Current Issues and Research in Advertising 1980 PDF Download
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Author:
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Category :
Languages : en
Pages : 232
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Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 232
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Author: James H. Leigh
Publisher: University of Michigan/Division of
ISBN: 9780877122517
Category : Business & Economics
Languages : en
Pages :
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Author: James H. Leigh
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Author: Venkatakrishna V. Bellur
Publisher: Springer
ISBN: 3319169769
Category : Business & Economics
Languages : en
Pages : 364
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This volume includes the full proceedings from the 1981 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida with the theme The 1980’s: A Decade of Marketing Challenges. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, industrial marketing, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author: Jef Richards
Publisher: Routledge
ISBN: 1135437017
Category : Social Science
Languages : en
Pages : 246
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This is the first book designed to assist behavioral scientists in the preparation of scholarly or applied research regarding deceptive advertising which will ultimately affect public policy in this area. Because there was an inadequate foundation upon which to build a program of research for this topic, a three-part solution has been devised: 1) a review of how deception is viewed and regulated 2) a theory of how consumers process deceptive information 3) a sensitive and consistent means of measuring deceptiveness. This text provides detailed discussions regarding the intersection of law and behavioral science and its application to deceptive advertising. In so doing, it offers a solid foundation upon which to base expanded behavioral research into how consumers are deceived by advertising claims, and what cognitive processes are involved in that deception.
Author: Richard P. Bagozzi
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 570
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Author: V. Kumar
Publisher: Springer Nature
ISBN: 3031546504
Category :
Languages : en
Pages : 643
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Author: Venkatakrishna V. Bellur
Publisher:
ISBN: 9783319169774
Category :
Languages : en
Pages :
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Book Description
This volume includes the full proceedings from the 1981 Academy of Marketing Science(AMS) Annual Conference held in Miami Beach, Florida with the theme The 1980's: A Decade of Marketing Challenges. It provides a variety of quality research in the fi elds of marketing theory and practice in areas such as consumer behavior, marketing management, marketing education, industrial marketing, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy off ers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes refl ecting the evolution of the fi eld. Volumes deliver cutting-edge research and insights, complimenting the Academy's fl agship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages :
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Author: James H. Leigh
Publisher:
ISBN: 9780877121985
Category :
Languages : en
Pages :
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