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Author: Library of Congress
Publisher:
ISBN:
Category :
Languages : en
Pages : 1012
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Book Description
Author:
Publisher:
ISBN:
Category : Europe, Eastern
Languages : en
Pages : 798
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Book Description
Author: Library of Congress
Publisher:
ISBN:
Category :
Languages : en
Pages : 1012
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Book Description
Author:
Publisher:
ISBN:
Category : Education
Languages : en
Pages : 1068
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Book Description
Author: Library of Congress
Publisher:
ISBN:
Category : Monographic series
Languages : en
Pages : 884
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Book Description
Author: H. Kelly-Holmes
Publisher: Springer
ISBN: 0230503012
Category : Business & Economics
Languages : en
Pages : 221
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Book Description
Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertising agencies and media are becoming internationalized. In the development of strategies that appeal to a large multinational consumer base, advertising language takes on new 'multilingual' features. The author explores the role of advertising language in this new globalized environment, from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns within a multicultural and multilingual marketplace.
Author:
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Category : Arts
Languages : en
Pages : 1574
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Book Description
A multidisciplinary index covering the journal literature of the arts and humanities. It fully covers 1,144 of the world's leading arts and humanities journals, and it indexes individually selected, relevant items from over 6,800 major science and social science journals.
Author: Lachman Mulchand Khubchandani
Publisher:
ISBN:
Category : Social Science
Languages : en
Pages : 242
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Author:
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Category : Periodicals
Languages : en
Pages : 1256
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Author: National Library of Medicine (U.S.)
Publisher:
ISBN:
Category : Medicine
Languages : en
Pages : 1728
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Book Description
Author: Sabine Arndt-Lappe
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3110498162
Category : Language Arts & Disciplines
Languages : en
Pages : 282
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Book Description
The creation of new lexical units and patterns has been studied in different research frameworks, focusing on either system-internal or system-external aspects, from which no comprehensive view has emerged. The volume aims to fill this gap by studying dynamic processes in the lexicon – understood in a wide sense as not being necessarily limited to the word level – by bringing together approaches directed to morphological productivity as well as approaches analyzing general types of lexical innovation and the role of discourse-related factors. The papers deal with ongoing changes as well as with historical processes of change in different languages and reflect on patterns and specific subtypes of lexical innovation as well as on their external conditions and the speakers’ motivations for innovating. Moreover, the diffusion and conventionalization of innovations will be addressed. In this way, the volume contributes to understanding the complex interplay of structural, cognitive and functional factors in the lexicon as a highly dynamic domain.
