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Author: Terry Schurter
Publisher:
ISBN: 9780929652078
Category : Consumer satisfaction
Languages : en
Pages : 0
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Book Description
Author: Terry Schurter
Publisher:
ISBN: 9780929652078
Category : Consumer satisfaction
Languages : en
Pages : 0
Get Book Here
Book Description
Author: Kirk Kazanjian
Publisher: Broadway Business
ISBN: 0385518323
Category : Business & Economics
Languages : en
Pages : 233
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Book Description
The best-selling author of Making Dough examines the simple business philosophy espoused by Enterprise Rent-A-Car, which places an emphasis on both the customer and the employee, and how such principles as customer service, employee rewards, a friendly workplace, and other lessons can be applied to promote profitabililty. 30,000 first printing.
Author: Standolyn Robertson
Publisher:
ISBN: 9781796672305
Category :
Languages : en
Pages : 113
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Book Description
Ready to see your client relationships thrive? Discover the tools, talking points, and techniques you need to manage your clients' expectations with confidence. If you've ever found yourself at the end of an appointment wondering what went wrong, this book is for you.This is a step-by-step guide to manage your clients' expectations once and for all. We explore the three critical stages of the client relationship. *Stage 1: The Beginning of the Relationship *Stage 2: The Middle: The Initial Client Contact *Stage 3: The End of the Appointment and the Beginning of a Lasting Relationship Whether you're a new or veteran professional organizer or productivity consultant, don't spend the next 20 years learning from your mistakes; learn from mine. I share my lessons learned as well as the structures and strategies I've developed over the last 20+ years to manage client expectations and grow my business.Have you ever felt you were working for free? Learn how to establish boundaries.Are you not getting the follow-up appointments? Find the systems and strategies you need to meet the real needs of your clients.Have you ever upset a client but didn't know where you went wrong? Discover how to navigate triggers and red flags.Are you ready to be inspired to take your business to the next level by managing your client's expectations?
Author: CSCMP
Publisher: Pearson Education
ISBN: 0133453863
Category : Business & Economics
Languages : en
Pages : 225
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Book Description
Fulfillment and customer service are where business reputations and relationships are instantly won and lost. The Definitive Guide to Order Fulfillment and Customer Service is the most authoritative, complete, best-practice guide to excelling in these crucial supply chain processes. Whether you're a practitioner or a student, the authors help you thoroughly understand all facets of modern fulfillment and customer service. They help you clarify how your customer envisions value, so you can deliver on the metrics that matter most to them. Then, starting from this customer-centric foundation, they guide you through optimizing key processes, designing better strategies, configuring more effective fulfillment networks, leveraging new technology, and using metrics to improve. Throughout, key ideas are supported by examples, charts, graphs, summaries, references, and more: everything you need to master the concepts and apply them in your own career.
Author: Adele Revella
Publisher: John Wiley & Sons
ISBN: 1118961668
Category : Business & Economics
Languages : en
Pages : 246
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Book Description
Named one of Fortune Magazine’s “5 Best Business Books” in 2015 See your offering through the buyer's eyes for more effective marketing Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this book provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Readers will learn how to segment their customer base, investigate each customer type, and apply a radically more relevant process of message selection, content creation, and distribution through the channels that earn the buyers' trust. Rather than relying on generic data or guesswork to determine what the buyer wants, the buyer persona approach allows companies to ask the buyer directly and obtain more precise and actionable guidance. Buyer personas are composite pictures of the people who buy solutions, services or products, crafted through a unique type of interview with the people the marketer wants to influence. This book provides step-by-step guidance toward implementing the buyer persona approach, with the advice of an internationally-respected expert. Learn who buys what, and why Understand your buyer's goals and how you can address them Tailor your marketing activities to your buyer's expectations See the purchase through the customer's eyes A recent services industry survey reports that 52 percent of their marketers have buyer personas, and another 28 percent expect to add them within the next two years – but only 14.6 percent know how to use them. To avoid letting such a valuable tool go to waste, access the expert perspective in Buyer Personas, and craft a more relevant marketing strategy.
Author: Suresh Patel
Publisher: CRC Press
ISBN: 1315351307
Category : Business & Economics
Languages : en
Pages : 177
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Book Description
An organization seeking to sustain and continually improve its competitive performance over many years must have a strategy – a Business Excellence Strategy.This book guides and illustrates the strategic journey to excellence, from major initiatives through everyday improvement programs, and helps the reader achieve of important strategic objectives and goals. This business excellence program will unite employees, internal and external customers, and suppliers through a common set of goals. It will help your organization improve at a pace that will outperform the competition and will elevate your company's reputation and marketshare.
Author: Jay Baer
Publisher: Penguin
ISBN: 0525537287
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin. Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1% of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a compelling, relevant, timely book that can be put into practice immediately, by any business. The key to activating customer chatter is the realization that same is lame. Nobody says "let me tell you about this perfectly adequate experience I had last night." The strategic, operational differentiator is what gives customers something to tell a story about. Companies (including the 30+ profiled in Talk Triggers) must dare to be different and exceed expectations in one or more palpable ways. That's when word of mouth becomes involuntary: the customers of these businesses simply MUST tell someone else. Talk Triggers contains: Proprietary research into why and how customers talk More than 30 detailed case studies of extraordinary results from Doubletree Hotels by Hilton and their warm cookie upon arrival, The Cheesecake Factory and their giant menu, Five Guys Burgers and their extra fries in the bag, Penn & Teller and their nightly meet and greet sessions, and a host of delightful small businesses The 4-5-6 learning system (the 4 requirements for a differentiator to be a talk trigger; the 5 types of talk triggers; and the 6-step process for creating talk triggers) Surprises in the text that are (of course) word of mouth propellants Consumers are wired to discuss what is different, and ignore what is average. Talk Triggers not only dares the reader to differentiate, it includes the precise formula for doing it. Combining compelling stories, inspirational examples, and practical how-to, Talk Triggers is the first indispensable book about word of mouth. It's a book that will create conversation about the power of conversation.
Author: Richard Thomas Curtin
Publisher: Cambridge University Press
ISBN: 1108576931
Category : Business & Economics
Languages : en
Pages :
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Book Description
Richard Curtin has directed the University of Michigan's consumer sentiment surveys for more than four decades. His analyses of recent trends in consumer expectations are regularly covered in the worldwide press. In this book, Curtin presents a new theory of expectations. Whereas conventional theories presume that consumers play a passive role in the macro economy, simply reacting to current trends in incomes, prices, and interest rates, Curtin proposes a new empirically consistent theory. He argues that expectations are formed by an automatic process that utilizes conscious and nonconscious processes, passion and reason, information from public and private sources, and social networks. Consumers ultimately reach a decision that serves both the micro decision needs of individuals and reflects the common influence of the macro environment. Drawing on empirical observations, Curtin not only demonstrates the importance of consumer sentiment, but also how it can foreshadow the cyclical turning points in the economy.
Author: Adrian Swinscoe
Publisher: Pearson UK
ISBN: 1292116870
Category : Business & Economics
Languages : en
Pages : 239
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Book Description
Looking to improve your customer experience? These 68 strategies will show you how to stand out from your competitors, whatever your business. Full of practical tips, inspiring insights and interviews with a wide range of leaders and entrepreneurs, How to Wow reveals all you need to deliver a world-class customer experience. Covering both the customer and business side of the equation, you’ll learn how to attract new customers, design a leading customer experience and quickly resolve a wide range of problems, plus much more. Don’t let your business fall behind, look inside and take your customer experience to the next level. “Essential and powerful insights for everyone who aspires to map out and enhance the customer journey and drive growth.” Keith Lewis, COO, Matchtech Group plc “At last – a book that provides practical ways of delivering the superior experience that today’s customers demand.” Olivier Njamfa, Co-Founder and CEO of customer experience software company Eptica
Author: CA Pulkit Gupta
Publisher: E-Startup India
ISBN:
Category :
Languages : en
Pages : 33
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Book Description
Now easily get to know all the crucial aspects of ISO certification along with quality process manual , all in one place for steady growth of your business. To know more: https://www.e-startupindia.com/iso-certification.html
