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Author: David Zatz
Publisher:
ISBN: 9781793800312
Category :
Languages : en
Pages : 78
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Book Description
In the early 1970s, Chrysler started working on a "magic wagon" -- a completely new passenger van that would fit into a normal garage. It was a daring project for a company that was strapped for cash. This book taps the people who created the minivans, with previously unpublished photos of the original clay models. It is not just a story of a vehicle, but of the people who pushed it through the development process, brought it to life, and refreshed it in the face of intense competition. Engineers, planners, and designers started arguing over alternatives ten years before the first van left the factory. This book dives into the reasons behind their decisions, and some of the ways minivans could have been very different; it also covers electric and CNG minivans, engines and transmissions, concept cars, and the assembly plants. The paperback is generously illustrated with full-color design studies and photos of the final product; the Kindle version has fewer photos, but still covers the original clay models and the concepts. "It's incredibly rare when the auto industry creates an entirely new class of vehicle, and rarer still when that innovation is an unqualified success story, but such was the case with Chrysler and the development of the minivan. "In Mopar Minivans, Zatz uses the people who were there to retell in vivid detail the largely forgotten story of how this innovative people mover evolved into a quintessential piece of American family life for two generations. It's a story that showcases not only how the automotive industry can work at its best, but also the ways that the industry's prevalent groupthink mentality can stifle innovation." -- Larry Vellequette, Automotive News "I am amazed how complete you are, having not been on-site in the front trenches during agreements, disagreements, and, yes, even skirmishes, at times." -- Chrysler employee David Zatz founded Chrysler-focused web site allpar.com; he also holds a Ph.D. in social and organizational psychology from Columbia University, and has been a business consultant for 20 years.
Author: David Zatz
Publisher:
ISBN: 9781793800312
Category :
Languages : en
Pages : 78
Get Book Here
Book Description
In the early 1970s, Chrysler started working on a "magic wagon" -- a completely new passenger van that would fit into a normal garage. It was a daring project for a company that was strapped for cash. This book taps the people who created the minivans, with previously unpublished photos of the original clay models. It is not just a story of a vehicle, but of the people who pushed it through the development process, brought it to life, and refreshed it in the face of intense competition. Engineers, planners, and designers started arguing over alternatives ten years before the first van left the factory. This book dives into the reasons behind their decisions, and some of the ways minivans could have been very different; it also covers electric and CNG minivans, engines and transmissions, concept cars, and the assembly plants. The paperback is generously illustrated with full-color design studies and photos of the final product; the Kindle version has fewer photos, but still covers the original clay models and the concepts. "It's incredibly rare when the auto industry creates an entirely new class of vehicle, and rarer still when that innovation is an unqualified success story, but such was the case with Chrysler and the development of the minivan. "In Mopar Minivans, Zatz uses the people who were there to retell in vivid detail the largely forgotten story of how this innovative people mover evolved into a quintessential piece of American family life for two generations. It's a story that showcases not only how the automotive industry can work at its best, but also the ways that the industry's prevalent groupthink mentality can stifle innovation." -- Larry Vellequette, Automotive News "I am amazed how complete you are, having not been on-site in the front trenches during agreements, disagreements, and, yes, even skirmishes, at times." -- Chrysler employee David Zatz founded Chrysler-focused web site allpar.com; he also holds a Ph.D. in social and organizational psychology from Columbia University, and has been a business consultant for 20 years.
Author: Curt Choate
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Book Description
Author: Mike Stubblefield
Publisher: Haynes Publishing
ISBN: 9781563920080
Category : Transportation
Languages : en
Pages : 420
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Book Description
Models covered: Dodge Caravan/Mini Ram van and Plymouth Voyager, 1984 thru 1991 ; does not include four-wheel drive information.
Author: Curt Choate
Publisher: Haynes Publishing
ISBN: 9781850105619
Category : Transportation
Languages : en
Pages : 320
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Book Description
Author: David Zatz
Publisher:
ISBN: 9781099615719
Category :
Languages : en
Pages : 94
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Book Description
This is the story of how a niche-creating car is created; engineers, planners, and designers started arguing over alternatives over ten years before the first van left the factory, and executives rejected the idea at least twice. This book dives into the reasons behind their decisions, electric and natural-gas versions, concepts, and assembly plants as it follows Chrysler, Dodge, and Plymouth minivans through major corporate upheavals, new generations, and serious competition from GM, Ford, Toyota, Nissan, and Honda, right into the present day.
Author: Charles K. Hyde
Publisher: Wayne State University Press
ISBN: 0814337813
Category : Business & Economics
Languages : en
Pages : 410
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Book Description
From the Chrysler Six of 1924 to the front-wheel-drive vehicles of the 70s and 80s to the minivan, Chrysler boasts an impressive list of technological "firsts." But even though the company has catered well to a variety of consumers, it has come to the brink of financial ruin more than once in its seventy-five-year history. How Chrysler has achieved monumental success and then managed colossal failure and sharp recovery is explained in Riding the Roller Coaster, a lively, unprecedented look at a major force in the American automobile industry since 1925. Charles Hyde tells the intriguing story behind Chrysler-its products, people, and performance over time-with particular focus on the company's management. He offers a lens through which the reader can view the U.S. auto industry from the perspective of the smallest of the automakers who, along with Ford and General Motors, make up the "Big Three." The book covers Walter P. Chrysler's life and automotive career before 1925, when he founded the Chrysler Corporation, to 1998, when it merged with Daimler-Benz. Chrysler made a late entrance into the industry in 1925 when it emerged from Chalmers and Maxwell, and further grew when it absorbed Dodge Brothers and American Motors Corporation. The author traces this journey, explaining the company's leadership in automotive engineering, its styling successes and failures, its changing management, and its activities from auto racing to defense production to real estate. Throughout, the colorful personalities of its leaders-including Chrysler himself and Lee Iacocca-emerge as strong forces in the company's development, imparting a risk-taking mentality that gave the company its verve. How Chrysler has achieved monumental success and then managed colossal failure and sharp recovery is explained in Riding the Roller Coaster, a lively, unprecedented look at a major force in the American automobile industry since 1925. Charles Hyde tells the intriguing story behind Chrysler-its products, people, and performance over time-with particular focus on the company's management. He offers a lens through which the reader can view the U.S. auto industry from the perspective of the smallest of the automakers who, along with Ford and General Motors, make up the "Big Three."
Author: Brian Corey
Publisher: Veloce Publishing
ISBN: 9781787110687
Category : Transportation
Languages : en
Pages : 0
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Book Description
This book tells fascinating tales, bringing individual days to life with short stories, photographs and illustrations. From the first self-powered vehicles to modern advances in technology, many topics are covered surrounding the turbulent history of the automobile. The births and deaths of automotive innovators, the rise and fall of car companies lost to history, incredible days at the racetrack, relevant inventions, the introduction of some of the greatest cars ever built, and many more true events from around the world are described in their day in This Day in Automotive History.
Author: Curt Choate
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
Author: Brock Yates
Publisher: Little, Brown
ISBN: 9780316967082
Category : Social Science
Languages : en
Pages : 320
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Book Description
The story of how Chrysler's minivan team created an automobile that captured the 1995 Motor Trend Car of the Year and other major awards - and reinvented a perilously entrenched corporation in the process - is as dramatic and inspiring a story as any in business today. Brock Yates, one of the most respected writers in the auto world, was given unprecedented access to Chrysler - every planning session, presentation, budget review, test drive, assembly line start-up, and marketing launch. The result is a book that unveils the mysteries of modern car-making, revealing how cars are shaped through countless interlinked decisions ranging from size and power to door configurations, color selections, and innumerable other interconnected details. It also captures the complex process by which the thousands of separate pieces that make up a car are designed, tested, manufactured, and marshaled into place at the exact moment they are needed. For any reader who cares about cars, this is the most intriguing look inside the mysteries of their creation ever written. At the same time, The Critical Path recounts an extraordinary drama of all-too-human managers attempting to make something new, in a new way, inside a corporate culture that resists them at every turn. The story of how Chrysler's minivan platform team kept their commitment to quality, schedule, and budget - with a $3 billion investment and the company's fate palpably in the balance - is as encouraging a tale as has emerged from American business in years. The unprecedented triumph and Chrysler's resultant comeback is a lesson in successful management that will be savored by any reader interested in how great companies make breakthroughproducts.
Author: Curt Choate
Publisher: Haynes Publishing
ISBN: 9781563920806
Category : Caravan van
Languages : en
Pages :
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Book Description
Models covered: Dodge Caravan/Mini Ram van and Plymouth Voyager, 1984 thru 1993. Does not include four-wheel drive information.
