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Author: Edwin Truman Coman
Publisher: Univ of California Press
ISBN:
Category : Best books
Languages : en
Pages : 348
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Book Description
Typescript (carbon copy) of book published in 1964 by the University of California Press, Berkeley.
Author: Edwin Truman Coman
Publisher: Univ of California Press
ISBN:
Category : Best books
Languages : en
Pages : 348
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Book Description
Typescript (carbon copy) of book published in 1964 by the University of California Press, Berkeley.
Author: Edwin T. Coman Jr.
Publisher: Univ of California Press
ISBN: 0520321065
Category : Business & Economics
Languages : en
Pages : 344
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Book Description
This title is part of UC Press's Voices Revived program, which commemorates University of California Press’s mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1964.
Author:
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 576
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Book Description
Author:
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 838
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Book Description
Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: J. Richard Blanchard
Publisher: Univ of California Press
ISBN: 0520328736
Category : Science
Languages : en
Pages : 748
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Book Description
This title is part of UC Press's Voices Revived program, which commemorates University of California Press’s mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1981.
Author: United States. Business and Defense Services Administration. Office of Distribution
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 44
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Book Description
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 0
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Book Description
Author: International Development Research Centre (Canada)
Publisher: IDRC
ISBN: 0889368171
Category : Business & Economics
Languages : en
Pages : 483
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Book Description
Contributed articles presented at a workshop held in 1994.
Author: Irina Samoylenko
Publisher: Springer Nature
ISBN: 3031725565
Category :
Languages : en
Pages : 493
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Book Description
