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Cross-Cultural Problems in International Business

Cross-Cultural Problems in International Business PDF Author: Robert Maddox
Publisher: Praeger
ISBN:
Category : Business & Economics
Languages : en
Pages : 160

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Book Description
Many nations are becoming independent and reaffirming their own cultures; others are becoming multicultural; and multinational firms are encountering new global competition. Here, Maddox offers international businesses useful suggestions in dealing with their cross-cultural problems.