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Author: Library of Congress
Publisher:
ISBN:
Category :
Languages : en
Pages : 640
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Author: Library of Congress
Publisher:
ISBN:
Category :
Languages : en
Pages : 640
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Author: Fabiola Sfodera
Publisher: Springer Science & Business Media
ISBN: 3790816728
Category : Business & Economics
Languages : en
Pages : 159
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Book Description
Yield management has always been considered a teclinique for large companies, whether these be airlines, railroad, car rental or hotel companies. Its application to the small and medium sized businesses that characterise the tourism industry in many countries, Italy in the first place, has never been totally excluded, but its implementation and subsequent actuation has always been considered too expensive for this type of business. In recent years all this has been changing. Technology and research have opened up new possibilities for its application at costs, and following methods, that are acceptable even to those who cannot access sophisticated statistics or mathematics instruments. The evolution and the rapid changes in the reference scenarios both of the demand and the offer, have done the rest. It has become clear that to compete in a market as vast as the tourism one, one must apply the principles and techniques of marketing to produce and deliver a service that can satisfy the needs of the client better than the competition. In the same way, however, a deeper knowledge of the processes of the clientele's choice, acquisition and consumption permits the formulation of increasingly accurate forecasts of their behaviour and an understanding of the significance and importance that each client segment attaches to the purchase and consumption of a particular service. In this way the application of the yield management technique has assumed a new and more important position as well as a greater and constant spread.
Author: Library of Congress
Publisher:
ISBN:
Category : Subject catalogs
Languages : en
Pages : 1032
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Beginning with 1953, entries for Motion pictures and filmstrips, Music and phonorecords form separate parts of the Library of Congress catalogue. Entries for Maps and atlases were issued separately 1953-1955.
Author:
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ISBN:
Category : Union catalogs
Languages : en
Pages : 616
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Includes entries for maps and atlases.
Author: Giorgio Pagliarani
Publisher:
ISBN:
Category :
Languages : it
Pages : 375
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Author:
Publisher:
ISBN:
Category : Italian literature
Languages : en
Pages : 726
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Author:
Publisher:
ISBN:
Category : American literature
Languages : en
Pages : 744
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Author: Giorgio Pagliarani
Publisher:
ISBN:
Category : Industrial organization
Languages : it
Pages :
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Author: Giuseppe Franco Ferrari
Publisher: Giuffrè Editore
ISBN: 8814143889
Category : Law
Languages : en
Pages : 290
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Author: Confédération internationale des cadres
Publisher:
ISBN:
Category : Executives
Languages : it
Pages : 612
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