Author: Felix Jansson
Publisher: Babelcube Inc.
ISBN: 1547515562
Category : Business & Economics
Languages : es
Pages : 53
Book Description
¡LA GUÍA FUNDAMENTAL (NO INSENSATA) PARA INICIAR CON LAS CRIPTOMONEDAS! Para ser leída en tu PC, Mac, smartphone, tablet o dispositivo Kindle. En el interior encontrarás todo lo que necesitas para iniciar con las criptomonedas de manera exitosa, incluyendo un simple desglose de sus puntos clave para mostrarte por qué todos están hablando de esta nueva tecnología. También aprenderás sobre el Bitcoin, la criptomoneda más rentable y popular, así como las diversas estrategias para aprovecharla al máximo. Ya sea mediante la inversión o mediante la verificación de las transacciones de otros a cambio de un pago. Así que, ¿qué estás esperando? Oportunidades como esta solo surgen una vez en décadas... ¡No pierdas esta oportunidad de una sola vez en la vida! Cuando se escriban los libros de la historia de comienzos del siglo XXI, se hablará de la criptomoneda de la misma manera en que se habla del Internet hoy en día. Más dinero flotando del que se puede utilizar, seguido de un gran choque y la quema de la mayoría de los contendientes. Aún no es tarde para colocarse del lado de los ganadores y aún tener tiempo de salirse del juego mientras siga la abundancia, siempre que sepas lo que estás haciendo, ¡es ahí donde Criptomonedas: La Guía Fundamental para el Comercio, la Inversión, la Minería de Bitcoins en Cadena de Bloques y Más, entra en el juego! Aquí está una vista previa de lo que aprenderás... Las criptomonedas, aparte del Bitcoin, que no debes perder de vista La importancia de elegir la billetera de criptomonedas correcta y como localizar las más seguras La estrategia más efectiva en lo relativo a la inversión en bitcoins Lo que debes esperar acerca de la criptomoneda que la Reserva Federal lanzará pronto en línea. Y mucho, mucho más... DEJA DE ESPERAR A QUE LLEGUE EL "MOMENTO ADECUADO
Criptomonedas: La Guía Fundamental para el Comercio, la Inversión y la Minería de Bitcoins
RETRACTED BOOK: 151 Trading Strategies
Author: Zura Kakushadze
Publisher: Springer
ISBN: 3030027929
Category : Business & Economics
Languages : en
Pages : 480
Book Description
The book provides detailed descriptions, including more than 550 mathematical formulas, for more than 150 trading strategies across a host of asset classes and trading styles. These include stocks, options, fixed income, futures, ETFs, indexes, commodities, foreign exchange, convertibles, structured assets, volatility, real estate, distressed assets, cash, cryptocurrencies, weather, energy, inflation, global macro, infrastructure, and tax arbitrage. Some strategies are based on machine learning algorithms such as artificial neural networks, Bayes, and k-nearest neighbors. The book also includes source code for illustrating out-of-sample backtesting, around 2,000 bibliographic references, and more than 900 glossary, acronym and math definitions. The presentation is intended to be descriptive and pedagogical and of particular interest to finance practitioners, traders, researchers, academics, and business school and finance program students.
Publisher: Springer
ISBN: 3030027929
Category : Business & Economics
Languages : en
Pages : 480
Book Description
The book provides detailed descriptions, including more than 550 mathematical formulas, for more than 150 trading strategies across a host of asset classes and trading styles. These include stocks, options, fixed income, futures, ETFs, indexes, commodities, foreign exchange, convertibles, structured assets, volatility, real estate, distressed assets, cash, cryptocurrencies, weather, energy, inflation, global macro, infrastructure, and tax arbitrage. Some strategies are based on machine learning algorithms such as artificial neural networks, Bayes, and k-nearest neighbors. The book also includes source code for illustrating out-of-sample backtesting, around 2,000 bibliographic references, and more than 900 glossary, acronym and math definitions. The presentation is intended to be descriptive and pedagogical and of particular interest to finance practitioners, traders, researchers, academics, and business school and finance program students.
Bean-to-Bar Chocolate
Author: Megan Giller
Publisher: Storey Publishing
ISBN: 1612128211
Category : Cooking
Languages : en
Pages : 241
Book Description
Author Megan Giller invites fellow chocoholics on a fascinating journey through America’s craft chocolate revolution. Learn what to look for in a craft chocolate bar and how to successfully pair chocolate with coffee, beer, spirits, cheese, or bread. This comprehensive celebration of chocolate busts some popular myths (like “white chocolate isn’t chocolate”) and introduces you to more than a dozen of the hottest artisanal chocolate makers in the US today. You’ll get a taste for the chocolate-making process and understand how chocolate’s flavor depends on where the cacao was grown — then discover how to turn your artisanal bars into unexpected treats with 22 recipes from master chefs.
Publisher: Storey Publishing
ISBN: 1612128211
Category : Cooking
Languages : en
Pages : 241
Book Description
Author Megan Giller invites fellow chocoholics on a fascinating journey through America’s craft chocolate revolution. Learn what to look for in a craft chocolate bar and how to successfully pair chocolate with coffee, beer, spirits, cheese, or bread. This comprehensive celebration of chocolate busts some popular myths (like “white chocolate isn’t chocolate”) and introduces you to more than a dozen of the hottest artisanal chocolate makers in the US today. You’ll get a taste for the chocolate-making process and understand how chocolate’s flavor depends on where the cacao was grown — then discover how to turn your artisanal bars into unexpected treats with 22 recipes from master chefs.
Measuring the Information Society Report 2016
Author: United Nations Publications
Publisher: UN
ISBN: 9789261214210
Category : Business & Economics
Languages : en
Pages : 290
Book Description
The Measuring the Information Society Report, which has been published annually since 2009, features key ICT data and benchmarking tools to measure the information society, including the ICT Development Index (IDI). The IDI 2016 captures the level of ICT developments in 175 economies worldwide and compares progress made since the year 2014. The MISR 2016 assesses IDI findings at the regional level and highlights countries that rank at the top of the IDI and those that have improved their position in the overall IDI rankings most dynamically since 2014. It will also use the findings of the IDI to analyze trends and developments in the digital divide. The report will present 2015 prices for about 160 countries and provide a detailed analysis of mobile-cellular, fixed-broadband and mobile-broadband prices over the period 2008-2015. It will highlight the role of ICTs in achieving the Sustainable Development Goals and present the newly agreed SDG indicator framework, including the ICT indicators. The report will also include a chapter looking into new metrics to measure mobile uptake, and a chapter presenting data analyzing Internet use and uptake.
Publisher: UN
ISBN: 9789261214210
Category : Business & Economics
Languages : en
Pages : 290
Book Description
The Measuring the Information Society Report, which has been published annually since 2009, features key ICT data and benchmarking tools to measure the information society, including the ICT Development Index (IDI). The IDI 2016 captures the level of ICT developments in 175 economies worldwide and compares progress made since the year 2014. The MISR 2016 assesses IDI findings at the regional level and highlights countries that rank at the top of the IDI and those that have improved their position in the overall IDI rankings most dynamically since 2014. It will also use the findings of the IDI to analyze trends and developments in the digital divide. The report will present 2015 prices for about 160 countries and provide a detailed analysis of mobile-cellular, fixed-broadband and mobile-broadband prices over the period 2008-2015. It will highlight the role of ICTs in achieving the Sustainable Development Goals and present the newly agreed SDG indicator framework, including the ICT indicators. The report will also include a chapter looking into new metrics to measure mobile uptake, and a chapter presenting data analyzing Internet use and uptake.
Open Innovation Research, Management And Practice
Author: Joe Tidd
Publisher: World Scientific
ISBN: 1783262826
Category : Business & Economics
Languages : en
Pages : 456
Book Description
The concept of open innovation has become increasingly popular in the management and policy literature on technology and innovation. However, despite the large volume of empirical work, many of the prescriptions being proposed are fairly general and not specific to particular contexts and contingencies. The proponents of open innovation are universally positive but research suggests that the specific mechanisms and outcomes of open innovation models are very sensitive to context and contingency. This is not surprising because the open or closed nature of innovation is historically contingent and does not entail a simple shift from closed to open as often suggested in the literature. Research has shown that patterns of innovation differ fundamentally by sector, firm and strategy. Therefore, there is a need to examine the mechanisms that help to generate successful open innovation. In this book, the authors contribute to a shift in the debate from potentially misleading general prescriptions, and provide conceptual and empirical insights into the precise mechanisms and potential limitations of open innovation research and management practice.
Publisher: World Scientific
ISBN: 1783262826
Category : Business & Economics
Languages : en
Pages : 456
Book Description
The concept of open innovation has become increasingly popular in the management and policy literature on technology and innovation. However, despite the large volume of empirical work, many of the prescriptions being proposed are fairly general and not specific to particular contexts and contingencies. The proponents of open innovation are universally positive but research suggests that the specific mechanisms and outcomes of open innovation models are very sensitive to context and contingency. This is not surprising because the open or closed nature of innovation is historically contingent and does not entail a simple shift from closed to open as often suggested in the literature. Research has shown that patterns of innovation differ fundamentally by sector, firm and strategy. Therefore, there is a need to examine the mechanisms that help to generate successful open innovation. In this book, the authors contribute to a shift in the debate from potentially misleading general prescriptions, and provide conceptual and empirical insights into the precise mechanisms and potential limitations of open innovation research and management practice.
Open Business Models
Author: Henry William Chesbrough
Publisher: Harvard Business Press
ISBN: 1422104273
Category : Business & Economics
Languages : en
Pages : 250
Book Description
Provides a diagnostic tool for readers to assess their business model and usher it through a six-stage continuum toward openness. This book also identifies the barriers to creating open business models (such as the not invented here syndrome and the not sold here virus) and explains how to surmount them.
Publisher: Harvard Business Press
ISBN: 1422104273
Category : Business & Economics
Languages : en
Pages : 250
Book Description
Provides a diagnostic tool for readers to assess their business model and usher it through a six-stage continuum toward openness. This book also identifies the barriers to creating open business models (such as the not invented here syndrome and the not sold here virus) and explains how to surmount them.
Bitcoin: Una Guía Esencial Para Principiantes Acerca de Las Tecnologías de Inversión En Bitcoin, Minería Y Criptomoneda
Author: Herbert Jones
Publisher: Independently Published
ISBN: 9781794167360
Category : Business & Economics
Languages : es
Pages : 102
Book Description
¿Quiere saber qué es el Bitcoin, cómo funciona y qué puede hacer por usted? Este audiolibro contiene información completa y adecuada para principiantes acerca de las inversiones en Bitcoin, la minería y la tecnología de la criptomoneda. El objetivo de esta guía es ayudarle a comprender los conceptos básicos de la inversión en Bitcoin, para que pueda aprender a cómo beneficiarse de sus características exclusivas y al mismo tiempo protegerse contra cualquier riesgo en línea. Al final, tendrá la suficiente confianza y comenzará a aprovechar este mercado completamente nuevo al mismo tiempo que es consciente de su futuro. Con suerte, la naturaleza del Bitcoin y el gran valor en aumento lo fascinarán más y lo inspirarán a ganar más dinero. Aquí tiene un resumen de lo que cubre este audiolibro: ¿Qué es la criptomoneda? ¿Cómo funcionan el Bitcoin y la mayoría de las criptomonedas? La explicación más simple para Bitcoin y criptomoneda que jamás escuchará. Definición de términos. Tecnología blockchain. Comparación entre moneda digital y moneda fiduciaria. Invertir en Bitcoin. Almacenamiento a largo plazo de Bitcoin. Día de comercio de Bitcoin. Consejos para un comercio binario exitoso. Minería Bitcoin. Minería en la nube de Bitcoin y cómo funciona. Consejos para invertir en Bitcoin. El futuro del Bitcoin. ¡Y mucho más! ¡Obtenga este libro ahora para aprender más acerca del bitcoin!
Publisher: Independently Published
ISBN: 9781794167360
Category : Business & Economics
Languages : es
Pages : 102
Book Description
¿Quiere saber qué es el Bitcoin, cómo funciona y qué puede hacer por usted? Este audiolibro contiene información completa y adecuada para principiantes acerca de las inversiones en Bitcoin, la minería y la tecnología de la criptomoneda. El objetivo de esta guía es ayudarle a comprender los conceptos básicos de la inversión en Bitcoin, para que pueda aprender a cómo beneficiarse de sus características exclusivas y al mismo tiempo protegerse contra cualquier riesgo en línea. Al final, tendrá la suficiente confianza y comenzará a aprovechar este mercado completamente nuevo al mismo tiempo que es consciente de su futuro. Con suerte, la naturaleza del Bitcoin y el gran valor en aumento lo fascinarán más y lo inspirarán a ganar más dinero. Aquí tiene un resumen de lo que cubre este audiolibro: ¿Qué es la criptomoneda? ¿Cómo funcionan el Bitcoin y la mayoría de las criptomonedas? La explicación más simple para Bitcoin y criptomoneda que jamás escuchará. Definición de términos. Tecnología blockchain. Comparación entre moneda digital y moneda fiduciaria. Invertir en Bitcoin. Almacenamiento a largo plazo de Bitcoin. Día de comercio de Bitcoin. Consejos para un comercio binario exitoso. Minería Bitcoin. Minería en la nube de Bitcoin y cómo funciona. Consejos para invertir en Bitcoin. El futuro del Bitcoin. ¡Y mucho más! ¡Obtenga este libro ahora para aprender más acerca del bitcoin!
Discovering the Soul of Service
Author: Leonard L. Berry
Publisher: Simon and Schuster
ISBN: 0684830868
Category : Business & Economics
Languages : en
Pages : 278
Book Description
This wise and inspiring book by Leonard Berry, moves far beyond his pioneering work in services marketing and service quality to explain how great service companies meet their toughest challenge: sustaining long-term success. In a world where customers regard flawless products as a given, service is the key differentiator between competitors in any field. From Berry's exacting study of fourteen mature, highly successful, labor-intensive companies comes an astonishing revelation: the single most important factor in building a lasting service business is not a matter of savvy business practice, but of humane values. In all fourteen award-winning companies -- Bergstrom Hotels, The Charles Schwab Corporation, Chick-fil-A, The Container Store, Custom Research Inc., Dana Commercial Credit, Dial-A-Mattress, Enterprise Rent-A-Car, Midwest Express Airlines, Miller SQA, Special Expeditions, St. Paul Saints, USAA, and Ukrop's Super Markets -- values-driven leadership connects with strategic focus, executional excellence, control of destiny, trust-based relationships, generosity, investment in employee success, acting small, and brand cultivation to drive customer satisfaction, innovation, and growth. Dedicating a chapter to each of these nine drivers, this book is the most far-reaching and insightful vision ever presented of the principles and step-by-step actions that continuously bring success to life in a company. Berry's comprehensive model reveals the soul that underlies the strategies and day-to-day operations of great service companies, guiding the thousands of daily decisions of individual employees. Clear, compelling, pathbreaking, Discovering the Soul of Service is essential reading for managers everywhere.
Publisher: Simon and Schuster
ISBN: 0684830868
Category : Business & Economics
Languages : en
Pages : 278
Book Description
This wise and inspiring book by Leonard Berry, moves far beyond his pioneering work in services marketing and service quality to explain how great service companies meet their toughest challenge: sustaining long-term success. In a world where customers regard flawless products as a given, service is the key differentiator between competitors in any field. From Berry's exacting study of fourteen mature, highly successful, labor-intensive companies comes an astonishing revelation: the single most important factor in building a lasting service business is not a matter of savvy business practice, but of humane values. In all fourteen award-winning companies -- Bergstrom Hotels, The Charles Schwab Corporation, Chick-fil-A, The Container Store, Custom Research Inc., Dana Commercial Credit, Dial-A-Mattress, Enterprise Rent-A-Car, Midwest Express Airlines, Miller SQA, Special Expeditions, St. Paul Saints, USAA, and Ukrop's Super Markets -- values-driven leadership connects with strategic focus, executional excellence, control of destiny, trust-based relationships, generosity, investment in employee success, acting small, and brand cultivation to drive customer satisfaction, innovation, and growth. Dedicating a chapter to each of these nine drivers, this book is the most far-reaching and insightful vision ever presented of the principles and step-by-step actions that continuously bring success to life in a company. Berry's comprehensive model reveals the soul that underlies the strategies and day-to-day operations of great service companies, guiding the thousands of daily decisions of individual employees. Clear, compelling, pathbreaking, Discovering the Soul of Service is essential reading for managers everywhere.
Minar Criptomonedas Paso a Paso
Author: Dr. Eduardo Robledo Gómez
Publisher: Guías Para Invertir
ISBN:
Category : Business & Economics
Languages : es
Pages : 76
Book Description
Descubre el Camino hacia la Libertad Financiera con la Minería de Criptomonedas ¿Alguna vez has soñado con desentrañar los secretos de la minería de criptomonedas y desbloquear una nueva fuente de ingresos? En un mundo donde la tecnología blockchain está revolucionando nuestra forma de pensar sobre el dinero y la inversión, la minería de criptomonedas emerge como una vía prometedora hacia la libertad financiera. Este libro está diseñado tanto para principiantes curiosos como para mineros experimentados, ofreciendo una guía completa que te llevará paso a paso a través del fascinante proceso de minería de criptomonedas. Desde la selección del hardware adecuado hasta estrategias avanzadas para maximizar tus ganancias, esta obra abarca todos los aspectos esenciales que necesitas para comenzar tu viaje en la minería de criptomonedas con confianza. Lo Que Aprenderás: Fundamentos de la minería de criptomonedas: Comprende cómo funciona la minería y qué la hace tan lucrativa. Elección del hardware y software: Aprende a seleccionar el equipo más eficiente y económico, ajustado a tus necesidades y presupuesto. Estrategias de optimización: Descubre técnicas avanzadas para aumentar la eficiencia de tu operación minera y reducir costos. Legalidad y aspectos fiscales: Navega por el marco legal y las implicaciones fiscales de la minería de criptomonedas en tu jurisdicción. Impacto ambiental y minería sostenible: Explora cómo puedes contribuir a una minería más ecológica y sostenible. Comunidades y redes de apoyo: Conéctate con otros mineros y sumérgete en la rica comunidad de minería de criptomonedas para compartir conocimientos y experiencias. Además, te brindamos inspiración a través de historias reales de mineros que han alcanzado el éxito, demostrando que, con la estrategia y el enfoque correctos, tú también puedes lograr tus objetivos financieros a través de la minería de criptomonedas. Ya sea que estés buscando generar un ingreso pasivo o embarcarte en una nueva carrera profesional, este libro es tu compañero ideal. Con un lenguaje claro y ejemplos prácticos, te proporcionamos todas las herramientas que necesitas para tomar decisiones informadas y comenzar a minar de manera rentable y responsable. No dejes pasar la oportunidad de convertirte en parte de la revolución de la criptomoneda. Emprende tu viaje hacia la libertad financiera hoy mismo y descubre cómo la minería de criptomonedas puede abrirte las puertas a un mundo de posibilidades. ¡Comienza tu aventura en la minería de criptomonedas y traza tu camino hacia el éxito!
Publisher: Guías Para Invertir
ISBN:
Category : Business & Economics
Languages : es
Pages : 76
Book Description
Descubre el Camino hacia la Libertad Financiera con la Minería de Criptomonedas ¿Alguna vez has soñado con desentrañar los secretos de la minería de criptomonedas y desbloquear una nueva fuente de ingresos? En un mundo donde la tecnología blockchain está revolucionando nuestra forma de pensar sobre el dinero y la inversión, la minería de criptomonedas emerge como una vía prometedora hacia la libertad financiera. Este libro está diseñado tanto para principiantes curiosos como para mineros experimentados, ofreciendo una guía completa que te llevará paso a paso a través del fascinante proceso de minería de criptomonedas. Desde la selección del hardware adecuado hasta estrategias avanzadas para maximizar tus ganancias, esta obra abarca todos los aspectos esenciales que necesitas para comenzar tu viaje en la minería de criptomonedas con confianza. Lo Que Aprenderás: Fundamentos de la minería de criptomonedas: Comprende cómo funciona la minería y qué la hace tan lucrativa. Elección del hardware y software: Aprende a seleccionar el equipo más eficiente y económico, ajustado a tus necesidades y presupuesto. Estrategias de optimización: Descubre técnicas avanzadas para aumentar la eficiencia de tu operación minera y reducir costos. Legalidad y aspectos fiscales: Navega por el marco legal y las implicaciones fiscales de la minería de criptomonedas en tu jurisdicción. Impacto ambiental y minería sostenible: Explora cómo puedes contribuir a una minería más ecológica y sostenible. Comunidades y redes de apoyo: Conéctate con otros mineros y sumérgete en la rica comunidad de minería de criptomonedas para compartir conocimientos y experiencias. Además, te brindamos inspiración a través de historias reales de mineros que han alcanzado el éxito, demostrando que, con la estrategia y el enfoque correctos, tú también puedes lograr tus objetivos financieros a través de la minería de criptomonedas. Ya sea que estés buscando generar un ingreso pasivo o embarcarte en una nueva carrera profesional, este libro es tu compañero ideal. Con un lenguaje claro y ejemplos prácticos, te proporcionamos todas las herramientas que necesitas para tomar decisiones informadas y comenzar a minar de manera rentable y responsable. No dejes pasar la oportunidad de convertirte en parte de la revolución de la criptomoneda. Emprende tu viaje hacia la libertad financiera hoy mismo y descubre cómo la minería de criptomonedas puede abrirte las puertas a un mundo de posibilidades. ¡Comienza tu aventura en la minería de criptomonedas y traza tu camino hacia el éxito!
The Innovator's Method
Author: Nathan Furr
Publisher: Harvard Business Review Press
ISBN: 1625271476
Category : Business & Economics
Languages : en
Pages : 281
Book Description
Have you ever come up with an idea for a new product or service but didn’t take any action because you thought it would be too risky? Or at work, have you had what you thought could be a big idea for your company—perhaps changing the way you develop or distribute a product, provide customer service, or hire and train your employees? If you have, but you haven’t known how to take the next step, you need to understand what the authors call the innovator’s method—a set of tools emerging from lean start-up, design thinking, and agile software development that are revolutionizing how new ideas are created, refined, and brought to market. To date these tools have helped entrepreneurs, designers, and software developers manage uncertainty—through cheap and rapid experiments that systematically lower failure rates and risk. But many managers and leaders struggle to apply these powerful tools within their organizations, as they often run counter to traditional managerial thinking and practice. Authors Nathan Furr and Jeff Dyer wrote this book to address that very problem. Following the breakout success of The Innovator’s DNA—which Dyer wrote with Hal Gregersen and bestselling author Clay Christensen to provide a framework for generating ideas—this book shows how to make those ideas actually happen, to commercialize them for success. Based on their research inside corporations and successful start-ups, Furr and Dyer developed the innovator’s method, an end-to-end process for creating, refining, and bringing ideas to market. They show when and how to apply the tools of their method, how to adapt them to your business, and how to answer commonly asked questions about the method itself, including: How do we know if this idea is worth pursuing? Have we found the right solution? What is the best business model for this new offering? This book focuses on the “how”—how to test, how to validate, and how to commercialize ideas with the lean, design, and agile techniques successful start-ups use. Whether you’re launching a start-up, leading an established one, or simply working to get a new product off the ground in an existing company, this book is for you.
Publisher: Harvard Business Review Press
ISBN: 1625271476
Category : Business & Economics
Languages : en
Pages : 281
Book Description
Have you ever come up with an idea for a new product or service but didn’t take any action because you thought it would be too risky? Or at work, have you had what you thought could be a big idea for your company—perhaps changing the way you develop or distribute a product, provide customer service, or hire and train your employees? If you have, but you haven’t known how to take the next step, you need to understand what the authors call the innovator’s method—a set of tools emerging from lean start-up, design thinking, and agile software development that are revolutionizing how new ideas are created, refined, and brought to market. To date these tools have helped entrepreneurs, designers, and software developers manage uncertainty—through cheap and rapid experiments that systematically lower failure rates and risk. But many managers and leaders struggle to apply these powerful tools within their organizations, as they often run counter to traditional managerial thinking and practice. Authors Nathan Furr and Jeff Dyer wrote this book to address that very problem. Following the breakout success of The Innovator’s DNA—which Dyer wrote with Hal Gregersen and bestselling author Clay Christensen to provide a framework for generating ideas—this book shows how to make those ideas actually happen, to commercialize them for success. Based on their research inside corporations and successful start-ups, Furr and Dyer developed the innovator’s method, an end-to-end process for creating, refining, and bringing ideas to market. They show when and how to apply the tools of their method, how to adapt them to your business, and how to answer commonly asked questions about the method itself, including: How do we know if this idea is worth pursuing? Have we found the right solution? What is the best business model for this new offering? This book focuses on the “how”—how to test, how to validate, and how to commercialize ideas with the lean, design, and agile techniques successful start-ups use. Whether you’re launching a start-up, leading an established one, or simply working to get a new product off the ground in an existing company, this book is for you.