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Author: Patrick Lo
Publisher:
ISBN: 9781536197198
Category : Arts
Languages : en
Pages : 0
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Book Description
"Major changes are affecting the cultural sector around the world, and there is a need for new skills and knowledge in arts and cultural administration. This book features insightful interviews with 22 leading arts and cultural directors/CEOs in Hong Kong - discussing the most up-to-date trends and professional practices in this field. The institutions represented in the work are quite diverse, covering art archives, performing arts institutions, and even literary festivals and orchestras, etc. This book is of definite interest to arts and cultural administration professionals who are already practicing in the field, mid-level managers who are aspiring to advance their careers and to become future leaders, as well as general readers who just want to know more about the current state of arts management and the roles that our artists and organizations play in Hong Kong and in the global context"--
Author: Patrick Lo
Publisher:
ISBN: 9781536197198
Category : Arts
Languages : en
Pages : 0
Get Book Here
Book Description
"Major changes are affecting the cultural sector around the world, and there is a need for new skills and knowledge in arts and cultural administration. This book features insightful interviews with 22 leading arts and cultural directors/CEOs in Hong Kong - discussing the most up-to-date trends and professional practices in this field. The institutions represented in the work are quite diverse, covering art archives, performing arts institutions, and even literary festivals and orchestras, etc. This book is of definite interest to arts and cultural administration professionals who are already practicing in the field, mid-level managers who are aspiring to advance their careers and to become future leaders, as well as general readers who just want to know more about the current state of arts management and the roles that our artists and organizations play in Hong Kong and in the global context"--
Author: Gigauri, Iza
Publisher: IGI Global
ISBN: 1668486830
Category : Business & Economics
Languages : en
Pages : 478
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Book Description
The prominent idea of sustainable development has influenced almost all disciplines, changing our understanding and behavior toward sustainability. In this respect, marketing has also been transforming from the sustainability point of view as emerging social and ecological problems caused by the exponential growth require sustainable solutions and joint efforts. Sustainable marketing intends to integrate ecological, social, and ethical concerns while creating value. Consumers, along with other stakeholders, expect that brands will contribute to work toward the sustainable development goals; therefore, companies need to redesign their marketing initiatives to create, promote, and deliver values that are in line with sustainability. The Handbook of Research on Achieving Sustainable Development Goals With Sustainable Marketing illuminates current developments in sustainable marketing and the new trends and tendencies concerning the concept in theory and practice. The book also explores the concept of sustainable marketing in todays context of the digital age, explains its boundaries and benefits, and describes the challenges and opportunities as well as the advantages and potential disadvantages of sustainable marketing and branding efforts. Covering key topics such as branding, marketing ethics, and corporate social responsibility, this premier reference source is ideal for marketers, business owners, managers, industry professionals, researchers, academicians, scholars, practitioners, instructors, and students.
Author: Dennis, Michelle
Publisher: IGI Global
ISBN: 1668451913
Category : Computers
Languages : en
Pages : 388
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Book Description
Since the advent of the internet, online communities have emerged as a way for users to share their common interests and connect with others with ease. As the possibilities of the online world grew and the COVID-19 pandemic raged across the world, many organizations recognized the utility in not only providing further services online, but also in transitioning operations typically fulfilled in-person to an online space. As society approaches a reality in which most community practices have moved to online spaces, it is essential that community leaders remain knowledgeable on the best practices in cultivating engagement. Community Engagement in the Online Space evaluates key issues and practices pertaining to community engagement in remote settings. It analyzes various community engagement efforts within remote education, online groups, and remote work. This book further reviews the best practices for community engagement and considerations for the optimization of these practices for effective virtual delivery to support emergency environmental challenges, such as pandemic conditions. Covering topics such as community belonging, global health virtual practicum, and social media engagement, this premier reference source is an excellent resource for program directors, faculty and administrators of both K-12 and higher education, students of higher education, business leaders and executives, IT professionals, online community moderators, librarians, researchers, and academicians.
Author: David Baker
Publisher: Elsevier
ISBN: 0443134367
Category : Language Arts & Disciplines
Languages : en
Pages : 788
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Book Description
The Marketing of Academic, National and Public Libraries Worldwide: Marketing, Branding, Community Engagement enables readers to learn about the most up-to-date trends, as well as hands-on practices and marketing tactics taken directly from 48 highly seasoned marketing and community engagement librarians around the world, namely in Africa, Australia, Canada, Croatia, Germany, Hong Kong, Latvia and Qatar. Via a series of in-depth and semi-structured interviews, this book provides insights into successful marketing strategies librarians can use to encourage donors and patrons to understand that their libraries are a great choice for fulfilling information needs, recreational interests, intellectual pursuits, and more. - Written with a strong belief that library marketing and branding play a vital part in keeping existing library end-users and potential users informed and educated - Presents the very first book of its kind to examine various factors affecting successful marketing campaigns and long-term brand building for libraries through a systematic review of case studies around the world - Serves as a primary guide for library professionals to build their own brands via effective marketing campaigns, as well as long-lasting relationships with their communities
Author: Masouras, Andreas
Publisher: IGI Global
ISBN: 1668460572
Category : Business & Economics
Languages : en
Pages : 266
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Book Description
Tourism entrepreneurship is a social and economic process that is encouraged by national systems. Entrepreneurs must be able to act strategically and develop competencies to handle procedures as well as ensure their communication with customers and partners is appropriate. The implementation of automated services and web technologies in tourism is also an issue that small firms must consider in relation to large enterprises. Further study on the best practices for entrepreneurs in the tourism sector is required. Sustainable Growth Strategies for Entrepreneurial Venture Tourism and Regional Development considers current trends in tourism entrepreneurship from different countries all over the world and considers how entrepreneurship functions in varying countries. The book also defines the concept of entrepreneur tourism and sustainable growth. Covering topics such as consumer behavior, hospitality, social media, and tourism management, this reference work is ideal for entrepreneurs, business owners, industry professionals, managers, administrators, policymakers, researchers, academicians, scholars, practitioners, instructors, and students.
Author: Chiu, Dickson K. W.
Publisher: IGI Global
ISBN: 1668486733
Category : Science
Languages : en
Pages : 371
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Book Description
The global economy and organizations are evolving to become service-oriented and driven by technology, and this is not just limited to commercial work. Further study on this evolution is required to fully understand the phenomenon. Emerging Technology-Based Services and Systems in Libraries, Educational Institutions, and Non-Profit Organizations covers IT-enabled creation, curation, representation, communication, storage, retrieval, analysis, and use of records, documents, files, data, learning objects, and other contents. It also acts as a forum for interdisciplinary and emerging topics such as socio-information studies, educational technologies, knowledge management, big data, artificial intelligence, personal information protection, digital literacy, other media, and technology innovation topics in their applications to libraries, as well as other areas such as education, information, government, and NGOs. Due to this, it is ideal for industry professionals, librarians, administrators, policymakers, higher education faculty, researchers, academicians, scholars, practitioners, instructors, and students.
Author: Santos, José Duarte
Publisher: IGI Global
ISBN: 1668485761
Category : Business & Economics
Languages : en
Pages : 476
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Book Description
The growth of companies' online presences is an unquestionable reality. However, not everything goes online, and the physical presences of companies continue to exist, with the physical retail point of sale as a place for experimentation and immediate consumption, brand showroom, and support for online sales, which are fundamental to the shopping experience. Managing a retail point of sale implies acting on several fronts, bearing in mind the market requirements, the point of sale's brand strategy, the strategies of the brands being sold, and all other aspects related to the management of a business, while considering the specificities of a retail point of sale. Management and Marketing for Improved Retail Competitiveness and Performance provides knowledge and skills to allow readers to understand and apply the different concepts, techniques, and tools to manage a retail point of sale in the various aspects of a business. Covering key topics such as advertising, client loyalty, and merchandising, this premier reference source is ideal for business owners, managers, marketers, researchers, scholars, academicians, practitioners, instructors, and students.
Author: Rodrigues, Maria Antónia
Publisher: IGI Global
ISBN: 1668472449
Category : Business & Economics
Languages : en
Pages : 416
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Book Description
The transition from mass tourism to niche tourism has been a slow process. It is clear that mass tourism can damage local culture, authenticity, and resources, and niche tourism is considerably important for the future of tourism companies and destination managers. Thus, it is essential for tourism companies and destination managers to be proactive and adapt to market changes and challenges to hold a stronger position in the business environment in the future. Exploring Niche Tourism Business Models, Marketing, and Consumer Experience provides relevant theoretical and empirical research findings, an innovative and multifaceted perspective of the niche tourist experience, and an understanding of how companies adopt business models based on sustainable paradigms and innovative technologies as a way to create value. Covering topics such as business models, rural tourism, and visitor experience, this premier reference source is an essential resource for marketing managers, product developers, niche tourism executives, marketing and tourism students, business professionals, researchers, and academicians.
Author: David Hamers
Publisher: dpr-barcelona
ISBN: 8494487396
Category : Juvenile Nonfiction
Languages : en
Pages : 180
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Book Description
Trading Places rethinks, develops, and tests design-driven practices and methods to engage with participation in public space and public issues. With this book we aim to help art and design researchers, students, practitioners, and the multiple stakeholders they collaborate with, to explore what participatory ways of working in our contemporary urban environment entail. Six approaches are discussed: intervention, performative mapping, play, data mining, modelling in dialogue, and curating. Each approach offers a different kind of logic and produces a different type of knowledge. Trading Places invites the reader to discover common ground, explore new territories, and exchange points of view – in short, to trade perspectives on issues of participation.
Author: Lily Kong
Publisher: Edward Elgar Publishing
ISBN: 1784715840
Category : Business & Economics
Languages : en
Pages : 269
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Book Description
While global cities have mostly been characterized as sites of intensive and extensive economic activity, the quest for global city status also increasingly rests on the creative production and consumption of culture and the arts. Arts, Culture and the
