Author: Julia Kotlarsky
Publisher: Springer
ISBN: 3030158500
Category : Business & Economics
Languages : en
Pages : 194
Book Description
This book constitutes revised selected papers from the 12th international Global Sourcing Workshop 2018, held in La Thuile, Italy, in February 2018. The 9 contributions included were carefully reviewed and selected from 40 submissions. The book offers a review of the key topics in sourcing of services, populated with practical frameworks that serve as a tool kit to students and managers. The range of topics covered in this book is wide and diverse, offering micro and macro perspectives on successful sourcing of services. Case studies from various organizations, industries and countries are used extensively throughout the book, giving it a unique position within the current literature offering.
Digital Services and Platforms. Considerations for Sourcing
Author: Julia Kotlarsky
Publisher: Springer
ISBN: 3030158500
Category : Business & Economics
Languages : en
Pages : 194
Book Description
This book constitutes revised selected papers from the 12th international Global Sourcing Workshop 2018, held in La Thuile, Italy, in February 2018. The 9 contributions included were carefully reviewed and selected from 40 submissions. The book offers a review of the key topics in sourcing of services, populated with practical frameworks that serve as a tool kit to students and managers. The range of topics covered in this book is wide and diverse, offering micro and macro perspectives on successful sourcing of services. Case studies from various organizations, industries and countries are used extensively throughout the book, giving it a unique position within the current literature offering.
Publisher: Springer
ISBN: 3030158500
Category : Business & Economics
Languages : en
Pages : 194
Book Description
This book constitutes revised selected papers from the 12th international Global Sourcing Workshop 2018, held in La Thuile, Italy, in February 2018. The 9 contributions included were carefully reviewed and selected from 40 submissions. The book offers a review of the key topics in sourcing of services, populated with practical frameworks that serve as a tool kit to students and managers. The range of topics covered in this book is wide and diverse, offering micro and macro perspectives on successful sourcing of services. Case studies from various organizations, industries and countries are used extensively throughout the book, giving it a unique position within the current literature offering.
Digital and Social Media Marketing
Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Data Analytics and Digital Transformation
Author: Erik Beulen
Publisher: Taylor & Francis
ISBN: 1003807356
Category : Business & Economics
Languages : en
Pages : 243
Book Description
Understanding the significance of data analytics is paramount for digital transformation but in many organizations they are separate units without fully aligned goals. As organizations are applying digital transformations to be adaptive and agile in a competitive environment, data analytics can play a critical role in their success. This book explores the crossroads between them and how to leverage their connection for improved business outcomes. The need to collaborate and share data is becoming an integral part of digital transformation. This not only creates new opportunities but also requires well-considered and continuously assessed decision-making as competitiveness is at stake. This book details approaches, concepts, and frameworks, as well as actionable insights and good practices, including combined data management and agile concepts. Critical issues are discussed such as data quality and data governance, as well as compliance, privacy, and ethics. It also offers insights into how both private and public organizations can innovate and keep up with growing data volumes and increasing technological developments in the short, mid, and long term. This book will be of direct appeal to global researchers and students across a range of business disciplines, including technology and innovation management, organizational studies, and strategic management. It is also relevant for policy makers, regulators, and executives of private and public organizations looking to implement successful transformation policies.
Publisher: Taylor & Francis
ISBN: 1003807356
Category : Business & Economics
Languages : en
Pages : 243
Book Description
Understanding the significance of data analytics is paramount for digital transformation but in many organizations they are separate units without fully aligned goals. As organizations are applying digital transformations to be adaptive and agile in a competitive environment, data analytics can play a critical role in their success. This book explores the crossroads between them and how to leverage their connection for improved business outcomes. The need to collaborate and share data is becoming an integral part of digital transformation. This not only creates new opportunities but also requires well-considered and continuously assessed decision-making as competitiveness is at stake. This book details approaches, concepts, and frameworks, as well as actionable insights and good practices, including combined data management and agile concepts. Critical issues are discussed such as data quality and data governance, as well as compliance, privacy, and ethics. It also offers insights into how both private and public organizations can innovate and keep up with growing data volumes and increasing technological developments in the short, mid, and long term. This book will be of direct appeal to global researchers and students across a range of business disciplines, including technology and innovation management, organizational studies, and strategic management. It is also relevant for policy makers, regulators, and executives of private and public organizations looking to implement successful transformation policies.
An Introduction to Online Platforms and Their Role in the Digital Transformation
Author: OECD
Publisher: OECD Publishing
ISBN: 926455954X
Category :
Languages : en
Pages : 218
Book Description
This report contains detailed profiles of twelve of the world’s leading platform companies and derives insights from those profiles about what platforms actually do, how they do it, and why they succeed financially.
Publisher: OECD Publishing
ISBN: 926455954X
Category :
Languages : en
Pages : 218
Book Description
This report contains detailed profiles of twelve of the world’s leading platform companies and derives insights from those profiles about what platforms actually do, how they do it, and why they succeed financially.
Digitalisation of Global Business Services
Author: Albert Plugge
Publisher: Springer Nature
ISBN: 3031515285
Category :
Languages : en
Pages : 296
Book Description
Publisher: Springer Nature
ISBN: 3031515285
Category :
Languages : en
Pages : 296
Book Description
The Purchasing Chessboard
Author: Christian Schuh
Publisher: Springer Science & Business Media
ISBN: 1461422213
Category : Business & Economics
Languages : en
Pages : 239
Book Description
The approach used on a given spend item should largely depend on the balance between supply power and demand power. That is the logic behind the bestselling Purchasing Chessboard®, used by hundreds of corporations worldwide to reduce costs and increase value with suppliers. The 64 squares in the Purchasing Chessboard provide a rich reservoir of methods that can be applied either individually or combined. And because many of these methods are not customarily used by procurement, the Purchasing Chessboard is also the perfect tool for helping buyers to think and act outside the box and find new solutions. A well-proven concept that works across all industries and all categories in any given situation, it is little wonder that business leaders and procurement professionals alike are excited by, and enjoy strategizing around, the Purchasing Chessboard. This second edition of The Purchasing Chessboard addresses the new realities of a highly volatile economic environment and describes the many—sometimes surprising—ways in which the Purchasing Chessboard is being used in today's business world. Yet despite all of the great achievements of procurement executives and their teams, they do not always receive the recognition they deserve. In response, the authors have developed and outlined within the book an unequivocal approach to measure procurement’s impact on a company’s performance—Return on Supply Management Assets (ROSMA®).
Publisher: Springer Science & Business Media
ISBN: 1461422213
Category : Business & Economics
Languages : en
Pages : 239
Book Description
The approach used on a given spend item should largely depend on the balance between supply power and demand power. That is the logic behind the bestselling Purchasing Chessboard®, used by hundreds of corporations worldwide to reduce costs and increase value with suppliers. The 64 squares in the Purchasing Chessboard provide a rich reservoir of methods that can be applied either individually or combined. And because many of these methods are not customarily used by procurement, the Purchasing Chessboard is also the perfect tool for helping buyers to think and act outside the box and find new solutions. A well-proven concept that works across all industries and all categories in any given situation, it is little wonder that business leaders and procurement professionals alike are excited by, and enjoy strategizing around, the Purchasing Chessboard. This second edition of The Purchasing Chessboard addresses the new realities of a highly volatile economic environment and describes the many—sometimes surprising—ways in which the Purchasing Chessboard is being used in today's business world. Yet despite all of the great achievements of procurement executives and their teams, they do not always receive the recognition they deserve. In response, the authors have developed and outlined within the book an unequivocal approach to measure procurement’s impact on a company’s performance—Return on Supply Management Assets (ROSMA®).
Digital Transformation with AI and Smart Servicing Technologies for Sustainable Rural Development
Author: Shengfeng Qin
Publisher: CRC Press
ISBN: 1040048595
Category : Computers
Languages : en
Pages : 287
Book Description
This book introduces and demonstrates the state-of-the art research and development in tackling sustainable urban and rural integration, supported by digitalization and digital transformation in rural areas with Industry 4.0/5.0 technologies. Digital Transformation with AI and Smart Servicing Technologies for Sustainable Rural Development is centered around how to deal with the sustainable urban and rural integration with advanced digital technologies such as artificial intelligence (AI), Big Data, Crowdsourcing, Crowdsensing and digital twin applications. Digital Transformation with AI and Smart Servicing Technologies for Sustainable Rural Development comes from the authors international collaborative projects funded by British Council and National Sciences Foundation of China and our Newton Prize Winning project founded by UK Department for Business, Energy & Industrial Strategy. It covers digital platform design with integrated crowdsourcing, crowdsensing and digital twin technologies for smart community services and governing. The authors discuss smart textile design for health and social care and VR/AR based tele-healthcare services for plants, livestock, and people. It also presents smart building technologies and integrated services for remote rural areas. This book will be a valuable reference for multidisciplinary researchers, policy makers, urban and rural development engineers, and university students to support their research and work in AI and smart technology applications.
Publisher: CRC Press
ISBN: 1040048595
Category : Computers
Languages : en
Pages : 287
Book Description
This book introduces and demonstrates the state-of-the art research and development in tackling sustainable urban and rural integration, supported by digitalization and digital transformation in rural areas with Industry 4.0/5.0 technologies. Digital Transformation with AI and Smart Servicing Technologies for Sustainable Rural Development is centered around how to deal with the sustainable urban and rural integration with advanced digital technologies such as artificial intelligence (AI), Big Data, Crowdsourcing, Crowdsensing and digital twin applications. Digital Transformation with AI and Smart Servicing Technologies for Sustainable Rural Development comes from the authors international collaborative projects funded by British Council and National Sciences Foundation of China and our Newton Prize Winning project founded by UK Department for Business, Energy & Industrial Strategy. It covers digital platform design with integrated crowdsourcing, crowdsensing and digital twin technologies for smart community services and governing. The authors discuss smart textile design for health and social care and VR/AR based tele-healthcare services for plants, livestock, and people. It also presents smart building technologies and integrated services for remote rural areas. This book will be a valuable reference for multidisciplinary researchers, policy makers, urban and rural development engineers, and university students to support their research and work in AI and smart technology applications.
Understanding the Interactive Digital Media Marketplace: Frameworks, Platforms, Communities and Issues
Author: Sharma, Ravi S.
Publisher: IGI Global
ISBN: 161350148X
Category : Computers
Languages : en
Pages : 471
Book Description
Increasingly, multimedia content—from music, movies, games, news, books, and digital art to sharable educational material, e-government services, and e-health services—is delivered over broadband networks. With technological advances, cloud computing applications, and social networking approaches, many exciting applications are emerging to deliver this content as Interactive Digital Media (IDM). Understanding the Interactive Digital Media Marketplace: Frameworks, Platforms, Communities and Issues presents the results of a large, industry-oriented, multi-national research program. This research seeks to discover usable business models, technology platforms, market strategies and policy frameworks for the emerging global digital economy, particularly for digital media researchers and industry entrepreneurs who wish to reach users around the world.
Publisher: IGI Global
ISBN: 161350148X
Category : Computers
Languages : en
Pages : 471
Book Description
Increasingly, multimedia content—from music, movies, games, news, books, and digital art to sharable educational material, e-government services, and e-health services—is delivered over broadband networks. With technological advances, cloud computing applications, and social networking approaches, many exciting applications are emerging to deliver this content as Interactive Digital Media (IDM). Understanding the Interactive Digital Media Marketplace: Frameworks, Platforms, Communities and Issues presents the results of a large, industry-oriented, multi-national research program. This research seeks to discover usable business models, technology platforms, market strategies and policy frameworks for the emerging global digital economy, particularly for digital media researchers and industry entrepreneurs who wish to reach users around the world.
Professional Empowerment in the Software Industry through Experience-Driven Shared Tacit Knowledge
Author: Hui Chen
Publisher: Springer Nature
ISBN: 9819914868
Category : Social Science
Languages : en
Pages : 377
Book Description
This book addresses the identification and classification of knowledge acquired through experience that results from engaging in professional activities within the software industry. As a result of this study, the book presents an ontology of such professional activities that require and enable the acquisition of experience and that, in turn, are the basis for tacit knowledge creation. The rationale behind the creation of such an ontology was based on the need to externalize this tacit knowledge and then record such externalizations so that these can be shared and disseminated within and across organizations. The book discusses the very concise manner in which experienced software development practitioners in China understand the nature and value of experience in the SW industry, effectively communicate with other stakeholders in the software development process, are able and motivated to actively engage with continuous professional development, are able to share knowledge with peers and the profession at large, and effectively work on projects and exhibit a sound professional attitude both internally to their own company and externally to customers, partners, and even competitors. The book also discusses the ontology and the qualitative process that are generated by bridging two extremely topical aspects of practice in the software industry, namely, employability skills and competencies. The book is of interest to academics in the areas of knowledge management and information systems, as well as human resources practitioners concerned with selection and development and knowledge and information professionals in software organizations.
Publisher: Springer Nature
ISBN: 9819914868
Category : Social Science
Languages : en
Pages : 377
Book Description
This book addresses the identification and classification of knowledge acquired through experience that results from engaging in professional activities within the software industry. As a result of this study, the book presents an ontology of such professional activities that require and enable the acquisition of experience and that, in turn, are the basis for tacit knowledge creation. The rationale behind the creation of such an ontology was based on the need to externalize this tacit knowledge and then record such externalizations so that these can be shared and disseminated within and across organizations. The book discusses the very concise manner in which experienced software development practitioners in China understand the nature and value of experience in the SW industry, effectively communicate with other stakeholders in the software development process, are able and motivated to actively engage with continuous professional development, are able to share knowledge with peers and the profession at large, and effectively work on projects and exhibit a sound professional attitude both internally to their own company and externally to customers, partners, and even competitors. The book also discusses the ontology and the qualitative process that are generated by bridging two extremely topical aspects of practice in the software industry, namely, employability skills and competencies. The book is of interest to academics in the areas of knowledge management and information systems, as well as human resources practitioners concerned with selection and development and knowledge and information professionals in software organizations.
Digital Transformation – Strategies and Implications for Business
Author: Dr. Ashish Verma
Publisher: RK Publication
ISBN: 8197398380
Category : Technology & Engineering
Languages : en
Pages : 312
Book Description
Digital Transformation – Strategies and Implications for Business the profound impact of digital technologies on modern enterprises, offering actionable strategies for leveraging innovation to drive growth and competitiveness. Topics such as organizational change, emerging technologies, customer-centric approaches, and data-driven decision-making. With a focus on both opportunities and challenges, provides insights into adapting to a rapidly evolving digital landscape while addressing implications for leadership, workforce, and operational excellence. Ideal for business leaders, strategists, and professionals.
Publisher: RK Publication
ISBN: 8197398380
Category : Technology & Engineering
Languages : en
Pages : 312
Book Description
Digital Transformation – Strategies and Implications for Business the profound impact of digital technologies on modern enterprises, offering actionable strategies for leveraging innovation to drive growth and competitiveness. Topics such as organizational change, emerging technologies, customer-centric approaches, and data-driven decision-making. With a focus on both opportunities and challenges, provides insights into adapting to a rapidly evolving digital landscape while addressing implications for leadership, workforce, and operational excellence. Ideal for business leaders, strategists, and professionals.