Encyclopedia of Major Marketing Campaigns, Volume 1 PDF Download
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Author: The Gale Group
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Book Description
Author: The Gale Group
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Book Description
Author: Thomas Riggs
Publisher: Gale Cengage
ISBN:
Category : Business & Economics
Languages : en
Pages : 2096
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Book Description
Other features include photos and illustrations, a chronology that captures key marketing initiatives and a master index.
Author: Holly Selden
Publisher: Encyclopedia of Major Marketin
ISBN: 9781414499215
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
Revised volume of the Encyclopedia of major marketing campaigns, volumes 1-2, edited by Thomas Riggs.
Author: Thomas Riggs
Publisher:
ISBN:
Category : Advertising campaigns
Languages : en
Pages : 0
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Book Description
Details on 500 U.S. marketing campaigns in the 20th century, each selected because of "its conceptual value or innovation ... the importance of the company or brand for which it was run; and its effectiveness in selling the advertised product or service."--[Vol. 1], p. xxi
Author: Thomas Riggs
Publisher: Gale Cengage
ISBN:
Category : Business & Economics
Languages : en
Pages : 1992
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Book Description
An annual publication that profiles important marketing campaigns of the 20th century.
Author: Matthew Miskelly
Publisher:
ISBN: 9781410389336
Category : Advertising campaigns
Languages : en
Pages : 500
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Book Description
A continuation of Encyclopedia of Major Marketing Campaigns (1999,2007, 2013), this volume expands its international coverage through its 100 essays covering some of the top global and emerging brands that appeared from 2014 to 2018. Essays are aligned to the strategic marketing framework, ensuring that the marketing strategies covered can easily be utilized in an academic environment as case studies, or illustrative examples often described as "war stories" by professors.
Author: Gale Research Inc
Publisher:
ISBN: 9780805798944
Category :
Languages : en
Pages : 934
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Book Description
The fourth edition of the Encyclopedia of Major Marketing Strategies (EMMS) builds on the foundation of the first three volumes, covering 100 marketing campaigns by some of the top global brands and high-profile social movements of the last few years. Essays are aligned to the strategic marketing framework, ensuring that the marketing strategies can easily be utilized in an academic setting as case studies, or illustrative examples often described as ""war stories"" by professors. The essays in EMMS are presented alphabetically by brand or company in a single volume. Essays on organizations su.
Author:
Publisher: John Wiley & Sons
ISBN: 1405161787
Category : Business & Economics
Languages : en
Pages : 1775
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Book Description
With over 300 entries from hundreds of global experts, this is one of the premier marketing reference resources available worldwide. The 6-volume WIEM provides scholars and professionals with an international guide to marketing concepts and applications The far-reaching new developments, challenges and opportunities that have arisen in recent years are fully reflected in the entries Scholars and professionals will enjoy the flexible, multi-level structure, with entries ranging from topics summaries to short essays reviewing areas of development and debate Entries are further extended by sophisticated cross-referencing both among volumes and between encyclopedia entries and external sources The encyclopedia is also available online For ease of reference, the entries are arranged alphabetically within each of the subject volumes. Designed to encompass the scope of modern marketing, the volumes cover: Volume 1: Marketing Strategy Volume 2: Marketing Research Volume 3: Consumer Behavior Volume 4: Advertising and Integrated Communication Volume 5: Product Innovation and Management Volume 6: International Marketing
Author: John McDonough
Publisher: Routledge
ISBN: 1135949069
Category : Business & Economics
Languages : en
Pages : 1754
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Book Description
For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
Author: Matthew Miskelly
Publisher:
ISBN: 9781410337528
Category : BUSINESS & ECONOMICS
Languages : en
Pages : 431
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Book Description
A continuation of Encyclopedia of Major Marketing Campaigns (1999 and 2007), this new volume expands its international coverage through its 100 essays covering some of the top global and emerging brands that appeared from 2010 to 2013. Essays are aligned to the strategic marketing framework, ensuring that the marketing strategies covered can easily be utilized in an academic environment as case studies, or illustrative examples often described as "war stories" by professors.
