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Author: Tushmit M. Hasan
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
In this dissertation, I present two essays that focus on two non-market forces that have been relatively understudied in the marketing literature: ESG pressures (i.e., the increasing calls on firms to provide information pertaining to their impact on environmental, social, and governance issues) and political risk (i.e., the risks emanating from the legal, political, and regulatory environment in which the firms operate). In my first essay, I draw a conceptual distinction on ESG and CSR disclosures, drawing on the Stereotype Content Model and using text analysis on a sample of 3,350 Twitter disclosures about ESG and CSR from S&P500 companies. In my second essay, I investigate whether firms adjust their levels of marketing spending (R&D and advertising) when faced with high levels of political risk and whether these adjustments in spending can mitigate the negative impact of political risk on firm value. I compare these effects with firms’ level of non-marketing (lobbying) spending. Taken together, my two essays examine different forms of responses to non-market forces through marketing strategy and offers insights on which strategies are most effective. My first essay shows how firms can respond to non-market forces in the form of ESG and CSR pressures through different language in their disclosures; and my second essay shows that marketing strategies may be more effective in mitigating the negative impact of a key non-market force, political risk, compared to non-marketing strategies
Author: Tushmit M. Hasan
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
Get Book Here
Book Description
In this dissertation, I present two essays that focus on two non-market forces that have been relatively understudied in the marketing literature: ESG pressures (i.e., the increasing calls on firms to provide information pertaining to their impact on environmental, social, and governance issues) and political risk (i.e., the risks emanating from the legal, political, and regulatory environment in which the firms operate). In my first essay, I draw a conceptual distinction on ESG and CSR disclosures, drawing on the Stereotype Content Model and using text analysis on a sample of 3,350 Twitter disclosures about ESG and CSR from S&P500 companies. In my second essay, I investigate whether firms adjust their levels of marketing spending (R&D and advertising) when faced with high levels of political risk and whether these adjustments in spending can mitigate the negative impact of political risk on firm value. I compare these effects with firms’ level of non-marketing (lobbying) spending. Taken together, my two essays examine different forms of responses to non-market forces through marketing strategy and offers insights on which strategies are most effective. My first essay shows how firms can respond to non-market forces in the form of ESG and CSR pressures through different language in their disclosures; and my second essay shows that marketing strategies may be more effective in mitigating the negative impact of a key non-market force, political risk, compared to non-marketing strategies
Author: Dong Shin Kim
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages :
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Book Description
This dissertation comprises three chapters with emphasis on how the political environments in which firms are embedded affect their market and non-market strategies. The first two chapters examine the political environment of South Korea focusing on the business group or so-called chaebol, and how it affects firms0́9 propensity to commit fraud and the type of connections they seek, while the third chapter examines the political environment of the U.S. and its impact on firms'market strategy, which is acquisitions. In the first chapter, using the unique dataset of South Korean business groups, I take a novel approach by examining the business-government relationship through the lens of social exchange. Specifically, I find that business group-affiliated firms are less likely to engage in financial fraud when the extent of their political connection is high. By doing so, those firms can prove themselves to be legitimate business partners for the government, thereby leveraging their political connections more effectively. I additionally examine and find that such a relationship is strengthened under a business group-friendly government. My findings have implications for firm behavior driven by the exchange relationship between a business and the government and how it is affected by a firm's internal and external features. In the second chapter, using South Korean family business group affiliates as the research context, we examine whether firms with strong family control are more likely to seek more opposition party connections. I further examine the mitigating impacts of higher public approval, legislative power, conservatism of incumbent governments, and firms' short-term performance pressure on the positive relationship between family control and opposition party connections. In the third chapter, I introduce the concept of ideological distance between state and federal governments and examine the extent of its impact on firms' acquisition strategies based on their headquarters location. I further examine the moderating effects of prevailing ideology of federal governments and geographical distance from firm headquarters to the political center of the U.S., Washington DC. Using a sample of S&P 500 firms between 2005 and 2011, I find that firms engage in more acquisitions when state and federal governments are ideologically more distant and even more so when the federal government is largely controlled by the Democratic Party, but less so when their headquarters are geographically distant from Washington D.C. Overall, by investigating various aspects of political environments and their implications for firms' choice of strategies, this dissertation aims to extend the existing knowledge in strategic management as to how firm strategies are shaped by external environments.
Author: John H. Dunning
Publisher: Edward Elgar Publishing
ISBN: 9781843767053
Category : Business & Economics
Languages : en
Pages : 546
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Book Description
These volumes should be required reading for anyone with an interest in international business and globalisation. They add immeasurably to our understanding. Mira Wilkins, Business History Dunning is one of the most prominent researchers and thinkers in the IB field. In these books, he has set out his most celebrated writings and has provided us relatively easy access to widely scattered references in the literature. Rajat Kathuria, Global Business Review The modern academic study of the multinational enterprise started with John Dunning s pioneering study of American Investment in British Manufacturing Industry in 1958. In the early 1970s he began to publish an influential and authoritative stream of papers integrating theoretical and empirical analysis of the multinational enterprise. This fascinating volume charts the evolution of John Dunning s thinking, highlighting his attempts to develop a richer, more dynamic and historical framework for the analysis of the multinational enterprise. It makes compelling reading, and offers unique insights into the intellectual development of his well-known eclectic paradigm of international production. Mark Casson, University of Reading, UK This volume contains a selection of John Dunning s best known and highly acclaimed writings on the theory of international business activity. Spanning more than three decades, the 16 contributions trace the evolution of his thoughts and ideas as an economist, from his first article on the determinants of international production, published in 1973, to his most recent essay on relational assets, networks and global business activity, completed in 2002. Theories and Paradigms of International Business Activity gives particular prominence to the author s much renowned eclectic paradigm, which he first promulgated at a Nobel Symposium on the international allocation of economic activity in 1976. Since then, the author has written over 60 articles, pamphlets and chapters in books which have extended, refined and updated his theorizing on the interface between trade, FDI and MNE activity, in the light of the changing characteristics of the world economy and advances in international business scholarship. This, the first of two volumes of John Dunning s work, is essential reading for all students, scholars and researchers with a special interest in the reasons behind the explosive growth in post-war FDI and the globalization of business activity.
Author: Patrick E. Murphy
Publisher: Routledge
ISBN: 1134091141
Category : Business & Economics
Languages : en
Pages : 367
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Book Description
Marketing is among the most powerful cultural forces at work in the contemporary world, affecting not merely consumer behaviour, but almost every aspect of human behaviour. While the potential for marketing both to promote and threaten societal well-being has been a perennial focus of inquiry, the current global intellectual and political climate has lent this topic extra gravitas. Through original research and scholarship from the influential Mendoza School of Business, this book looks at marketing’s ramifications far beyond simple economic exchange. It addresses four major topic areas: societal aspects of marketing and consumption; the social and ethical thought; sustainability; and public policy issues, in order to explore the wider relationship of marketing within the ethical and moral economy and its implications for the common good. By bringing together the wide-ranging and interdisciplinary contributions, it provides a uniquely comprehensive and challenging exploration of some of the most pressing themes for business and society today.
Author: Robert H. Bates
Publisher: Univ of California Press
ISBN: 9780520060142
Category : Business & Economics
Languages : en
Pages : 200
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Book Description
The essays in this volume represent a dialogue between theory and data. The theory is drawn from a branch of contemporary political economy which can also be labeled the collective-choice school. The data are drawn from Africa. The book extends the methods of reasoning developed in collective choice from their original base-the advanced industrial democracies-to new territory; the literature on rural Africa. Such as extension challenges the power of this form of political economy. It also enriches it, for the central questions which motivate the contemporary study of political economy are often addressed with unique clarity in the scholarship on rural Africa.
Author: David J. Teece
Publisher: World Scientific
ISBN: 9789810244477
Category : Technology & Engineering
Languages : en
Pages : 528
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Book Description
This book examines the manner in which successful firms develop, transfer, protect, and capture value from technological innovation. In essence, it is about ?knowledge management?, which lies at the foundation of firm level competitive advantage in today's global economy. The essays contain some of the fundamental contributions to the field of knowledge management by one of its best-known thinkers; they also constitute an immensely practical guide for those managers who wish to look below the surface of what is going on in Silicon Valley and elsewhere.
Author: Forrest Briscoe
Publisher: Emerald Group Publishing
ISBN: 1787543498
Category : Business & Economics
Languages : en
Pages : 399
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Book Description
This edited collection brings together research that bridges the domains of stakeholder theory, non-market strategy and social movement theory.
Author: Israel M. Kirzner
Publisher: Psychology Press
ISBN: 9780415228237
Category : Business & Economics
Languages : en
Pages : 312
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Book Description
This book offers a unique insight into the character of Austrian economies and collects the recent work of the world's leading authorities in this area. The book will be welcomed by those interested in the legacy of Austrian economics.
Author: G. Harcourt
Publisher: Springer
ISBN: 1137475293
Category : Business & Economics
Languages : en
Pages : 525
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Book Description
Joseph Halevi, G. C. Harcourt, Peter Kriesler and J. W. Nevile bring together a collection of their most influential papers on post-Keynesian thought. Their work stresses the importance of the underlying institutional framework, of the economy as a historical process and, therefore, of path determinacy. In addition, their essays suggest the ultimate goal of economics is as a tool to inform policy and make the world a better place, with better being defined by an overriding concern with social justice. Volume IV explores theory.
Author: Gordian Rättich
Publisher: Springer Science & Business Media
ISBN: 3834969001
Category : Business & Economics
Languages : en
Pages : 177
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Book Description
Gordian Rättich provides with his four essays on distinctive levels of International Entrepreneurship an answer on some of the most essential challenges by shedding light on how social groups, economic institutions and nations manage to overcome the challenges of internationalization and gain competitive advantages.
