Author: Tony Anderson
Publisher: Grosvenor House Publishing
ISBN: 1781484244
Category : Business & Economics
Languages : en
Pages : 134
Book Description
Today -twenty years after the son of a shipping tycoon took on British Airways with two rented planes -Stelios's airline is a multi-billion pound company and a household name. This is the inside story of the spectacular rise of easyJet. Did the airline really buy its uniforms from a Benetton store? What was secretly stashed in the toilets at easyLand? Why was Aberdeen airport littered with half-bottles of cheap whisky? The answers to these questions and more are contained in this blow-by-blow account of how an orange start-up began its journey to becoming one of the world's most successful airlines.
easyLand: How easyJet Conquered Europe
Author: Tony Anderson
Publisher: Grosvenor House Publishing
ISBN: 1781484244
Category : Business & Economics
Languages : en
Pages : 134
Book Description
Today -twenty years after the son of a shipping tycoon took on British Airways with two rented planes -Stelios's airline is a multi-billion pound company and a household name. This is the inside story of the spectacular rise of easyJet. Did the airline really buy its uniforms from a Benetton store? What was secretly stashed in the toilets at easyLand? Why was Aberdeen airport littered with half-bottles of cheap whisky? The answers to these questions and more are contained in this blow-by-blow account of how an orange start-up began its journey to becoming one of the world's most successful airlines.
Publisher: Grosvenor House Publishing
ISBN: 1781484244
Category : Business & Economics
Languages : en
Pages : 134
Book Description
Today -twenty years after the son of a shipping tycoon took on British Airways with two rented planes -Stelios's airline is a multi-billion pound company and a household name. This is the inside story of the spectacular rise of easyJet. Did the airline really buy its uniforms from a Benetton store? What was secretly stashed in the toilets at easyLand? Why was Aberdeen airport littered with half-bottles of cheap whisky? The answers to these questions and more are contained in this blow-by-blow account of how an orange start-up began its journey to becoming one of the world's most successful airlines.
EasyLand - How EasyJet Conquered Europe (Second Edition)
Author: Tony Anderson
Publisher:
ISBN: 9781786237804
Category : Business & Economics
Languages : en
Pages : 180
Book Description
In the summer of 1995 a start-up company led by the son of a Greek shipping tycoon, took up residence in an orange painted tin shack next to the runway at Luton airport. Initially dismissed by British Airways as "a peanut airline," easyJet became one of the most successful start-ups in UK corporate history and a household name. Now fully revised and updated, this book is the definitive insider account of the rise of easyJet. Laced with first-hand anecdotes, the lessons of this engaging, entertaining and informative tale are as relevant today as they were when generation easyJet was conceived.
Publisher:
ISBN: 9781786237804
Category : Business & Economics
Languages : en
Pages : 180
Book Description
In the summer of 1995 a start-up company led by the son of a Greek shipping tycoon, took up residence in an orange painted tin shack next to the runway at Luton airport. Initially dismissed by British Airways as "a peanut airline," easyJet became one of the most successful start-ups in UK corporate history and a household name. Now fully revised and updated, this book is the definitive insider account of the rise of easyJet. Laced with first-hand anecdotes, the lessons of this engaging, entertaining and informative tale are as relevant today as they were when generation easyJet was conceived.
Low-Cost Carriers in Emerging Countries
Author: John Bowen
Publisher: Elsevier
ISBN: 0128113936
Category : Transportation
Languages : en
Pages : 280
Book Description
Low-Cost Airline Carriers in Emerging Countries traces the development of low-cost carriers (LCCs) in Asia, Latin America, the Middle East and Africa, examining airlines that have become significant players in their home markets but little known at a global scale. The book maps the geography of the LCC phenomenon, explaining the starkly varying success of budget airlines, and assessing their current social, economic and environmental impacts. The book concludes with insights into the future potential of the LCC phenomenon along with its global ramifications. Beginning with Southwest Airlines in the 1970s, low-cost carriers (LCCs) have democratized air travel around the world, fostering huge increases in airline traffic and transforming the airline industry. At the same time however, the ascent of these budget airlines has exacerbated aviation-related problems such as aircraft noise, airport congestion, greenhouse gas emissions and more. LCCs have been extensively studied in the US and Europe but not in emerging regions of the globe. Yet the impact of such airlines is greatest in low- and middle-income economies where only a small fraction of the population has ever flown, and where competition from alternative modes (road, rail) is weak.
Publisher: Elsevier
ISBN: 0128113936
Category : Transportation
Languages : en
Pages : 280
Book Description
Low-Cost Airline Carriers in Emerging Countries traces the development of low-cost carriers (LCCs) in Asia, Latin America, the Middle East and Africa, examining airlines that have become significant players in their home markets but little known at a global scale. The book maps the geography of the LCC phenomenon, explaining the starkly varying success of budget airlines, and assessing their current social, economic and environmental impacts. The book concludes with insights into the future potential of the LCC phenomenon along with its global ramifications. Beginning with Southwest Airlines in the 1970s, low-cost carriers (LCCs) have democratized air travel around the world, fostering huge increases in airline traffic and transforming the airline industry. At the same time however, the ascent of these budget airlines has exacerbated aviation-related problems such as aircraft noise, airport congestion, greenhouse gas emissions and more. LCCs have been extensively studied in the US and Europe but not in emerging regions of the globe. Yet the impact of such airlines is greatest in low- and middle-income economies where only a small fraction of the population has ever flown, and where competition from alternative modes (road, rail) is weak.
Circle of Stars
Author: Dermot Hodson
Publisher: Yale University Press
ISBN: 030026769X
Category : History
Languages : en
Pages : 469
Book Description
A compelling new history of the EU and the people who sought to shape and challenge it--from Maastricht to today The European Union is the most ambitious, and one of the most contentious, international organizations ever created. Decisions made in Brussels shape the lives of over 500 million Europeans, and its laws and policies resonate around the world. But how has the EU endured over three turbulent decades marred by crises at home and abroad? In this major account, Dermot Hodson traces the development of the EU from its establishment in 1993 through to Brexit, Covid-19, and the invasion of Ukraine. Hodson shows how the union has been held together not by faceless technocrats but national leaders who stood together in times of turmoil despite a fierce backlash from a new generation of right-wing populists. Circle of Stars offers a rich appraisal of Europe's troubled past and turbulent present--focusing on the people who built the EU as we know it today.
Publisher: Yale University Press
ISBN: 030026769X
Category : History
Languages : en
Pages : 469
Book Description
A compelling new history of the EU and the people who sought to shape and challenge it--from Maastricht to today The European Union is the most ambitious, and one of the most contentious, international organizations ever created. Decisions made in Brussels shape the lives of over 500 million Europeans, and its laws and policies resonate around the world. But how has the EU endured over three turbulent decades marred by crises at home and abroad? In this major account, Dermot Hodson traces the development of the EU from its establishment in 1993 through to Brexit, Covid-19, and the invasion of Ukraine. Hodson shows how the union has been held together not by faceless technocrats but national leaders who stood together in times of turmoil despite a fierce backlash from a new generation of right-wing populists. Circle of Stars offers a rich appraisal of Europe's troubled past and turbulent present--focusing on the people who built the EU as we know it today.
Alibaba's World
Author: Porter Erisman
Publisher: Macmillan + ORM
ISBN: 146687886X
Category : Business & Economics
Languages : en
Pages : 217
Book Description
In September 2014, a Chinese company that most Americans had never heard of held the largest IPO in history – bigger than Google, Facebook and Twitter combined. Alibaba, now the world's largest e-commerce company, mostly escaped Western notice for over ten years, while building a customer base more than twice the size of Amazon's, and handling the bulk of e-commerce transactions in China. How did it happen? And what was it like to be along for such a revolutionary ride? In Alibaba's World, author Porter Erisman, one of Alibaba's first Western employees and its head of international marketing from 2000 to 2008, shows how Jack Ma, a Chinese schoolteacher who twice failed his college entrance exams, rose from obscurity to found Alibaba and lead it from struggling startup to the world's most dominant e-commerce player. He shares stories of weathering the dotcom crash, facing down eBay and Google, negotiating with the unpredictable Chinese government, and enduring the misguided advice of foreign experts, all to build the behemoth that's poised to sweep the ecommerce world today. And he analyzes Alibaba's role as a harbinger of the new global business landscape—with its focus on the East rather than the West, emerging markets over developed ones, and the nimble entrepreneur over the industry titan. As we face this near future, the story of Alibaba—and its inevitable descendants—is both essential and instructive.
Publisher: Macmillan + ORM
ISBN: 146687886X
Category : Business & Economics
Languages : en
Pages : 217
Book Description
In September 2014, a Chinese company that most Americans had never heard of held the largest IPO in history – bigger than Google, Facebook and Twitter combined. Alibaba, now the world's largest e-commerce company, mostly escaped Western notice for over ten years, while building a customer base more than twice the size of Amazon's, and handling the bulk of e-commerce transactions in China. How did it happen? And what was it like to be along for such a revolutionary ride? In Alibaba's World, author Porter Erisman, one of Alibaba's first Western employees and its head of international marketing from 2000 to 2008, shows how Jack Ma, a Chinese schoolteacher who twice failed his college entrance exams, rose from obscurity to found Alibaba and lead it from struggling startup to the world's most dominant e-commerce player. He shares stories of weathering the dotcom crash, facing down eBay and Google, negotiating with the unpredictable Chinese government, and enduring the misguided advice of foreign experts, all to build the behemoth that's poised to sweep the ecommerce world today. And he analyzes Alibaba's role as a harbinger of the new global business landscape—with its focus on the East rather than the West, emerging markets over developed ones, and the nimble entrepreneur over the industry titan. As we face this near future, the story of Alibaba—and its inevitable descendants—is both essential and instructive.
Bread And Ashes
Author: Tony Anderson
Publisher: Random House
ISBN: 1446426297
Category : Travel
Languages : en
Pages : 386
Book Description
Tony Anderson set out in the summer of 1998 to walk through Georgia. He wanted particularly to visit the Georgian mountain tribes - Tush, Khevsurs, Ratchuelians and Svans - to discover if they shared a common mountain culture, and to test the old idea of the Caucasus as an impenetrable barrier from sea to sea. From Azerbaijan to Svaneti, Anderson found communities where the old customs and beliefs still triumphantly survive, despite years of Communist oppression and the terrible uncertainties since the collapse of the Soviet Union. Throughout his journey Anderson refers back to many other visits to Georgia, to the politics of independence, to the war in Abkhazia and Ossetia, to the civil war and Shevardnadze's accession to power, to the history of these people at one of the great crossroads of the world. It remains an abiding mystery that Georgia has managed to survive at all, devastated time and again by the vagabond hordes from the steppes and torn between the mighty empires that struggled over it. But survive it has with a vibrant culture still intact and, in the mountains, still deeply connected to its ancient ways.
Publisher: Random House
ISBN: 1446426297
Category : Travel
Languages : en
Pages : 386
Book Description
Tony Anderson set out in the summer of 1998 to walk through Georgia. He wanted particularly to visit the Georgian mountain tribes - Tush, Khevsurs, Ratchuelians and Svans - to discover if they shared a common mountain culture, and to test the old idea of the Caucasus as an impenetrable barrier from sea to sea. From Azerbaijan to Svaneti, Anderson found communities where the old customs and beliefs still triumphantly survive, despite years of Communist oppression and the terrible uncertainties since the collapse of the Soviet Union. Throughout his journey Anderson refers back to many other visits to Georgia, to the politics of independence, to the war in Abkhazia and Ossetia, to the civil war and Shevardnadze's accession to power, to the history of these people at one of the great crossroads of the world. It remains an abiding mystery that Georgia has managed to survive at all, devastated time and again by the vagabond hordes from the steppes and torn between the mighty empires that struggled over it. But survive it has with a vibrant culture still intact and, in the mountains, still deeply connected to its ancient ways.
Airline Network Planning and Scheduling
Author: Ahmed Abdelghany
Publisher: John Wiley & Sons
ISBN: 1119275865
Category : Business & Economics
Languages : en
Pages : 421
Book Description
A concise resource to the best practices and problem-solving ideas for understanding the airline network planning and scheduling process Airline Network Planning and Scheduling offers a comprehensive resource that is filled with the industry's best practices that can help to inform decision-modeling and the problem-solving process. Written by two industry experts, the book is designed to be an accessible guide that contains information for addressing complex challenges, problems, and approaches that arise on the job. The chapters begin by addressing the complex topics at a broad, conceptual level before moving on to more detailed modeling in later chapters. This approach follows the standard airline planning process and reflects the duties of the day-to-day job of network/schedule planners. To help gain a practical understanding of the information presented, each chapter includes exercises and data based on real-world case studies. In addition, throughout the book there are graphs and illustrations as well as, information on the most recent advances in airline network and planning research. This important resource: Takes a practical approach when detailing airline network planning and scheduling practices as opposed to a theoretical perspective Puts the focus on the complexity and main challenges as well as current practices and approaches to problem-solving and decision-making Presents the information in a logical sequence that begins with broad, conceptual topics and gradually delves into more advanced topics that address modeling Contains international standard airline planning processes, the day-to-day responsibilities of the job, and outlines the steps taken when building an airline network and schedule Includes numerous case studies, exercises, graphs, and illustrations throughout Written for professionals and academics, Airline Network Planning and Scheduling offers a resource for understanding best practices and models as well as the challenges involved with network planning and scheduling.
Publisher: John Wiley & Sons
ISBN: 1119275865
Category : Business & Economics
Languages : en
Pages : 421
Book Description
A concise resource to the best practices and problem-solving ideas for understanding the airline network planning and scheduling process Airline Network Planning and Scheduling offers a comprehensive resource that is filled with the industry's best practices that can help to inform decision-modeling and the problem-solving process. Written by two industry experts, the book is designed to be an accessible guide that contains information for addressing complex challenges, problems, and approaches that arise on the job. The chapters begin by addressing the complex topics at a broad, conceptual level before moving on to more detailed modeling in later chapters. This approach follows the standard airline planning process and reflects the duties of the day-to-day job of network/schedule planners. To help gain a practical understanding of the information presented, each chapter includes exercises and data based on real-world case studies. In addition, throughout the book there are graphs and illustrations as well as, information on the most recent advances in airline network and planning research. This important resource: Takes a practical approach when detailing airline network planning and scheduling practices as opposed to a theoretical perspective Puts the focus on the complexity and main challenges as well as current practices and approaches to problem-solving and decision-making Presents the information in a logical sequence that begins with broad, conceptual topics and gradually delves into more advanced topics that address modeling Contains international standard airline planning processes, the day-to-day responsibilities of the job, and outlines the steps taken when building an airline network and schedule Includes numerous case studies, exercises, graphs, and illustrations throughout Written for professionals and academics, Airline Network Planning and Scheduling offers a resource for understanding best practices and models as well as the challenges involved with network planning and scheduling.
Celebrity Service
Author: Geoff Ramm
Publisher: Sra Books
ISBN: 9781912300181
Category : Business & Economics
Languages : en
Pages : 160
Book Description
Inside this book you will find the answers to set you, your team and your business apart in your industry. From the cabin crew member who gives away prizes, to the restaurant in downtown Philadelphia with knockout entertainments, you'll see how service will always lead to the sale.
Publisher: Sra Books
ISBN: 9781912300181
Category : Business & Economics
Languages : en
Pages : 160
Book Description
Inside this book you will find the answers to set you, your team and your business apart in your industry. From the cabin crew member who gives away prizes, to the restaurant in downtown Philadelphia with knockout entertainments, you'll see how service will always lead to the sale.
Air Transport Management
Author: Eyden Samunderu
Publisher: Kogan Page Publishers
ISBN: 0749484578
Category : Transportation
Languages : en
Pages : 385
Book Description
The aviation industry is a major driver of world trade. As global markets and economies are constantly evolving, practitioners and academics need more quality information and a broader perspective of aviation management rather than just silo-based knowledge, particularly if they wish to move up the management ladder and progress. Air Transport Management presents the dynamic shifts which have influenced structural changes in the aviation industry, such as the emergence of low cost carriers. These changes have transformed the market, leading to deregulation and consolidation. The author provides a viable road map aimed at giving students and managers in the aviation industry a rigorous understanding on how to manage strategically in complex and turbulent market conditions. Air Transport Management examines the airline industry structure in terms of entry barriers, competition dynamics and competing business models. With the inclusion of fascinating case studies, this handbook assesses different business models used by international companies and proposes best fit management practices which airlines should follow in order to survive.
Publisher: Kogan Page Publishers
ISBN: 0749484578
Category : Transportation
Languages : en
Pages : 385
Book Description
The aviation industry is a major driver of world trade. As global markets and economies are constantly evolving, practitioners and academics need more quality information and a broader perspective of aviation management rather than just silo-based knowledge, particularly if they wish to move up the management ladder and progress. Air Transport Management presents the dynamic shifts which have influenced structural changes in the aviation industry, such as the emergence of low cost carriers. These changes have transformed the market, leading to deregulation and consolidation. The author provides a viable road map aimed at giving students and managers in the aviation industry a rigorous understanding on how to manage strategically in complex and turbulent market conditions. Air Transport Management examines the airline industry structure in terms of entry barriers, competition dynamics and competing business models. With the inclusion of fascinating case studies, this handbook assesses different business models used by international companies and proposes best fit management practices which airlines should follow in order to survive.
Airline Operations and Management
Author: Gerald N. Cook
Publisher: Taylor & Francis
ISBN: 1315299585
Category : Transportation
Languages : en
Pages : 363
Book Description
Airline Operations and Management: A Management Textbook is a survey of the airline industry, mostly from a managerial perspective. It integrates and applies the fundamentals of several management disciplines, particularly economics, operations, marketing and finance, in developing the overview of the industry. The focus is on tactical, rather than strategic, management that is specialized or unique to the airline industry. The primary audiences for this textbook are both senior and graduate students of airline management, but it should also be useful to entry and junior level airline managers and professionals seeking to expand their knowledge of the industry beyond their own functional area.
Publisher: Taylor & Francis
ISBN: 1315299585
Category : Transportation
Languages : en
Pages : 363
Book Description
Airline Operations and Management: A Management Textbook is a survey of the airline industry, mostly from a managerial perspective. It integrates and applies the fundamentals of several management disciplines, particularly economics, operations, marketing and finance, in developing the overview of the industry. The focus is on tactical, rather than strategic, management that is specialized or unique to the airline industry. The primary audiences for this textbook are both senior and graduate students of airline management, but it should also be useful to entry and junior level airline managers and professionals seeking to expand their knowledge of the industry beyond their own functional area.