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Author: Ellen McCracken
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 368
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Book Description
A study of the more than fifty US and International glossy publications for women. This analysis focuses on the strategies by which the commercial structure shapes the cultural content, the magazines' repetitive attempts to secure a consensus about the feminine that is grounded in consumerism, and the contradictory semiotic structures at work within and between purchased ads, covert ads, and editorial features.
Author: Ellen McCracken
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 368
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Book Description
A study of the more than fifty US and International glossy publications for women. This analysis focuses on the strategies by which the commercial structure shapes the cultural content, the magazines' repetitive attempts to secure a consensus about the feminine that is grounded in consumerism, and the contradictory semiotic structures at work within and between purchased ads, covert ads, and editorial features.
Author: Ellen Marie McCracken
Publisher: Palgrave Macmillan
ISBN: 9780312079727
Category : Advertising
Languages : en
Pages : 341
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Book Description
"Comprising the largest of magazine categories in the United States, nearly fifty glossy publications addressed to women appear monthly on news-stands. They are a multi-million-dollar business and essential to the marketing of commodities in the consumer society. At the same time, they present to readers a master narrative about the world, an ostensibly women-centred account of reality that links the utopian to the everyday. The multiple mini-narratives that begin on the front covers and extend to the ads and features inside combine to offer a highly pleasurable, appealing consensus about the feminine. Decoding Women's Magazines studies the contradictory semiotic structures at work within and between purchased ads, covert ads, and editorial features in such genres as the beauty and fashion magazines, the service and home titles, those aimed at minority audiences, new female workers, and women with special interests and spending power."--Publisher's description.
Author: Ellen McCracken
Publisher: Palgrave Macmillan
ISBN:
Category : Business & Economics
Languages : en
Pages : 360
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Book Description
Comprising the largest of magazine categories in the United States, nearly fifty glossy publications addressed to women appear monthly on news-stands. They are a multi-million-dollar business and essential to the marketing of commodities in the consumer society. At the same time, they present to readers a master narrative about the world, an ostensibly women-centred account of reality that links the utopian to the everyday. The multiple mini-narratives that begin on the front covers and extend to the ads and features inside combine to offer a highly pleasurable, appealing consensus about the feminine. Decoding Women's Magazines studies the contradictory semiotic structures at work within and between purchased ads, covert ads, and editorial features in such genres as the beauty and fashion magazines, the service and home titles, those aimed at minority audiences, new female workers, and women with special interests and spending power. Whether addressing readers as Mademoiselle or Ms., contemporary women's magazines employ similar textual strategies to conflate commodities and desire, and thereby attain immense circulations and profits.
Author: Anna Gough-Yates
Publisher: Routledge
ISBN: 1134606230
Category : Language Arts & Disciplines
Languages : en
Pages : 210
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Book Description
Understanding Women's Magazines investigates the changing landscape of women's magazines. Anna Gough-Yates focuses on the successes, failures and shifting fortunes of a number of magazines including Elle, Marie Claire, Cosmopolitan, Frank, New Woman and Red and considers the dramatic developments that have taken place in women's magazine publishing in the last two decades. Understanding Women's Magazines examines the transformation in the production, advertising and marketing practices of women's magazines. Arguing that these changes were driven by political and economic shifts, commercial cultures and the need to get closer to the reader, the book shows how this has led to an increased focus on consumer lifestyles and attempts by publishers to identify and target a 'new woman'.
Author: Kathleen L. Endres
Publisher: Bloomsbury Publishing USA
ISBN: 031302930X
Category : Language Arts & Disciplines
Languages : en
Pages : 528
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Book Description
Consumer magazines aimed at women are as diverse as the market they serve. Some are targeted to particular age groups, while others are marketed to different socioeconomic groups. These magazines are a reflection of the needs and interests of women and the place of women in American society. Changes in these magazines mirror the changing interests of women, the increased purchasing power of women, and the willingness of advertisers and publishers to reach a female audience. This reference book is a guide to women's consumer magazines published in the United States. Included are profiles of 75 magazines read chiefly by women. Each profile discusses the publication history and social context of the magazine and includes bibliographical references and a summary of publication statistics. Some of the magazines included started in the 19th century and are no longer published. Others have been available for more than a century, while some originated in the last decade. An introductory chapter discusses the history of U.S. consumer women's magazines, and a chronology charts their growth from 1784 to the present.
Author: Laurel Forster
Publisher: Bloomsbury Publishing USA
ISBN: 1441177450
Category : Social Science
Languages : en
Pages : 305
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Book Description
All women's magazines are not the same: content, outlook, and format combine to shape publications quite distinctively. While magazines in general have long been understood as a significant force in women's lives, many critiques have limited themselves to discussions of mainstream printed publications that engage with narrowly stereotypical representations of femininity. Looking at a range of women's magazines (Cooperative Correspondence Club and Housewife) and magazine programmes (Woman's Hour and Houseparty), Magazine Movements not only extends our definition of a magazine, but most importantly, unearths the connections between women's cultures, specific magazines and the implied reader. The author first outlines the existing field of magazine studies, and analyzes the methodologies employed in accessing and assessing the cultural competence of magazines. Each chapter then provides a case study of a different kind of magazine: different in media form or style of presentation or audience connection, or all three. Forster not only extends our definition of a magazine, but most importantly, unearths the connections between women's cultures, specific magazines and the implied reader. In this way, fresh insights are provided into the long-standing importance of the magazine to the variety of feminisms on offer in Britain, from the mid twentieth century to the present day.
Author: Dr Louise Purbrick
Publisher: Ashgate Publishing, Ltd.
ISBN: 1472440242
Category : Social Science
Languages : en
Pages : 224
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Book Description
In this fascinating work, Louise Purbrick offers an alternative analysis of contemporary domestic consumption. She investigates the ritualized presentation of objects upon marriage, and their subsequent cycles of exchange within the domestic sphere. Focusing on gift-giving in Britain from 1945 to the present, comparative context is provided by material from North America and Europe. Presenting new material on the enactment of exchange relationships within everyday domesticity, the book makes significant historical, theoretical and methodological contributions to the analysis of contemporary consumption. It also re-evaluates consumption theory as well as examining the methodology of recent studies in consumption and domesticity, pressing for a more rigorous approach to the use of case studies. By considering how the specific contexts in which consumption occurs, such as married domesticity, can limit possible versions of selfhood, The Wedding Present tests the assumption that consuming creates individual identities. Thus, the book argues, consumption cannot be isolated as an explanation of individual or social formation.
Author: Maria Raicheva-Stover
Publisher: Bloomsbury Publishing USA
ISBN: 1628920874
Category : Social Science
Languages : en
Pages : 349
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Book Description
Although women constitute half of the world's population, their participation in the political sphere remains problematic. While existing research on women politicians from the United States, the United Kingdom and Canada sheds light on the challenges and opportunities they face, we still have a very limited understanding of women's political participation in emerging democracies. Women in Politics and Media: Perspectives From Nations in Transition is the first collection to de-Westernize the scholarship on women, politics and media by: 1) highlighting the latest research on countries and regions that have not been 'the usual suspects'; 2) featuring a diverse group of scholars, many of non-Western origin; 3) giving voice through personal interviews to politically active women, thus providing the reader with a rare insight into women's agency in the political structures of emerging democracies. Each chapter examines the complex women, politics and media dynamic in a particular nation-state, taking into consideration the specific political, historic and social context. With 23 case studies and interviews from Latin America, sub-Saharan Africa, the Middle East and North Africa, Central and Eastern Europe, Asia, Russia and the former Soviet republics, this volume will be of interest to students, media scholars and policy makers from developed and emerging democracies.
Author: Gemma Cobb
Publisher: Routledge
ISBN: 042995896X
Category : Art
Languages : en
Pages : 232
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Book Description
This book interrogates the thin ideal in pro-anorexia online spaces and the way in which it operates on a continuum with everyday discourses around thinness. Since their inception in the late twentieth century, pro-anorexia online spaces have courted controversy: they have been vilified by the media and deleted by Internet moderators. This book explores the phenomenon during its tipping point where it migrated from websites and discussion forums to image-centric social media platforms – all the while seeking to circumvent censorship by, for instance, repudiating ‘pro-ana’ or adopting hashtags to obfuscate content. The author argues that instead of being driven further underground, ‘pro-ana’ is blurring the boundaries between normative and deviant conceptions of thinness. Situating the phenomenon in relation to accepted constructions of thinness, promulgated by establishments as far ranging as medicine and women’s magazines, this book asks if ‘pro-ana’ holds the potential to critique that which has long been considered normal: the culture of compulsory thinness. Engaging with debates including the current climate of postfeminism and neoliberalism, digital censorship, the pre-eminence of white, middle-class, heterofemininity, and the articulation of pain in realising the thin ideal, Negotiating Thinness Online examines what happens when the margins and the mainstream merge.
Author: Mia Bay
Publisher: Rutgers University Press
ISBN: 0813571723
Category : Business & Economics
Languages : en
Pages : 326
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Book Description
Race has long shaped shopping experiences for many Americans. Retail exchanges and establishments have made headlines as flashpoints for conflict not only between blacks and whites, but also between whites, Mexicans, Asian Americans, and a wide variety of other ethnic groups, who have at times found themselves unwelcome at white-owned businesses. Race and Retail documents the extent to which retail establishments, both past and present, have often catered to specific ethnic and racial groups. Using an interdisciplinary approach, the original essays collected here explore selling and buying practices of nonwhite populations around the world and the barriers that shape these habits, such as racial discrimination, food deserts, and gentrification. The contributors highlight more contemporary issues by raising questions about how race informs business owners’ ideas about consumer demand, resulting in substandard quality and higher prices for minorities than in predominantly white neighborhoods. In a wide-ranging exploration of the subject, they also address revitalization and gentrification in South Korean and Latino neighborhoods in California, Arab and Turkish coffeehouses and hookah lounges in South Paterson, New Jersey, and tourist capoeira consumption in Brazil. Race and Retail illuminates the complex play of forces at work in racialized retail markets and the everyday impact of those forces on minority consumers. The essays demonstrate how past practice remains in force in subtle and not-so-subtle ways.
