Effective Type-use for Advertising PDF Download
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Author: Benjamin Sherbow
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 168
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Book Description
Author: Benjamin Sherbow
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 168
Get Book Here
Book Description
Author: Benjamin Sherbow
Publisher: Forgotten Books
ISBN: 9781333763831
Category : Business & Economics
Languages : en
Pages : 164
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Book Description
Excerpt from Effective Type-Use for Advertising Advertising typography must stimulate interest by its liveliness Display, 49 1 Display must stand out, 53 2 Display must be easy to read, 55 3 Display must be good to look at, 662 4 Display must be arranged so that its sense clear at first glance, 63 5 We must not overdo, 64. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author: Walter Dill Scott
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 456
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Book Description
Author: A. W. Shaw Company
Publisher: Forgotten Books
ISBN: 9780484494533
Category : Business & Economics
Languages : en
Pages : 132
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Book Description
Excerpt from How to Write Advertisements That Sell This message that runs through sales talk, sales letter and sales copy is the central strand of advertising that pulls. Does it grip your prospects? Does it tell them of the in most advantages offered in your product and sales plan? Does it talk your wants or my profits? The skillful copywriter makes his message rich with buy ing reasons and buying attractions - with the product's flavor and the prospect's deepest desires. He knows his goods and his trade so well that to every foreseen recoil or turn of inattention in the reader he matches the logical buying impulse, until his advertisement neutralizes and counteracts every prospect's inclination to save, to put off, to reconsider and to hesitate. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author: Benjamin Sherbow
Publisher:
ISBN: 9780849548727
Category :
Languages : en
Pages :
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Book Description
Author: Victor O. Schwab
Publisher: Ravenio Books
ISBN:
Category : Business & Economics
Languages : en
Pages : 303
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Book Description
In How to Write a Good Advertisement, advertising expert Victor O. Schwab shares his proven techniques for crafting effective and persuasive advertisements. Drawing from his extensive experience in the industry, Schwab provides practical insights and strategies for capturing the attention of potential customers and compelling them to take action. Whether you're a seasoned marketer or just starting out, this book offers valuable guidance on how to create advertisements that deliver results.
Author: Frederick James Trezise
Publisher: Forgotten Books
ISBN: 9780331649185
Category : Business & Economics
Languages : en
Pages : 138
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Book Description
Excerpt from The Typography of Advertisements Those who have made a study of the psychology of advertising have emphasized the importance of the effect of the design of the advertisement upon the mind. It is from the design, rather than the wording, that the first impressions are gained. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author: William Borsodi
Publisher: Forgotten Books
ISBN: 9780259874379
Category : Business & Economics
Languages : en
Pages : 46
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Book Description
Excerpt from Tobacconists' Advertising: A Collection of Selling Phrases, Descriptions, and Illustrated Advertisements as Used by Successful Advertisers In preparing your ads, treat your subject simply but thoroughly. Do not overcrowd your space - leave something for the next time. While prices are the chief attraction in an ad, yet they must be handled carefully. If you are Offering bargains, do not fear to feature the price, but if you are selling a high-grade article at a high price make the description sell it in spite of the price. Don't forget that variety is the spice of advertising. You may advertise the same goods day after day, issue after issue if you will, but do not use the same language or display to do it. Study this book and you will be able to adapt to your use practically every ad that is printed here. If you have not selected a store name, choose one. Then use it in your advertising until it is familiar to every person in your Vicinity. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author: Harry M. Basford
Publisher:
ISBN: 9781331901082
Category : Business & Economics
Languages : en
Pages : 122
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Book Description
Excerpt from How to Advertise Printing The most interesting preface of a book that I ever read is that in the front of "Eccentricities of Genius," written by my friend, the late Major J. B. Pond, of New York. After stating that he had three thousand volumes in his library, but that none of the prefaces suited him, he proceeded to take extracts from a half-dozen or more of these books, using those paragraphs, all more or less suitable, as the preface of his own book, telling of his association with great men and women. I could hardly follow such a course in the preface of this volume, however, because it is, in a sense, a pioneer in the field of books. Nothing like it has ever been written, to my knowledge. There are books devoted to the advertising of some other lines of trade, but none dealing particularly with the advertising of the printer. For that reason I can hardly claim that my work "fills a long-felt want," and we do not have many long-felt wants of any kind in this progressive age. Wants are not felt very long before they are filled, and many needs are even anticipated before the public really knows that it has them. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author: Rosser Reeves
Publisher: Lulu.com
ISBN: 1387028049
Category : Business & Economics
Languages : en
Pages : 123
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Book Description
Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 1961, Reality in Advertising was listed for weeks on the general best-seller lists, and is today acknowledged to be advertising's greatest classic. It has been translated into twelve languages and has been published in twenty-one separate editions in fifteen countries. Leading business executives, and the advertising cognoscenti, hail it as "the best book for professionals that has ever come out of Madison Avenue." Rosser Reeves says: "The book attempts to formulate certain theories of advertising, many quite new, and all based on 30 years of intensive research." These theories, whose value has been proved in the marketplace, all revolve around the central concept that success in selling a product is the key criterion of advertising. Get Your Copy Now
