Elements of Packaging and Consumer Purchase Intention - A Case of Chocolate Buying Behavior PDF Download
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Author: Marium Mateen Khan
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
Packaged food products are now available in supermarkets which has increased consumer choice. In addition, competition between packaged food products has also increased. The consumers decision making process is strongly influenced by product packaging. Thus, the aim of the study is to measure the eff ect of product packaging (i.e. packaging color, packaging material, font style, packaging design and printed information) on consumer purchase intentions. Consumers of packaged foods in Karachi belonging to the age group of 18-35 years were surveyed through a questionnaire adapted from the earlier studies. The sample size for the study was 278 comprising a response rate of 95%. Preliminary statistical investigation consisted of reliability, validity and normality analyses. The developed hypotheses were empirically examined through regression analysis. The results suggest that all the hypotheses were accepted. The results also indicate that product packaging has a significant effect on consumer purchase intentions. It was also found that packaging material has the strongest influence on consumer purchase intentions followed by packaging color, font style, packaging design and printed information. Future studies may investigate how consumer purchase intentions are influenced by other elements of packaging in the context of Pakistan.
Author: Marium Mateen Khan
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
Packaged food products are now available in supermarkets which has increased consumer choice. In addition, competition between packaged food products has also increased. The consumers decision making process is strongly influenced by product packaging. Thus, the aim of the study is to measure the eff ect of product packaging (i.e. packaging color, packaging material, font style, packaging design and printed information) on consumer purchase intentions. Consumers of packaged foods in Karachi belonging to the age group of 18-35 years were surveyed through a questionnaire adapted from the earlier studies. The sample size for the study was 278 comprising a response rate of 95%. Preliminary statistical investigation consisted of reliability, validity and normality analyses. The developed hypotheses were empirically examined through regression analysis. The results suggest that all the hypotheses were accepted. The results also indicate that product packaging has a significant effect on consumer purchase intentions. It was also found that packaging material has the strongest influence on consumer purchase intentions followed by packaging color, font style, packaging design and printed information. Future studies may investigate how consumer purchase intentions are influenced by other elements of packaging in the context of Pakistan.
Author: Hal MacFie
Publisher: Elsevier
ISBN: 1845693388
Category : Technology & Engineering
Languages : en
Pages : 632
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Book Description
Consumer acceptance is the key to successful food products. It is vital, therefore, that product development strategies are consumer-led for food products to be well received. Consumer-led food product development presents an up-to-date review of the latest scientific research and methods in this important area.Part one gives the reader a general introduction to factors affecting consumer food choice. Chapters explore issues such as sensory perception, culture, ethics, attitudes towards innovation and psychobiological mechanisms. Part two analyses methods to understand consumers' food-related attitudes and how these methods can be effectively used, covering techniques such as means-end chains and the food-related lifestyle approach. The final part of the book addresses a wide variety of methods used for consumer-led product development. Opportunity identification, concept development, difference testing and preference trials are discussed, as well as the use of techniques such as just-about-right scales and partial least squares methods.Written by an array of international experts, Consumer-led food product development is an essential reference for product developers in the food industry. - Introduces the factors affecting consumer food choice - Explores issues such as sensory perception, culture and ethics - Analyses methods to understand food related attitudes
Author: Johnny Ch LOK
Publisher:
ISBN:
Category :
Languages : en
Pages : 83
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Book Description
Packaging effect influences consumer behaviorDoes packaging factor influence the consumer buying desire to the product? Why does packaging factor impact consumption behavior? What packaging elements can help companies to attract consumer attraction or the product consideration? Has packaging factor an impact and influences to consumers' purchase decision?In fact, the primary purpose of packaging is to protect the product, but packaging can be used as an instrument for promoting marketing offer, and for boosting sales in possible. I shall indicate the reasons at below:The first reason is that it is only feel packaging is used for easily delivery and safety purpose in benefit to consumers, but it has another function, such as it can differentiate the product brand form other brands. Companies must understand what influences consumers in their consumer buying process. They must also understand what factors influence the buying behavior and what is the role of the packaging element toward buying decision process of consumers during their purchase decision.Hence, when the consumers recognize the product's brand packaging is different to other brands. The consumers will become loyal consumers to the company , due to it's packaging is very attractive. The loyal customers tend to buy more frequently and are less likely to be influenced by competitors' promotion and communication strategies, due to its packaging is very attractive. So, the brand will be built familiar loyalty to let customers to know, due to attractive packaging elements influence. The company can use this right packaging element design understanding in a very strategic way in order to offer the right products and services to the right customers at the right time.Usually, consumers respond to packaging based on previous information, learned reactions and individual preferences. So, packaging elements include: shapes, colors, sizes and labels which might influence consumers to respond positively.The second reason is that packaging is an image of the product or service to attract consumer consideration. I shall assume packaging can be built this image by this elements to attract consumer consideration. They include: packaging color, label, quality of packaging material, design of wrapper material, printed information , the language used on the package brand image. So, these information will represent the product image from the package design to influence consumer consideration or attraction. Moreover, these packaging elements are factors that influence the buying behavior of consumers, such as packaging color, printed information, packaging information brand image, innovation and practicality. This is visual packaging image to influence consumer buying behavior.The third reasons is that every element of package will influence consumer buying behavior. For color example, colors are used in packaging , which can help every customer attention because color can differentiate its product from other competitors, it makes an important role in a potential customer's decision making process. Companies use different colors for emphasizing a different mood, like e.g. blue is for trust feeling, black is for power feeling, red is for energy feeling, green is for balance feeling or fresh or organic. So, colors can influence consumer's feeling to the product image. Different colors can represent different product images to let consumers to feel as well as different colors also symbolize different meanings to consumers. Hence, color perception can influence different countries' consumer cultures to be leaded to let them to choose the product, due to the country consumers feel the product color can represent to their culture.
Author: Adam Muhammad Amir
Publisher: LAP Lambert Academic Publishing
ISBN: 9783659660443
Category :
Languages : en
Pages : 100
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Book Description
This research paper examines the impact of packaging elements on consumer buying behavior. The motivation for carrying out this study is to know how packaging elements impact on consumers buying behavior. Packaging has now changed its traditional role of protecting the product to communicate a complete message about the product, to get the consumer attention on retail stores and to provide convenience for consumers to use the product (Rundh, 2013). It is important for firms, marketers and packaging designers to know how packaging influences consumers' purchase decisions. In order to know the impact of packaging on consumers the study was carried out to find the relationship between packaging elements and consumer buying behavior. The packaging elements were further divided into visual elements and verbal elements. Visual elements included packaging color, packaging design, packaging material, packaging size and packaging graphics. Verbal elements included nutritional information, product information and country-of-origin.
Author: Mahera Mazhar
Publisher:
ISBN:
Category :
Languages : en
Pages : 8
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Book Description
The objective of this study is to determine role of packaging on consumer's buying behavior. The purpose of this research is to examine the essential factors, which are driving then success of a brand. This research also identified the relationship between the dependent and independent variables. This is the primary research and data has been collected through questionnaire and for analysis purpose SPSS software has been used. In this study samples of 300 respondents has been collected and tested the reliability of the model. According to the finding of the research study, it has been observed that the packaging is the most important factor. It is further concluded that the packaging elements like its color, Packaging material, Design of Wrapper and innovation are more important factors when consumers making any buying decision. Finally it has also been concluded that the Packaging is one of the most important and powerful factor, which influences consumer's purchase decision.
Author: Nawaz Ahmad
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
The study was conducted to determine which elements of product packaging are the most significant and how they impact consumer buying behavior. Due to increasing self-service and changing consumer lifestyles, the internet in packaging as a tool of sales promotion and stimulator of impulsive buying behavior is growing increasingly. So packaging performs an important role in marketing and encouraging or even sometimes discouraging the consumer from buying a product, especially at the point of sale or at the time when a consumer is choosing from among different brands of similar products type. This could be treated as one of the most important factor influencing a consumer's purchase decision. This study was conducted keeping in view the importance of product packaging and the great impact it can make on the purchase decision, after studying different aspects and components of packaging. It was found that the colors of packaging is the most important and significant feature at 1%, followed by a picture or image of the purchasing which is significant at 10%.
Author: Vicki Morwitz
Publisher:
ISBN: 9781601988805
Category : Business & Economics
Languages : en
Pages : 62
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Book Description
Consumers' Purchase Intentions and Their Behavior reviews the relevant literature on purchase intentions in marketing, and more generally on the intentions-behavior relationship in social psychology, since purchase intentions are a particular form of the more general construct of intentions. Starting with the importance of purchase intentions to marketing managers, the author then focuses on reviewing the literature that provides an understanding of how strong is the relationship between purchase intentions and purchasing, what factors influence the strength of the relationship between purchase intentions and purchasing, and how a marketing manager should best use purchase intentions to forecast future sales.
Author: Robert G. Neubauer
Publisher:
ISBN:
Category : Technology & Engineering
Languages : en
Pages : 212
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Book Description
Author: Melvin A. Pascall
Publisher: John Wiley & Sons
ISBN: 1119126878
Category : Technology & Engineering
Languages : en
Pages : 296
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Book Description
A comprehensive review of the many new developments in the growing food processing and packaging field Revised and updated for the first time in a decade, this book discusses packaging implications for recent nonthermal processing technologies and mild food preservation such as high pressure processing, irradiation, pulsed electric fields, microwave sterilization, and other hurdle technologies. It reviews typical nonthermal processes, the characteristics of food products after nonthermal treatments, and packaging parameters to preserve the quality and enhance the safety of the products. In addition, the critical role played by packaging materials during the development of a new nonthermal processed product, and how the package is used to make the product attractive to consumers, is discussed. Packaging for Nonthermal Processing of Food, Second Edition provides up to date assessments of consumer attitudes to nonthermal processes and novel packaging (both in the U.S. and Europe). It offers a brand new chapter covering smart packaging, including thermal, microbial, chemical, and light sensing biosensors, radio frequency identification systems, and self-heating and cooling packaging. There is also a new chapter providing an overview of packaging laws and regulations in the United States and Europe. Covers the packaging types required for all major nonthermal technologies, including high pressure processing, pulsed electric field, irradiation, ohmic heating, and others Features a brand new chapter on smart packaging, including biosensors (thermal-, microbial-, chemical- and light-sensing), radio frequency identification systems, and self-heating and cooling packaging Additional chapters look at the current regulatory scene in the U.S. and Europe, as well as consumer attitudes to these novel technologies Editors and contributors bring a valuable mix of industry and research experience Packaging for Nonthermal Processing of Food, Second Edition offers many benefits to the food industry by providing practical information on the relationship between new processes and packaging materials, to academia as a source of fundamental knowledge about packaging science, and to regulatory agencies as an avenue for acquiring a deeper understanding of the packaging requirements for new processes.
Author: Muhammad Amir Adam
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
This research paper examines the impact of packaging elements on consumer buying behavior. The motivation for carrying out this study is to know how packaging elements impact on consumers buying behaviour. In order to know the impact of packaging on consumers the study was carried out to find the relationship between verbal elements of packaging and consumer buying behavior. Verbal elements included nutritional information, product information and country-of-origin. In this study verbal elements of packaging are independent variables and consumer buying behavior is the dependent variable. The findings of the research have revealed that varieties of milk (r=-.070) has a negative correlation with consumer buying behavior in product information, however, expiry date mentioned on the product (r=.033) and manufacturer's name (r=.061) are positively correlated. Nutritional information (r=.655) is highly and positively correlated with consumer buying behavior, which is significant. Country of origin (r=.619), is also highly and positively correlated with consumer buying behavior, which is significant.
