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Author: Aleksandra Kuźmińska-Haberla
Publisher: Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
ISBN: 8367400291
Category : Business & Economics
Languages : en
Pages : 121
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Book Description
Zagadnienia omówione w tym numerze "Debiutów Studenckich" dotyczą działań marketingowych różnych podmiotów, przede wszystkim w przestrzeni międzynarodowej. Cztery artykuły nawiązują do kreowania marki i wizerunku firm oraz marki stworzonej przez organizację pozarządową, jeden prezentuje znaczenie marketingu relacyjnego, w tym również dla kreowania marki, kolejny zaś odnosi się do wpływu kultury na komunikację marketingową. Pozostałe dwa artykuły nawiązują do znaczenia języka angielskiego w biznesie międzynarodowym oraz do zrównoważonego rozwoju w obliczu kryzysu wodnego.
Author: Aleksandra Kuźmińska-Haberla
Publisher: Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
ISBN: 8367400291
Category : Business & Economics
Languages : en
Pages : 121
Get Book Here
Book Description
Zagadnienia omówione w tym numerze "Debiutów Studenckich" dotyczą działań marketingowych różnych podmiotów, przede wszystkim w przestrzeni międzynarodowej. Cztery artykuły nawiązują do kreowania marki i wizerunku firm oraz marki stworzonej przez organizację pozarządową, jeden prezentuje znaczenie marketingu relacyjnego, w tym również dla kreowania marki, kolejny zaś odnosi się do wpływu kultury na komunikację marketingową. Pozostałe dwa artykuły nawiązują do znaczenia języka angielskiego w biznesie międzynarodowym oraz do zrównoważonego rozwoju w obliczu kryzysu wodnego.
Author: Lázaro Florido-Benítez
Publisher: Emerald Group Publishing
ISBN: 1836080824
Category : Business & Economics
Languages : en
Pages : 217
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Book Description
Strategies: Aviation and Tourism Perspectives offers a contemporary global vision of airport marketing strategies in the context of the aviation and tourism sectors.
Author: Przemysław Deszczyński
Publisher: Wydawnictwo Poznańskiego Towarzystwa Przyjaciół Nauk
ISBN: 8376544667
Category : Political Science
Languages : en
Pages : 215
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Book Description
Author: Przemysław Skulski
Publisher: Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
ISBN: 8376958070
Category : Business & Economics
Languages : en
Pages : 207
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Book Description
The main objective of this textbook is to show cultural aspects and their influence of conducting business internationally. The authors aimed at providing information which can be useful in the process of making business decisions by taking into consideration the existing cultural diversification. This is why the theoretical discourse is accompanied by numerous examples, bringing to the book also a practical dimension. The book is addressed to a wide circle of readers – those interested in the phenomena occurring in the world economy and the dimensions of contemporary culture, as well as students of international business relations. It may also interest entrepreneurs, both those already present in international markets, and those who are at the planning stage of such future activities.
Author: Malcolm McDonald
Publisher:
ISBN: 9780531095904
Category : Business & Economics
Languages : en
Pages : 216
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Book Description
Demonstrates how to conduct a marketing audit, discusses short- and long-term goals, and offers practical advice on strategy, advertising, sales promotions, pricing, and distribution
Author: Miroslav N. Jovanović
Publisher: Edward Elgar Publishing
ISBN: 1845428935
Category : Business & Economics
Languages : en
Pages : 919
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Book Description
International economic integration has played a significant part in economic policy decisions for most countries and regions throughout the world over decades. This text looks at why the success of integration schemes has been so variable and what the prospects are for integration in the future.
Author: Tony Hines
Publisher: Routledge
ISBN: 1136403531
Category : Business & Economics
Languages : en
Pages : 350
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Book Description
A collection of international contributions from renowned academics and practitioners from the US, UK, China, the second edition of Fashion Marketing has been completely updated, revised and expanded to reflect the major changes in the fashion industry since 2001 and covers all of the key themes and issues of the area. Key themes and areas covered include globalization, fast fashion, luxury fashion, offshoring, business-to-business, forecasting, sourcing, supply chain management, new product development, design management, logistics, range planning, color prediction, market testing, e-commerce, and strategy.
Author: Marek Rewizorski
Publisher: Springer
ISBN: 3319190997
Category : Political Science
Languages : en
Pages : 182
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Book Description
This book explores the relations between the EU and the BRICS in the areas of politics, economic development, trade and security. The contributions cover topics such as the position of the EU and BRICS in the global order and the EU as a "normative power," as well as the evolution, characteristics and institutionalization of BRICS and the roles of its member countries Brazil, Russia, India, China, South Africa. The book will appeal to researchers and scholars interested in the rise of BRICS and the resulting challenges and opportunities for the European Union and Global Governance.
Author: Keith Pilbeam
Publisher:
ISBN: 9780333730973
Category : Balance of payments
Languages : en
Pages : 488
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Book Description
This is a fully-revised and updated textbook on international finance, covering the major traditional and modern theories, along with empirical and applied topics. There are also new chapters covering derivative instruments such as swaps, options and futures, and updated coverage of the Euromoney and Eurobond markets.
Author: Przemysław Deszczyński
Publisher: Wydawnictwo Poznańskiego Towarzystwa Przyjaciół Nauk
ISBN: 8376544896
Category : Business & Economics
Languages : en
Pages : 152
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Book Description
The economics of information. Theory and practice is an English-language version of the monograph Ekonomia informacji written in September 2019 and published at the beginning of 2020. The idea of translating it into English was born after posting the texts on Research-Gate. Then requests to make it available in English appeared. Rapid changes that have taken place in the world economy over the past year caused some authors to consider it necessary to include them in their texts. Therefore, the update of the texts have been provided, mainly in the context of consequences of the pandemic, but also concerning the entry of Brexit into the next phase. Attention was paid not only to the theoretical but most of all to the practical dimension of information economics. Moreover, the comments that appeared in reviews published in scientific journals, including those concerning the structure of work, have been taken into account. The monograph consists of eight chapters. Each of them was written by a different author. In the first chapter, the conceptualization of the term ‘economics of information’ was presented. It covers the genesis of information economics, an original definition and methodological foundations. It is a starting point and supporting structure of the entire book. The authors of the remaining chapters refer to and comply with the adopted convention of analysis presented by the research editor. The second chapter is devoted to the economics of information in internal communication in the era of social media. It constitutes a sort of bridge between information economics and public relations narrowed down to internal communication. Jacek Trębecki refers to the relationship between behavioral economics and classical economics. He emphasizes that the consequence of information asymmetry may be its influence on distortion of decisions. Chapter three by Waldemar Rydzak – Changes in Access to Information in Crisis Situations – as intended by the author, is to be a starting point for a discussion about the role of information in the contemporary market, which is more and more frequently discussed in the context of the fourth digital wave of development, with significant influence of mass media and the Internet, also in the context of the COVID-related situation. In the fourth chapter, Filip Kaczmarek used the assumptions of counterfactual analysis in his considerations, and on the basis of its results he showed that the so-called opportunity costs, or ‘cost of non-Europe’, are used as an instrument of legitimizing the European Union. In chapter five by Aleksandra Rabczun, Brexit and the Economics of Information, the Brexit case was analyzed in the context of the role played by information economics in this process. Chapter six, written by Izabela Janicka, is an example of using the concept of economics of information to analyze one country, in this case Germany. It was also assumed that both macro and micro aspects are taken into account. The author points to the overriding role of information in the post-industrial economy and to the fact that information has become one of the basic production factors. She also introduces the concept of a functional information minimum and an information gap. In the seventh chapter Marcin Leszczyński defines the role of the state’s reputation in reducing information asymmetry in the global market. The chapter ends with the analysis of policy and diplomacy in shaping trust in a government and the demand for products from a given country on the example of the trade war between the US and China. In the eighth chapter, Information, Welfare and Migrations – Practical Remarks in the Context of the Economics of Information, Katarzyna Świerczyńska fitted into the scope of research on the impact of information on economy and economic decisions of entities at the mega-economic level.
