Author: Iwona Lupa-Wójcik
Publisher: Academic Conferences and publishing limited
ISBN: 1914587669
Category : Business & Economics
Languages : en
Pages : 391

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Author: Dr Panagiotis Fotaris
Publisher: Academic Conferences and publishing limited
ISBN: 1917204000
Category : Computers
Languages : en
Pages : 412

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These proceedings represent the work of contributors to the 11th European Conference on Social Media (ECSM 2024), hosted by the University of Brighton, UK on 30-31 May 2024. The Conference and Programme Chair is Dr Panagiotis Fotaris from the University of Brighton. ECSM is now a well-established event on the academic research calendar and now in its 11th year the key aim remains the opportunity for participants to share ideas and meet the people who hold them. The scope of papers will ensure an interesting two days. The subjects covered illustrate the wide range of topics that fall into this important and ever-growing area of research.

Author: Bi, Nicky Chang
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 451

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In an era of social media, influencers wield unprecedented power over global consumer decisions. As digital natives increasingly turn to influencers for guidance, the need for comprehensive research on their impact becomes paramount. Brands, aiming to connect with a precisely targeted audience, must grapple with ethical considerations in this rapidly evolving sphere. Global Perspectives on Social Media Influencers and Strategic Business Communication delves into influencer research and practices, exploring their impact on various industries and sectors. This book dissects the motives and characteristics of social media influencers and navigates the terrain of ethical considerations surrounding their collaboration with businesses and organizations. This book covers influencers' effect on brand loyalty, cultural norms, community building, and their role in business management, advertising, and strategic communication. The book dissects the impacts of social media influencers on audience behavior, exploring areas such as brand attitudes, purchase intentions, and the dynamics of parasocial relationships. It examines the nuances of engagement, differentiating between paid endorsements, sponsored content, and pure electronic word-of-mouth while also spotlighting the influence of live streaming on consumer behaviors. This book is a valuable resource for businesses, strategic communicators, marketers, scholars, and anyone seeking a profound understanding of the dynamic world of social media influencers.

Author: Barbosa, Belem
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 490

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Book Description
In today's fast-paced global marketplace, businesses grapple with the relentless demand for innovation in marketing strategies. The landscape is ever-evolving, driven by digital advancements and shifting consumer behaviors, leaving companies scrambling to stay relevant. Academic scholars, educators, and managers face a formidable challenge: deciphering the complex web of trends and technologies shaping modern marketing while equipping themselves with actionable strategies to thrive in this dynamic environment. By delving into topics ranging from digital marketing and sustainability initiatives to data analytics and emerging technologies, Marketing Innovation Strategies and Consumer Behavior equips readers with the tools they need to survive and thrive in the modern marketplace. Its emphasis on real-world case studies ensures practical relevance, while its theoretical underpinnings offer a solid foundation for academic inquiry. This book is an indispensable resource for scholars seeking to deepen their understanding of marketing innovation, providing actionable insights and strategic frameworks to navigate the complexities of the digital age with confidence and agility.

Author: Teixeira, Sandrina
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 388

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Book Description
Using Influencer Marketing as a Digital Business Strategy presents a comprehensive exploration of the burgeoning world of digital influencers, whose impact on consumer behavior and brand promotion is rapidly transforming the marketing landscape. This book delves into the most relevant topics in the field, providing a valuable contribution to both management and academia alike. The book delves into the essence of influencer marketing by examining the different types of influencers and their crucial role in reaching a brand's target audience. The strategic partnership between influencers and brands is analyzed, highlighting how these influential content creators act as powerful intermediaries between companies and potential consumers. By examining the intricate relationship between influencers, brands, and consumers, the book sheds light on the purchase intention process and consumer habits in the digital age. Given the recent emergence of influencer marketing as a prominent force, this book serves as a critical reference source for researchers, business executives, marketing professionals, influencer marketing agencies, and graduate students seeking to expand their understanding of this dynamic field.

Author: Prof Brett van Niekerk
Publisher: Academic Conferences and publishing limited
ISBN: 1914587979
Category : Computers
Languages : en
Pages : 634

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Book Description
These proceedings represent the work of contributors to the 19th International Conference on Cyber Warfare and Security (ICCWS 2024), hosted University of Johannesburg, South Africa on 26-27 March 2024. The Conference Chair was Dr. Jaco du Toit, University of Johannesburg, South Africa, and the Program Chair was Prof Brett van Niekerk, from Durban University of Technology. South Africa. ICCWS is a well-established event on the academic research calendar and now in its 19th year, the key aim remains the opportunity for participants to share ideas and meet the people who hold them. The scope of papers will ensure an interesting two days. The subjects covered this year illustrate the wide range of topics that fall into this important and ever-growing area of research.

Author: Dr Paul Griffiths
Publisher: Academic Conferences International limited
ISBN: 1912764776
Category : Business & Economics
Languages : en
Pages : 343

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Book Description
These proceedings represent the work of contributors to the 16th European Conference on Management Leadership and Governance (ECMLG 2020) hosted by ACI and EM-Normandie Business School, Oxford, UK, UK on 26 – 27th October 2020. The Conference Chair Dr Paul Griffiths, EM-Normandie Business School, Metis Lab. Oxford, UK

Author: Dr Alexeis Garcia-Perez
Publisher: Academic Conferences limited
ISBN: 1914587073
Category : Business & Economics
Languages : en
Pages :

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Author: Thaddeus Eze
Publisher: Acpil
ISBN: 9781912764990
Category : Education
Languages : en
Pages : 646

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These proceedings represent the work of contributors to the 20th European Conference on Cyber Warfare and Security (ECCWS 2021), supported by University of Chester, UK on 24-25 June 2021. The Conference Co-chairs are Dr Thaddeus Eze University of Chester and Dr Lee Speakman, University of Salford and the Programme Chair is Dr Cyril Onwubiko from IEEE and Director, Cyber Security Intelligence at Research Series Limited. ECCWS is a well-established event on the academic research calendar and now in its 20th year the key aim remains the opportunity for participants to share ideas and meet. The conference was due to be held at University of Chester, UK, but due to the global Covid-19 pandemic it was moved online to be held as a virtual event. The scope of papers will ensure an interesting conference. The subjects covered illustrate the wide range of topics that fall into this important and ever-growing area of research. The opening keynote presentation is given by Detective Inspector David Turner, and Detective Constable Michael Roberts on the topic of Policing the UK Cyber Space. There will be a second keynote at 12:45 on Thursday presented by: Detective Constable Will Farrell, and Police Constable Phil Byrom on CyberChoices - Helping young people choose the right and legal path. The second day of the conference will open with an address by of the Keith Terrill, and Louisa Murphy speaking on Current Cyber Crime Patterns and Trends - Covering the Traditional and Dark Webs. With an initial submission of 116 abstracts, after the double blind, peer review process there are 54 Academic research papers, 11 PhD research papers, 4 Masters research paper and 5 work-in-progress papers published in these Conference Proceedings. These papers represent research from Australia, Austria, Canada, China, Czech Republic, Estonia, Finland, Germany, Greece, India, Ireland, KENYA, Kosovo, Malaysia, Netherlands, Norway, Pakistan, Portugal, Romania, South Africa, Sweden, UK and USA.

Author: Prof. Dr.-Ing. Carsten Busc,
Publisher: Academic Conferences International Limited
ISBN: 1912764792
Category : Education
Languages : en
Pages : 650

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