Critical Discourse Analysis of Chinese Electric Household Appliance Advertisements from 1981 to 1996 PDF Download
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Author: Wang Chong
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Book Description
Author: Wang Chong
Publisher:
ISBN:
Category :
Languages : en
Pages :
Get Book Here
Book Description
Author: Wang Chong
Publisher:
ISBN:
Category :
Languages : en
Pages :
Get Book Here
Book Description
Author: Chong Wang
Publisher: Springer
ISBN: 9811046212
Category : Language Arts & Disciplines
Languages : en
Pages : 281
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Book Description
This book reflects the chronological changes in Chinese cultural values, social relations, economy and politics by critically analyzing the Chinese advertising discourse. The work is based on research into the ideological values portrayed in Chinese household appliance advertisements in the 1980s – 1990s. The analytical framework covers a variety of methods: critical discourse analysis, chronological analysis, visual and verbal analysis, and qualitative and quantitative analysis. The findings suggest that ideological values consciously or unconsciously manifested by the visual and verbal devices in the Chinese advertisements moved in a pattern from simplicity to diversity, from being politically-oriented to being economically and profit-oriented, from conservatism to globalization and westernization, in keeping with the progression of the Chinese economic reform. The findings further indicate that the ideological values in the Chinese household appliance advertisements are embedded in the advertising language and illustrations. Lastly, the work reveals the reality of Chinese politics, economy and society at a time when China experienced the growth of the market economy and evolution of Chinese mainstream ideologies, and demonstrates the impacts of these changes on the ideological meanings in advertisements. This book will help readers discover the more profound meanings behind the superficial content of Chinese advertisements.
Author: Damien Ng
Publisher: Routledge
ISBN: 1000535991
Category : Foreign Language Study
Languages : en
Pages : 205
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Book Description
This book explores China’s currency wars with its trading partners in four Western newsmagazines: Time, The Economist, L’Express, and Der Spiegel. Based on both quantitative and qualitative approaches, the interdisciplinary approach adopted in the research draws on two analytical frameworks from the realm of critical discourse analysis – van Leeuwen’s socio-semantic inventory of social-actor representation, and van Dijk’s concepts of macro-rules – as the overarching approaches to understand the changing dynamics of international relations and the global economy through Western media. The sample in this study consists of 160 texts, half of which are focused on China and the other half on Japan, across a period of 12 months in 2010 (China) and in 1987 (Japan). Through the comparison of Western representation between China and Japan, the similarities and differences in their coverage have been revealed as even more striking with regards to global politics and the international economy. The findings obtained from the empirical research have revealed that China was not only reported more unfavourably than Japan in terms of depth, but also across a broader range of areas spanning economics, politics, and military affairs. It has also emerged that all the four Western newsmagazines tended to centre their coverage on the US and China in 2010, and the US and Japan in 1987, although they did not speak in one collective voice with regard to their coverage of China and Japan.
Author: Theo van Leeuwen
Publisher: Oxford University Press
ISBN: 019988661X
Category : Language Arts & Disciplines
Languages : en
Pages : 185
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Book Description
Adding a new introduction and two previously unpublished papers, Discourse and Practice: New Tools for Critical Discourse Analysis brings together van Leeuwen's methodological work on discourse analysis of the last 15 years. Discourse, van Leeuwen argues, is a resource for representation, a knowledge about some aspect of reality which can be drawn upon when that aspect of reality has to be represented, a framework for making sense of things. And they are plural. There can be different discourses, different ways of making sense of the same aspect of reality that serve different interests and will therefore be used in different social contexts. However abstract some discourses are, discourses ultimately always represent doings, van Leeuwen argues. Doing is the foundation of knowing, and social practices are the foundation of discourses. Studying children's books, newspaper reports, brochures and other texts, as well as photographs and children's toys, van Leeuwen investigates what can happen when practices are transformed into discourses and provides analytical tools for reconstructing discourses from texts. Throughout the book, van Leeuwen makes connections between sociological and linguistic or semiotic concepts and methods to ensure the social and critical relevance of his analytical categories. van Leeuwen's work has already been widely used by critical discourse analysts across the world. This volume will be a welcome guide for anyone looking for a form of discourse analysis that is both explicit and methodical, and critically incisive.
Author: H. Kelly-Holmes
Publisher: Springer
ISBN: 0230503012
Category : Business & Economics
Languages : en
Pages : 221
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Book Description
Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertising agencies and media are becoming internationalized. In the development of strategies that appeal to a large multinational consumer base, advertising language takes on new 'multilingual' features. The author explores the role of advertising language in this new globalized environment, from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns within a multicultural and multilingual marketplace.
Author: Anol Bhattacherjee
Publisher: CreateSpace
ISBN: 9781475146127
Category : Science
Languages : en
Pages : 156
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Book Description
This book is designed to introduce doctoral and graduate students to the process of conducting scientific research in the social sciences, business, education, public health, and related disciplines. It is a one-stop, comprehensive, and compact source for foundational concepts in behavioral research, and can serve as a stand-alone text or as a supplement to research readings in any doctoral seminar or research methods class. This book is currently used as a research text at universities on six continents and will shortly be available in nine different languages.
Author: David Crystal
Publisher: Cambridge University Press
ISBN: 1107611806
Category : Foreign Language Study
Languages : en
Pages : 227
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Book Description
Written in a detailed and fascinating manner, this book is ideal for general readers interested in the English language.
Author: Robert Lawrence Trask
Publisher: Taylor & Francis
ISBN: 0415413591
Category : Language and languages
Languages : en
Pages : 393
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Book Description
"The new edition of this A-Z guide explores the main concepts and terms used in the study of language and linguistics. Containing over 300 entries, thoroughly updated to reflect the latest developments in the field, this book includes entires in: cognitive linguistics; discourse analysis; phonology and phonetics; psycholinguistics; sociolinguistics; and syntax and semantics." "Beginning with brief definition, each entry is followed by a comprehensive explanation of the origin and usage of the term. The book is cross-referenced throughout and includes further reading for academics and students alike."--BOOK JACKET.
Author: Songqing Li
Publisher: Routledge
ISBN: 9780367587536
Category : Advertising
Languages : en
Pages : 208
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Book Description
This is the first book-length research into identity constructions in relation to English mixing in advertising of non-English-speaking countries through a critical and interpretive lens. It aims to explore ethnographically the ideological underpinnings of identity constructions in the context of local politics of English.
