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Author: Lars Merle
Publisher: diplom.de
ISBN: 3832473580
Category : Business & Economics
Languages : en
Pages : 157
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Book Description
Inhaltsangabe:Abstract: This thesis resolves the need for an industry award for service excellence in retailing, based on a comprehensive framework to foster management quality. A service excellence framework is developed and the design for a new service excellence award is proposed. The proposed framework is based on the Industrial Excellence Award. In addition to the original four fundamental processes a fifth component is introduced: the customer. To complete the framework, the seven components of management quality known from the IEA are adopted. This framework is the structure for the self-assessment questionnaire that will be the core of the new Best Retailer service excellence award. Through an extensive literature review, success factors and empirically tested items for questionnaires were identified and assigned to the corresponding sections in the questionnaire. The result is a collection of questions that - if appropriately considered by management can help introducing service excellence in the retailing industry. The modus operandi of a possible future award competition is suggested to stay close the example of the IEA in order to leverage the existing brand. This should help to popularize the new award, to create outstanding showcases quickly, and to disseminate excellent management quality in the industry. Inhaltsverzeichnis:Inhaltsverzeichnis: AcknowledgementsII List of abbreviations:3 Executive Summary5 1.Introduction6 2.Retailing8 2.1Developments and Trends8 2.1.1Modern History of Retailing and Retailing Formats8 2.1.2Past and Future Trends11 2.2Strategies & Concepts18 2.2.1Retailing Classifications18 2.2.2Positioning20 2.2.3Strategies for Competitive Advantage21 2.2.4Scientific Concepts in Retailing23 2.3Success Factors in Retailing28 2.3.1Employees29 2.3.2Technology32 2.3.3Customer Service33 3.Service37 3.1Strategies and Concepts39 3.1.1Service Business Classifications39 3.1.2Strategies for Service firms41 3.1.3Excellence42 3.1.4Service Concepts in Literature49 3.2Service Management57 3.2.1Service Management Functions59 3.2.2The Service Process61 3.2.3The Service System61 3.3New Service Design & Development63 3.3.1The Service Concept64 3.3.2The Service Positioning Matrix64 3.3.3NSD Process Cycle66 3.3.4NSD-Innovation Matrix67 3.3.5Service Blueprinting68 3.4Service Quality and Customer Satisfaction69 3.4.1Overall Service Quality69 3.4.2Service Process Quality72 3.4.3Perceived Service [...]
Author: Lars Merle
Publisher: diplom.de
ISBN: 3832473580
Category : Business & Economics
Languages : en
Pages : 157
Get Book Here
Book Description
Inhaltsangabe:Abstract: This thesis resolves the need for an industry award for service excellence in retailing, based on a comprehensive framework to foster management quality. A service excellence framework is developed and the design for a new service excellence award is proposed. The proposed framework is based on the Industrial Excellence Award. In addition to the original four fundamental processes a fifth component is introduced: the customer. To complete the framework, the seven components of management quality known from the IEA are adopted. This framework is the structure for the self-assessment questionnaire that will be the core of the new Best Retailer service excellence award. Through an extensive literature review, success factors and empirically tested items for questionnaires were identified and assigned to the corresponding sections in the questionnaire. The result is a collection of questions that - if appropriately considered by management can help introducing service excellence in the retailing industry. The modus operandi of a possible future award competition is suggested to stay close the example of the IEA in order to leverage the existing brand. This should help to popularize the new award, to create outstanding showcases quickly, and to disseminate excellent management quality in the industry. Inhaltsverzeichnis:Inhaltsverzeichnis: AcknowledgementsII List of abbreviations:3 Executive Summary5 1.Introduction6 2.Retailing8 2.1Developments and Trends8 2.1.1Modern History of Retailing and Retailing Formats8 2.1.2Past and Future Trends11 2.2Strategies & Concepts18 2.2.1Retailing Classifications18 2.2.2Positioning20 2.2.3Strategies for Competitive Advantage21 2.2.4Scientific Concepts in Retailing23 2.3Success Factors in Retailing28 2.3.1Employees29 2.3.2Technology32 2.3.3Customer Service33 3.Service37 3.1Strategies and Concepts39 3.1.1Service Business Classifications39 3.1.2Strategies for Service firms41 3.1.3Excellence42 3.1.4Service Concepts in Literature49 3.2Service Management57 3.2.1Service Management Functions59 3.2.2The Service Process61 3.2.3The Service System61 3.3New Service Design & Development63 3.3.1The Service Concept64 3.3.2The Service Positioning Matrix64 3.3.3NSD Process Cycle66 3.3.4NSD-Innovation Matrix67 3.3.5Service Blueprinting68 3.4Service Quality and Customer Satisfaction69 3.4.1Overall Service Quality69 3.4.2Service Process Quality72 3.4.3Perceived Service [...]
Author: Herbert 1893-1968 Read
Publisher: Hassell Street Press
ISBN: 9781014481894
Category :
Languages : en
Pages : 260
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Book Description
This work has been selected by scholars as being culturally important and is part of the knowledge base of civilization as we know it. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. To ensure a quality reading experience, this work has been proofread and republished using a format that seamlessly blends the original graphical elements with text in an easy-to-read typeface. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Author: Farzad Pour Rahimian
Publisher: Routledge
ISBN: 1000506363
Category : Architecture
Languages : en
Pages : 465
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Book Description
This book provides in-depth results and case studies in innovation from actual work undertaken in collaboration with industry partners in Architecture, Engineering, and Construction (AEC). Scientific advances and innovative technologies in the sector are key to shaping the changes emerging as a result of Industry 4.0. Mainstream Building Information Management (BIM) is seen as a vehicle for addressing issues such as industry fragmentation, value-driven solutions, decision-making, client engagement, and design/process flow; however, advanced simulation, computer vision, Internet of Things (IoT), blockchain, machine learning, deep learning, and linked data all provide immense opportunities for dealing with these challenges and can provide evidenced-based innovative solutions not seen before. These technologies are perceived as the “true” enablers of future practice, but only recently has the AEC sector recognised terms such as “golden key” and “golden thread” as part of BIM processes and workflows. This book builds on the success of a number of initiatives and projects by the authors, which include seminal findings from the literature, research and development, and practice-based solutions produced for industry. It presents these findings through real projects and case studies developed by the authors and reports on how these technologies made a real-world impact. The chapters and cases in the book are developed around these overarching themes: • BIM and AEC Design and Optimisation: Application of Artificial Intelligence in Design • BIM and XR as Advanced Visualisation and Simulation Tools • Design Informatics and Advancements in BIM Authoring • Green Building Assessment: Emerging Design Support Tools • Computer Vision and Image Processing for Expediting Project Management and Operations • Blockchain, Big Data, and IoT for Facilitated Project Management • BIM Strategies and Leveraged Solutions This book is a timely and relevant synthesis of a number of cogent subjects underpinning the paradigm shift needed for the AEC industry and is essential reading for all involved in the sector. It is particularly suited for use in Masters-level programs in Architecture, Engineering, and Construction.
Author: Scott Marble
Publisher: Walter de Gruyter
ISBN: 3034612176
Category : Architecture
Languages : de
Pages : 280
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Book Description
The logics of digital processes in architecture have begun to structure the way that architects design, the way that builders build, and the way that industry is reorganizing. The process of architectural design has become a complex workflow. At the core of the shift toward more expansive forms of digital production within the design and construction industry is the integration of communication through digital networks. The goal is to develop a continuous, easily accessible and parametrically adaptable body of information that coordinates the process from design through a building’s lifecycle. Organized around the key fields of Designing Design, Designing Assembly and Designing Industry, this book is a reference work on digital technologies as key factors in architectural design, fabrication and workflow organization. It presents essays and case studies from some of the leading voices on the topic.
Author: Mathew Aitchison
Publisher: Routledge
ISBN: 1317044800
Category : Architecture
Languages : en
Pages : 222
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Book Description
From the Rust Belt to Silicon Valley, the intersection between architecture and industry has provided a rich and evolving source for historians of architecture. In a historical context, industrial architecture evokes the smoking factories of the nineteenth century or Fordist production complexes of the twentieth century. This book documents the changing nature of industrial building and planning from the end of the nineteenth century to the beginning of the twenty-first century. Drawing on research from the United States, Europe and Australia, this collection of essays highlights key moments in industrial architecture and planning representative of the wider paradigms in the field. Areas of analysis include industrial production, factories, hydroelectricity, aerospace, logistics, finance, scientific research and mining. The selected case studies serve to highlight architectural and planning innovations in industry and their contributions to wider cultural and societal currents. This richly illustrated collection will be of interest for a wide range of built environment studies, incorporating findings from both historical and theoretical scholarship and design research.
Author: Grant Hildebrand
Publisher: MIT Press (MA)
ISBN: 9780262580403
Category :
Languages : en
Pages : 252
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Book Description
This book documents the career and work of Albert Kahn, including the unique team practice that he originated.
Author: ELLEN MACARTHUR FOUNDATION. PUBLISHING
Publisher:
ISBN: 9781912737086
Category : Clothing trade
Languages : en
Pages : 0
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Book Description
At heart, this book aims to inspire fearless innovators committed to spearheading the future of fashion. It is for all of us looking to make a positive impact in an industry that we love and care about. It is increasingly acknowledged that the practice of design is not exclusive to designers, nor is it found only in studios. The materials, garments, services, shows, supply chains and stores that make up the fashion industry all work the way they do because of innumerable design decisions, made by creatives all over the world. Circular design goes far beyond rethinking single products or services, it has the potential to redefine how the entire fashion system operates. It's a chance for anyone in the fashion industry - regardless of job title - to support the shift to a circular economy where, by design, waste and pollution are eliminated, products and materials are circulated, and nature is regenerated. Circular design is a pioneering practice of design. It is the creative opportunity of the coming decade for the creatives, innovators, and pioneers who seek to reshape the fashion industry.
Author: Michael Farr
Publisher: CUP Archive
ISBN:
Category : Decoration and ornament
Languages : en
Pages : 472
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Book Description
Author: Doctor Gjoko Muratovski
Publisher: Intellect Books
ISBN: 1789381495
Category : Design
Languages : en
Pages : 210
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Book Description
Just as the term design has been going through change, growth and expansion of meaning, and interpretation in practice and education – the same can be said for design research. The traditional boundaries of design are dissolving and connections are being established with other fields at an exponential rate. Based on the proceedings from the IASDR 2017 Conference, Re:Research is an edited collection that showcases a curated selection of 83 papers – just over half of the works presented at the conference. With topics ranging from the introduction of design in the primary education sector to designing information for Artificial Intelligence systems, this book collection demonstrates the diverse perspectives of design and design research. Divided into seven thematic volumes, this collection maps out where the field of design research is now. Interaction Between Client and Design Consultant: The Stance of Client to Design Consultant and Its Influence on Design Process Haebin Lee, Muhammad Tufail, Myungjin Kim, KwanMyung Kim Design is essential in product development but several small- and medium-sized enterprises (SMEs) relatively capable of manufacturing are suffered from lack of in-house design ability. For new product design, these SMEs typically employ external designers. In this client–designer interaction, designers propose design solution alternatives to their clients, which clients may accept or reject. In some cases, clients provide designers further design requirements. A study on how interactions are performed and what effects these interactions have on the results of product development is essential to determine what is needed to achieve successful collaborative relationships. Thus, this study analyzed three design development cases that were previously performed to understand how interactions work between clients and designers and its effect on the outcomes. In all cases, the design team developed designs for the clients based on their technological requirements. This study focused on the effect of client stance on the process and deliverables. Clients usually take various actions that accept or reject design solutions or give additional demands. This is because clients take initiative in decision making. Clients’ stance was divided into receptive and expressive stances. As a result, a receptive stance ensured the design capabilities of design consultants, whereas expressive stance confined design capabilities to some extent but a new design direction may be proposed based on a client’s knowledge, information and judgment. Speed Dating with Design Thinking: An Empirical Study of Managers Solving Business Problems with Design Seda McKilligan, Tejas Dhadphale, David Ringholz The concept of design thinking has received increasing attention during recent years, particularly from managers around the world. However, despite being the subject of a vast number of articles and books stating its importance, the effectiveness of this approach is unclear, as the claims about the concept are not grounded on empirical studies or evaluations. In this study, we investigated the perceptions of six design thinking methods of 21 managers in the agriculture industry as they explored employee and business-related problems and solutions using these tools in a 6-hour workshop. The results from pre and post-survey responses suggest that the managers agreed on the value design thinking could bring to their own domains and were able to articulate on how they can use them in solving problems. We conclude by proposing directions for research to further explore adaptation of design thinking for the management practice context. Product Design Briefs as Knowledge-Based Artifacts of Cross-Functional Collaboration in New Product Development Ian Parkman Contemporary research in business strategy, new product development and design management has suggested that cross-functional collaboration within team-based environments is critical to successful product development processes. However, scholars have also demonstrated that the mere presence of inter-functional structures does not necessarily lead to better outcomes. Indeed, the very differences which cause cross-disciplinary teams to result in improved design processes may also lead to friction as team members’ backgrounds, orientations and training often cause them to have different perspectives on what information is important to the product design process and to solve development-related problems. Improved understanding how to integrate information from differing functional areas is a clear emphasis of research, yet very few empirical studies have precisely defined the units of knowledge flowing through NPD projects, differences in importance of information elements by functional area or the structures which may facilitate the sharing of information within NPD. This study presents an investigation of product design briefs as knowledge-based artifacts of cross-functional collaboration within NPD. Drawing on a proprietary sample of 68 briefs analyzed through an expert rating procedure alongside survey questionnaire of 153 product development managers our results define 51 information elements commonly shared between functional areas during an NPD project. We organize these information elements as eight factors, categorize the “importance” of each element to NPD success and describe differences in evaluation from across three primary functional domains of NPD: (a) Design, (b) Marketing and (c) Engineering/ R&D/ Development. Entrepreneurial Universities Meet Their Private Partners: Toward a Better Embedding of the Outcomes of Cross-Sector Collaborations Baldini Luca, Calabretta Giulia, De Lille Christine In the past decades, universities’ involvement in socio-economic development, which goes along with their teaching and researching activities, has defined a new role for them in society’s ecosystem. This new role is often referred with the term of “entrepreneurial” university, whose objectives are positive societal, economic and environmental impacts. In order to fulfill such objectives, entrepreneurial universities might engage in cross-sector collaborations with external organizations. Despite the great contributions that cross-sector collaboration can give to the partners involved, the outcome is mostly unfocused and rarely embedded. This paper explores the outcome embedding in the cross-sector collaboration between entrepreneurial universities and the private sector. To this end, we provide the case of the collaboration between a Dutch airline company and four Dutch entrepreneurial research and teaching institutions. We aim to uncover hindering and enabling factors to the outcome embedding in order to design an interaction platform, design it together. This platform will be a tool to encourage the outcome embedding, moving from being inspired by to the actual implementation of the cross-sector collaboration. In order to fulfill this goal, this study employs a research through design methodology. This approach is a generative process, where cyclic loops of iterations and evaluations with stakeholders tend to the research goal. The solution is a digital platform, co-created with all stakeholders. This study can inspire practitioners and future research on the problem of unsuccessful cross-sector collaborations, between entrepreneurial universities and external organizations, with more emphasis on the value of embedding and translating the outcomes. Expert Opinion on the Barriers to Communicating Excellent Research in Commercially Driven Design Projects Dana Al Batlouni, Katie Beverley, Andrew Walters Effective university–industry collaboration has become a major focus for governments in recent years. Universities are increasingly expected to play a greater role in the innovation system and evidence their contribution to economic development. At the same time, the growth in research quality assessment exercises makes it imperative that the excellence of research conducted in commercially driven activities can be appropriately evaluated. This paper explores the challenge of reconciling commercially focused activity and research quality assessment in design. Semistructured interviews were conducted with 13 experts including representatives from the design discipline, other applied academic disciplines, research quality assessment leaders and commercial designers. The interviews identified a number of barriers to demonstrating research excellence in commercially driven projects. These were classified as barriers resulting from: the nature of industry/academic relationships; the nature of the project; and the nature of the research quality assessment. It is concluded that there is a need to build a simple, easily usable framework for assessing the research potential of commercially driven design projects from the outset to ensure that the appropriate processes are put in place to communicate research conducted within them. Exploring Design-Specific Factors for Building Longer Term Industry Relationships Medeirasari Putri, Mersha Aftab, Mark Bailey, Nicholas Spencer When design works with industry it tries to sell two things, first, selling design as an agent of transformation and second, selling design as a skill. Whilst historically design has been successful in the latter, it is the former that is more challenging, making it a necessity for design to work in none design contexts in order to build trust and credibility. Therefore, it is necessary to investigate the ways in which design interacts with industry, and how these interactions enable design to establish longer term relationships. This investigation set out to answer the question, what design-specific characteristics are applied to establish successful longer term relationships between design and industry? The paper aims to illustrate the intrinsic factors that enable design to get access, and designers to get authority to play a significant role in organizations. Five well-established relationships between design and industry have been used to analyze to find correlations. The investigation identifies three stages of collaboration between design and industry, namely, involvement, collaboration and partnerships, contrary to Cahill’s theoretical model, which claimed four stages to long-lasting partnerships. Also, the case studies confirm three stages of trust and credibility as factors that help in strengthening a relationship between design and industry. Finally, several intrinsic factors that are unique to design have been identified, which are seen to have helped design in building high levels of trust and credibility. Collaborating Design Risk Laura Ferrarello, Ashley Hall, Mike Kann, Chang Hee Lee The “Safety Grand Challenge” is a collaborative research project between the Royal College of Art (RCA) School of Design, and the Lloyd’s Register Foundation (LRF). The maritime industry is dominated by “grandfathering” leading to a slow-pace of adopting innovations that can reduce risk and save lives at sea. We describe how impact was achieved through collaboration and design innovations that bridged the risk gap between technologies and human behaviors. Starting from the project brief we designed a collaborative platform that supported a constructive dialog between academia and partner organizations that aimed to foster innovative design approaches to risk and safety. The project generated an engaged community with diverse expertise that influenced the outcomes which included seven prototypes designed by a group of 30 students from across the RCA. Throughout the course of the project the network extended to other partners beyond the initial ones that included the RCA, LRF and Royal National Lifeboat Institution. The “Safety Grand Challenge” demonstrates how research can be an explorative platform that offers opportunities to analyze and design solutions to real-life safety problems in mature industries through the prototypes that reflect the sophistication of the project’s collaborations. Our conclusions support how design research helped identify the value of design for safety in tackling complex issues that intertwine human, environmental and commercial views and can shape new forms of collaborative research between academia and industrial partners. Understanding Passengers’ Experiences of Train Journeys to Inform the Design of Technological Innovations Luis Oliveira, Callum Bradley, Stewart Birrell, Rebecca Cain, Andy Davies, Neil Tinworth In this paper, we present results from a collaborative research between academic institutions and industry partners in the UK, which aimed to understand the experience of rail passengers and to identify how the design of technology can improve this experience. Travelling by train can often provide passengers with negative experiences. New technologies give the opportunity to design new interactions that support the creation of positive experiences, but the design should be based on solid understanding of user and their needs. We conducted in-depth, face-to-face semi-structured interviews and used additional questionnaires given to passengers on board of trains to collect the data presented on this paper. A customer journey map was produced to illustrate the passengers’ experiences at diverse touchpoints with the rail system. The positive and negative aspects of each touchpoint are plotted over the course of a “typical” journey, followed by the explanations for these ratings. Results indicate how the design of technological innovations can enhance the passenger experience, especially at the problematic touchpoints, e.g. when collecting tickets, navigating to the platform, boarding the train and finding a seat. We finalize this paper pointing toward requirements for future technological innovations to improve the passenger experience. Taxonomy of Interactions and the Design of the Airport Passenger Screening Process Levi Swann, Vesna Popovic, William Mason, Benjamin MacMahon This paper presents a case study analyzing the interactions of nine security officers during the mandatory passenger screening process at an Australian international Airport. Eye-tracking glasses were used to observe the visual, physical and verbal interactions of security officers while they performed the x-ray task. Stationary video recording devices were used to record physical and verbal interactions performed by security officers during the load, search and metal detector tasks. Six taxonomic groups were developed that define the different types of interactions performed by security officers during each task. Each taxonomic group is comprised of several discrete interactions specific to each of the tasks observed. Through analyzing the composition of interactions and the relationships between interactions in different tasks, this paper highlights the prominence of interactions that security officers perform with passengers and their belongings. These interactions play an important role in the first and last stages of the passenger screening process, as well as influence the functioning of the overall passenger screening process. Due to this, they have substantial effect on passenger experience, throughput efficiency and security efficacy. In response to these findings, we draw from emerging security technologies and persuasive design principles to present potential design solutions for optimizing the passenger screening process. These are presented in the context of a preliminary framework with which to inform the design of current and future passenger screening processes. Raising Crime Awareness through Design Thinking within a ‘High Street Retailer’ in the United Kingdom Meg Parivar, David Hands Since the 1800s, England became an industrialized country and experienced extensive urban growth, so sales associates chose this location to establish large stores. Toward the end of the nineteenth century, the aim was to create the stores to entice customers through space, impressive architecture, interior design and the elegant display of merchandise. At the same time, the display techniques were growing to promote sales. Therefore, more retail equipment manufactured and supplied for displaying products in the stores. This significant variation led the retail industry as the goods could be touched by the customers and they were not accessible only through retail assistant anymore. Since then due to this new differentiation, retailers have been experiencing a significant change in their customer’s behavior. Now the retailers are trying to give a brilliant shopping experience to their customers with more reason to increase the sale. However, there are some restrictions to this strategy that afford excellent opportunities for shoplifters and opportunist criminals. Store design can be a fantastic and efficient tool to increase sales. Also, it could significantly increase the chance of retail crime. This paper examines how to minimize criminal activity in retail environments to reduce loss prevention and retail shrinkage by raising awareness through design thinking. Therefore, interviews, observation and exploration were done based on the experience of employees and customers in “The High Street Retailer.” The research project outcome included as over, a creative retail crime learning package and a digital platform to raise awareness and improve communication. A Study on the Entrepreneurial Path of Design-Led Startups in Taiwan Fang-Wu Tung The phenomenon of design entrepreneurship has received attention in the field of design. The trend of design entrepreneurship emerges in Taiwan and becoming a new career option for designers. Entrepreneurial activities can promote economic growth through innovation and knowledge spillovers. Studies on designer entrepreneurship are warranted because it proposes the possibility of entrepreneurial innovation, contributing to industrial and economic development. A multiple case study was employed, and seven design-led startups were selected as case study subjects to explore and conclude how these firms integrate their own profession and acquire resources to construct the value chain so as to keep the company operational and profitable. According to the results, the value chain of design-led startups identified. The findings are further discussed to provide a better understanding of the entrepreneurial path of design-led startups in Taiwan. EV 3.0: A Design-Driven Integrated Innovation on Rapid Charging Model BEV Mobility Miaosen Gong, Qiao Liang, Juanfang Xu, Xiang Zhou This submission reports a design-driven integrated innovation on EV mobility, EV 3.0, as a collaboration between design research institution and a small BEV company in China. The on-going project provides a novel vision and design strategies of Battery Electric Vehicle (BEV) and mobility and has achieved a key technological performance on rapid charging of BEV. The current situation of BEV Industry and their recharging patterns show a big gap of new energy mobility. Key issues of BEV and mobility are defined by analysis of users’ need of mass market and a case study of a leading BEV. Usability of charging is identified as a bottleneck of BEV industry. Hence a new vision and scenario of rapid charging are defined, leading to respective design strategies and technological routines. With a long-term investigation and iterative prototyping, an established prototype is developed and officially tested in the National Center of Supervision and Inspection on New Energy Motor Vehicle Products Quality in Shanghai. The test result indicates that the prototype has 431-km range in speed of 80km/h with only 15 minutes’ recharging, which provides a valid routine to break bottleneck of BEV industry. Design for Better Comprehension: Design Opportunities for Facilitating Consumers’ Comprehension of Really New Products (RNPs) Peiyao Cheng, Cees de Bont, Ruth Mugge Developing successful really new products (RNPs) can bring competitive advantages for companies. However, the success rate of RNPs are relatively low because consumers often feel resistant to adopt them. One reason for consumers’ resistance is their lack of comprehension of RNPs. To facilitate consumers’ comprehension, this paper conceptually discusses the opportunities related to designing the appearances of RNPs. More specifically, to facilitate consumers’ internal and external learning, this paper explores four underlying mechanisms: (1) product appearance as a visual cue to trigger category-based knowledge transfer, (2) to trigger analogy-based knowledge transfer, (3) product appearance as an information carrier to communicate innovative functionality directly, and (4) product appearance as a way to trigger congruity with innovative functionality of RNPs. The rationales for each underlying mechanism are conceptually discussed, supported with relevant empirical evidence and examples found in the markets.
Author: Terry Smith
Publisher: University of Chicago Press
ISBN: 0226763471
Category : Art
Languages : en
Pages : 528
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Book Description
Smith reveals how this visual revolution played an instrumental role in the complex psychological, social, economic, and technological changes that came to be known as the second industrial revolution. From the role of visualization in the invention of the assembly line, to office and building design, to the corporate and lifestyle images that filled new magazines such as Life and Fortune, he traces the extent to which the second wave of industrialization engaged the visual arts to project a new iconology of progress.
