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Author: Paul Cundell
Publisher:
ISBN: 9781973134169
Category :
Languages : en
Pages : 62
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Book Description
Are You Wanting To Achieve Your Copywriting Goals?Discover How To Become More Of An Influence In Copywriting And Make More Sales...Anyone can use this to start boosting there online sales as soon as today.You don't need to invest money in outsourcing or do anything complicated.Results come fast, and you'll be shocked at just how much more sales you'll see at the start and specially over the long run. Have you tried Copywriting before today?Maybe you have tried but not been so successful in your efforts?The success of Copywriting requires more than just the writing sales letters. Knowing proven tactics is an advantage and can help you be successful in your overall goals.Within this guide I'll show you exactly how to achieve these known skills through what I'm calling Copywriting Made Easy. Start today by doing Copywriting the correct way.Some of the lessons within Copywriting Made Easy 2018 are...Starting With CopywritingCopywriting TipsCopywriting AdviceWriting Sales Letters That SellCopywriting SuccessUsing Copywriting In Email MarketingBeing More InfluentialAnd a Whole Lot More...You may be wondering..."How Do I Know If I am Doing All This Correctly and Where Do I Start?"There are many reasons why this information can be extremely important...When combined, all of these parts within Copywriting play a big part in being more successful towards your goals and maintaining them in the long term.In other words, it gives you a solid start in Copywriting techniques and knowledge.The information within this guide is important because you'll learn how to improve your overall Copywriting tactics and most importantly how to be successful when doing it.With Copywriting, the main idea is to drive more sales, writing SEO compelling sales letters etc. But you'll learn that this is not the case. Knowing a range of known tactics to make more sales, drive more traffic to your promotions and making money go hand-in-hand with your online success.When using the correct tactics and knowledge in Copywriting, the magic begins. Within this guide, you'll learn all the strategies that are involved in the long-term Copywriting goals. Therefore by enticing yourself to stick with it and not losing focus on your main objectives."This Book Will Show You Exactly What You Need To Do To Finally Be a Success In Copywriting The First Time Correctly"As a person just like you who has struggled with making sales online, I've searched high and low to find the best strategies to fix this problem.This guide is equipped to help you put an end to your frustration with trying to wade through all the info you need to know about Copywriting in executing a successful plan.Sometimes it seems like you've tried everything in your power to figure it out, and yet, despite your best efforts, you're still seeing no results.Sometimes not knowing even the basics of getting started with Copywriting can be hard and daunting.Also, not understanding the basics of marketing can be a downfall within an online goal.Plus not knowing the best ways to make sure that you're setting yourself up correctly.That's why I've decided to put together a step-by-step guide focused on helping you navigate through the process of Copywriting online to maximize your results and improve your overall goals.
Author: Paul Cundell
Publisher:
ISBN: 9781973134169
Category :
Languages : en
Pages : 62
Get Book
Book Description
Are You Wanting To Achieve Your Copywriting Goals?Discover How To Become More Of An Influence In Copywriting And Make More Sales...Anyone can use this to start boosting there online sales as soon as today.You don't need to invest money in outsourcing or do anything complicated.Results come fast, and you'll be shocked at just how much more sales you'll see at the start and specially over the long run. Have you tried Copywriting before today?Maybe you have tried but not been so successful in your efforts?The success of Copywriting requires more than just the writing sales letters. Knowing proven tactics is an advantage and can help you be successful in your overall goals.Within this guide I'll show you exactly how to achieve these known skills through what I'm calling Copywriting Made Easy. Start today by doing Copywriting the correct way.Some of the lessons within Copywriting Made Easy 2018 are...Starting With CopywritingCopywriting TipsCopywriting AdviceWriting Sales Letters That SellCopywriting SuccessUsing Copywriting In Email MarketingBeing More InfluentialAnd a Whole Lot More...You may be wondering..."How Do I Know If I am Doing All This Correctly and Where Do I Start?"There are many reasons why this information can be extremely important...When combined, all of these parts within Copywriting play a big part in being more successful towards your goals and maintaining them in the long term.In other words, it gives you a solid start in Copywriting techniques and knowledge.The information within this guide is important because you'll learn how to improve your overall Copywriting tactics and most importantly how to be successful when doing it.With Copywriting, the main idea is to drive more sales, writing SEO compelling sales letters etc. But you'll learn that this is not the case. Knowing a range of known tactics to make more sales, drive more traffic to your promotions and making money go hand-in-hand with your online success.When using the correct tactics and knowledge in Copywriting, the magic begins. Within this guide, you'll learn all the strategies that are involved in the long-term Copywriting goals. Therefore by enticing yourself to stick with it and not losing focus on your main objectives."This Book Will Show You Exactly What You Need To Do To Finally Be a Success In Copywriting The First Time Correctly"As a person just like you who has struggled with making sales online, I've searched high and low to find the best strategies to fix this problem.This guide is equipped to help you put an end to your frustration with trying to wade through all the info you need to know about Copywriting in executing a successful plan.Sometimes it seems like you've tried everything in your power to figure it out, and yet, despite your best efforts, you're still seeing no results.Sometimes not knowing even the basics of getting started with Copywriting can be hard and daunting.Also, not understanding the basics of marketing can be a downfall within an online goal.Plus not knowing the best ways to make sure that you're setting yourself up correctly.That's why I've decided to put together a step-by-step guide focused on helping you navigate through the process of Copywriting online to maximize your results and improve your overall goals.
Author: Tom Albrighton
Publisher: ABC Business Communications Ltd
ISBN: 1838054510
Category : Business & Economics
Languages : en
Pages : 305
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Book Description
Copywriting is writing with purpose. It’s about using words to reach people and change what they think, feel and do. This easy-to-read guide will teach you all the essentials of copywriting, from understanding products, readers and benefits to closing the sale. It’s packed with real-life examples that will show you exactly how the ideas and techniques will work in the real world. And with dozens of useful illustrations and diagrams, Copywriting Made Simple shows you the ideas that other books just talk about. Plus there's a whole chapter of handy tips on writing ads, websites, broadcast media, direct mail, social media and print. Copywriting Made Simple is the perfect introduction to copywriting today. No wonder it hit the #1 spot in Marketing & Sales at Amazon UK, Canada and Australia, and is featured on the BA Advertising course at the University for the Creative Arts. What you’ll learn… Understand the product and its benefits • Pinpoint how the product helps people. • Turn features into benefits and seek out USPs. • Identify tangible and intangible benefits. Get to know your reader • Uncover your reader’s inner fears and desires. • Use empathy to get inside the reader’s feelings. • Decide how your copy will change how they think, feel or act. • Capture your aims in the brief. Engage the reader in your message • Talk to the reader and make your copy more like a conversation. • Use the same words that the reader uses. • Bring the product to life with rich, sensory language. • Make your copy active, positive and specific. Craft compelling copy • Learn eight proven formulas for enticing headlines. • Choose a rock-solid structure. • Create powerful calls to action. Use 20 proven strategies for creative copy • Show the product in a new light. • Use humour, wordplay, metaphors and contrasts. • Turn weakness into strength. Make persuasion and psychology work for you • Learn the six proven principles of persuasion. • Overcome the reader’s objections. • Exploit cognitive biases to nudge the reader into action. What industry experts say… 'Where was this book when I started copywriting? A must for every newbie copywriter (and a few old copy dogs too).' Kate Toon, Co-host of the Hot Copy Podcast 'Impressively thorough without ever losing its rhythm. Deserves to be mentioned in the same breath as the copywriting classics.' Ryan Wallman, author of Delusions of Brandeur ‘Tom’s put a lifetime of learning into this book.’ Dave Trott, Creative legend, agency founder and author of Creative Mischief, One and One Make Three and Predatory Thinking ‘From insights gleaned from NLP and psychology to real-world examples of great, effective copy - this is educational, entertaining and energetic. Prepare to dig deep, enjoy and see your results skyrocket!’ Katherine Wildman, Host, The Writing Desk ‘Tom has written the best all-round introduction to copywriting available today.’ Leif Kendall, Director of ProCopywriters, copywriter and author of Brilliant Freelancer ‘I didn’t think you could teach copywriting. Turns out, @tomcopy can. What a terrific book.’ Doug Kessler, Creative Director & Co-founder of Velocity
Author: Glenn Fisher
Publisher: Harriman House Limited
ISBN: 0857196952
Category : Business & Economics
Languages : en
Pages : 236
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Book Description
Every business making sales online is engaged in a battle to get customers to click. More clicks equals more sales equals a more successful business. How do you write copy that will encourage more people to buy from you? How do you persuade customers over the line to make that final buying decision? What is The Art of the Click? The answer lies in the power of direct-response copywriting. In this entertaining and highly readable guide, copywriting expert Glenn Fisher boils down over a decade of experience to present a huge array of techniques, tactics and industry secrets to improve your copywriting, get more clicks... and ultimately, get more sales. You will discover: - The single thing every great writer must do if they want to improve. - How anyone can learn to write a headline that will stop all potential customers in their tracks. - Where to find inspiration and how to feed ideas. - How you can get a customer physically nodding along with every word you write. - How to avoid waffle and make your copy more succinct. - How you can write irresistible offers than no one can refuse. - And much more! Pick up The Art of the Click now to improve your copywriting. You’ll soon be wondering how you ever made a sale without it...
Author: Everest Media
Publisher: Everest Media LLC
ISBN:
Category : Business & Economics
Languages : en
Pages : 42
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Book Description
Please note: This is a companion version & not the original book. Sample Book Insights: #1 The product is the thing you’re selling. It could be a business-to-consumer product like orange squash or a microwave, a business-to-consumer service like car insurance or window cleaning, a business-to-business product like a photocopier or a forklift truck, or a business-to-business service like accountancy or marketing. #2 When writing about a product, you must first understand what it does, how it works, and what problems it solves. You must also understand who uses it, how they use it, and when. You must also consider whether there is anything unusual or even unique about the product. #3 To learn about the product, ask the client for all the information they have available, including brochures, web pages, internal presentations, and anything else. If they offer to write their own notes, say yes. #4 Site visits are worthwhile for any product, but are particularly useful for professional services. The end client is buying the people who will deliver the service, and the culture of the company will have a big impact on their experience.
Author: Tom Albrighton
Publisher: ABC Business Communications Ltd
ISBN: 1739915402
Category : Reference
Languages : en
Pages : 351
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Book Description
Whatever you're writing, you have to make it clear. You could be writing a website, a brochure or a client presentation. You could be preparing a job application, an email or a classified ad. Or you might be writing an article or a book. Whatever it is, the clearer you make it, the better your results will be. How to Write Clearly will help. It's an authoritative yet easy-to-read guide that will make your non-fiction writing more colourful, expressive and precise. Writing is more than just words on a page. It's a process of communication. That's why How to Write Clearly draws on cutting-edge ideas from psychology, education and linguistics to look deep inside the reader's mind and explore the 'why' as well as the 'how' of writing technique. It's ideal for marketers, businesspeople, journalists, educators and anyone who needs to communicate with the written word. You'll learn: • How to understand your reader and tune into what they need • How to use plain language to make your writing accessible, readable and relatable • Ten treacherous traps you must avoid • Proven techniques for explaining new ideas • How to captivate your reader with storytelling, humour, intrigue, perspective and more • What really changes readers' minds • How to craft clear sentences and paragraphs • Using empathy and pacing to put the reader at their ease • How to choose the right structure, length and title • Pages of pro tips for drafting, editing and using feedback. Fully illustrated and referenced, with a wealth of examples throughout, How to Write Clearly is the definitive guide to non-fiction writing today.
Author: Linc Bartlett
Publisher: CreateSpace
ISBN: 9781517240189
Category :
Languages : en
Pages : 130
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Book Description
A Book That Actually Teaches You How to Write Sales Letters? Yes - You can write words that sell! Knowing how to string together sentences that will have your prospects begging to buy your product or service isn't just a skill reserved for the highly trained copy "gurus" - YOU CAN WRITE COPY TOO! Copywriting: Everything You Need To Know About Copywriting From Beginner To Expert helps you understand the evolution of copywriting and the importance of believing in your company's products. By understanding your audience and "what's in it for the consumer," you can become a great copywriter! You'll discover how to write effective sales copy that "hits the spot," and find out why simple and persuasive sales copy sells so well. It's time to hone your storytelling skills and create compelling copy that outclasses your competition! With Copywriting: Everything You Need To Know About Copywriting From Beginner To Expert, you'll be taken through a step-by-step process on how to become an amazing copywriter. Copywriting is a craft, and there are certain tools and formulas you can use to create both long and short copy that will have your prospects eating out of your hand! Let this book take you by the hand and transition you from a beginning copywriter into a sales page creating expert! You must practice to become great. Most of the great copywriters of today and the past, have been those who study the art and implement the best strategies. This book will give you the tools to become a master in copywriting!
Author: Christina Lister
Publisher: Taylor & Francis
ISBN: 1000999173
Category : Art
Languages : en
Pages : 229
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Book Description
Marketing Strategy for Museums is a practical guide to developing and delivering marketing that supports museums’ missions and goals. Explaining how museums can be strategic and proactive in their approach, it also shows how to make effective decisions with limited resources. Presenting examples from a range of museums around the world, the author positions marketing as a vital function that aims to build mutually beneficial relationships between museums and their audiences – both existing and new – and ensure museums are relevant and viable. Breaking down key marketing models, Lister shows how they can be applied to museums in a meaningful way. Setting out a step-by-step framework for developing a museum’s marketing strategy and for creating marketing campaigns, which can be scaled up or down. Readers will also be encouraged to reflect on topics such as sustainable marketing; ethical marketing; and accessible and inclusive marketing. Marketing Strategy for Museums provides an accessible guide that seeks to demystify marketing and boost the confidence of those responsible for planning and delivering marketing in museums. It is aimed at people working in museums of all types and sizes and will also be relevant to students of museum and heritage studies.
Author: Evaldo Albuquerque
Publisher:
ISBN: 9781088742785
Category :
Languages : en
Pages : 90
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Book Description
The 16-Word Sales Letter(tm) is a copy system that has generated over $120 million dollars for Agora Financial in the last two years alone. It's a simple formula that could help you generate millions in online sales... No matter how competitive your niche is....No matter what kind of product or service you're selling...And no matter your level of experience.That's because it can not only help you identify a new big idea for your market, but also help you structure your sales message for maximum emotional impact. If you're a copywriter, marketer or entrepreneur, you're about to discover a secret that could help you dominate your market, crush your competitors, and potentially add millions to your business and personal bank accounts.Advanced Praise for The 16-Word Sales Letter(tm) "This is the book I've been waiting for. For years, I've been asking myself: How can a guy whose native language is not even English be one of the best U.S. copywriters in history? Now I have the answer... nicely reduced to a simple, understandable formula. And the best thing is that it's a usable formula. Anyone seriously interested in copywriting should discover Evaldo's secret." --Bill Bonner, Founder of Agora. "It's not often that I come upon a copywriting strategy that feels new to me. And even less frequently do I encounter one that is both new and exciting. Evaldo Albuquerque's "16 Word Sales Letter(tm)" is such a strategy. I'm going to recommend this as a must-read to all my copywriting proteges." --Mark Ford, best-selling author and chief growth strategist for Agora."Evaldo is the world's greatest copywriter you've never heard of. Why haven't you heard of him? Because while others are selfpromoting ... heck, while they're eating, sleeping and relaxing... he's cranking out the next blockbuster. He never stops. He's a 9-figure sales machine and our business's secret weapon. This book is your blueprint to how the machine dominates. Read it and put it into action. Your royalty check will thank you." --Peter Coyne, founder of Paradigm Press, Agora Financial's largest imprint. "I'm recommending this book to everyone in my company, and making it required reading for all new hires. When it comes to books on "writing" I try to read everything new, and no matter how many books I pick up, I rarely find any ideas that are innovative (or even useful), but this book shattered my expectations--I found page after page packed with fresh ideas. It's engaging to read, and very easy to implement the writing techniques. Evaldo has uncovered a new way to write sales copy that is perfect for today's buyers; I really love this book, and after you turn the first two pages, you'll see exactly why. It's a must-read primer for anyone who writes sales copy.... Read this book--and learn from one of the best." --Oren Klaff, best-selling author of Pitch Anything and Flip the Script "Few people know his name. Yet, those at the highest levels of direct response advertising consider Evaldo Albuquerque the Michael Jordan of modern financial copywriting. His new book, The 16 Word Sales Letter(tm), reveals for the first time the secret to his astonishing success. In split tests, the selling formula Evaldo reveals in his book has won, repeatedly, against ad copy written by the world's top copywriters. When asked at a recent seminar I gave what are the two best books I've ever read on copywriting, my answer was Breakthrough Advertising by Eugene Schwartz and The 16 Word Sales Letter(tm) by Evaldo Albuquerque." --Caleb O'Dowd, www.roitips.com
Author: Maria Veloso
Publisher: AMACOM
ISBN: 0814432522
Category : Business & Economics
Languages : en
Pages : 322
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Book Description
Just as technology is constantly evolving, author Maria Veloso approaches marketing communication from a posture of newer, faster, and more effective techniques. Veloso provides both timeless and cutting-edge methods to help content marketers achieve phenomenal success. With the rise of social networks, “Twitterized” attention spans, and new forms of video content, marketers’ online sales techniques need an upgrade. In Web Copy That Sells, you’ll gain tips for: crafting attention-grabbing, clickable, and actionable content; learn how to streamline key messages down to irresistible “cyber bites” for highly targeted Facebook ads and interactive web banners; discover the latest psychological tactics that compel customers to buy; and learn how to write video scripts that sell. Whether your focus is on web copy, email campaigns, social media, or any of the other latest and greatest opportunities for lead generation through digital marketing communication, these tips will help you pack a fast, powerful, sales-generating punch.
Author: John Caples
Publisher: WWW.Snowballpublishing.com
ISBN: 9781607965664
Category : Business & Economics
Languages : en
Pages : 258
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Book Description
A veteran copywriter offers advice on how to spark ideas and then capture them in copy, how to write headlines that attract attention, how to make ads believable and motivate readers to act, and how to learn from failure as well as success. Readers will discover principles, procedures, and practical suggestions for every medium and style of advertising.
