leagues exporting their products elsewhere; it also means the ability of knowledgeable academics and policy-oriented fans to learn about how others confront similar challenges. North Americans who realize on reflection that the way we do things is not necessarily natural or the only way will enjoy and profit from the insightful comparative essays in this book. The so-called European Model of Sport is quite different than our own. There are significant parallels between the European effort to distinguish sport and commerce and our own efforts in regard to big-time collegiate sports. The unusual (for North American fans of typical sports leagues) issues with regard to auto racing are quite instructive. A truly horizon-expanding work. Stephen F. Ross, Penn State Institute for Sports Law, Policy and Research, US The purpose of this book is to examine, from an EU perspective, the numerous developments which have taken place in the regulation of sporting activity in the last decade. Uniquely, in addressing these developments, the book adopts an inter-disciplinary approach, involving law, economics and sociology. The chapters place the regulation of sport in the context of the EU regulatory structure which hitherto has emerged in a piece-meal fashion and thus warrants a more holistic approach. The chapters bring together several key themes which arise from the question of whether sport is special? This addresses a growing argument that sporting activity displays unique properties which require a distinct form of regulation that existing competition or free movement rules cannot provide. The book is divided into three parts which reflect the current policy, legislative and judicial discourses that exists in the regulation of sport. The Regulation of Sport in the European Union provides both an academic and practical review of EU law and policy as applied to sport, and as such, this comprehensive overview will be of great interest to EU law academics, economists and political scientists. It will also appeal to legal practitioners and to those with an interest in regulatory processes in the EU.
