Author: Onyema Udeze
Publisher: Blaze Incorporated
ISBN:
Category : Computers
Languages : en
Pages : 94
Book Description
No matter where you are and at what stage you are as a creative, you can begin to make money from your content. Distributing your content globally and selling your digital products to a global audience is no more a dream but a reality in today’s global economy. As a creative, your content can reach places you might never get to visit. Your content can build you into a global figure and make you money even while you sleep. It is possible to make a career out of content creation. You get to travel around the world and sell globally. Monetising your content and digital products can be quite complicated. You might have found yourself asking these questions: - How do I know what people will be willing to pay for? - On what platforms do I sell my products to maximise sales? - How do I get paid on global/international platforms? - How do I compete with all the big names in the industry? - How do I get good at selling? - How do I successfully launch my products? - Where do I start from? Monetisation is indeed complicated and that is because the internet is very competitive. This book is a comprehensive guide on how to Create, Distribute, and Monetise your content from any part of the world to every part of the world - so you can make a killing doing what you love. Be it E-books, Online Courses, Podcasts, or Written Content. This book is broken down into six parts: - The first part paints a clear picture of why content is more relevant than ever today. - The second part focuses on Ideating, Writing, Editing, Formatting, Publishing and Distributing E-books. - The third part focuses on Ideating, Creating, Recording, Producing, Distributing, and Managing Online Courses. - The fourth part focuses on Ideating, Recording, Producing, and Distributing Podcasts. - The fifth part focuses on Distributing and Monetising Written Content. - The sixth part focuses on Content Promotion leveraging diverse Digital Marketing channels - both Organic and Paid. - An extra chapter deep-dives into the process of setting up and managing personal websites without programming. The book provides a step-by-step guide on the right way to launch any digital product - E-books, Online Courses, Podcasts, and Written Content - It removes the complication around monetising your content. - It will show you how best to come up with product ideas that people will be willing to pay for. - It will show you how to get your products on all the global platforms easily and get paid on them. - It will show you the process that goes into creating any form of a digital product.
Create, Distribute and Monetise Your Content From ANYWHERE to EVERYWHERE
Author: Onyema Udeze
Publisher: Blaze Incorporated
ISBN:
Category : Computers
Languages : en
Pages : 94
Book Description
No matter where you are and at what stage you are as a creative, you can begin to make money from your content. Distributing your content globally and selling your digital products to a global audience is no more a dream but a reality in today’s global economy. As a creative, your content can reach places you might never get to visit. Your content can build you into a global figure and make you money even while you sleep. It is possible to make a career out of content creation. You get to travel around the world and sell globally. Monetising your content and digital products can be quite complicated. You might have found yourself asking these questions: - How do I know what people will be willing to pay for? - On what platforms do I sell my products to maximise sales? - How do I get paid on global/international platforms? - How do I compete with all the big names in the industry? - How do I get good at selling? - How do I successfully launch my products? - Where do I start from? Monetisation is indeed complicated and that is because the internet is very competitive. This book is a comprehensive guide on how to Create, Distribute, and Monetise your content from any part of the world to every part of the world - so you can make a killing doing what you love. Be it E-books, Online Courses, Podcasts, or Written Content. This book is broken down into six parts: - The first part paints a clear picture of why content is more relevant than ever today. - The second part focuses on Ideating, Writing, Editing, Formatting, Publishing and Distributing E-books. - The third part focuses on Ideating, Creating, Recording, Producing, Distributing, and Managing Online Courses. - The fourth part focuses on Ideating, Recording, Producing, and Distributing Podcasts. - The fifth part focuses on Distributing and Monetising Written Content. - The sixth part focuses on Content Promotion leveraging diverse Digital Marketing channels - both Organic and Paid. - An extra chapter deep-dives into the process of setting up and managing personal websites without programming. The book provides a step-by-step guide on the right way to launch any digital product - E-books, Online Courses, Podcasts, and Written Content - It removes the complication around monetising your content. - It will show you how best to come up with product ideas that people will be willing to pay for. - It will show you how to get your products on all the global platforms easily and get paid on them. - It will show you the process that goes into creating any form of a digital product.
Publisher: Blaze Incorporated
ISBN:
Category : Computers
Languages : en
Pages : 94
Book Description
No matter where you are and at what stage you are as a creative, you can begin to make money from your content. Distributing your content globally and selling your digital products to a global audience is no more a dream but a reality in today’s global economy. As a creative, your content can reach places you might never get to visit. Your content can build you into a global figure and make you money even while you sleep. It is possible to make a career out of content creation. You get to travel around the world and sell globally. Monetising your content and digital products can be quite complicated. You might have found yourself asking these questions: - How do I know what people will be willing to pay for? - On what platforms do I sell my products to maximise sales? - How do I get paid on global/international platforms? - How do I compete with all the big names in the industry? - How do I get good at selling? - How do I successfully launch my products? - Where do I start from? Monetisation is indeed complicated and that is because the internet is very competitive. This book is a comprehensive guide on how to Create, Distribute, and Monetise your content from any part of the world to every part of the world - so you can make a killing doing what you love. Be it E-books, Online Courses, Podcasts, or Written Content. This book is broken down into six parts: - The first part paints a clear picture of why content is more relevant than ever today. - The second part focuses on Ideating, Writing, Editing, Formatting, Publishing and Distributing E-books. - The third part focuses on Ideating, Creating, Recording, Producing, Distributing, and Managing Online Courses. - The fourth part focuses on Ideating, Recording, Producing, and Distributing Podcasts. - The fifth part focuses on Distributing and Monetising Written Content. - The sixth part focuses on Content Promotion leveraging diverse Digital Marketing channels - both Organic and Paid. - An extra chapter deep-dives into the process of setting up and managing personal websites without programming. The book provides a step-by-step guide on the right way to launch any digital product - E-books, Online Courses, Podcasts, and Written Content - It removes the complication around monetising your content. - It will show you how best to come up with product ideas that people will be willing to pay for. - It will show you how to get your products on all the global platforms easily and get paid on them. - It will show you the process that goes into creating any form of a digital product.
Audio For Authors
Author: Joanna Penn
Publisher: The Creative Penn
ISBN: 1913321207
Category : Language Arts & Disciplines
Languages : en
Pages : 208
Book Description
Do you want to create, publish and market your audiobooks? Are you ready to use podcasting to grow your author brand and reach more readers with your books? Audiobooks are the fastest-growing segment in publishing with double-digit growth in markets across the world. Podcasting has gone mainstream with listeners consuming audio on mobile phones and in-car devices, as well as through smart speakers. Advancements in voice technology continue to expand possibilities for audio creation and marketing. With such rapid growth in opportunity, how can you position your books in an increasingly voice-first world? I've been podcasting for over a decade as well as narrating and producing my own audiobooks since 2014. I'm an avid consumer of audio content and I'm also experimenting with AI voice technologies. In this book, I'll share everything I know so you can position your books and your author brand for the next shift in reader behavior. You will discover: - Introduction - Why audio and why now? - The audio first ecosystem - The audio mindset PART 1: Audiobooks - Types of audiobooks - Writing, adapting and editing your work for audio - Intellectual property considerations for audiobooks - Your options for audiobook publishing and licensing - How to find and work with a professional narrator - Reasons to narrate your own audiobook - Audiobook narration tips - Recording studio options - Audiobook recording, editing, and production - How to self-publish an audiobook - How long does an audiobook take to produce? - How do audiobook readers discover audiobooks? - How to market audiobooks - The money side of audiobooks PART 2: Podcasting - Why podcasting is important for authors - The difference between audiobooks and podcasting - Types of podcasts - How to research and pitch podcasters - How to be a great podcast guest - Should you start your own podcast? - Podcast prerequisites - Intellectual property considerations for podcasting - Podcasting equipment and software - Podcast structure - How to be a great podcast host - Podcast distribution - Show notes and transcripts - Collaboration and freelancers - Podcast workflow and tools - How to launch a podcast - How to market a podcast - Repurpose your content - The money side of podcasting PART 3: Voice Technologies - Overview of voice technologies - Speech to text: dictation - Text to speech - Voice assistants, smart speakers and devices - Artificial Intelligence (AI) and the future of voice
Publisher: The Creative Penn
ISBN: 1913321207
Category : Language Arts & Disciplines
Languages : en
Pages : 208
Book Description
Do you want to create, publish and market your audiobooks? Are you ready to use podcasting to grow your author brand and reach more readers with your books? Audiobooks are the fastest-growing segment in publishing with double-digit growth in markets across the world. Podcasting has gone mainstream with listeners consuming audio on mobile phones and in-car devices, as well as through smart speakers. Advancements in voice technology continue to expand possibilities for audio creation and marketing. With such rapid growth in opportunity, how can you position your books in an increasingly voice-first world? I've been podcasting for over a decade as well as narrating and producing my own audiobooks since 2014. I'm an avid consumer of audio content and I'm also experimenting with AI voice technologies. In this book, I'll share everything I know so you can position your books and your author brand for the next shift in reader behavior. You will discover: - Introduction - Why audio and why now? - The audio first ecosystem - The audio mindset PART 1: Audiobooks - Types of audiobooks - Writing, adapting and editing your work for audio - Intellectual property considerations for audiobooks - Your options for audiobook publishing and licensing - How to find and work with a professional narrator - Reasons to narrate your own audiobook - Audiobook narration tips - Recording studio options - Audiobook recording, editing, and production - How to self-publish an audiobook - How long does an audiobook take to produce? - How do audiobook readers discover audiobooks? - How to market audiobooks - The money side of audiobooks PART 2: Podcasting - Why podcasting is important for authors - The difference between audiobooks and podcasting - Types of podcasts - How to research and pitch podcasters - How to be a great podcast guest - Should you start your own podcast? - Podcast prerequisites - Intellectual property considerations for podcasting - Podcasting equipment and software - Podcast structure - How to be a great podcast host - Podcast distribution - Show notes and transcripts - Collaboration and freelancers - Podcast workflow and tools - How to launch a podcast - How to market a podcast - Repurpose your content - The money side of podcasting PART 3: Voice Technologies - Overview of voice technologies - Speech to text: dictation - Text to speech - Voice assistants, smart speakers and devices - Artificial Intelligence (AI) and the future of voice
Build, Don't Talk
Author: Raj Shamani
Publisher: Penguin Random House India Private Limited
ISBN: 9354928331
Category : Self-Help
Languages : en
Pages : 181
Book Description
School taught us specific subjects, like maths and history. But we weren't taught: How to sell Or how to build relationships Or how to negotiate Or how to take care of our mental health Or how to network Or how to deal with personal finance These most important situations we face as adults were never discussed with us when we were students. We weren't taught these skills in school, and this makes all the success stories we hear about seem out of reach; it makes us feel dumb. We aren't dumb, we just don't know how to work the system. Your school taught you how to run in the race; it didn't teach you how to win. And that's what this book is for. To help you win the race. Packed with useful advice gleaned from his own journey as an entrepreneur and content creator, this book by Raj Shamani is a must-read.
Publisher: Penguin Random House India Private Limited
ISBN: 9354928331
Category : Self-Help
Languages : en
Pages : 181
Book Description
School taught us specific subjects, like maths and history. But we weren't taught: How to sell Or how to build relationships Or how to negotiate Or how to take care of our mental health Or how to network Or how to deal with personal finance These most important situations we face as adults were never discussed with us when we were students. We weren't taught these skills in school, and this makes all the success stories we hear about seem out of reach; it makes us feel dumb. We aren't dumb, we just don't know how to work the system. Your school taught you how to run in the race; it didn't teach you how to win. And that's what this book is for. To help you win the race. Packed with useful advice gleaned from his own journey as an entrepreneur and content creator, this book by Raj Shamani is a must-read.
Impossible to Ignore: Creating Memorable Content to Influence Decisions
Author: Carmen Simon
Publisher: McGraw Hill Professional
ISBN: 1259584143
Category : Business & Economics
Languages : en
Pages : 289
Book Description
A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore—using the latest in brain science Audiences forget up to 90 percent of what you communicate. But people make decisions and act based on what they remember, so a pragmatic approach for the effective communicator is to be deliberate about the 10 percent that audiences do retain. Otherwise, content recall is random and inconsistent. Many experts have offered techniques on how to improve your own memory, but not how to influence other people’s memory. Drawing on the latest research in neuroscience and cognitive psychology, Impossible to Ignore is a practical step-by-step guide that will show you how to control the 10 percent that your audiences do remember by creating content that attracts attention, sharpens recall, and guides decision-making toward a desired action.
Publisher: McGraw Hill Professional
ISBN: 1259584143
Category : Business & Economics
Languages : en
Pages : 289
Book Description
A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore—using the latest in brain science Audiences forget up to 90 percent of what you communicate. But people make decisions and act based on what they remember, so a pragmatic approach for the effective communicator is to be deliberate about the 10 percent that audiences do retain. Otherwise, content recall is random and inconsistent. Many experts have offered techniques on how to improve your own memory, but not how to influence other people’s memory. Drawing on the latest research in neuroscience and cognitive psychology, Impossible to Ignore is a practical step-by-step guide that will show you how to control the 10 percent that your audiences do remember by creating content that attracts attention, sharpens recall, and guides decision-making toward a desired action.
Future Smart
Author: James Canton
Publisher: Da Capo Press
ISBN: 0306822873
Category : Business & Economics
Languages : en
Pages : 402
Book Description
Game-changing trends are coming in business, technology, workforce, economy, security, and environment. Climate change, energy demand, and population growth will redefine global risk and power. Exponential new technologies will emerge in digital money, mobile commerce, and big data. An explosive new middle class of over one billion consumers will enter the marketplace. Every nation, job, business, and person will be transformed. To thrive in this future you have to become predictive, adaptive, and agile—to become Future Smart. Dr. James Canton, a renowned global futurist and visionary business advisor, illuminates the pivotal forces and global power shifts that everyone must understand today to thrive in a rapidly changing landscape: Regenerative medicine will extend our lifetimes and rebuild our bodies Robots and drones will drive our cars, teach our kids, and fight our wars Smart machines will design, manage, and service 40% of all global businesses—energy, commerce, finance, and manufacturing—without humans Digital consumers who live always connected will challenge every business to change its strategy Climate change wars will redefine security and resources Most of us are not prepared to meet the challenges the future will bring, but these changes are coming fast. Armed with knowledge, those who are Future Smart can take action to reinvent themselves, their businesses, and their world.
Publisher: Da Capo Press
ISBN: 0306822873
Category : Business & Economics
Languages : en
Pages : 402
Book Description
Game-changing trends are coming in business, technology, workforce, economy, security, and environment. Climate change, energy demand, and population growth will redefine global risk and power. Exponential new technologies will emerge in digital money, mobile commerce, and big data. An explosive new middle class of over one billion consumers will enter the marketplace. Every nation, job, business, and person will be transformed. To thrive in this future you have to become predictive, adaptive, and agile—to become Future Smart. Dr. James Canton, a renowned global futurist and visionary business advisor, illuminates the pivotal forces and global power shifts that everyone must understand today to thrive in a rapidly changing landscape: Regenerative medicine will extend our lifetimes and rebuild our bodies Robots and drones will drive our cars, teach our kids, and fight our wars Smart machines will design, manage, and service 40% of all global businesses—energy, commerce, finance, and manufacturing—without humans Digital consumers who live always connected will challenge every business to change its strategy Climate change wars will redefine security and resources Most of us are not prepared to meet the challenges the future will bring, but these changes are coming fast. Armed with knowledge, those who are Future Smart can take action to reinvent themselves, their businesses, and their world.
How to Write what You Want and Sell what You Write
Author: Skip Press
Publisher: Career PressInc
ISBN: 9781564141521
Category : Reference
Languages : en
Pages : 223
Book Description
Not loaded with theory, Skip's invaluable book contains concise, easily understood and applied advice for both writing and marketing any kind of book, article, story, play, screen-play, report, proposal or anything else you can think of.How to Write What You Want and Sell What You Write is for every writer or wannabe who needs to sort out his or her desires, capabilities and strengths and, even more importantly, learn the particular formats for the kind of writing in which he or she is interested.
Publisher: Career PressInc
ISBN: 9781564141521
Category : Reference
Languages : en
Pages : 223
Book Description
Not loaded with theory, Skip's invaluable book contains concise, easily understood and applied advice for both writing and marketing any kind of book, article, story, play, screen-play, report, proposal or anything else you can think of.How to Write What You Want and Sell What You Write is for every writer or wannabe who needs to sort out his or her desires, capabilities and strengths and, even more importantly, learn the particular formats for the kind of writing in which he or she is interested.
The Content Trap
Author: Bharat Anand
Publisher: Random House Group
ISBN: 0812995384
Category : Business & Economics
Languages : en
Pages : 464
Book Description
“My favorite book of the year.”—Doug McMillon, CEO, Wal-Mart Stores Harvard Business School Professor of Strategy Bharat Anand presents an incisive new approach to digital transformation that favors fostering connectivity over focusing exclusively on content. NAMED ONE OF THE BEST BOOKS OF THE YEAR BY BLOOMBERG Companies everywhere face two major challenges today: getting noticed and getting paid. To confront these obstacles, Bharat Anand examines a range of businesses around the world, from The New York Times to The Economist, from Chinese Internet giant Tencent to Scandinavian digital trailblazer Schibsted, and from talent management to the future of education. Drawing on these stories and on the latest research in economics, strategy, and marketing, this refreshingly engaging book reveals important lessons, smashes celebrated myths, and reorients strategy. Success for flourishing companies comes not from making the best content but from recognizing how content enables customers’ connectivity; it comes not from protecting the value of content at all costs but from unearthing related opportunities close by; and it comes not from mimicking competitors’ best practices but from seeing choices as part of a connected whole. Digital change means that everyone today can reach and interact with others directly: We are all in the content business. But that comes with risks that Bharat Anand teaches us how to recognize and navigate. Filled with conversations with key players and in-depth dispatches from the front lines of digital change, The Content Trap is an essential new playbook for navigating the turbulent waters in which we find ourselves. Praise for The Content Trap “A masterful and thought-provoking book that has reshaped my understanding of content in the digital landscape.”—Ariel Emanuel, co-CEO, WME | IMG “The Content Trap is a book filled with stories of businesses, from music companies to magazine publishers, that missed connections and could never escape the narrow views that had brought them past success. But it is also filled with stories of those who made strategic choices to strengthen the links between content and returns in their new master plans. . . . The book is a call to clear thinking and reassessing why things are the way they are.”—The Wall Street Journal
Publisher: Random House Group
ISBN: 0812995384
Category : Business & Economics
Languages : en
Pages : 464
Book Description
“My favorite book of the year.”—Doug McMillon, CEO, Wal-Mart Stores Harvard Business School Professor of Strategy Bharat Anand presents an incisive new approach to digital transformation that favors fostering connectivity over focusing exclusively on content. NAMED ONE OF THE BEST BOOKS OF THE YEAR BY BLOOMBERG Companies everywhere face two major challenges today: getting noticed and getting paid. To confront these obstacles, Bharat Anand examines a range of businesses around the world, from The New York Times to The Economist, from Chinese Internet giant Tencent to Scandinavian digital trailblazer Schibsted, and from talent management to the future of education. Drawing on these stories and on the latest research in economics, strategy, and marketing, this refreshingly engaging book reveals important lessons, smashes celebrated myths, and reorients strategy. Success for flourishing companies comes not from making the best content but from recognizing how content enables customers’ connectivity; it comes not from protecting the value of content at all costs but from unearthing related opportunities close by; and it comes not from mimicking competitors’ best practices but from seeing choices as part of a connected whole. Digital change means that everyone today can reach and interact with others directly: We are all in the content business. But that comes with risks that Bharat Anand teaches us how to recognize and navigate. Filled with conversations with key players and in-depth dispatches from the front lines of digital change, The Content Trap is an essential new playbook for navigating the turbulent waters in which we find ourselves. Praise for The Content Trap “A masterful and thought-provoking book that has reshaped my understanding of content in the digital landscape.”—Ariel Emanuel, co-CEO, WME | IMG “The Content Trap is a book filled with stories of businesses, from music companies to magazine publishers, that missed connections and could never escape the narrow views that had brought them past success. But it is also filled with stories of those who made strategic choices to strengthen the links between content and returns in their new master plans. . . . The book is a call to clear thinking and reassessing why things are the way they are.”—The Wall Street Journal
Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses
Author: Joe Pulizzi
Publisher: McGraw Hill Professional
ISBN: 1259589668
Category : Business & Economics
Languages : en
Pages : 358
Book Description
“Instead of throwing money away and sucking up to A-listers, now there is a better way to promote your business. It’s called content marketing, and this book is a great way to master this new technique.” -Guy Kawasaki, Chief evangelist of Canva and author of The Art of the Start 2.0 "How do you take the maximum amount of risk out of starting a business? Joe Pulizzi shows us. Fascinate your audience, then turn them into loyal fans. Content Inc. shows you how. Use it as your roadmap to startup success.” -Sally Hogshead, New York Times and Wall Street Journal bestselling author, How the World Sees You "If you're serious about turning content into a business, this is the most detailed, honest, and useful book ever written." -Jay Baer, New York Times bestselling author of Youtility" The approach to business taught all over the world is to create a product and then spend a bunch of money to market and sell it. Joe outlines a radically new way to succeed in business: Develop your audience first by creating content that draws people in and then watch your business sell themselves!" -David Meerman Scott bestselling author of ten books including The New Rules of Sales and Service "The digital age has fundamentally reshaped the cost curve for entrepreneurs. Joe describes the formula for developing a purpose-driven business that connects with an engaged and loyal audience around content. With brand, voice and audience, building and monetizing a business is easy." -Julie Fleischer, Sr. Director, Data + Content + Media, Kraft Foods" What if you launched a business with nothing to sell, and instead focused first on serving the needs of an audience, trusting that the 'selling' part would come later? Crazy? Or crazy-brilliant? I'd say the latter. Because in today's world, you should serve before selling." -Ann Handley, author of the Wall Street Journal bestseller Everybody Writes and Content Rules "Today, anyone, anywhere with a passion and a focus on a content niche can build a multi-million dollar platform and business. I did it and so can you. Just follow Joe's plan and hisContent Inc. model." -John Lee Dumas, Founder, EntrepreneurOnFire" The Internet doesn't need more content. It needs amazing content. Content Inc is the business blueprint on how to achieve that. If you're in business and are tired of hearing about the need for content marketing, but want the how and the proof, Content Inc is your blueprint." -Scott Stratten, bestselling author and President of UnMarketing Inc." Content marketing is by far the best marketing strategy for every company and Joe is by far the best guru on the topic. I wish this book was available when we started our content marketing initiative. It would have saved us a huge amount of time and effort!" -Scott Maxwell, Managing Partner/Founder OpenView Venture Partners
Publisher: McGraw Hill Professional
ISBN: 1259589668
Category : Business & Economics
Languages : en
Pages : 358
Book Description
“Instead of throwing money away and sucking up to A-listers, now there is a better way to promote your business. It’s called content marketing, and this book is a great way to master this new technique.” -Guy Kawasaki, Chief evangelist of Canva and author of The Art of the Start 2.0 "How do you take the maximum amount of risk out of starting a business? Joe Pulizzi shows us. Fascinate your audience, then turn them into loyal fans. Content Inc. shows you how. Use it as your roadmap to startup success.” -Sally Hogshead, New York Times and Wall Street Journal bestselling author, How the World Sees You "If you're serious about turning content into a business, this is the most detailed, honest, and useful book ever written." -Jay Baer, New York Times bestselling author of Youtility" The approach to business taught all over the world is to create a product and then spend a bunch of money to market and sell it. Joe outlines a radically new way to succeed in business: Develop your audience first by creating content that draws people in and then watch your business sell themselves!" -David Meerman Scott bestselling author of ten books including The New Rules of Sales and Service "The digital age has fundamentally reshaped the cost curve for entrepreneurs. Joe describes the formula for developing a purpose-driven business that connects with an engaged and loyal audience around content. With brand, voice and audience, building and monetizing a business is easy." -Julie Fleischer, Sr. Director, Data + Content + Media, Kraft Foods" What if you launched a business with nothing to sell, and instead focused first on serving the needs of an audience, trusting that the 'selling' part would come later? Crazy? Or crazy-brilliant? I'd say the latter. Because in today's world, you should serve before selling." -Ann Handley, author of the Wall Street Journal bestseller Everybody Writes and Content Rules "Today, anyone, anywhere with a passion and a focus on a content niche can build a multi-million dollar platform and business. I did it and so can you. Just follow Joe's plan and hisContent Inc. model." -John Lee Dumas, Founder, EntrepreneurOnFire" The Internet doesn't need more content. It needs amazing content. Content Inc is the business blueprint on how to achieve that. If you're in business and are tired of hearing about the need for content marketing, but want the how and the proof, Content Inc is your blueprint." -Scott Stratten, bestselling author and President of UnMarketing Inc." Content marketing is by far the best marketing strategy for every company and Joe is by far the best guru on the topic. I wish this book was available when we started our content marketing initiative. It would have saved us a huge amount of time and effort!" -Scott Maxwell, Managing Partner/Founder OpenView Venture Partners
The Business of Media Distribution
Author: Jeffrey C. Ulin
Publisher: Routledge
ISBN: 1351136615
Category : Art
Languages : en
Pages : 607
Book Description
In this updated edition of the industry staple, veteran media executive Jeff Ulin relates business theory and practice across key global market segments—film, television, and online/digital—providing you with an insider’s perspective that can't be found anywhere else. Learn how an idea moves from concept to profit and how distribution dominates the bottom line: Hollywood stars may make the headlines, but marketing and distribution are the behind-the-scenes drivers converting content into cash. The third edition: Includes perspectives from key industry executives at studios, networks, agencies and online leaders, including Fox, Paramount, Lucasfilm, Endeavor, Tencent, MPAA, YouTube, Amazon, and many more; Explores the explosive growth of the Chinese market, including box office trends, participation in financing Hollywood feature films, and the surge in online usage; Illustrates how online streaming leaders like Netflix, Amazon, Apple, YouTube, Hulu and Facebook are changing the way TV content is distributed and consumed, and in cases how these services are moving into theatrical markets; Analyzes online influences and disruption throughout the distribution chain, and explains the risks and impact stemming from changing access points (e.g., stand-alone apps), delivery methods (over-the-top) and consumption patterns (e.g., binge watching); Breaks down historical film windows, the economic drivers behind them, and how online and digital delivery applications are changing the landscape. Ulin provides the virtual apprenticeship you need to demystify and manage the complicated media markets, understand how digital distribution has impacted the ecosystem, and glimpse into the future of how film and television content will be financed, distributed and watched. An online eResource contains further discussion on topics presented in the book.
Publisher: Routledge
ISBN: 1351136615
Category : Art
Languages : en
Pages : 607
Book Description
In this updated edition of the industry staple, veteran media executive Jeff Ulin relates business theory and practice across key global market segments—film, television, and online/digital—providing you with an insider’s perspective that can't be found anywhere else. Learn how an idea moves from concept to profit and how distribution dominates the bottom line: Hollywood stars may make the headlines, but marketing and distribution are the behind-the-scenes drivers converting content into cash. The third edition: Includes perspectives from key industry executives at studios, networks, agencies and online leaders, including Fox, Paramount, Lucasfilm, Endeavor, Tencent, MPAA, YouTube, Amazon, and many more; Explores the explosive growth of the Chinese market, including box office trends, participation in financing Hollywood feature films, and the surge in online usage; Illustrates how online streaming leaders like Netflix, Amazon, Apple, YouTube, Hulu and Facebook are changing the way TV content is distributed and consumed, and in cases how these services are moving into theatrical markets; Analyzes online influences and disruption throughout the distribution chain, and explains the risks and impact stemming from changing access points (e.g., stand-alone apps), delivery methods (over-the-top) and consumption patterns (e.g., binge watching); Breaks down historical film windows, the economic drivers behind them, and how online and digital delivery applications are changing the landscape. Ulin provides the virtual apprenticeship you need to demystify and manage the complicated media markets, understand how digital distribution has impacted the ecosystem, and glimpse into the future of how film and television content will be financed, distributed and watched. An online eResource contains further discussion on topics presented in the book.
Venezia
Author: Trondheim
Publisher: Europe Comics
ISBN:
Category : Juvenile Fiction
Languages : en
Pages : 99
Book Description
After their first explosive encounter, Giuseppe and Sophia hate one another with a passion. As fate would have it, both have a secret identity permitting them to conduct investigations incognito. Once his false mustache and wig are removed, Giuseppe becomes "the Eagle." And when her tights and black hood are donned, Sophia transforms into "the Black Scorpion." The Eagle and the Scorpion feel an irresistible attraction for one another... but will they share their first kiss and track down the mysterious "Codex Bellum" before Giuseppe and Sophia tear each other into beautiful little pieces?
Publisher: Europe Comics
ISBN:
Category : Juvenile Fiction
Languages : en
Pages : 99
Book Description
After their first explosive encounter, Giuseppe and Sophia hate one another with a passion. As fate would have it, both have a secret identity permitting them to conduct investigations incognito. Once his false mustache and wig are removed, Giuseppe becomes "the Eagle." And when her tights and black hood are donned, Sophia transforms into "the Black Scorpion." The Eagle and the Scorpion feel an irresistible attraction for one another... but will they share their first kiss and track down the mysterious "Codex Bellum" before Giuseppe and Sophia tear each other into beautiful little pieces?