Author: Alexandra Barokova
Publisher: GRIN Verlag
ISBN: 3668302995
Category : Business & Economics
Languages : en
Pages : 110
Book Description
Master's Thesis from the year 2015 in the subject Business economics - Miscellaneous, grade: 1, University of Vienna (Institut für Betriebswirtschaftslehre), course: E-Business, language: English, abstract: The era of information technologies (hereafter IT) has lead to a shift from exchanging goods to services and at the same time to a tremendous increase of companies operating in the field of electronic business. As continuous changes of the environment take place in this field, it is crucial for the companies to come up with new technologies and solutions on a regular basis (Oliveira et al. 2002). This complex condition leads to on-going development, adaptation and maintenance of eServices, which are seen as a central part of any electronic business activity due to their contribution to interactivity, connectivity, increase of customer satisfaction as well as mass customization (Sheth and Sharma 2007). Succeeding in these mentioned tasks guarantees long-term benefits for the companies, helps them to achieve their stated targets, as well as to retain a strong competitive advantage, which is of a great importance. However, eServices need to be managed properly in order to really be a benefit for the company. One of these fundamental management tasks includes the continuous business value assessment of eServices, which is not only suitable for the calculation of the business value, but is also able to indicate, whether the eService contributes to the achievement of the company’s key performance indicators and how well it performs. The assessment of eServices business value is conducted using appropriate methods and metrics, which lies the midpoint of this Master thesis examination.
eServices Business Value Assessment and its Methods and Metrics used among the Companies
Author: Alexandra Barokova
Publisher: GRIN Verlag
ISBN: 3668302995
Category : Business & Economics
Languages : en
Pages : 110
Book Description
Master's Thesis from the year 2015 in the subject Business economics - Miscellaneous, grade: 1, University of Vienna (Institut für Betriebswirtschaftslehre), course: E-Business, language: English, abstract: The era of information technologies (hereafter IT) has lead to a shift from exchanging goods to services and at the same time to a tremendous increase of companies operating in the field of electronic business. As continuous changes of the environment take place in this field, it is crucial for the companies to come up with new technologies and solutions on a regular basis (Oliveira et al. 2002). This complex condition leads to on-going development, adaptation and maintenance of eServices, which are seen as a central part of any electronic business activity due to their contribution to interactivity, connectivity, increase of customer satisfaction as well as mass customization (Sheth and Sharma 2007). Succeeding in these mentioned tasks guarantees long-term benefits for the companies, helps them to achieve their stated targets, as well as to retain a strong competitive advantage, which is of a great importance. However, eServices need to be managed properly in order to really be a benefit for the company. One of these fundamental management tasks includes the continuous business value assessment of eServices, which is not only suitable for the calculation of the business value, but is also able to indicate, whether the eService contributes to the achievement of the company’s key performance indicators and how well it performs. The assessment of eServices business value is conducted using appropriate methods and metrics, which lies the midpoint of this Master thesis examination.
Publisher: GRIN Verlag
ISBN: 3668302995
Category : Business & Economics
Languages : en
Pages : 110
Book Description
Master's Thesis from the year 2015 in the subject Business economics - Miscellaneous, grade: 1, University of Vienna (Institut für Betriebswirtschaftslehre), course: E-Business, language: English, abstract: The era of information technologies (hereafter IT) has lead to a shift from exchanging goods to services and at the same time to a tremendous increase of companies operating in the field of electronic business. As continuous changes of the environment take place in this field, it is crucial for the companies to come up with new technologies and solutions on a regular basis (Oliveira et al. 2002). This complex condition leads to on-going development, adaptation and maintenance of eServices, which are seen as a central part of any electronic business activity due to their contribution to interactivity, connectivity, increase of customer satisfaction as well as mass customization (Sheth and Sharma 2007). Succeeding in these mentioned tasks guarantees long-term benefits for the companies, helps them to achieve their stated targets, as well as to retain a strong competitive advantage, which is of a great importance. However, eServices need to be managed properly in order to really be a benefit for the company. One of these fundamental management tasks includes the continuous business value assessment of eServices, which is not only suitable for the calculation of the business value, but is also able to indicate, whether the eService contributes to the achievement of the company’s key performance indicators and how well it performs. The assessment of eServices business value is conducted using appropriate methods and metrics, which lies the midpoint of this Master thesis examination.
Digital and Social Media Marketing
Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Technologies for E-Services
Author: Christoph Bussler
Publisher: Springer Science & Business Media
ISBN: 3540310673
Category : Computers
Languages : en
Pages : 134
Book Description
This book constitutes the thoroughly refereed post-proceedings of the 6th International Workshop on Technologies for E-Services held in September 2005. The nine revised full papers presented together with one keynote article were carefully reviewed and selected from forty submissions for inclusion in the book. Their common purpose is to identify the technical issues, models and infrastructures that enable enterprises to provide e-services to other businesses and individual customers.
Publisher: Springer Science & Business Media
ISBN: 3540310673
Category : Computers
Languages : en
Pages : 134
Book Description
This book constitutes the thoroughly refereed post-proceedings of the 6th International Workshop on Technologies for E-Services held in September 2005. The nine revised full papers presented together with one keynote article were carefully reviewed and selected from forty submissions for inclusion in the book. Their common purpose is to identify the technical issues, models and infrastructures that enable enterprises to provide e-services to other businesses and individual customers.
Encyclopedia of E-business Development and Management in the Global Economy
Author: In Lee
Publisher: IGI Global Snippet
ISBN: 9781615206117
Category : Business & Economics
Languages : en
Pages : 504
Book Description
The Encyclopedia of E-Business Development and Management in the Digital Economy creates a repository for educators, researchers, and industry professionals to collaborate and discuss their research ideas, theories, practical experiences, challenges, and opportunities, while presenting tools and techniques in all aspects of e-business development and management in the digital economy. As the first and most comprehensive book to present aspects from the research, industry, managerial, and technical sides of e-business, this collection appeals to policy-makers, e-business application developers, market researchers, managers, researchers, professors, and undergraduate/graduate students in various academic disciplines.
Publisher: IGI Global Snippet
ISBN: 9781615206117
Category : Business & Economics
Languages : en
Pages : 504
Book Description
The Encyclopedia of E-Business Development and Management in the Digital Economy creates a repository for educators, researchers, and industry professionals to collaborate and discuss their research ideas, theories, practical experiences, challenges, and opportunities, while presenting tools and techniques in all aspects of e-business development and management in the digital economy. As the first and most comprehensive book to present aspects from the research, industry, managerial, and technical sides of e-business, this collection appeals to policy-makers, e-business application developers, market researchers, managers, researchers, professors, and undergraduate/graduate students in various academic disciplines.
Fuzzy Sets and Their Extensions: Representation, Aggregation and Models
Author: Humberto Bustince
Publisher: Springer
ISBN: 3540737235
Category : Computers
Languages : en
Pages : 674
Book Description
This carefully edited book presents an up-to-date state of current research in the use of fuzzy sets and their extensions. It pays particular attention to foundation issues and to their application to four important areas where fuzzy sets are seen to be an important tool for modeling and solving problems. The book’s 34 chapters deal with the subject with clarity and effectiveness. They include four review papers introducing some non-standard representations
Publisher: Springer
ISBN: 3540737235
Category : Computers
Languages : en
Pages : 674
Book Description
This carefully edited book presents an up-to-date state of current research in the use of fuzzy sets and their extensions. It pays particular attention to foundation issues and to their application to four important areas where fuzzy sets are seen to be an important tool for modeling and solving problems. The book’s 34 chapters deal with the subject with clarity and effectiveness. They include four review papers introducing some non-standard representations
Open and Big Data Management and Innovation
Author: Marijn Janssen
Publisher: Springer
ISBN: 3319250132
Category : Computers
Languages : en
Pages : 520
Book Description
This book constitutes the refereed conference proceedings of the 14th IFIP WG 6.11 Conference on e-Business, e-Services and e-Society, I3E 2015, held in Delft, The Netherlands, in October 2015. The 40 revised full papers presented together with 1 keynote panel were carefully reviewed and selected from 65 submissions. They are organized in the following topical sections: adoption; big and open data; e-business, e-services,, and e-society; and witness workshop.
Publisher: Springer
ISBN: 3319250132
Category : Computers
Languages : en
Pages : 520
Book Description
This book constitutes the refereed conference proceedings of the 14th IFIP WG 6.11 Conference on e-Business, e-Services and e-Society, I3E 2015, held in Delft, The Netherlands, in October 2015. The 40 revised full papers presented together with 1 keynote panel were carefully reviewed and selected from 65 submissions. They are organized in the following topical sections: adoption; big and open data; e-business, e-services,, and e-society; and witness workshop.
T-bytes Digital Customer Experience
Author: IT-Shades
Publisher: EGBG Services LLC
ISBN:
Category : Computers
Languages : en
Pages : 93
Book Description
This document brings together a set of latest data points and publicly available information relevant for Digital Customer Experience Industry. We are very excited to share this content and believe that readers will benefit from this periodic publication immensely.
Publisher: EGBG Services LLC
ISBN:
Category : Computers
Languages : en
Pages : 93
Book Description
This document brings together a set of latest data points and publicly available information relevant for Digital Customer Experience Industry. We are very excited to share this content and believe that readers will benefit from this periodic publication immensely.
Challenges and Opportunities in the Digital Era
Author: Salah A. Al-Sharhan
Publisher: Springer
ISBN: 3030021319
Category : Computers
Languages : en
Pages : 634
Book Description
This book constitutes the refereed conference proceedings of the 17th IFIP WG 6.11 Conference on e-Business, e-Services and e-Society, I3E 201, held in Kuwait City, Kuwait, in October/November 2018. The 65 revised full papers presented were carefully reviewed and selected from 99 submissions. Topics of interest include, amongst others, the following: social media; information systems; marketing and communications; management and operations; public administration; economics, sociology, and psychology; e-finance, e-banking, and e-accounting; computer science and computer engineering; and teaching and learning.
Publisher: Springer
ISBN: 3030021319
Category : Computers
Languages : en
Pages : 634
Book Description
This book constitutes the refereed conference proceedings of the 17th IFIP WG 6.11 Conference on e-Business, e-Services and e-Society, I3E 201, held in Kuwait City, Kuwait, in October/November 2018. The 65 revised full papers presented were carefully reviewed and selected from 99 submissions. Topics of interest include, amongst others, the following: social media; information systems; marketing and communications; management and operations; public administration; economics, sociology, and psychology; e-finance, e-banking, and e-accounting; computer science and computer engineering; and teaching and learning.
Commerce Business Daily
Author:
Publisher:
ISBN:
Category : Government purchasing
Languages : en
Pages : 1512
Book Description
Publisher:
ISBN:
Category : Government purchasing
Languages : en
Pages : 1512
Book Description
Technologies for E-Services
Author:
Publisher:
ISBN:
Category : Electronic commerce
Languages : en
Pages : 156
Book Description
Publisher:
ISBN:
Category : Electronic commerce
Languages : en
Pages : 156
Book Description