Author: Michela Addis
Publisher: Taylor & Francis
ISBN: 1000860590
Category : Business & Economics
Languages : en
Pages : 85
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Book Description
This book presents an innovative application of strategic and experiential marketing in the museum sector, which uses a new cultural mediation model to enrich the visitor experience via increased audience engagement. Leveraging a case study of the National Gallery of Modern and Contemporary Arts in Rome, the book helps readers understand how to apply marketing management to cultural mediation, enabling museums to segment the visitors’ market to drive improvements to arts accessibility and engagement. By running a comprehensive and multi-method research project, the authors propose a customized cultural mediation model to support museums in facing the current challenges and build their future. Our model supports museums in segmenting the visitors’ market and designing cultural mediation for enriched visitor experiences; readers will also learn how to invest, manage, hire, and train staff members devoted to this service, resulting in more engaging and successful experiences. This book will be a valuable resource for educational services offices at museums worldwide. This book will also be of interest to researchers, academics, and scholars carrying out research in the fields of museum management, cultural mediation and communication, and marketing.
Author: Régine Bonnefoit
Publisher: Cambridge Scholars Publishing
ISBN: 1527510425
Category : Art
Languages : en
Pages : 129
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Book Description
The current “digital revolution” or “digital era” has affected most of the realms of today’s world, particularly the domains of communication and the creation, safeguarding and transmission of knowledge. Museums, whose mission is to be open to the public and to acquire, conserve, research, communicate and exhibit the heritage of humanity, are thus directly concerned by this revolution. This collection highlights the manner in which museums and curators tackle the challenges of digital technology. The contributions are divided into four groups that illustrate the extent of the impact of digital technologies on museums: namely, exhibitions devoted to new media or mounted with the use of new media; the hidden face of the museum and the conservation of digital works of art; cultural mediation and the communication and promotion of museums using digital tools; and the legal aspects of the digitalisation of content, whether for creative purposes or preservation.
Author: Régine Bonnefoit
Publisher:
ISBN: 9781527576230
Category :
Languages : en
Pages :
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Book Description
The current "digital revolution" or "digital era" has affected most of the realms of today's world, particularly the domains of communication and the creation, safeguarding and transmission of knowledge. Museums, whose mission is to be open to the public and to acquire, conserve, research, communicate and exhibit the heritage of humanity, are thus directly concerned by this revolution. This collection highlights the manner in which museums and curators tackle the challenges of digital technology. The contributions are divided into four groups that illustrate the extent of the impact of digital technologies on museums: namely, exhibitions devoted to new media or mounted with the use of new media; the hidden face of the museum and the conservation of digital works of art; cultural mediation and the communication and promotion of museums using digital tools; and the legal aspects of the digitalisation of content, whether for creative purposes or preservation.
Author: Kaija Kaitavuori
Publisher: Cambridge Scholars Publishing
ISBN: 1443869392
Category : Art
Languages : en
Pages : 110
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Book Description
It’s all Mediating: Outlining and Incorporating the Roles of Curating and Education in the Exhibition Context brings together thinkers and practitioners in the fields of exhibition curating and gallery education from different corners of Europe. The publication explores the two core functions of museums: exhibiting of the content and educational activities directed to audiences. These areas of activity – both committed to “mediating” between art and its audience – have existed since the birth of the public museum, but, as the result of professionalisation and specialisation of the museum field, they have developed into separate professions and have become the responsibility of specialised staff. “Curator” and “educator” are both relatively new titles in museums, and, in many countries, the professional education for these occupations is young or yet to be established. The volume sets out to encourage dialogue between the sectors. It discusses how the professional field is outlined at present: How do these aspects relate to each other? What is the division of labour between curators and educators and what are the models of collaboration? What kind of interests and values guide their work? It further examines how the specialists incorporate their roles: How are professional identities built? While specialisation has brought focus and quality to the practice, have the fields drifted too far apart from each other? The book is a source of information and insights for anyone working in curating and education, including both practitioners as well as researchers of these fields. With its international span, the book serves the interests of students in the fast growing fields of curatorial studies, museum education, and museology in different parts of Europe. The issues tackled in the book have pertinence also for cultural policy study and research. It’s all Mediating is produced by the Finnish Association for Museum Education Pedaali.
Author: Stéphanie Wintzerith
Publisher: BoD – Books on Demand
ISBN: 3752691131
Category : Language Arts & Disciplines
Languages : en
Pages : 388
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Book Description
ICOM Education is the annual journal issued by CECA, the international Committee for Education and Cultural Action of the International Council of Museums (ICOM) network. The journal publishes papers written by museum professionals as well as academic researchers around the world in order to foster the reflection on the themes which are the committee's raison d'être: museum education, cultural action and audience research. This issue is dedicated to museum education, looking into the different meanings and understandings of the words as well as the various implementations in the museums all over the world.
Author: Andrea Witcomb
Publisher: Psychology Press
ISBN: 0415220998
Category : Cultural policy
Languages : en
Pages : 209
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Book Description
Interdisciplinary in approach, this book presents new interpretations of museum history and practices. Engaging with a variety of commentators, the text discusses museums in terms of their relationship with the media and their role in modern society.
Author: Michele Greet
Publisher: Routledge
ISBN: 1351777904
Category : Art
Languages : en
Pages : 333
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Book Description
Since the late nineteenth century, art museums have played crucial social, political, and economic roles throughout Latin America because of the ways that they structure representation. By means of their architecture, collections, exhibitions, and curatorial practices, Latin American art museums have crafted representations of communities, including nation states, and promoted particular group ideologies. This collection of essays, arranged in thematic sections, will examine the varying and complex functions of art museums in Latin America: as nation-building institutions and instruments of state cultural politics; as foci for the promotion of Latin American modernities and modernisms; as sites of mediation between local and international, private and public interests; as organizations that negotiate cultural construction within the Latin American diaspora and shape constructs of Latin America and its nations; and as venues for the contestation of elitist and Eurocentric notions of culture and the realization of cultural diversity rooted in multiethnic environments.
Author: Elihu Katz
Publisher: Puq
ISBN: 2760533727
Category : Art
Languages : en
Pages : 192
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Book Description
"Non-public" was used for the first time in May, 1968, by those working professionally in the cultural domain in France. At the time, they were gathered in Villeurbanne at the head office of the TNP (French National Popular Theatres), and they used this notion in a very militant way to describe all those who were excluded from culture, and whom they considered to have a fundamental right to all cultural offers. In this book, nine researchers from France, Quebec and Mexico tackle these questions through both qualitative and quantitative contributions dealing with various cultural sectors in which the question of non-publics remains unanswered. In fact, the non-public is not so much a group of non-participants but individuals blatantly incapable of appreciating a culture that is unfamiliar, even foreign. For over a century, the popular education movement, in its initial project to bring public and culture closer together, has emphasized this cultural gap, which even today, justifies the necessity for cultural mediation policies. The near-militant voluntarism of the active players in cultural mediation engenders certain expectations: after a large investment in cultural creation is it not justifiable to aspire to reach the largest possible audience?"
Author: S. Arnold-de-Simine
Publisher: Springer
ISBN: 1137352647
Category : Social Science
Languages : en
Pages : 336
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Book Description
Mediating Memory in the Museum is a contribution to an emerging field of research that is situated at the interface between memory studies and museum studies. It highlights the role of museums in the proliferation of the so-called memory boom as well as the influence of memory discourses on international trends in museum cultures.
Author: John Byrne
Publisher: Valiz/L'Internationale
ISBN: 9789492095428
Category : Art
Languages : en
Pages : 320
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Book Description
This book offers a diverse, rigorous, and experimental analysis of what is commonly known as education, mediation, or interpretation within museum institutions. It takes the visitor not as a passive receiver of predefined content, but as a member of a constituent body, one who facilitates, provokes, and inspires. The publication situates these practices within the socio-political context and the physical and organisational structure, and attempts to understand this change in an integral, interdisciplinary manner. It addresses such issues as ownership and power dynamics, collective pedagogy, co-curation, crowdsourcing, digital cultivation, activating archives, and more.
